| | | B2BMarketingSmarts | |  Leads | 111 articles |
| Page 1 of 2 | Previous | Next | B2BMARKETINGSMARTS DECEMBER 28, 2009  Smart B2B marketing calls to action for 2010. It’s also why today’s most consistently effective lead generation messaging identifies a challenge that prospects may be facing and offers a free white paper, checklist, guide, case study or other content that allows them to learn about ways to meet their challenge. Making mismatched call-to-action offers leads to email opt-outs. That’s why social media is working. | B2BMARKETINGSMARTS JANUARY 14, 2013  When and why B2B marketing fails. B2B Content B2B Marketing Research Outbound B2B Marketing B2B Direct Marketing B2B Marketing Best Practices Lead Generation Best Practices Marketing Best PracticesThe team at Savvy B2B Marketing has a great blog with consistently valuable information and insight. Recently they printed a wrap-up of their “10 Most Popular Posts from 2012.” When and why B2B marketing fails. | | | | | |
| B2BMARKETINGSMARTS MARCH 8, 2010  If B2B marketers do nothing else, they should follow these 9 rules. The Sales Lead Management Association recently invited its members to vote for the 50 Most Influential Sales Lead Management Professionals. In the area of lead generation, when asked, “Which 4 basic skills or process steps do you recommend,&# he answered. &# Start with a great database – it will reduce your costs by as much as 50%. Shoot for depth in your profiles. | B2BMARKETINGSMARTS JULY 27, 2010  Bad thoughts that block B2B marketing success. All of these companies have used — and continue to use — direct mail marketing to reach their target markets, including IT, because it cost-effectively generates leads and sales. Social media has great value as an extension of any lead generation and nurturing effort. Blogs are mostly written from the experience of the individual blogger. “Our target is IT. Yikes! | B2BMARKETINGSMARTS DECEMBER 8, 2010  4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster. These suggestions may not be simple to implement, but they seem well worth the effort and will pay off in generating more leads, quickly moving those leads to being sales-ready and eliminating lost sales by doing too little, too late. I love my clients. Programs that should take a few weeks often take months. He responded by saying that it’s an interesting problem. | B2BMARKETINGSMARTS OCTOBER 17, 2011 5 B2B marketing ideas you can implement (almost) instantly. B2B Content B2B Email Marketing B2B Marketing Creative Lead Handling and Nurturing Outbound B2B Marketing B2B marketing ideas Direct Marketing Landing Pages NurturingI’ve been delinquent in keeping up with my favorite blogs and staying up to date on today’s latest B2B marketing practices. Today I tried to catch up. All of the advice was very good — excellent, in fact — but it was also painful advice. That’s because, without exception, every post concerned big-picture B2B marketing [.] 5 B2B marketing ideas you can implement (almost) instantly. | | | | | | | |
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B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010  My 5 favorite B2B marketing numbers.
Numbers such as click-thrus, cost-per- lead, cost-per-sale and ROI dominate the landscape of marketing discussions. They are: The value of following up with leads immediately: 88% of people are happy to hear from the B2B vendor within 24 hours of downloading informational content. The reason nurturing leads is critical in maximizing sales: 45% of new leads generated will buy from someone in the industry category within 12 months. Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. like numbers. MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 9, 2011 B2B marketing’s content vs. format question.
B2B Content Content Lead Generation OfferWe B2B marketers love surveys. What better source for confirming what marketers and buyers are thinking and doing? David Dodd of B2B Marketing Directions recently alerted me to the 2011 B2B Technology Collateral Survey Report put out by Eccolo Media in his post “Marketing Collateral Remains Critical (But Buyers’ Preferences are Changing).” ” As a [.] B2B marketing’s content vs. format question. is a post from: B2BMarketingSmarts. MORE >> -
B2BMARKETINGSMARTS | MONDAY, JANUARY 11, 2010  How marketers can help prevent lost sales.
