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  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Leads] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Download SPROUT Content's free guide to developing and using buyer personas to help fill your lead funnel with full, clear and helpful content that’s for the right people. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. What is newsworthy is who these investigators really are in 2015.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Leads] 7 Features Every Great Newsletter Should Have
    If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email  Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Leads] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    In the article, BuyerZone recognizes blog founder, Jeff Ogden, President of the sales lead generation company, Find New Customers , as a B2B expert and says, “Jeff Ogden has a resume that stretches into next week. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. About Fearless Competitor. About BuyerZone.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Leads] When life knocks you down, get up
    Lead Generation Companies | The Power of Perseverance. prospect found our website by doing a Google search for free white paper on sales lead generating. Do others share this ‘never say die’ attitude? I’m President of the B2B lead generation consultancy Find New Customers. Haunting music too. Really inspiring.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Leads] How Even 'Boring' Industries Can Create Interesting Content
    We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Instead, I generated this topic after hearing time and again from leads and customers that their industry is way too boring to write content about, and nobody would read their blog if they wrote it.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Leads] HubSpot Launches New Version to Deliver Better-Targeted Content
    This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Available actions include changing contact data, sending a record to CRM, updating a lead score, setting a lifecycle stage, and changing the call to action. The new database is built with HBase , which accesses Hadoop files.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Leads] How I am Embracing Change and Living Purposefully
    You can meander down the path, following the lead of others and changing along with those around you. You can meander down the path, following the lead of others and changing along with those around you. By Eric Wittlake, {grow} Contributing Columnist. We’ve all said at some point that change is the only constant. Have a vision.
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Leads] The B2B Marketer's Guide to Interactive White Papers
    With the right tools, it can go way beyond the spectrum of a simple quiz and become an essential creative asset that drives new leads into your sales funnel on a regular basis. Here’s an example: NetProspex , a marketing data and contact management company, wanted to generate new leads with an interactive white paper. What do you do?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The most popular links.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Leads] Keys To Leadership Success? Candor And Trust
    It is a book about how to lead through inspiration. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc.  - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. It takes courage.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Leads] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. Cost per Lead ( CPL ): How much an advertiser pays, on average, for each ad click that results in a lead conversion. Lead : A potential customer. Ad Banner : The most common form of digital advertising.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Leads] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Leads] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively  attract new customers. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] Your Customers Are Way More Efficient Than You Are
    All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. Marketers spend a lot of time working on shorter sales cycles, end-to-end lead tracking, automated nurture programs and anything that reduces the cost of acquisition. But it wasn’t either of those things.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Leads] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We’ve doubled the size of our CRM contacts in the system and we’ve generated 800 qualified leads that are going to the Sales and Channel organizations. Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. We put in a common customer database.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Leads] Can Content Marketing Create Corporate Culture?
    Marketers focus on external audiences and generating sales leads to drive revenue. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. Or are they? Absolutely.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Leads] How to Create Surveys People Won't Hate Taking
    You’ll influence your respondents if you ask a leading question. That could suit your needs, but be aware that if you publish your results and people see the leading question text, they may end up questioning the authority of your data. Over the years, I’ve seen my fair share of bad surveys. Want to learn how to create good surveys?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Leads] Never Write a Sales Proposal Without Asking This First
    Reduce lead time for processing claims? This question inevitably leads to a discussion of the ultimate objectives of the project, and a clearer understanding of its value. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?” Why bother?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Leads] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message. Buyers no longer need to rely on vendor information.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Leads] Little Things that Make a Big Difference in Sales and Marketing Success
    Investing 30 minutes to create new headlines to conduct A/B tests against your existing online or pay per click ads – this can lead to big gains in response rates. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Note that all these items refer to actions, not thoughts. 
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Leads] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. Image credit: Cox Business. It might go viral”).
  • BIZNOLOGY  |  WEDNESDAY, JUNE 5, 2013
    [Leads] How to Measure Digital Marketing With Observer Effects
    There are attribution models that can help you demonstrate lead generation from awareness marketing. But they are imperfect for a very simple reason: for a large number of leads, we legally cannot track our users with the kind of granularity needed to prove that our efforts cause leads to happen. Image courtesy of Wikipedia.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 26, 2013
    [Leads] 6 Secret Ingredients To Driving Change and Growth
    Kristine shares some of these learnings in her “Leading in Change” blog series, helping CMOs and marketing operations lead and build data-driven marketing organizations. The following is the third post in the series. It has helped bring customers on-board, change people’s minds, and bring key hires to our team. Do sales.
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 28, 2014
    [Leads] Does your company's Web presence differentiate your company from the competition?
