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INFOGRAPHIC: The Importance of Email Marketing

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From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. View Original Article

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Nurturing Leads with a Business Blog

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From Hubspot, here are eleven ways to use your business blog to nurture leads. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Email Blog Content to Segments of Unengaged Leads Share blog content with your leads database and email marketing software. Revive a segment of your leads who haven''t engaged with you in a while by sending them some low-commitment blog content. But blogging can also have a significant impact in the closing stage of selling.

Blogging for Business - It's Role In Attracting Target Buyers

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Businesses that blogged just 16 to 20 times per month got 3 times more leads than those who didn''t blog. Those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn''t blog. more leads than those with under 20 blog posts. When target customers are ready to buy, do they consider your company? This is a key question for any business.

Download a Free Copy of Sales 2.0 for Dummies

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It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. Download Sales 2.0 for Dummies

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Does your company's Web presence differentiate your company from the competition?

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Market leading expertise can best be demonstrated through being articulate on the customer''s problems and offering value added solutions. The study also revealed that BtoB companies that blogged got 67% more leads than companies that didn''t An interesting question and one that has significant impact on your company''s ability to grow.

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INFOGRAPHIC: Email Marketing vs. Lead Nurturing

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Isn’t lead nurturing just a fancy term for email marketing? Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. No, says MarketStar. View Original Article

Content Marketing Lessons

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Once someone is a subscriber, they do different things than non-subscribers that lead to more revenue. The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." Or, you can choose to ride the waves of others and pick your sweet spot.

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How to Set SMART Marketing Goals

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For marketers, it might be useful to categorize your goals in either (Visits, Leads or Customers). The example below shows the key metrics from over 7000 HubSpot customers, including visits, leads and customers of your business and that of the median and top 50% of all HubSpot customers. Goals are powerful. They motivate us, keep us accountable and always push us to get better.

Evangelizing a Content Marketing Program

B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.

HubSpot Reveals New Tools to Accelerate Sales

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As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. Recording optional.). Click to Tweet!

INFOGRAPHIC: B2B Lead Generation

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Optimization of Lead Generation Pages. Lead Nurturing. From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Marketing after the Conversion. Mobile Marketing. View Original Article

INFOGRAPHIC: Marketing Metrics that Matter

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Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article

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Webinar: How to Increase Content Marketing Production by 300%

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Content marketing can help with SEO results, brand positioning, thought leadership, lead generation.and more. Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. And it provides the the much needed fuel for effective social media marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.

Twitter Unveils Lead Generation Cards

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But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Twitter has been a popular social media venue for B2B marketers. Read more

How to Define Your Funnel Stages & MQLs

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Leads (or Information qualified leads). Marketing qualified leads. Sales qualified leads. How to Define Your Funnel Stages: Marketing Qualified Leads. Your next challenge is to build a definition of marketing qualified leads (MQLs). Your definition of a marketing qualified lead will be specific to your company, but it must encompass two elements.

Why Implementing a Good Content Strategy is Good for Business

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Any content on your site that is not accurate can lead to users doubting the validity of your site as a whole and clicking off of it. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content.

SLIDESHOW: 10 Remarkable Marketing Campaigns

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Truly remarkable marketing campaigns can lead to decreased sales and marketing spend, an almost unfair competitive advantage, and even category domination and greater customer lifetime value. To demonstate what makes for a remarkable marketing campaign, Hubspot has compiled a list of the ten most remarkable marketing campaigns ever. Here's a slideshow to use as an inspiration. View Original Article

Content Methodology: A Best Practices Report

industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.

First Inbound Marketing.Now Inbound Selling?

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Unless you are a HubSpot lead or customer, in which case you are plenty familiar. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic.

INFOGRAPHIC: Content Marketing in a Social, Mobile World

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Marketers use content marketing to drive awareness, generate leads, and convert sales. From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. View Original Article

Creating Relevant Content

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Traditional advertising methods no longer help leads move forward in the sales cycle. Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Know your customers’ day-to-day concerns and how they fit your marketing sweet spot." There are several ways find out your audience's most pressing issues. All involve listening. Interviews. Surveys. Team feedback.

Lead Generation Marketing Budgets

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Generating high-quality leads was a top challenge, according to 71% of respondents to MarketingSherpa's 2012 Lead Generation Benchmark Report. Lead Generation Budget Trends. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

INFOGRAPHIC: Understanding Marketing Automation

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From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article

SLIDESHOW: Marketing That People Love

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Hubspot asked some of world’s leading experts in everything from branding, to social media, to design, for their advice on how to create marketing people love. Here's a slideshow with 29 of their tips. View Original Article

INFOGRAPHIC: Why Social Media Matters to Marketers

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From Brafton, here's an infographic of the current social media landscape, as well as the percentages of brands generating leads via each site. Facebook still commands the widest reach in social media, but marketing opportunities continue to evolve among other platforms and networks. View Original Article

Statistics That Indicate the Future of Marketing

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Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. 75% of B2B companies do not measure or quantify social media engagement. 84% of B2B marketers use some form of social media. Email Marketing and Automation Stats.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page

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Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. From, here's an infographic with ten ideas for optimizing your Pinterest page. View Original Article

A Calculator of the Value of Social Media Followers

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CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead. ACV (Average Conversion Value) Average sale price or average lead value. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. In order to generate a positive ROI with social media, Hubspot has created and refined a metric they call Value of a Like (VOAL). Here's the formula: L (Total Likes) Likes on a Facebook page or number of Twitter followers. UpM (Unlikes-per-Month) Unlikes and unfollows.

Marketing Resolutions for 2013

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Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Track your leads to sales. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Enhance your design skills. Conduct a website audit. - You may be missing optimization opportunities you didn't know existed. Educate yourself on the basics of SEO. Track analytics.

Why Measuring Social Media ROI Is Difficult

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54% of marketers say the leading difficulty in measuring social media ROI is the inability to tie social media to actual business results. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form.

Staffing and Launching Your Content Marketing Program

These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.

3 Cool Lead Conversion Testing Tools

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In lead generation marketing our goal is to get visitors to take action. Stop Guessing.Start Testing. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.