There are seven social factors embedded in Social Buyerology that lead to an understanding of buyer behaviors and interactions in the social age: Social Mental Models : this represents the collective insight into attitudes, beliefs, perceptions, ideas, and emotive thoughts that are learned, experienced, and acquired in a social and business context. Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   Related articles. buyerpersonainsights.com). MORE >>

  Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers.    Informed with buyer insights, buyer personas, and buyer journey mappings, executives can lead their teams through initiatives of designing and innovating unique buyer experiences.  Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  Buyer Insight. MORE >>

Improving buyer intelligence in Buyer Perceived Risks (BPR)© can lead to being informed on important decisions related to: Pre-Sales Content : Providing knowledge and information that instills confidence in choice and reducing perceived risks.   Insightful understanding leading to helping buyers to make choices that are made with more ease, confidence, authenticity, and affirmation that ultimately results in hard sought loyalty.    Image by IceSabre via Flickr. What does understanding choice have to do with Buyer Perceived Risks (BPR)© ?  MORE >>

  The business insights then leading to offering Intelligent Content that supports the buyer decision models in use as opposed to the outmoded approach of mapping push messaging to generic buying process views.  This is the sixth article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    Let’s recap the significant buyer trends noted so far in this series: Buyers are overwhelmed with content and desire experiences. Buyer behavior is changing rapidly and requires BIG insights.   Way too busy for that!”. MORE >>

"Sales Checking For Leads" © All Rights Reserved Kenny Madden. Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program.  Yet, depending on these same reports from the several research organizations benchmarking such effort, companies who perform effective lead nurturing enjoy a better than 25% higher return on their efforts than those who do not.  Which begs the question: why are companies slow to adopt to lead nurturing? Reasons. MORE >>