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Search: The art and science of identifying your target audience

Biznology

If you do this right, you’ll capture market interest via Google and you can then let the audience “self-identify” once they get to your landing pages and digital content (by using calls-to-action) and lead them down their journey. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Tons of volume!

The state of B2B marketing in Asia—moving toward digital

Biznology

We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia.

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7 key roles in digital marketing

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This leads to a phenomenon known as content shock , which Mark Schaefer identified as the tendency to overwhelm audiences to the point that the content you create actually produces negative value. If our CMS user experience is easy to use, it will lead to better content for our audiences. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. Content strategist.

B2B Marketers still struggle with lead nurturing

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I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is a mistake. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

LinkedIn is becoming a shopping list of tactics for sales professionals rather than strategic actions that are leading to real outcomes. In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. Like this post?

How to effectively integrate video content onto your website

Biznology

By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.

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What content to blog for Google search success

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It’s all b t and always leads to something else. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple. have at least a dozen topics that you can write immediately. And it’s so simple you’re going to kick yourself. You heard me.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

4 Ways to really engage your customers on social media

Biznology

Social causes can lead to numerous fans sharing their personal stories on social media. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

Biznology

The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  But all this assumes that the marketing team has a clue about what kind of lead is ready for a sales rep.  Enter the concept known as lead qualification. Instead, marketers today should be looking for more subtle clues to determine whether a lead is ready for the sales team. 

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list bloggers lead with an advertising rate sheet, many do. Lead with the news, not the used car. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. And How?

What can Donald Trump teach us about market research?

Biznology

Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. Donald Trump’s presidential victory stunned experts from both sides of the aisle. State after state reported voting results at odds with what almost every poll showed. What happened? We’ll probably be asking that question for years and years.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price.  A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign.  Then, estimate the costs associated with qualifying a lead. Lead qualification rate. Lead conversion rate.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to select the right lead generation media mix

Biznology

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Can you get enough leads from this channel to satisfy your requirements? Lead flow requirements. Calculating Cost Per Lead by Medium.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

From there you can drive demand, leads, and sales opportunities. You just have to be thoughtful about your content-gating strategy and not lead with it.  In a recent LinkedIn survey, prospective clients were 81% less likely to consider a vendor that gates all of their content, and 15% said they immediately leave a site if the first piece of content is gated. Even if it is LinkedIn!).

Earned media influencer marketing demands your awesome

Biznology

It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling. Well, you can. Let me explain.

How to get 50% more leads with smart content marketing

Biznology

Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead. Don’t overlook the most important step of this entire process: collecting your lead’s information.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

10 essentials missing from your business website

Biznology

Offers that insist customers “sign up” using an email allow you to capture a lead and nurture the customer until they are ready to make a purchase. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. How does it do it?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Events are also at the top of the heap based on lead generation effectiveness. If you don’t have a solid lead management process in your company, don’t spend a penny on events. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Bingo. It’s all about personal connections.

Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). We generated 23 marketing qualified leads for our sales team to start working right away. It’s not easy.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

All Online Digital Roads Lead to Google Plus

Biznology

As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. Rejoice! Enjoy!

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How Putin’s brand inspires Trump

Biznology

Whereas Putin leads an authoritative state and has a broad, captive audience, Trump operates in a democracy with a fragmented audience. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style.

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Why don’t more marketers use keyword research?

Biznology

At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. All kinds of data living together. Hint: there are more now.

Personalized content for more effective content marketing

Biznology

Those prospects should get a CTA that leads them to the next step of engagement. (A worksheet template? Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.

Why SEO is just the start for digital marketing

Biznology

Our last piece of advice for this introduction to online lead conversion is creating comfort. Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?

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Add For Immediate Release to your podcast queue

Biznology

Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. So, it was an honor to be included. Will this help or hinder the growth of the category? Go git ’em!

How Many Leads Do You Need to Generate? Use This Simple Calculator

Biznology

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  If you generate too many leads, you’ll be wasting precious marketing dollars. So, let’s look at a neat way to figure out in advance how many leads your company needs, so you can invest accordingly. . Voila. 

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it.

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How most Social Media experts are wrong about LinkedIn

Biznology

shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Watch this on-demand webinar to see what other lead generation and engagement mistakes social media experts and sales and marketing leaders are making on LinkedIn. Like this post?

Earned-media micro-influencer marketing master class

Biznology

Allow your community to lead your exploration; do not be willful:  people don’t always use your language. While not all B-D-list online influencers lead with an advertising rate sheet, many do. Lead with the news, not the used car. My goal? Shashi’s class is as amazing and as popular as he is. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration. Less is more.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

However, when you focus on the complete funnel and pay strict attention to the next step actions prospects are taking as you build the relationship, you can put a process in place that you know will lead to revenue. Wiley is Focused on Click-Through Rates and Leads (Even if the Leads do not move further). He’s just focused on leads and getting people into the funnel.

Do-it-yourself influencer marketing

Biznology

Chris Abraham, digital strategist and technologist, is a leading expert in digital: SEO, online relationship management, internet privacy, and online PR. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Like this post?

How long should your online business video production be?

Biznology

What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?

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Is there such a thing as “too much data”?

Biznology

Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. Ensuring that your information gathering is relevant can lead to a better, faster, and more efficient decision making process. Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Like this post?