    Market leading expertise can best be demonstrated through being articulate on the customer''s problems and offering value added solutions. The study also revealed that BtoB companies that blogged got 67% more leads than companies that didn''t They already have a perception of their problem and the criteria for solving it.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Leads] Book Review: Content Rules
    One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). The phrase “content marketing” may well disappear at some point in the not-too-distant future. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Leads] Content Marketing Lessons From The New York Times Innovation Report
    Your content generators and producers should be leading the charge when it comes to promoting the content that falls under your brand’s umbrella. 4. by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Never assume. Um, no.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Leads] How to Write an Effective Sales Prospecting Email
    Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Leads] The world’s best creativity technique
    One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. OK, some blog post headlines tend to be a little sensational.  Not this one. Two spaces.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 7, 2015
    [Leads] 6 Ways to Segment Your Email List to Improve Your Success
    It can also help boost your leads by 24 percent which is much higher than average growth statistics. By doing so, the right person gets the right email, which leads to increased sales. A few words on implementation. When you create emails, do you send them out to everyone on your list? Geographic area. Demographics. Loyal customers.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. Direct Marketing News ).
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Leads] Social media monitoring tool video: Why should I monitor social media?
    They can then use these people’s profiles as high quality leads at which to aim well-targeted marketing campaigns. Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? and more!
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Leads] Are Your Customer Success Stories Being Heard?
    Now that we have covered a few different ways of displaying and sharing your customer success stories, let’s wade into the deep end and really look at how to engage your audience and drive serious leads with your customer stories. 56% lead conversion for Realize Real Results. 500 qualified leads. The text-based case study.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Leads] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    ad spending for the 200 Leading National Advertisers (LNA) rose a slim 2% in 2014, but the big story is that advertisers are spending smarter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we take a closer look at the savvy spending habits of the top 200 U.S. advertisers.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Leads] 4 Genius Tactics for Increasing Ecommerce Sales
    Exit Lightboxes for Lead Generation. An exit lightbox with one last offer can be added to your site for last-minute lead generation. Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Social Media. Heat Mapping.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Leads] Savvy Week in Review - June 8th
    B2B Public Relations: 7 tactics to pull more leads into the funnel by @ B2BLeadBlog. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Leads] Savvy Week in Review: April 8th
    The Extravert's Guide to Leading Introverts by @lisapetrilli. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Here are our favorite picks from the week - we hope you enjoy them as much as we did!
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Leads] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    That’s something that’s been, I would say, one of our biggest factors of how we’re defining qualified leads today.”. “I think volume can be a good and a bad thing. The post Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 25, 2011
    [Leads] Gunman updates Facebook status During Standoff
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This will be our regular Saturday feature.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] An Introduction to B2B Native Advertising
    Also, HubSpot attempts social media lead generation with an article on social media lead generation. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday , advertorial content has been around since the late 19th century. That was too harsh.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Leads] 5 Marketing Predictions & How To Prepare For Them
    That means teams will begin to take a more targeted approach, with the emphasis on quality rather than quantity of leads driven. Start by getting together with your sales team to determine a territory or a set of accounts where you want to gain traction and then work on small, targeted events specifically for those leads. 4.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Leads] Should You Care About Blog Comments?
    Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. Do you care about leads, views, community engagement, or becoming a "thought leader"? So if you''re getting zero comments on a blog post that is driving insane leads and revenue for your business, that''s okay. Rejoice! We love it all. :).
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Leads] 7 Rules to Live By for Creating Legendary Webinars
    In my experience, webinars have become a more and more powerful lead qualifier. Configure your marketing automation solution to alert sales to any leads that get qualified during the webinar (i.e. Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. Introduction to ABC Office Supplies”.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [Leads] Twitter posts
    16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Via [link]. Automatically shipped by LoudTwitter
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Leads] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Leads] 3 Ways to Get B2B Social Media Value from Google+
    Social shares of content through likes and tweets increase brand awareness and generate leads. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Leads] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Leads] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Leads] When Press Releases Do (and Don't) Help Your Marketing
    Even though they are full of keywords and your company's name, their temporary status online does not lead to any progress in the SERPs. As mentioned before, press releases can help your SEO in an indirect way -- by leading to other beneficial press. years ago. But how do you really get some attention with this tactic? Why is that?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Leads] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    landing page builder that’s great for testing out new layouts and lead form positioning. content provider that emphasizes growing revenue and leads with strong, scalable content production. Here is where your whole database of prospects, leads, and current customers all live. Content Research. Google Drive Research. Canva.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Leads] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Leads] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. The result?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Leads] Marketing Metrics 101 for B2B Startups
    conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action.  It can also show the effectiveness of your inside sales team. This number will tell you what those those “leads&# actually cost. April Amrita Reply 13.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] Promoting Your Content: You’ve written great content, now make sure people see it!
