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JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
And that brings me to action points for increasing your chance of B2B Buzz (which leads to Brand ROI ): First and foremost, be "WOM-Worthy" Before even thinking about how to generate external buzz, ensure your internal house is in order. I recently ran across a positively terrific article on WOM penned by McKinsey's Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. ").
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| | CK'S B2B BLOG
NOVEMBER 14, 2010 Get BIG-Time Smart & Save Money Big Time: 17 Great Online Courses At $200 Savings!
Spanning content strategy, B2B, Lead-gen, Webinars, Mobile, Social, Storytelling, Blogs, Videos and much, much more, the course spans 14 hours of new ideas, new ways to improve existing programs, do's, don'ts and a ton of best practices. All told, it's a terrific way to end the year and get your marketing ready for an even better one. As for my course?
| | CK'S B2B BLOG
JANUARY 4, 2012 Video Interview: Mobile Marketing At The PPAI Expo
While leading two mobile marketing sessions at the 2012 PPAI Expo in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products industry. you might find some mobile gems in here to leverage in your own marketing. And for all videos, just go here and for my mobile marketing guide go here.
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CK'S B2B BLOG Mobile Innovation Series (Part 5): Innovating Customer Experiences
| TUESDAY, APRIL 30, 2013
Poor experiences lead
to customer attrition, which presses marketers to focus on acquiring yet more. 'As introduced four weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product offerings, customer experiences, and value propositions. And that brings me to strategy #4: Innovating Customer Experiences through Mobile. Marketers go to extraordinary lengths in order to acquire customers. Get Part #5 here. MORE >>
CK'S B2B BLOG Now Contributing To B2B Marketing Online.
| THURSDAY, MARCH 11, 2010
B2B media outlet. I'm pleased to announce that, in addition to publishing over here, I'm now contributing to B2B Marketing Online , the U.K's Being the Web is world-wide, it's fitting that I am now contributing to a media outlet located "across the pond", eh? In my first post , titled "Step Aside B2Cs: Social Media is BUSINESS Media" , I address the frequently asked question of “How does social media apply to business professionals, and help B2B companies achieve their revenue goals?” The post is located here. MORE >>
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