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  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Leads] An Ode to Marketing Automation
    No lead left behind, opp size large or small. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Leads] How B2B Vendors Can Generate Trust and Credibility With Their Website
    In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. What do B2B buyers actually want from your website? Test your assumptions!
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Leads] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns. SEE ALSO: Lead Nurture Drip Campaigns 101: Getting Started. In the end, your sales and/or business development team members will be grateful for well-qualified, high-interest leads. Be Patient.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Leads] How To Create Killer Content: Speak To A Customer
    My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We did 12 of these, loaded the content on our website — and the traffic and our lead quality soared. How to Nurture The Great Unknown Leads. Step 2.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Leads] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. How well do you delegate
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Leads] Marketing Automation: 6 Examples of Success
    Increase in qualified leads and sales. In one scenario, Act-On alerted a sales person about a qualified lead, resulting in an $8,500 deal. In particular, Adaptive needed to significantly increase sales’ ability to follow up with qualified leads , which had been abysmal – taking one to three weeks.  Have a success story for us?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Leads] Optimizing the Entire Sales Funnel
    Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. Step 1: Refine universal lead definition of “sales-ready”. Clear hand-off on every lead.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 22, 2013
    [Leads] How to Deal with a Marketing Micromanager
    Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. Have you ever tried to get projects done when working with a micromanager? Bless their hearts.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Leads] How Much Should I Spend on My B2B Marketing? (Part 1)
    With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? How much should you spend on your business-to-business (B2B) marketing budget?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Leads] 8 ValueTrack Parameters For Better AdWords Campaign Data
    There are numerous reasons you’d want to understand which match types are triggering your web leads. However, first and foremost, a large amount of broad or phrase match keywords generated leads tells you that there is probably room to expand and refine your keyword list. ValueTrack is an easy-to-use AdWords URL-tagging feature.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Leads] 6 Different Emails Every Marketer Should Consider Sending
    When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. Lead nurturing introduces a tightly connected series of emails full of useful content with a coherent purpose. What about email digests?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Leads] What is the Difference between B2C and B2B Marketing?
    Sometimes intangibles like enhanced productivity and shorter lead times can’t be accurately monetized, but are worth spending a chunk of the budget on. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
  • THE ROI GUY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Leads] Hit Your Channel Sales Goals with ROI Selling
    Help them lead conversations that establishes their personal credibility better than your competitors. Leveraging the ROI tool in “Challenge” email and social marketing campaigns, partners were able to gain more leads and meetings by promoting an assessment versus the typical pitch.
  • SYNECORE  |  FRIDAY, SEPTEMBER 25, 2015
    [Leads] Will Ad-Blocking Software Destroy Mobile Advertising?
    Commenting on the difficulties of trying to promote the mass adoption of a mobile app outside of the leading app stores, AdBlock Plus’ Felix Dahlke wrote the following in a May 2015 post announcing the open beta of Adblock Browser for Android: “Doing anything on mobile that doesn’t appear in the major app stores is, unfortunately, pretty hard.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Leads] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Leads] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Predictive Prioritization : How predictive can help prioritize new inbound leads. Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. At Radius, we believe Predictive is the answer. – Click to tweet.
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Leads] Act-On Inbound has arrived
    The result: more leads, conversions and revenue through a new set of marketing channels. You’ll see impressions and clicks, right on through to the actual leads that you get when someone searches for one of your keywords or clicks one of your paid ads. Let’s break it down: Buyers are searching. Get found! Measure your results.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Leads] Five Ways to Create Content that Motivates Prospects to Action
    The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. Audiences While the bulk of your webinars should provide objective value, such as how to generate more leads with content, you can invite your audience to stick around to listen to a demo of your product after.
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Leads] How to Take a Sales Team From $0 to $100 Million [Podcast]
    Tips for making sure salespeople get the same quality and quantity of leads every month. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". So he stuck with what he knew. Inbound Sales Daily
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Leads] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. These leaks were caused simply because the page was missing must-have components that turn visitors into leads. and for good reason. What were the results?
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Leads] 15 Call to Action Samples for Rocking Blog Posts that Convert
    When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Using your call-to-action to generate leads can allow you to keep in contact with these prospects as they consider a purchase.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Leads] How Data-Driven Are Today’s Modern CMOs?
    Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. We’ve all heard the adage that if something can’t be measured, it doesn’t exist.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Leads] Engage Prospects with Video Backed by Marketing Automation
    Information such as percentage of video watched, answers to questions, and of course the details given in the lead form determine what content is sent to this individual. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. What digital format is closest to human interaction?
  • ONALYTICA B2B  |  WEDNESDAY, JULY 15, 2015
    [Leads] B2B Marketing: Top 100 Twitter Influencers
    Lead Forensics. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. The most important part of content is to actually get people to read it.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 22, 2011
    [Leads] Friday Wrap-Up: This Week in B2B Marketing Tips
    In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing Pages This is one of the biggest pains I've been seeing with Happy Earth Day/Friday everybody! Hope you're all getting out and enjoying the world around you today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Leads] 10 Ecommerce Predictions for 2013
    Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Leads] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle. Rather, this year’s data begins to reveal why leaders lead and laggards lag. Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. But lead information makes it easier.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Leads] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Leads] 7 Resolutions Your School's Marketing Department Should Make
    Work together to define what is an admissions qualified lead (AQL). The drive to publish often leads to publishing whatever you can think of. The more you publish blog posts, the more traffic and leads you drive to your website. Here's the critical caveat: are you attracting traffic and leads that fit your personas?
