| | | B2B Web Strategy | |  Leads | 70 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY APRIL 25, 2013 Boost Your B2B Marketing Efforts with Twitter Chats Twitter Chat are a free way of gaining exposure to your prospects, colleagues, and yes, even competition on a social media platform that is often ignored or taken for granted, The only investment to your company is your time and resources, but can reward you with a new stream of followers, and potentially, leads. 'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. These are know as Twitter chats. Hashtags allow people to follow the group conversation using Twitter Search. Social Media Twitter | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page B2B Web Strategy Lead Generation LinkedIn Social MediaLinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. The About Section. good example of an about section is Accenture. | | | | | |
| B2B WEB STRATEGY JUNE 26, 2012 3 Landing Page Improvements can Increase Lead Generation In a previous post, we discussed the three keys to improved PPC campaigns: keywords, ad text and landing pages. Both paid and organic traffic have the opportunity to convert by filling out various forms on your website. You may have discovered that your number of completed forms does not live up to your expectations. If [.]. B2B Web Strategy | B2B WEB STRATEGY DECEMBER 8, 2011 Pointers for using social media for lead generation But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. B2B Web Strategy Lead generation Social MediaMany B2Bs still think of social media as merely an image/awareness-building vehicle. Any time we embark on a new journey, some guideposts come in handy; [.]. | B2B WEB STRATEGY DECEMBER 6, 2011 Done right, press releases are still a great marketing weapon B2B Web Strategy Lead generationWith the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful. But we thought it might help to consult a higher authority; and [.]. | B2B WEB STRATEGY SEPTEMBER 8, 2011 Your Web presence needs to go far beyond your website Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more [.]. B2B Web Strategy Blogs, Blogging Social Media | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, SEPTEMBER 13, 2011 Leverage social media, beat your B2B’s competition
However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. … as a smart marketer, you can [.]. B2B Web Strategy Social Media MORE >> -
B2B WEB STRATEGY | TUESDAY, APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs
Ultimately, utilizing both a hard and soft CTA enables you to prioritize and balance your goals, lead generation or otherwise.As Content Development Conversion Metrics Lead Generation 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. What’s the difference between a hard CTA and a soft CTA? Why should you include soft CTAs on your pages? What about complementary CTAs? MORE >> -
B2B WEB STRATEGY | TUESDAY, MARCH 12, 2013 Best eMagine Posts on Lead Generation
Top of mind for most B2B marketing is the almighty lead. Below are the top 10 eMagine blog posts on Lead Generation, resurrected for your enjoyment: Guidelines for Writing Your LinkedIn Company Page. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Pointers for using social media for lead generation. But an increasing number are starting to aim at least part of their social-media effort straight at lead generation, as we noted in this earlier post …and you can, too. MORE >> -
B2B WEB STRATEGY | THURSDAY, MAY 16, 2013  4 Signs Your Site Needs an Update
Lead Generation. Lead generation can be tough. few more tips: Are your current lead generation efforts working? B2B Web Strategy Content Development Lead Generation Online Marketing PPC Search Engine Marketing Uncategorized Web Design 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? months? years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. Content. Not recently? Oh no! Design. MORE >> -
B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012  5 Tips to Better Website Conversion Rates: Part One
No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Conversion Metrics Lead GenerationFor most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations take place in the form of case studies, whitepapers or even a product demo. These ‘calls to action’ (CTAs) should be conspicuously places on each of your most important web pages. Demo (if one exists). MORE >>
- What Every B2B Marketer Should be Doing Online in 2013 B2B WEB STRATEGY | TUESDAY, JANUARY 29, 2013
- 10 Reasons to Redesign Your Website Now B2B WEB STRATEGY | TUESDAY, MARCH 26, 2013
- Using Twitter in the Pharmaceutical and Medical Device Industries B2B WEB STRATEGY | TUESDAY, FEBRUARY 12, 2013
- Understanding Landing Pages and How to Create Effective Headlines B2B WEB STRATEGY | THURSDAY, OCTOBER 18, 2012
- 5 More Tips to Better Website Conversion Rates: Part Two B2B WEB STRATEGY | TUESDAY, NOVEMBER 27, 2012
- eMagine Launches New Websites B2B WEB STRATEGY | TUESDAY, APRIL 2, 2013
- To register or not, revisited: could there be a third way? B2B WEB STRATEGY | WEDNESDAY, AUGUST 12, 2009
- Yes, social media can boost your traffic & leads – research B2B WEB STRATEGY | TUESDAY, AUGUST 23, 2011
