Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. good rule of thumb is that if you’ve made ten tweets but haven’t linked to something that could generate leads for you, it’s the perfect time to do so. You can get very valuable feedback and advice, and generate leads that were otherwise unresponsive.
25 Awesome Twitter Tips
MAY 10, 2012
To generate new leads? Tweeting special offers will give users another reason to follow you and bring in new leads for your business. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. For many B2Bs, Twitter is a mystery. All it takes is a little creativity.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
As a marketer, your most important job is to generate leads for your business. But what good are those leads if they’re not managed properly? These 7 statistics show that if you’re not taking advantage of lead nurturing , you’re losing customers and revenue, and very quickly. 1. Only 25% of leads are legitimate and should go to sales. 50% are qualified but not ready to buy. Nearly half of your leads will not be ready for a sales call immediately after their first conversion. did they become a lead by downloading your ebook? Source: Market2Lead).
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
If you know an order or a lead is worth “x,” it’s easy enough to calculate an ROI on your social spend. If you generate $100,000 in new business on a $40,000 budget, you’re in good shape; if it’s the other way around, your program needs an overhaul. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. To increase traffic or generate leads? The idea is to pull people in to keep reading—don’t bury the lead. Below, here are 25 quick ideas for making your B2B blog succeed! To boost SEO?
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Here goes: What is a buyer persona? Its intent is to help you reach your customers on a human level.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
Buyers fear that a bad purchase decision could lead to loss of time/money/productivity/data/hardware/resources for their business. Tell them the improved workflow will lead to better internal communications, higher team morale, and a better atmosphere around the office. The buyer isn’t spending their own money. This is the time for case studies, data, and proof of time/money savings.
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution.
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
So the answer really comes down to how well we are supporting our corporate strategy through social media vs. measuring the number of leads or amount of sales we generated. One of the ways we are delivering on that vision is through interviews with B2B marketers. Thus far those interviews have included Jeffrey Hayzlett , Stacey Holleran , and Gord Hotchkiss. Enjoy the read. Sign up.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Who will lead our brainstorming session to determine ways to re-purpose all of our existing content? By no means is this an exhaustive list, just 10 to get you started. Building A Content Marketing Operation. 1. When was the last time we conducted a content audit? When will be our next? You have been creating content for years. How old is it? Where does it all reside? This is a big one.
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
Being recognized by industry analysts takes more lead-time depending on your business. In the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. It is not a matter of simply showing buyers how good your product is, it’s about connecting with your buyer so they can solve a problem, improve performance or have the confidence necessary to open their wallet. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
Evangelizing a Content Marketing Program
B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. Do you want to drive more leads? leads.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. Capture and nurture your leads. If done well, contests on Facebook can also be a lot of fun for your entrants. Here are a few tips to make B2B businesses and contest participants feel like they’ve all won something. 1. Make the contest easy to enter. Focus on something that makes entrants stay on the contest page and complete in under one minute. Running a sweepstakes or “choose your favorite” contest works well for this. Have you run a Facebook contest before?
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
After all, who else can lead your company down the path to social media success but you? Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media. It is important to convey that the opportunity cost of not participating in social media is real, but the bottom line value is in what can be gained from customer interaction and engagement.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ? Search (PPC and SEO). These
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. SALES 20 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Results and Analysis It’s reassuring that leads and sales, two elements. Copyright © 2015 Contently.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
Some potential broader uses as mentioned in an article on Search Engine Watch could include problem identification, lead management and recruitment. While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. B2B Blogger
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). If you hold the highest marketing position in your company, it’s time you become a digital native too. Replace any fear of technology with the acceptance of it. Sign up.
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. B2Bbloggers.com is an online magazine for B2B marketers.
Content Strategy for Marketing
leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. Content to.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
SmartPulse is SmartBrief’s regular reader poll in the SmartBrief on Social Media newsletter (subscribe link) that tracks feedback from leading marketers about social-media practices and issues. I was lucky enough to be selected as one of the four finalists. Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. Sign up.
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? Think Mobile. survey just released by Ipsos MediaCT found that North American senior executives took over 5.5million business flights in 2009. Agree?
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Content Methodology: A Best Practices Report
industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. Content. Methodology: A Best. All rights reserved. going.
Use Storytelling for Powerful B2B Web Content
JUNE 7, 2012
While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. They want to see the people behind the business, and hear stories to which they can relate. Great storytelling sparks emotion. What stories to tell …. Your company. rich company background can tell a lot about how the business has grown and where it is going. Your customer. Your responsibility.
B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
MAY 11, 2010
About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. reasing brand engagement. A Find out what would make your customers and prospects more productive. Thanks!
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! But is a comprehensive measurement strategy the key to success? Absolutely not.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? These posts are for marketers interested in learning how publishers think and act. It is by no means exhaustive or all inclusive. keeping readers loyal).
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? If a rep.