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  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 5, 2013
    [Leads] Getting Out of the B2B Lead Generation Trap
    Most B2B marketing organizations start with a goal that looks like “deliver 18,000 leads to sales.” ” The lead goal was determined by the new revenue goal, the number of leads sales will need to reach the goal, and the portion of leads that marketing will need to contribute. It is easier said than done.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Leads] 7 Keys to Lead Scoring Success in Sales Lead Generation
    Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Leads] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    Lead scoring is a widely discussed strategic topic among marketing automation users. Oftentimes the immediate tactical nuances include lead nurturing, content marketing, and dynamic content. Lead scoring isn’t an “old fashioned trick” we used two or three years ago when automation system adoption began to grow rapidly.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 2, 2013
    [Leads] How To Get Leads With Content Marketing
    In marketing, we are always challenged with the question: how to generate more leads for the business. So how do we generate leads with content marketing ? There are 2 simple steps to get leads with content marketing: Create helpful content that attracts an audience. Convert that traffic to leads. And our products.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 7, 2012
    [Leads] Does Automation Impact Lead Conversion Rates? [CHART]
    by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare  campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate. But you may be asking yourself why? 
  • TONY ZAMBITO  |  THURSDAY, APRIL 19, 2012
    [Leads] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    Lead generation today is becoming the art and science of targeting.  A problem facing organizations today is getting a handle on who to target and where to target.  Nearly 30% expressed dissatisfaction with lead conversion to sales.  A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process. 
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Leads] Is Content Marketing Still Effective for Online Lead Generation?
    For the past few years, the buzzword in online lead generation was content marketing. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips content marketingNow, some say content marketing has grown tiresome and it’s time for something new. Is content marketing […].
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Leads] Converting B2B Leads Through Social Content: 3 Keys to Success
    Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. Let’s say you have some great lead generating content pieces. Infographic from Ethos3.
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Leads] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. It’s about THEM.
  • SALESFUSION  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] Lead Source Reporting and True ROI
    The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 11, 2016
    [Leads] 50 Must-Know Statistics to Improve Your Lead Generation Strategy
    With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Content Marketing
  • VIEWPOINT  |  TUESDAY, JUNE 16, 2015
    [Leads] The Quest for Good Leads: Are You Asking the Right Questions?
    What’s a good lead rate? How much should a lead cost? The lead rate for high quality, enterprise opportunity leads has been roughly flat.) That said, for several years the elephant in the room has been inbound marketing and inbound marketing lead rates. have seen inbound lead rates reported as high as 11 – 14%.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 16, 2007
    [Leads] B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Leads] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ten times more people call now.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 30, 2011
    [Leads] Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel
    Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Here’s how you can go about it: 1.
  • JUNTA 42  |  WEDNESDAY, MARCH 25, 2015
    [Leads] Research: Technology Marketers Align Around Lead Gen
    Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Why Cost Per Lead Can Be a Bad Metric
    A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.
  • SALESFUSION  |  WEDNESDAY, APRIL 23, 2014
    [Leads] Email Lead Generation
    The post Email Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 3, 2012
    [Leads] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
    So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation.  ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). Uncover qualified leads.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 18, 2012
    [Leads] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
    Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. Map out the process.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 29, 2015
    [Leads] Looking for Surprises in the 2015 B2B Lead Generation Trend Report
    This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Leads] Online Display Advertising, Targeting, and Capturing Leads
    A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Retargeting. Summary.
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Leads] SEO, Meta Descriptions, Content, and Generating Leads
    You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins. You’ll find this interesting.
  • SALESFUSION  |  TUESDAY, MAY 6, 2014
    [Leads] Lead Generation Recap
    The post Lead Generation Recap appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 22, 2013
    [Leads] How To Predict Conversion Rates From Lead to Close With an ‘Exit Criteria’
    This dynamic has always been the same: Marketing is frustrated by Sales not following up on their hard-won marketing qualified leads (MQLs), while sales complains that there aren’t enough “good” leads worthy of their attention. The truth is that the measurement linking lead to closed deal is precarious at best.  Why You Now?™”,
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Leads] [Infographic] Nurture Your Leads with Narrative 
    Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. Infographic Lead Nurturing b2b good story.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Leads] B2B Social Media Marketing: Focus on leads, not likes
    But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. If you don’t understand every campaign or every program that someone responded to, you really don’t have an accurate cost per lead and cost per customer,” continues Kelly. How many people converted.