- 5 Tips to Better Website Conversion Rates: Part One B2B WEB STRATEGY | TUESDAY, NOVEMBER 20, 2012
- Search Engine Optimization: Top 10 Harsh Realities B2B WEB STRATEGY | THURSDAY, AUGUST 12, 2010
- Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!) B2B WEB STRATEGY | THURSDAY, NOVEMBER 1, 2012
- Are You Using LinkedIn Signal? B2B WEB STRATEGY | THURSDAY, APRIL 11, 2013
- What Determines Success for B2B in the Online World? B2B WEB STRATEGY | THURSDAY, APRIL 4, 2013
- 5 Ways to Create New Prospects in LinkedIn B2B WEB STRATEGY | TUESDAY, AUGUST 28, 2012
- You too can become a SlideShare master… here’s how B2B WEB STRATEGY | THURSDAY, JUNE 23, 2011
- Can you generate/convert leads via social media? Yes, you can. B2B WEB STRATEGY | THURSDAY, FEBRUARY 3, 2011
- Are you Giving Sales Away to Your Competition? B2B WEB STRATEGY | THURSDAY, AUGUST 30, 2012
- 3 Places You Must Have Online Ads (a review) B2B WEB STRATEGY | TUESDAY, JULY 31, 2012
- A research perspective on social media’s performance B2B WEB STRATEGY | TUESDAY, APRIL 5, 2011
- ROI metrics really do help B2B marketers do a better job – research B2B WEB STRATEGY | TUESDAY, AUGUST 17, 2010
- Try It: An Easy Tweak for Better Leads B2B WEB STRATEGY | MONDAY, MARCH 28, 2011
- Advertising on Facebook yet? Maybe you should be… B2B WEB STRATEGY | TUESDAY, JULY 26, 2011
- Yes, you must generate content …but not at random B2B WEB STRATEGY | THURSDAY, NOVEMBER 3, 2011
- B2B bloggers have more fun – and their sites get way more leads B2B WEB STRATEGY | TUESDAY, NOVEMBER 9, 2010
- Your blog could be your B2B’s new & improved “front door” B2B WEB STRATEGY | THURSDAY, SEPTEMBER 2, 2010
- The Four Agreements of Project Success B2B WEB STRATEGY | THURSDAY, MAY 23, 2013
- With these 5 tips, you can utilize Facebook for business B2B WEB STRATEGY | THURSDAY, APRIL 7, 2011
- Optimize your conversion pages to improve lead capture, lower costs B2B WEB STRATEGY | TUESDAY, FEBRUARY 8, 2011
- Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger B2B WEB STRATEGY | THURSDAY, AUGUST 16, 2012
- eMagine Launches New Websites B2B WEB STRATEGY | THURSDAY, JANUARY 31, 2013
- If you treat your white papers as valueless, so will your readers B2B WEB STRATEGY | THURSDAY, APRIL 28, 2011
- Don’t risk your ranking in a website redesign… read this B2B WEB STRATEGY | THURSDAY, JULY 21, 2011
- Dreaming the Cathedral, Building the Church – Aspirational Information Architecture B2B WEB STRATEGY | THURSDAY, SEPTEMBER 27, 2012
- A soup-to-nuts checklist for social media marketing B2B WEB STRATEGY | THURSDAY, DECEMBER 16, 2010
- 5 More Tips to Better Website Conversion Rates: Part Two B2B WEB STRATEGY | TUESDAY, NOVEMBER 27, 2012
- Webinars: so easy, even a small B2B can do them well B2B WEB STRATEGY | THURSDAY, OCTOBER 21, 2010
- Are you nurturing just by blasting out email? Perhaps… B2B WEB STRATEGY | TUESDAY, DECEMBER 7, 2010
- Golden nuggets from Sherpa’s B2B Marketing Summit B2B WEB STRATEGY | THURSDAY, NOVEMBER 18, 2010
- A research perspective on social media’s performance B2B WEB STRATEGY | TUESDAY, APRIL 5, 2011
- Converting the unconverted: don’t let those touch-&-gos get away B2B WEB STRATEGY | TUESDAY, JUNE 22, 2010
- Six related emails can be 400% better than one, says Sherpa B2B WEB STRATEGY | THURSDAY, APRIL 29, 2010
- Want leads for less? …use inbound marketing. B2B WEB STRATEGY | TUESDAY, APRIL 13, 2010
- New research shows impact of blogging on your corporate site’s SEO B2B WEB STRATEGY | THURSDAY, APRIL 1, 2010
- Not converting enough? Try price papers along with white papers B2B WEB STRATEGY | TUESDAY, MARCH 23, 2010
- Nine mistakes to avoid in writing online B2B lead-generation copy B2B WEB STRATEGY | TUESDAY, FEBRUARY 23, 2010
- Thinking about email for B2B lead generation? …think twice. B2B WEB STRATEGY | TUESDAY, FEBRUARY 9, 2010
- Beyond conversion: PPC can do more than “just” generate leads B2B WEB STRATEGY | WEDNESDAY, NOVEMBER 18, 2009
- Your B2B’s blog can help generate leads… here’s how B2B WEB STRATEGY | MONDAY, NOVEMBER 16, 2009
- Marketing vs. Sales: Who “owns” a B2B’s leads? B2B WEB STRATEGY | WEDNESDAY, NOVEMBER 11, 2009
- Tips for getting more oomph from your B2B’s email newsletter B2B WEB STRATEGY | MONDAY, OCTOBER 26, 2009
- Criteria that will help you NOT select the wrong SEO consultant B2B WEB STRATEGY | WEDNESDAY, OCTOBER 14, 2009
- Done right, your B2B website offers can drive high response rates B2B WEB STRATEGY | THURSDAY, OCTOBER 8, 2009
- How can B2B marketers use content effectively for demand generation? B2B WEB STRATEGY | MONDAY, SEPTEMBER 14, 2009
- Don’t sabotage your own PPC campaign B2B WEB STRATEGY | WEDNESDAY, SEPTEMBER 9, 2009
- Keys to getting stalled B2B leads moving again B2B WEB STRATEGY | THURSDAY, AUGUST 20, 2009
- Stretching marketing dollars in a tough economy B2B WEB STRATEGY | WEDNESDAY, AUGUST 12, 2009
- B2B blogging can improve organic search B2B WEB STRATEGY | WEDNESDAY, AUGUST 5, 2009
- A handy checklist for successful B2B lead management B2B WEB STRATEGY | FRIDAY, JULY 31, 2009
- Managing across the Marketing-Sales divide: new Sherpa data B2B WEB STRATEGY | THURSDAY, JULY 23, 2009
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