It was my responsibility to find the lead, pitch the lead, close the lead, handle the client and then sell it again. As a direct marketing consultant and copywriter, my experience with the sales departments at a few of my client companies has been that sales doesn’t want anything to do with a lead until the lead is ready to buy. They point out that, if marketing takes too much responsibility in the sales nurturing process — and if sales doesn’t have access to the leads until they are sales ready — bad things can happen. Position. MORE >> -
B2BMARKETINGSMARTS | MONDAY, APRIL 9, 2012 Mini-quiz on how to avoid a B2B marketing iceberg.
B2B Marketing Best Practices Lead Generation Best Practices Marketing Best PracticesIt’s a sad piece of history we are remembering this week with the 100th anniversary of the sinking of the RMS Titanic on April 15, 1912. When there are public tragedies, there’s an immediate call for who or what to blame. In the case of the Titanic, however, there was only one cause — human [.]. MORE >> -
B2BMARKETINGSMARTS | WEDNESDAY, AUGUST 24, 2011 5 rock-bottom rules for effective B2B marketing content offers.
B2B Content B2B Lead Generation B2B Direct Marketing B2B Marketing Best Practices B2B Marketing Content Lead Generation Best PracticesContent is one of today’s biggest topics of discussion in B2B marketing. To some, it is educational information that positions their company as a thought leader. Those in this group may want to review my recent post on what Eric Wittlake has to say about true thought leadership.) To others, content is what is offered [.] 5 rock-bottom rules for effective B2B marketing content offers. is a post from: B2BMarketingSmarts. MORE >>
- Where B2B marketing personas meet the road. B2BMARKETINGSMARTS | FRIDAY, MAY 18, 2012
- Ideas to help break the B2B automated marketing content barrier. B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
- B2B marketing and sales is still about people. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 25, 2012
- Take your B2B trade show booth from boring to spectacular. B2BMARKETINGSMARTS | THURSDAY, MAY 3, 2012
- For B2B marketing success in 2011 — start with the data. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
- The two biggest B2B marketing campaign essentials. B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
- Today’s 3 Biggest B2B Marketing Success Barriers are Human B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 13, 2010
- Why B2B marketers must read this book on lead generation. B2BMARKETINGSMARTS | MONDAY, APRIL 29, 2013
- Is your B2B marketing missing a secret ingredient? B2BMARKETINGSMARTS | WEDNESDAY, FEBRUARY 15, 2012
- B2B marketing automation hindsight. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 6, 2011
- A B2B marketing message angle that could close sales. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 29, 2009
- Outbound calling works in B2B marketing and I can prove it. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 25, 2012
- B2B Marketing Tip of the Day: Stop asking questions. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 30, 2010
- B2B content marketing: Be noticed in this attention economy. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 6, 2012
- B2B Marketing to Men vs. Women B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 7, 2010
- Why B2B marketers should know when lead relationships start. B2BMARKETINGSMARTS | TUESDAY, MARCH 15, 2011
- B2B Marketing Automation: Is it really worth the effort? B2BMARKETINGSMARTS | MONDAY, MARCH 19, 2012
- B2B marketing lead generation dilemma: do it now or do it right. B2BMARKETINGSMARTS | THURSDAY, DECEMBER 15, 2011
- One B2B social media expert who’s got it wrong. B2BMARKETINGSMARTS | TUESDAY, DECEMBER 27, 2011
