Ad Your Comment Here

Trending Sources

Your Outposts: Going from centralized to a “decentralized federation”

Ad Your Comment Here

The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. One of those insights in particular struck me: Local pages drive 36% better results. “…the data shows that local Facebook pages perform 36% better than global ones. with a solid strategy of course!].

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

Ad Your Comment Here

Blogging companies get up to 25x times more business leads. We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They also get up to 97% more inbound links (which search engines like!). They can get up to 434% more indexed pages in search engines.

#BWENY Session: The Future of Content Curation

Ad Your Comment Here

EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. They weren’t censored in any way.

How Marketers Are Using Social Media to Grow

Ad Your Comment Here

So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. How much time is being spent on social media? 34% for 11 or more hours per week.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Think Social Business, Not Social Media.

Ad Your Comment Here

In the marketing division you can measure the number of leads generated by e-mail subscriptions or click-trough rates. Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what?

E-Reader sales double in the last 6 months

Ad Your Comment Here

Despite this growth in e-readers, cell phones are still by far the most popular digital device, leading with 83% of adults owning one. According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader.

Google Making its Biggest Effort Yet?

Ad Your Comment Here

They will be able to drag and drop names into different groups, or also known as ‘Circles’, and give their Circles titles, like “family” or “leads group.” After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene.   The biggest question is whether this new product will attract enough users to be competitive. What is it?

Skype 25

#BWENY Session: The Future of Content Curation

Ad Your Comment Here

EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. They weren’t censored in any way.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

Ad Your Comment Here

Tyler Hellinge, Agency Development Lead at Facebook. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). Track Leads. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator.

Media 13

Foursquare’s Got It Goin’ On

Ad Your Comment Here

With Foursquare leading the way, we may see a renewed startup buzz in NYC. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. Money well spent.

HubSpot Launches New Marketing Grader Tool

Ad Your Comment Here

Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Are my marketing efforts generating enough leads and sales?

Kate takes new position at Syracuse University, OSG lives on….

Ad Your Comment Here

She’ll be leading the social/digital marketing efforts of the school. We’re pleased to announce that Kate has taken a position as Executive Director of Digital and Social Media at Syracuse University. You can read more of her thoughts here. Company News Digital media Executive Director of Digital and Social Media social media Syracuse University

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

Ad Your Comment Here

Kate is Executive Director of Digital & Social Media at Syracuse University, where she leads university-wide efforts in the field. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups. I’ll be speaking at SXSW this year, please come say hello! Or Are They? Salon C, Hilton.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

5 Great Resources to Maximize the SEO of your Online Content

Ad Your Comment Here

about how strong and appropriate online content can inspire conversations, nurture leads and boost conversions. Webinar: How to Use SEO and Social Search for Lead Generation – This HubSpot webinarcovers how businesses must adapt and optimize their websites in order to remain competitive. Note: must fill out small form for webinar access]. Related articles. cash-bandit.com).

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

Ad Your Comment Here

After that first story is written, all other things being equal, there won’t be an immediate story with your client in the lead. How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. But things have changed.

B2B 2

5 Tips for Selling the Value of Social Media Inside Your Company

Ad Your Comment Here

When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota.  If it’s someone in finance, stress that adding social media marketing will add little to nothing to the budget. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

Ad Your Comment Here

You’re losing potential leads.  [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. Right? Wrong.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

Ad Your Comment Here

You’re losing potential leads.  [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. Right? Wrong.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

Ad Your Comment Here

Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads.  Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. You find out through search.

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that. Currently we have a bunch of leads sitting in that “contacted” stage.

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. have no issues with that but do these companies know what a qualified lead is? by Achinta Mitra appeared first on Industrial Marketing Today.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15%  of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities. challenge. Create a marketing funnel .

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. The difference?

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. The results were dramatic.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).

Lead 117

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. I’ve updated it to include more content marketing and social media channels. How do you determine which channels are the best for generating leads and finding future customers?

Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation Blog

Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. Move toward thinking of lead cost in aggregate.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. Over the next few months, I’ll be starting a business and working on my next book, a sequel to  Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. Image credit: PhotoDune.

Lead 88

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. Related resources: How to Use LinkedIn to Generate Leads.

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. question: at this point, what kind of lead am I? By my own reckoning, I’m an MQL (Marketing Qualified Lead). Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. This is the essence of lead nurturing. Without relevance, lead nurturing becomes just another marketing campaign. Think relevance.

Qualified vs. Unqualified Leads

Salesfusion

The post Qualified vs. Unqualified Leads appeared first on Salesfusion. Lead Nurture Nurture Marketing

Lead 101