B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. So a growing business was responsible for a large measure of this, but even if you bake out the additional customers, there is still a huge uptick in lead generation per client. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!) Just build it. MORE >>

Of course there is value to new leads data, but what about the data you already Do you constantly feel the pull for newer, better, more data?  Is there always that feeling that if you could just get a few new contacts a sale would be right around the corner?  MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Email Marketing Lead NurturingEmail is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. Below are some of my B2B email heroes. This drumbeat is twice a week, without fail. MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Email Marketing Lead NurturingEmail is a critical piece of the tactical mix. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. Below are some of my B2B email heroes. This drumbeat is twice a week, without fail. MORE >>

A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Your B2B Lead Generation can be hit –  hard — if you can’t analyze your content. That means awesome folks in the B2B Lead Generation community can earn some link love; spammers look for cheap backlinks will feel the punt and won’t be posted. Maybe not. Ours didn’t. MORE >>