  • ANYTHING GOES MARKETING  |  TUESDAY, MAY 28, 2013
    [Leads] The Rules of Lead Generation Defined – Book Review
    We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop The issue was that there really wasn’t a guide for B2B marketers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 21, 2012
    [Leads] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2011
    [Leads] The 6 Stages of Successful Lead Management
    What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. There’s no easy answer.
  • TONY ZAMBITO  |  TUESDAY, APRIL 5, 2011
    [Leads] The Link Between Lead Nurturing and Buyer Experience Marketing
      One approach whose value is on the rise is that of Lead Nurturing.  The approach taken towards lead nurturing could make a huge difference.    With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing. 
  • VIEWPOINT  |  THURSDAY, JULY 7, 2016
    [Leads] Questions to Ask Before Investing in Lead Generation
    About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. need leads NOW!” The fact is they needed leads before now. guarantee any company promising a “rush delivery” will not be the kind of company you want generating your leads. It happens every year.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Leads] 7 Keys to Successful Lead Nurturing Best Practices
    This is how you do lead nurturing best practices. Lead nurturing defined: The process of sharing valuable (to them) information to earn their trust so you become the preferred solution (over time.) Marry lead nurturing with lead scoring to find when they truly become sales ready. What are lead nurturing best practices?
  • BIZNOLOGY  |  FRIDAY, MARCH 4, 2016
    [Leads] How to select the right lead generation media mix
    Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Can you get enough leads from this channel to satisfy your requirements? Qualified leads.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Leads] Why Lead Scoring and Personas Need To Be Connected
    Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Leads] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Leads] Inbound Marketing: Are You Attracting Quality Leads?
    A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. Focus your content.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Leads] Are you using the wrong lead-gen model?
    So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. They need help getting in the door.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 27, 2014
    [Leads] 6 Lead Scoring Lessons for Better Lead Conversion
    Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more widespread adoption of the practice and the marketing automation technology that makes it possible. The lead scoring caveat. Lead scoring is a constantly evolving process.  Lead Scoring
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Leads] A New Way To Connect Twitter To Lead Generation
    B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. This could be the perfect solution to promote your updates and still drive leads.
  • SALESPREDICT  |  TUESDAY, DECEMBER 22, 2015
    [Leads] Get Your Team “Smarketing” with Predictive Lead Scoring
    Predictive lead scoring can be an important Smarketing tool because it provides a data-centric approach to pinpointing your best potential prospects and creates a common language for marketing and sales to define “qualified” leads. Download The No-Nonsense Guide to Predictive Lead Scoring. So what is Smarketing ? Rely on data.
  • THE POINT  |  TUESDAY, FEBRUARY 11, 2014
    [Leads] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
    How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. 3. How to add brains and reach to our customer’s beautiful/brand-centric websites.
  • VIEWPOINT  |  TUESDAY, MARCH 3, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 3
    There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series , we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads. Lead Nurturing What a waste!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Leads] The Definitive Guide To Lead Nurturing
    Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Leads] What Comes After Lead Generation?
    Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. What other changes will we see in lead generation? Relevance is the New King.
  • NUSPARK  |  SATURDAY, FEBRUARY 4, 2012
    [Leads] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
    I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll also supports my message of how content marketing and lead generation go hand-in-hand. However, the importance of content strategy to lead generation cannot be understated. 
  • VIEWPOINT  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] The #1 Reason CEOs Should Care About Lead Generation
    I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number. CEO’s should care about lead generation simply because it will help them create a sustainable company.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Leads] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Even better, nurturing leads will give you a competitive edge considering a whopping 65% of B2B organizations don’t have any kind of lead-nurturing program.
