| | | Cliff Allen on Marketing | |  Leads | 4 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans For example, some companies consider the lead nurturing program to be part of marketing communications until the lead is contacted by a salesperson. However, other companies feel all communication with leads should be handled by the sales department. You've probably seen companies where the advertising didn't match the actual customer experience at the point of sale. | CLIFF ALLEN ON MARKETING JANUARY 7, 2008 From Click to Lead to Sale We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers. Topics include: 1) Design and content tips to improve your ability to convert web visitors into leads. 3) The importance of sales lead cultivation.all with a special emphasis on the business software industry. 2) How to accurately measure your online campaigns. | | | | | |
| CLIFF ALLEN ON MARKETING APRIL 19, 2007  When Good Metrics Go Bad Metrics are those numbers that "per" -- like "cost per lead" and "page views per day.". The goal of marketers is usually to increase revenue, so we create metrics that help us do that. Marketing Metrics Are Everywhere. There are metrics everywhere in the marketing/sales process from awareness to closing an order and servicing the customer. Keeping Marketing Metrics Profitable. | CLIFF ALLEN ON MARKETING JANUARY 7, 2008 From Click to Lead to Sale We all know that marketing is a process -- a never ending process of generating awareness, interest, leads and, of course, sales. Michael Ortner at Capterra has written a short, but very valuable free e-book for online marketers about the best ways to generate traffic, leads, and customers. Topics include: 1) Design and content tips to improve your ability to convert web visitors into leads. 3) The importance of sales lead cultivation.all with a special emphasis on the business software industry. 2) How to accurately measure your online campaigns. | |
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