B2B Memes

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. First, he counseled patience: “we all learn and grow at different rates and in different ways.” So what’s stopping you?

What Is the Lifespan of an Error?

B2B Memes

Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay. No one seems to think so.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Will new media lead to brighter or bleaker career options? Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. But when it comes to words and sentences, length can be a reader’s enemy. hadn’t planned on this follow-up today. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times. Headlined Well, no. It penalizes them.

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along. For both reader and writer the change can be liberating, exciting, and rewarding. The process is not pretty.

The Yin and Yang of Content Economics

B2B Memes

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Sooner or later, one of these trends is bound to falter–but which will it be?

Back from the Dead: The Challenge of Digital First

B2B Memes

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot. Let me try to explain. If only it were so simple. Digital first

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Writing, Photography, and the Art of Thinking Visually

B2B Memes

Sometimes the urge for a good lead makes you say things you don’t quite mean. As some of my recent posts suggest , I’m a big fan of adding visual elements to written content, whether with infographics, illustrations, or photos. For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media. But even if Ellis believes his claim, I’m not buying it.

Attribution and Linking Are Essential to Transparency

B2B Memes

Rather than focus their lead on the story, they focus it on the attribution. If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines. Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparency

An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing. The drawing is not outstanding, but the interactivity and engagement are. Created by Online PhD. Where I think this infographic is on the right track is in suiting itself to the computer.

Does Danger Lurk in the Language of Social Media?

B2B Memes

But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. They’ve got it wrong, of course. But we should not be too quick to dismiss their reactions. They may be on to something. You want a nice, meaty sizzle.”. Related posts: Be Yourself.

Do your readers want the truth?

B2B Memes

But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary. In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. While a few might relish challenging themselves intellectually, most don’t.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. This is clearly central to Lichfield.

B2B 2

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. This is clearly central to Lichfield.

B2B 2

Improve Your Blog Posts with Nut Graphs

B2B Memes

Though the nut graph originates in journalism, it can benefit all business bloggers.  It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”  (Yes, you’ve just read my nut graph.). In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism.

Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.”  By point nine—”I will never allow anyone to send out copies of my books to be reviewed”— I was suspicious.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.”  By point nine—”I will never allow anyone to send out copies of my books to be reviewed”— I was suspicious.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown. It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Neil Thackray. Is that a significant part of the strategy? was born.

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included  the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading. Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”?

Monetize Your Typos

B2B Memes

while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.” Doctorow: Make money with typos. Since this is a self-published project, Doctorow wants to keep expenses to a minimum, and that means no outlay for proofreading or copyediting.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

5 Keys to Effective B2B Content

B2B Memes

There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due. Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. Why the surprise?

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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires. As Howard Owens puts it , the problem AOL editors face isn’t the workload, but the payoff.

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. 3. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral. Be an entrepreneur. Be a brand. Be a blogger.

Brand Journalism Trend Heats Up in UK

B2B Memes

Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me. In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Journalists as Buzzword Killers

B2B Memes

leading. A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post,  he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases.  As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. unique. great. solution. largest. innovative. innovator. award winning. exclusive.

The Coming Content Marketing-Publishing Continuum

B2B Memes

The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. 2008 study looked at the best times and days to publish content. Outside of weekends, Mondays were the worst days. Here’s The Best and Worst Times to Post It.&#.

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that. Currently we have a bunch of leads sitting in that “contacted” stage.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. have no issues with that but do these companies know what a qualified lead is? by Achinta Mitra appeared first on Industrial Marketing Today.

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. challenge. Create a marketing funnel .

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. The difference?