    Outbrain, for example, promotes your content as recommended articles across leading publishers like CNN.com, Slate, and ESPN. It should always lead to a bigger picture of increasing your SEO, your authority in the marketplace, and generating new sales leads. You have a well-crafted blog post that is ready to go. Guess what?
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Leads] 3 Ways for Floundering Agencies to Find Growth
    This innate ability to adapt leads to two types of problems for the agency’s own brand: it either creates a blank slate, where clients’ work and PR shout-outs command the attention, or the agency tries to be all things to all types of clients by listing off services like The Cheesecake Factory’s 50-page menus. want to save the world.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Leads] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. wrote an eight part series on building an effective lead generation program a while back. Best of B2B Marketing.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Leads] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. It covers: Website research : Look at the websites of your competitors - and websites in the industry of your target audience, such as leading organisations and publications. Staying ahead is what business is all about.
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Leads] This Week in Content Marketing: FTC to Brands — It’s All on You
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Leads] Strong Growth Starts With Great Leadership
    The inescapable fact is that you can’t make all of those growth strategies work unless you have the right people leading them. Lead, Follow, or Get Out of the Way. Are You Leading to Grow – or Just Managing to Survive? Invariably, these are executives who lead by example and are accountable for their actions and promises.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Leads] It’s time to evolve the social media mindset
    Steve Goldner  is the Senior Director at MediaWhiz where he leads the social media practice. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Leads] Creating Stronger Brand Value Wins More Business
    The goal is to elicit a reaction that leads prospects to select your services over competitors. While he was excited to lead all new client pitches, they left him no time to run the firm. You might consider blogging on your company website or contributing articles to leading industry publications. Breaking Down Your Brand.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Leads] Ultimate List of 22 Account-Based Marketing Tactics
    So make them personal to your prospects, leads, or opportunities. Get a local, thought-leading speaker and invite current customers in the area. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. CONTENT -- Account-Based Marketing Tactics. 1. Facebook custom audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Leads] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Reach. Brand resonance. Reaction. Reach.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Leads] 3 Principles of Customer Retention – i?marketing (Part 7)
    You’ve identified the lead. You’ve nurtured that lead until they became an opportunity. You are, however, switching from nurturing a lead to nurturing a customer. Many of the same principles from lead nurturing also apply with customer nurturing. Editor’s Note: Our recent regional i?marketing Congratulations!
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Leads] Start Strong in 2016: A Round-Up of Email Essentials
    Learn to speak your buyers’ language with either one of these handy how-tos: 10 Ways to Nurture the Buyer’s Journey and Turn Your Website into a Lead Generation Machine. 3. See firsthand How to Use Mobile Marketing to Generate Leads. 4. Burning things down to rebuild; we’ve felt the impulse many a time ourselves.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Leads] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Leads] 5 Things Salespeople Should Stop Doing Immediately
    All of us have habits which lead to routines. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. Once in awhile, it’s good to stop and recognize the routines that are running our lives. No more, no less.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Leads] A guide to free and easy influencer research tools
    sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. sponsoring company had a massive LED leaderboard showing the leading influencers tweeting about the conference. A few months ago I was at huge tech industry conference. That is so 2011. Fake Guru Sniffer.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Leads] Will Marketing Automation Be Free?
    Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Leads] 10 Examples of Facebook Ads That Actually Work (And Why)
    Typically, ads are measured based on click-through rates , although advanced ad tracking can also allow you to measure ads by leads or sales. This ad is quite relevant, as it's targeting SMB marketers who have expressed an interest in lead generation. Value Proposition: The value proposition here is driving leads with Facebook.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Leads] Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]
    from smartphones to leading ecommerce websites over the past year. How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. Check it out! Click infographic to enlarge.).