- Effective B2B marketing requires budget AND brains. B2BMARKETINGSMARTS | MONDAY, AUGUST 15, 2011
- Inbound and Outbound B2B Marketers Have the Same Challenge B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010
- B2B marketing content that disappoints. B2BMARKETINGSMARTS | TUESDAY, JULY 17, 2012
- B2B marketers: Have you earned your cred? B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 3, 2011
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- The final answer to a big B2B marketing content question. B2BMARKETINGSMARTS | TUESDAY, JANUARY 17, 2012
- Lift B2B marketing response by putting time on your side. B2BMARKETINGSMARTS | MONDAY, APRIL 2, 2012
- Discovering the true power of personal B2B marketing videos. B2BMARKETINGSMARTS | MONDAY, JANUARY 28, 2013
- B2B marketing: The truth behind the trends for 2013 B2BMARKETINGSMARTS | THURSDAY, DECEMBER 6, 2012
- How B2B marketers can be winners at the game of tag. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 17, 2010
- B2B marketing’s one-stop manual of content best practices. B2BMARKETINGSMARTS | TUESDAY, OCTOBER 25, 2011
- A few early B2B marketing ideas from Santa. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 23, 2011
- Two ways to use your B2B customer database as a valuable targeting tool. B2BMARKETINGSMARTS | FRIDAY, NOVEMBER 12, 2010
- Matching B2B marketing channels to buyer preferences. B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 7, 2011
- B2B marketing basics for filling the sales pipeline. B2BMARKETINGSMARTS | MONDAY, OCTOBER 31, 2011
- How often to send B2B lead acquisition efforts? Find your Uncle Harry. B2BMARKETINGSMARTS | MONDAY, APRIL 25, 2011
- B2B marketing tip: Targeting prospects on your Web site B2BMARKETINGSMARTS | TUESDAY, JANUARY 3, 2012
- Great B2B content deserves greater B2B marketing. B2BMARKETINGSMARTS | MONDAY, JUNE 18, 2012
- Policies that put B2B marketing and sales on the same page. B2BMARKETINGSMARTS | WEDNESDAY, APRIL 18, 2012
- The best place to start all B2B marketing efforts. B2BMARKETINGSMARTS | TUESDAY, JANUARY 19, 2010
- Hat’s off to the B2B marketer behind this effort. B2BMARKETINGSMARTS | MONDAY, JULY 25, 2011
- One little B2B marketing copy secret I learned in sales. B2BMARKETINGSMARTS | WEDNESDAY, APRIL 6, 2011
- Where B2B marketing still grabs attention in today’s communication overload. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 8, 2011
- B2B Nurturing: It Isn’t Just for Leads Anymore B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 14, 2010
- My “duh” moment on the vital need for both inbound AND outbound B2B marketing. B2BMARKETINGSMARTS | THURSDAY, FEBRUARY 4, 2010
- Four Rules for Communicating with the “Crazy-Busy Prospect” B2BMARKETINGSMARTS | WEDNESDAY, JUNE 23, 2010
- Step #1 in creating ideal B2B lead generation copy. B2BMARKETINGSMARTS | MONDAY, MARCH 4, 2013
- How to spend your B2B marketing summer. B2BMARKETINGSMARTS | MONDAY, JULY 23, 2012
- B2B marketing: How B2B marketers can maximize open rates. B2BMARKETINGSMARTS | TUESDAY, AUGUST 14, 2012
- Steps #2-6 in creating ideal B2B lead generation copy. B2BMARKETINGSMARTS | MONDAY, MARCH 11, 2013
- Are B2B marketers offering too much stuff and not enough information? B2BMARKETINGSMARTS | MONDAY, NOVEMBER 30, 2009
- B2B marketing content — 4 important rules. B2BMARKETINGSMARTS | MONDAY, MAY 9, 2011
- To make big B2B marketing strides in 2010 — go lateral. B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 9, 2010
- Four Hot B2B Marketing Ideas Emerge from Blob B2BMARKETINGSMARTS | THURSDAY, NOVEMBER 4, 2010
- 5 ways B2B companies can make millions from referrals. B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 26, 2011
