50 newsletter signups (potential leads). Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee. Blogs. MORE >>

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Generating More Leads with Video White Papers. Harnessing her unique blend of technical knowledge, marketing savvy, and writing skills, Stephanie has crafted nearly 150 case studies and white papers for leading brands such as Akamai Technologies, EMC, Macromedia, Novell, SAP, and Symantec. The purpose is most likely to generate leads or to build mindshare. How to use white papers to grow a healthy crop of leads. Benefits. MORE >>

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Brian Carroll's blog B2B Lead Generation Blog. MORE >>

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. I’ve seen the results of this strategy firsthand in the way that visual enhancements have helped them generate a greater number leads and deliver their essential business solution messages much more effectively than the traditional, all-text white paper. What impact does this have on the readers of our white papers? Crafting White Paper 2.0 Jonathan Kantor. MORE >>

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Within a 3-month period of execution for the program, the combination enabled the company to reactivate dormant leads and add $4.5M Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" If the lead meets a certain criteria such as revenue, the lead moves to the next stage. MORE >>