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Leads] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. For more information visit www.keomarketing.com.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Leads] LinkedIn Offers New Tools for B2B Marketing
    Partly, by offering tools that provide better ways to target, nurture and capture leads, and also to connect and engage with leads and customers. To help B2B marketers find and nurture leads, the Navigator function can be a valuable asset. So how exactly is LinkedIn trying to be more attractive to B2B marketers?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Leads] How Intel Attracts More Than 2 Million Readers A Month
    If you’re an e-commerce brand, and you’re selling a product online that can be bought in a couple of clicks, you’re looking for more conversion-based metrics, and how content can actually lead to a sale. But if you’re on the B2B side, it’s more about lead generation and getting signups and subscriptions. Content Marketing
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Leads] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? How many sales were made through our social media channels?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Leads] How to Structure Your Content Marketing Team
    Over time, the entire company will benefit from the knowledge on how to be better content creators, the clout that comes from being a published author, and a burgeoning content marketing program that generates actual leads and customers. Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Leads] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). 56% lead conversion. 500 qualified leads. Of course you do. Value-packed blog posts.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Leads] 12 Reasons Your Business Blog Is Failing
    You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. They also generate 4 times more leads than businesses that don't blog.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Leads] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    Here''s what the raw data looked like: The first three landing pages include top-of-the-funnel (TOFU) offers: free content designed to acquire new leads and provide them with tools that can help them solve their marketing challenges. If we increase the conversion rate of the landing page 2%, we''ll get 1K more leads -- just by removing links.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Leads] A/B Testing in Action: 3 Real-Life Marketing Experiments
    Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. The lesson here is, when conducting A/B tests on landing pages, start with pages that have a low visitor-to-lead conversion rate to begin with.
  • SALES ENGINE  |  MONDAY, DECEMBER 21, 2015
    [Leads] Budgeting for Content—How Much Do You Need?
    In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. The message we should take away from Redbull is that, even when it comes to B2B lead generation , content marketing is not an event or a campaign. But how much content do we actually need to generate the results we want?
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Leads] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Twitter Leads Social Media Sharing Growth (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Great questions to massively improve your results!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Leads] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Leads] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Fact and figures can be used to generate leads, to increase your conversion rates, and to create urgency in a sale. Statistics help contextualize trends, and make your prospects and leads more comfortable to drive purchase intent. 14 per cent of people know that." - Homer Simpson. Paint a picture with your data (literally).
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 26, 2012
    [Leads] How to Do Great Marketing with (Almost) No Money
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. B2B Demand Generation | Small Business Marketing. They were astounded. Marketing
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Leads] 8 Questions to Steer Your Marketing Priorities
    Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Be the Champion.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 2, 2010
    [Leads] Why You Shouldn't Build Your Inside Team One Rep at a Time
    You not only could double the lead output, but there can be many other benefits as well. If you only have 1 rep, 20 calls a day and 3 leads a month might seem adequate, but the problem is you really have no one to contrast their performance against. How many leads a month should we expect? How about lead qualification?
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Leads] New Chart: Does Anybody Know (More Than) My Name?
    According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , in addition to an email address, most companies ask for personal name, company name and lead source. More importantly, you need to test the forms so you can achieve the right balance of quantity and quality leads. The Kinks, "You Don't Know My Name".
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Leads] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. Absolutely! B2B Sales Blogging
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Leads] SEO: The Importance of Conversion over Rankings and Traffic
    First, you will bring the targeted leads onto your website, and then they can see the elements that have been put into place to convert those leads into customers.  As much as those goals are exceptionally important, it is equally vital not to lose perspective with regards to the final purpose of all of these efforts: conversion. 
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Leads] How to Choose a Solid Topic for Your Next Blog Post
    Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. "I don''t know what to write about.". Said every blogger, ever. or should not. write about. Seriously, don''t skip this section.). It''s specific.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Leads] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Leads] Put a Little Personality into Selling
    In presentations use brief, bottom-line visuals, ask open-ended questions designed to make the prospect talk and allow the director to lead. Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. Many executives can be analytical.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Leads] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • OPENTOPIC  |  TUESDAY, JULY 14, 2015
    [Leads] How to Make LinkedIn Work For You - Q&A with Josh Turner
    Find out how you can improve your Linkedin presence in this candid Q&A with Josh Turner, a B2B lead generation strategist, company founder, and author. Louis that specializes in LinkedIn lead generation campaigns. Are you using Linkedin wrong? Subscribe to the blog to catch every post! Let's dive right in. Favorite Success Story.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Leads] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    While for trick-or-treaters, this might mean tales of ghosts and gore, for your business, this means sharing riveting case studies, addressing industry problems on your blog, or creating a valuable ebook to attract and generate leads at the top of the funnel. This is a guest post written by Kimberly Lindquist. Lesson 2: Tell a Great Tale.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Leads] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. When I say "bottom line," ideally this would be sales or leads. However, if your brand awareness content isn''t contributing to revenue or new leads, it doesn''t mean all hope is lost. Me neither. Absolutely not.
  • KAON  |  TUESDAY, JULY 7, 2015
    [Leads] Visit Kaon Interactive in Booth #4811 at AACC 2015
    Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.
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