  • SALESFUSION  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] How to Successfully Manage Leads in 4 Easy Steps
    The post How to Successfully Manage Leads in 4 Easy Steps appeared first on Salesfusion. Best Practices Lead Nurture Sales CRM
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Leads] The Awesome Power of Lead Nurturing
    Lead nurturing moves the needle in B2B marketing.” “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” Here are some of the appearances of sales lead generation expert Jeff Ogden of Find New Customers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Leads] Lead Generation: It’s all about building relationships
    Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. Lead Generation b2i marketing customer-centric demand generation mobile marketing optimization
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Leads] 6 Examples of Lead Nurturing Campaigns
    Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. For lots more details, download our Lead Nurturing Guide. You can also let them know what they can expect as next steps.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Leads] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. The post 8 Lead Generation Ideas for Startups appeared first on PureB2B.
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Leads] Generating Leads With Responsive Content
    You have seen countless blogs online that present copious amount of information, but these are limited in their ability to generate leads because not all visitors appreciate lengthy texts. Responsive content plays a huge, crucial role in lead generation, as content interacts with the audience, instead of passively presenting information.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 22, 2014
    [Leads] 5 Mid-Funnel Lead Nurturing Mistakes
    Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1. Lead Nurturing Don’t Forget to Test.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Re-posted with permission.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Leads] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.). Superior data.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Leads] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer  when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Getting Real About Lead Generation .
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    ” “Where will the leads come from?” But they are great for filling up the top of the funnel with fresh leads, right? The Squirrels long since picked out the very small number of those cards that held any promise, leaving you and Skippy with a bunch of sales-rejectable leads. Sales squirrels ignoring you? Uh oh.
  • NUSPARK  |  SATURDAY, FEBRUARY 25, 2012
    [Leads] A new eBook; Content Marketing Templates for Lead Generation
    sound content marketing plan is critical to the success of your lead generation efforts. world, how do you think leads get through the funnel? Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 9, 2011
    [Leads] Five Steps To Better B2B Lead Generation
    This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. good rule of thumb is that if you’ve made ten tweets but haven’t linked to something that could generate leads for you, it’s the perfect time to do so. Network More Efficiently with Followerwonk.
  • SAZBEAN  |  TUESDAY, FEBRUARY 19, 2013
    [Leads] 7 Simple Improvements to Increase Website Lead Generation
    Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Lead Collection One mistake that many businesses make is to have zero ways of collecting leads on their websites.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 3, 2009
    [Leads] Sales Ready Leads: Quality vs. Quantity
    Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Leads] How to Create Content Maps That Actually Work in Sales Lead Generation
    Content is critical in B2B sales lead generation. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Evaluation.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Leads] 4 Back to Basics Tips to Improve Lead Quality
    by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Sales complaining they’re getting bad leads from Marketing?
  • SALESFUSION  |  FRIDAY, APRIL 25, 2014
    [Leads] Lead Generation Metrics
    The post Lead Generation Metrics appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] When Lead Scoring Will Fail
    Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JUNE 24, 2014
    [Leads] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
    Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. Lack of lead nurturing is the most common cause of this poor performance. Tweet this ).
  • B2B MARKETING INSIDER  |  MONDAY, JULY 4, 2016
    [Leads] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Content Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Leads] 7 Keys to Successful Lead Scoring
    Find New Customers to release the second in a series of great content regarding B2B lead generation. Sales Lead Generation using engaging, bite-sized content. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Follow  Jeff on Twitter or download the  free white paper on B2B lead generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Leads] 7 Keys to Successful Lead Nurturing
    Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Quality leads matter.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 20, 2005
    [Leads] B2B Lead Generation Blog: Lead Generation via Industry Experts
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Make your shortlist. Give them a call.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Leads] Who Should Nurture B2B Leads with Social Media?
    The Webbiquity report also indicated that companies view increasing brand awareness as their top objective on social channels, followed by lead generation. However, many are still missing the boat when it comes to using social platforms to nurture those B2B leads. Who Can Nurture B2B Leads? It’s Time to Get Personal.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 19, 2012
    [Leads] Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions
    Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Related Resources: Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI. B2B Social Media Marketing: Focus on leads, not likes. Great data.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Leads] Content Marketing – Are You Getting 35 million Inbound Leads?
    B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. and more than 1 million leads generated from use of the tool. Just build it.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Leads] Hey Marketing: An Inquiry Is Not A Lead
    We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And And we accomplished this by focusing on giving sales what they wanted: truly qualified leads. Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, FEBRUARY 1, 2006
    [Leads] B2B Lead Generation Blog: The halo effect and lead generation
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The trick? The trick?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 10, 2005
    [Leads] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is where lead nurturing fits in.
