Anything Goes Marketing

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Customer Nurturing: It's Not Lead Nurturing so Stop Calling it That

Anything Goes Marketing

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers or any customer facing person hears from their customers almost on a daily basis. In many of these situations there is in fact a solution. The problem is that the customer wasn’t aware of it. This can happen for many reasons. The trick is to try and get in

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup.

The Rules of Lead Generation Defined – Book Review

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We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. Scott. David was kind enough.

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metricsOne of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging The importance of blogs in your B2B marketing mix can't be overlooked. However, anyone that can open a.

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. Here's the problem: my role is all about helping out customers and providing the best. social media RSS customer service social bookmarking Twitter online communities social networks

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

Improving Your Upsell/Cross Sell Conervsions

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segmentation lead nurturing lead conversionI was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action. Amanda Hinkle wrote a great a simple yet powerful article over at MarketingProfs "Three.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns. Inactive or Dormant Lead campaign. white paper, webinar, etc.),

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". If you have a properly defined lead management process, leads should only be passed on to sales for follow up if the prospect has attained a high enough lead score. Chad H.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

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Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. This is simply brilliant.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

There are many similarities between the concepts that Jim Collins discussed in his book and lead nurturing. Lead nurturing can mean many different things to may different people. There is no question that lead nurturing has been a proven tactic for B2B marketers. Why are we seeing some companies exceed at lead nurturing over other similar companies? Chad H.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You’re probably saying “well, I need that data to properly segment and route potential leads so I have no other choice but to have those really long forms and ask for everything up front”. Hi everyone. People lie. Seasons change. Chad H.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How do I Generate More Leads from my Website?

Anything Goes Marketing

How can we further optimize our practices to increase the amount of leads we generate? You can read about best practices on this area from my post: Improve how you use White Papers for Lead Generation - Part II While most people provide their real name and email address, most don't provide their real phone number or answer custom questions accurately. In addition, don't discount leads based on the lead qualification questions you've asked on a web form. What does this mean for marketers and online lead generation? What does this mean? What does this mean?

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. You can find many other blog posts out there on that subject.

Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. I'm going to introduce the players and coaches below and then summarize how the different parts fit together to create a Super Bowl caliber lead management process.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

The concept of lead nurturing is something that is complex for some but very straightforward for others. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. Great - How do I track ROI for Lead Nurturing? Technorati tags: online lead generation, sales air cover, nurturing, automated marketing ROI. Chad H.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Lead Scoring Has Drastically Changed – How do You Measure up?

Anything Goes Marketing

Tags: marketing metrics data management lead management lead qualification

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). What's in it for me? Don't assume anything.

Looking for Ideas to Generate More Leads?

Anything Goes Marketing

If your company is generating enough leads already, please stop reading right there. There is an excellent FREE report from RainToday that has just been launched called: The One Piece Of Advice You Can't Generate Leads Without. Here are some highlights: Suzanne Lowe includes some tactics on measuring the effectiveness of your lead generation efforts. Still here? Happy reading!

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. Because it’s real. It’s in the moment.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. 4. Not sure which group to join?

Wake up and Send More Email

Anything Goes Marketing

If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. See: Ready to Welcome Your New Leads? Lead Nurturing Programs for leads that are currently evaluating your product or services Longer term lead nurturing programs for leads that have been passed back to marketing Reengagement Programs.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

megheuer # sds09 jblock : Management changes served as a catalyst for greater sales and marketing integration at Aspect @thetravelingcmo # sds09 megheuer : # sds09 If leads that marketing thinks are qualified get ignored by sales, find out why/what's changed to fix it @tjaros megheuer : Question: Marketers, do you understand the compensation structure of the team you feed leads to?

Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. Tags: lead nurturing B2B Sales process lead management personally wouldn’t have it any other way.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reduce the amount of time it takes for qualified leads to be followed up with.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). What we need to see is metrics such as the number of marketing touches (including email) that lead to an opportunity and/or closed deal.

How to Prevent List Attrition yet Drive Event Attendance

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The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition. Tags: email marketing B2B lead generation enewsletter This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. These items really should work together.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

PPPS: This concept can go beyond newsletters and be used for your automated lead nurturing efforts or in an attempt to re-engage email subscribers that are unresponsive. Tags: lead nurturing email marketing B2B enewsletter B2C Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer.

Social Media Success Stories

Anything Goes Marketing

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. Did you go to ITI?

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). It's Canadian Thanksgiving up here today and I'm all about giving back. From time to time, I check out MarketingProf's Know How Exchange where people post their marketing questions and I try and help out. Here's why: a. What's in it for me? This can be improved.

PPC 2

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. This post is part of B2B Lead website and is run by true marketing professionals - worth taking a look for some actionable marketing and sales alignment tips. Chad H.

Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. Tags: lead nurturing B2B B2C lead qualification Marketing Sherpa Can you apply this same concept to customers? Chad H.

Increase lead generation, improve your contact us form.

Anything Goes Marketing

The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging. Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page.