When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business.
In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns.
The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. Great creative campaigns “raise all boats,” meaning they uplift us all.
(Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. I love this phrase.)
Here are some of the boats that get raised by great marketing campaigns.
1. The business owner gets invigorated, motivated and excited.
Most business owners love their business. They work long hours. They provide others with jobs and add value through their products and services. But, let’s face it. There are some times when business owners feel a little stale – like they need something fresh to re-motivate them. A great, creative campaign will do it! Not only does the business owner have skin in the game – they’ve paid for the campaign – but they also have great pride in a campaign that makes their audience and others in the business community more aware of and excited about their business.
2. Employees are motivated and take more pride in their work.
Employees want to feel like they are part of something fun. They want others to know the company where they put in so many hours. Great marketing campaigns make the workplace more fun and exciting. One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter (customers will see these, too.)
3. Suppliers are proud to be affiliated with successful businesses.
Your suppliers want to affiliate with success. Your success probably means more business for them. Share your campaigns with your suppliers. Who knows – they may share the creative work from the campaign with others they know and help spread the word!
4. Your community loves a successful marketing campaign.
Everyone loves good marketing. “Got Milk?” “15 Minutes?” “Where’s the Beef?” A business’s creative marketing goes a long way to lifting up everyone around them with great messaging, images and branding.
So what’s stopping you from raising the boats with a great marketing campaign? You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community.
Contact New Incite today. We’ve worked with hundreds of businesses to analyze opportunities and create effective and fun marketing campaigns.
hoto by Dennis Jarvis on Flickr. Some Rights Reserved
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