- Four quick B2B marketing ideas for a short week. B2BMARKETINGSMARTS | MONDAY, AUGUST 8, 2011
- 20 years of marketing know-how summarized in 3 words B2BMARKETINGSMARTS | TUESDAY, APRIL 27, 2010
- Are your B2B marketing messages boring? B2BMARKETINGSMARTS | MONDAY, DECEMBER 14, 2009
- To increase B2B marketing response, increase response options. B2BMARKETINGSMARTS | TUESDAY, JUNE 1, 2010
- Single B2B marketing effort delivers $30MM in new business. B2BMARKETINGSMARTS | THURSDAY, SEPTEMBER 13, 2012
- B2B marketing that uncovers hot leads & builds involvement. B2BMARKETINGSMARTS | MONDAY, FEBRUARY 25, 2013
- Making B2B marketing landing pages something to CRO about. B2BMARKETINGSMARTS | MONDAY, NOVEMBER 12, 2012
- In B2B marketing, it’s a no-compromise world. B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 29, 2010
- Three Questions All B2B Marketing Should Answer in Eight Seconds or Less B2BMARKETINGSMARTS | TUESDAY, APRIL 6, 2010
- B2B marketers must tell their CEOs to stop playing golf. B2BMARKETINGSMARTS | WEDNESDAY, AUGUST 4, 2010
- In B2B marketing and sales, Virginia, there is no Santa Claus. B2BMARKETINGSMARTS | MONDAY, DECEMBER 20, 2010
- 3 things B2B marketers can learn from retailers. B2BMARKETINGSMARTS | TUESDAY, APRIL 13, 2010
- Making B2B marketing personalization personal B2BMARKETINGSMARTS | WEDNESDAY, MAY 19, 2010
- Two more ways to keep the camels out of B2B marketing. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 27, 2010
- Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap B2BMARKETINGSMARTS | TUESDAY, JUNE 14, 2011
- A dangerous oversight in B2B marketing. B2BMARKETINGSMARTS | MONDAY, FEBRUARY 4, 2013
- Three B2B marketing practices driving me crazy this week B2BMARKETINGSMARTS | MONDAY, MARCH 25, 2013
- Email lead generation — perception vs. reality. B2BMARKETINGSMARTS | MONDAY, DECEMBER 7, 2009
- Non-stop tips and insights for the muddled B2B marketing mind. B2BMARKETINGSMARTS | THURSDAY, APRIL 21, 2011
- Is there any B2B marketing subject of interest today besides social media? B2BMARKETINGSMARTS | TUESDAY, MAY 11, 2010
- In B2B marketing — data is the new creative. B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 11, 2009
- How are you ending your first date with B2B prospects? B2BMARKETINGSMARTS | MONDAY, NOVEMBER 16, 2009
- Two cool (and useful) services for B2B marketers B2BMARKETINGSMARTS | THURSDAY, JANUARY 13, 2011
- Want to be a B2B business-development pro? Start here. B2BMARKETINGSMARTS | TUESDAY, JANUARY 26, 2010
- B2B marketers should be scared about doing the wrong things. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 29, 2009
- How B2B marketers can help overcome the “no budget” excuse B2BMARKETINGSMARTS | WEDNESDAY, MARCH 3, 2010
- The dollars and sense of inbound vs. outbound marketing. B2BMARKETINGSMARTS | TUESDAY, JUNE 15, 2010
- The B2B marketing “wow” that counts is the one on the bottom line. B2BMARKETINGSMARTS | TUESDAY, MARCH 23, 2010
- A B2B marketing and sales book everyone has time to read. B2BMARKETINGSMARTS | TUESDAY, MAY 31, 2011
- Want more qualified B2B leads? Say “show me the money.” B2BMARKETINGSMARTS | MONDAY, NOVEMBER 2, 2009
- A sure recipe for B2B marketing success. B2BMARKETINGSMARTS | TUESDAY, JANUARY 5, 2010
- Four ways to keep your B2B marketing Web site from turning away customers. B2BMARKETINGSMARTS | THURSDAY, OCTOBER 21, 2010
- The more B2B marketing changes, the more it stays the same. B2BMARKETINGSMARTS | THURSDAY, MARCH 11, 2010
- B2B marketing “Advice from the Top. B2BMARKETINGSMARTS | TUESDAY, JUNE 21, 2011
- Do today’s B2B marketing messages need to change? B2BMARKETINGSMARTS | WEDNESDAY, MARCH 23, 2011
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