Time to abandon spray-and-pray lead generation
FEBRUARY 8, 2016
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. That means lead quality suffers, and bad leads cost more than no leads at all.
Influencer marketing is one percent inspiration, ninety nine percent perspiration
AUGUST 16, 2016
Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list bloggers lead with an advertising rate sheet, many do. Lead with the news, not the used car. Waiting for class. So, today your speaker is Chris Abraham : Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. And How?
B2B Marketers still struggle with lead nurturing
AUGUST 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is a mistake.
I’m an influencer, pay me more!
JULY 26, 2016
About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Lucky for me, a major focus of our time together was influencer marketing.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
SEPTEMBER 26, 2013
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. But all this assumes that the marketing team has a clue about what kind of lead is ready for a sales rep. Enter the concept known as lead qualification. Instead, marketers today should be looking for more subtle clues to determine whether a lead is ready for the sales team.
What’s the killer app in B2B marketing? Face-to-face events
JULY 28, 2016
Events are also at the top of the heap based on lead generation effectiveness. If you don’t have a solid lead management process in your company, don’t spend a penny on events. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Bingo. It’s all about personal connections.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it.
Why don’t more marketers use keyword research?
JULY 13, 2016
At a certain point, Joan will collect leads for the sales department to follow up on. In order for the sales people to close the deals, they need to know the whole customer journey for each one of the leads. I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. All kinds of data living together. Hint: there are more now.
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX. 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch. Influencers Are Shifting from Blogs to Social Media. Indeed!
What’s new in content marketing?
JULY 6, 2016
The three overarching goals of content marketing are lead generation, market education, and brand awareness. Content Marketing Digital Marketing Search and Content Marketing Amazon Associates Automated Content brand awareness Cisco Content marketing Curata Google AdSense influencer Knowledge Graph lead generation linkedin market educationAutomated Content. Niche Content. Blog Content.
10 essentials missing from your business website
APRIL 7, 2016
Offers that insist customers “sign up” using an email allow you to capture a lead and nurture the customer until they are ready to make a purchase. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. How does it do it?
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.
Why SEO is just the start for digital marketing
APRIL 11, 2016
Our last piece of advice for this introduction to online lead conversion is creating comfort. Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?
How a smarter website can improve your marketing effectiveness, Part I
AUGUST 5, 2016
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. Get a Grip.
How much should you pay for a sales lead?
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Then, estimate the costs associated with qualifying a lead. Lead qualification rate. Lead conversion rate.
How to get 50% more leads with smart content marketing
FEBRUARY 27, 2015
Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead. Don’t overlook the most important step of this entire process: collecting your lead’s information.
Content Methodology: A Best Practices Report
industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.
CMOs fail to go beyond brand awareness on LinkedIn
AUGUST 11, 2016
However, when you focus on the complete funnel and pay strict attention to the next step actions prospects are taking as you build the relationship, you can put a process in place that you know will lead to revenue. Wiley is Focused on Click-Through Rates and Leads (Even if the Leads do not move further). He’s just focused on leads and getting people into the funnel.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. So, it was an honor to be included. Will this help or hinder the growth of the category? Go git ’em!
Do-it-yourself influencer marketing
MARCH 23, 2016
Chris Abraham, digital strategist and technologist, is a leading expert in digital: SEO, online relationship management, internet privacy, and online PR. Chris Abraham’s latest webinar was about influencer marketing. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Like this post?
Why brands need a different kind of content.
JULY 25, 2016
Are many in the B to C world to continue with a relentless barrage of offers till something happens out of sheer attrition; or will they practice Content Marketing as a strategy on Branding for lead nurturing, customer conversion, and advocacy? There’s been a lot written about content creation, placement, and promotion in recent months. That is, if a transaction is even your conversion goal.
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
All Online Digital Roads Lead to Google Plus
FEBRUARY 18, 2014
As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. Rejoice! Enjoy!
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Watch this on-demand webinar to see what other lead generation and engagement mistakes social media experts and sales and marketing leaders are making on LinkedIn. Like this post?
Personalized content for more effective content marketing
JULY 18, 2016
Those prospects should get a CTA that leads them to the next step of engagement. (A worksheet template? Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.
Content marketing and SEO, a relationship of evolution
JULY 20, 2016
Tyler Bain is a multi-faceted SEO expert currently leading a team of link builders at Page One Power in Boise, Idaho, as a Project Manager. Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? It’s not a chicken or the egg scenario. Content marketing has an innate relationship with SEO.
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.
The challenge of authenticity
JUNE 20, 2016
The article synthesized dozens of studies which showed that authenticity often leads to less success than would be expected given the quality of work done. There are three ways your audience might react when you lead with your differentiation: Nobody finds your branded content because there is no demand for the brand names. still want to do that, but not this time. Like this post?
How long should your online business video production be?
JANUARY 20, 2016
What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. But what is the optimal length of an online business video production ? 180 seconds?
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
But if those leads get stuck on the top because they don’t have the value-added relationships that buyers want, what good are those leads? What Marketing’s Sales Enablement Role Should Look Like on LinkedIn. 1) Marketing as a Sales Enabler on LinkedIn Goes Beyond Top-of-the-Funnel Awareness and Lead Generation. What’s Wrong with the Role Marketers Play on LinkedIn Now….
The top 10 tricks for sales lead generation
APRIL 9, 2014
Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?
Staffing and Launching Your Content Marketing Program
These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely. original photography as something Steve the Lead.
Lead generating machine: is your website actively helping your business grow?
MARCH 28, 2016
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. To get those leads moving through the funnel, focus on creating a stellar user experience. Research shows a one second delay in page load time could cause a 7% loss in conversions, while also leading to a 16% decrease in customer satisfaction, and 11% fewer page views.