  • B2B LEAD GENERATION BLOG  |  SATURDAY, MAY 28, 2005
    [Leads] B2B Lead Generation Blog: Creative lead generation blunder?
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Swing - its a hit! doubt it. Foul ball!
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Leads] The Importance of Processes in Effective Lead-to-Revenue
    Component 3 in our recent eBook The Essential Guide to Building Your Lead-to-Revenue Machine is optimized marketing and sales processes. The post The Importance of Processes in Effective Lead-to-Revenue appeared first on Great B2B Marketing. Lead-to-Revenue lead-to-revenue Revenue Sales LeadsYou […].
  • NUSPARK  |  FRIDAY, APRIL 13, 2012
    [Leads] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
    Then Compuserve and Prodigy …  You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales.  This area is one of the most crucial, but often misunderstood elements of lead generation. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Leads] Buying software is easy. Fixing lead generation is hard.
    B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? We hope you enjoy it.
  • B2B LEAD BLOG  |  SUNDAY, OCTOBER 13, 2013
    [Leads] Lead Nurturing, a Pipeline Full of Bluebirds
    That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Lead Scoring Let’s consider The Bluebird. Out of our control, out of nowhere. .
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Leads] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. First, let''s show you how to get Lead Generation Cards in the first place, then we''ll give you some marketing takeaways. but we''re getting ahead of ourselves here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 5, 2013
    [Leads] Drive Leads, Qualify, Nurture with Personality Tests
    by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Drive leads and qualify them more rapidly with personality tests. SnapApp data.
  • THE POINT  |  FRIDAY, FEBRUARY 5, 2010
    [Leads] Lead Nurturing & the 80/20 Rule
    The lead nurturing program they implemented included 40+ (yes, forty) separate and distinct tracks of emails, tailored to different audience segments, product interests, and stages in the lead lifecycle. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. Not really. doubt it.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Leads] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. 
  • VIEWPOINT  |  TUESDAY, AUGUST 26, 2014
    [Leads] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
    Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 15, 2012
    [Leads] Optimizing the Lead: A data-driven optimization process
    Tweet Last Tuesday, I had the opportunity to share the most exciting aspect of working at MECLABS – Research Partnerships that allow us to test and optimize lead generation processes. It’s thrilling for me to observe lead generation strategy transform into revenue for our Research Partners.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 17, 2012
    [Leads] How Many Lead Nurturing Campaigns Should You Run? [CHART]
    by Egan Cheung | Tweet this Lead nurturing  is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. What do you think?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 19, 2012
    [Leads] Lead Generation: When To Use Registration Forms
    And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Maybe you do the same?
  • VIEWPOINT  |  TUESDAY, MARCH 10, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 5
    Lead Generation Lead Nurturing Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away!
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Leads] 5 Small Tweaks to Help You Generate More Leads
    Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. With that said, we threw on our lab coats and started experimenting with small content tweaks that had the potential to make big improvements in terms of lead generation. We've been there.
  • SALESFUSION  |  THURSDAY, OCTOBER 22, 2015
    [Leads] Don’t Let Your Leads Go to the Graveyard: 4 Ideas for Re-engagement
    Don’t let leads who have stopped engaging haunt you! Ah, the lead graveyard… It’s filled with people who once seemed so promising but have since stopped engaging. We’ve all been there, and we all know what it’s like to get spooked when certain leads just die off. Are we scaring away our top leads? Where did we go wrong?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 8, 2012
    [Leads] Lead Scoring: How to pick the right ingredients for high ROI
    Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales. Watch a webinar?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Leads] 5 Common Stages of B2B Lead Nurturing
    Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them. While every lead nurturing program requires some tailoring, we outlined 5 common stages a prospect will go through and the kinds of content you should deliver. Welcome. Progressive. Accelerator.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Leads] Criteria of Efficient B2B Lead Generation Processes
    My team and I are always preaching the doctrine of the consistent and predictable lead generation engine as a key […]. The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing. B2B Leads Lead Generation Lead-to-Revenue lead-to-revenue
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Leads] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Lead Flow Planning Matrix.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Leads] 10 Myths About Lead Quality: Busted
    Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
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