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Leads] How to Use Smart Content to Take Advertisements to the Next Level
    Content ultimately exists in a funnel, with one step leading to the next. Bonus: use this information to make your ‘sales’ messaging more refined — drive leads and conversions for events, lead gen offers, webinars, and more. The reason why? Content marketing is a double-edged sword. That’s why smart content is so important.
  • HUBSPOT  |  FRIDAY, OCTOBER 8, 2010
    [Leads] Don't "Submit" To Landing Page Button Text
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. looked at over 40,000 HubSpot-customer landing pages.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Leads] The History of the PDF and Its Marketing Limitations
    These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. We can assume they want easy, informative, versatile content for their users, but also the ability to measure effectiveness, gain leads, and optimize for the web. The History of the PDF.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Leads] The History of Our Social Media Obsession [Infographic]
    34% of marketers have used Twitter to successfully generate leads. Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Key Takeaways. General Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Leads] Take the test. Do you have a social media addiction?
    The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. The dopamine high people get from virtual interactions (including texting, emailing, and tweeting) can lead them to spend more and more time online. It is. But first, a few plain facts.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Leads] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox. Read her articles here.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Leads] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Sales Ready Form Submissions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] 6 Stats to Sum Up The State of Digital Publishing [SlideShare]
    What is the leading source of revenue for publishers? From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years. How is this affecting publishers like you? HubSpot. Media
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Leads] Who are the Top 15 Thought Leaders in Social Media Today?
    Jeremiah Owyang – While Jeremiah hasn’t written any books (I wish he would!), he is the leading industry analyst at the leading social media think tank Altimeter Group. Seth leads while everyone else follows. Thought leaders often publish articles and blog posts on trends and topics influencing an industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 7 Essential Mobile Apps for Marketers
    Lead Converter. Lead Converter is a powerful tool for any marketer’s arsenal. Lead Converter Pricing: Starts at $5/month for a single site. Lead Converter is a powerful tool for any marketer’s arsenal. By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Evernote Hello. Platforms: iOS, Android.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Leads] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Leads] Tracking Email Analytics Outside of HubSpot
    Those clicks and conversions will automatically be added to each lead’s contact record. Therefore, you will be able to see the entire journey each lead takes before they convert into a customer, and easily determine the ROI of all your marketing efforts both inside and outside of HubSpot. What is a HubSpot Tracking URL?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Leads] 4 Reasons to Use More Numbers in Your Writing
    He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization Read on for his thoughts on the power of using numbers in your writing. common theme in marketing commentary lately is the shortening of attention spans. newspapers, and heaven forbid—books! We love lists.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Leads] 5 Bold Predictions from Oracle CEO Mark Hurd
    "We are going to lead a decade-long transition to the cloud," Hurd announced. Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd, is that many CEOs don't have the luxury of thinking 5-10 years out. today is 20 years.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Leads] Great B2B Customer Experiences Require Customer-Centric Marketing
    And, consistency also leads to the recognition of your story, even if your logo is removed. lack of visibility leads to a lack of coordination of the experiences produced. lack of visibility leads to a lack of coordination of the experiences produced. No, that’s not a typo. Experiences cannot be an afterthought. Why not?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Leads] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Ready to give it a try? Bingo.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Determining the Most Targeted Time for Lead Engagement. is an active time for our overall Twitter audience, it doesn't necessarily mean that this time is optimal for our leads and customers. Where possible, supplement your estimates with actual feedback from your leads and customers. Determining Your Optimal Frequency.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Leads] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. For some companies, “outsourcing” a content marketing program carries a negative connotation. You Aren’t a Good Writer or Editor. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Leads] Content Marketing The Answer For Sales Success As Well?
    Leading sales performance experts believe sales is going through a major transformation, and sales success will require better and more customer-focused content , training and technology: Better customer content : Well-designed, organized, and targeted sales content is a must to achieve top sales results. So why has sales enablement failed?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Leads] Buying Triggers and Why They Matter
    This is where marketers can develop deep insights into their buyers and build a strategy to support ongoing education that will eventually lead to a conversion (sale). As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Understanding the triggers –. External or internal triggers-. It’s about the buyer-.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Leads] 9 Email Marketers Explain Why Nobody Opens Your Emails
    "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. Mark Cenicola , BannerView.com. 7) The Label Leads to Boring, Repetitive Material. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Leads] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting your page. Think of your landing page as a work of art. Again. And again.
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Leads] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Leads] How Opting People OUT Can Actually Improve Your Email Marketing
    From there, you can order your names by the random number and select a grouping of leads. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. Another strategy could be to create a list of leads that haven’t opened any of your emails.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 22, 2016
    [Leads] Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure
    Not Enough Leads Coming In. ” before suddenly getting a fantastic inbound lead. Leads Aren’t Moving Forward. Author: Chris Gillespie It’s an easy mistake to make, and most of us are guilty of it: we make decisions based off our emotions, which sometimes steer us in the wrong way. Sales Is Like Driving a Car.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Leads] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Leads] Riding the Social Media Struggle Bus? You’re Not Alone
    And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Leads] Content Marketing Expert Joe Pulizzi interviewed by Hubspot
    B2B Lead Generation | Content Marketing. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. That’s fantastic.&#.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Leads] Facebook’s Changing Algorithm: How to Make it Work for You
    “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. It also leads to more people following you – so they’ll read your content without having to see ads going forward.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Leads] From Vague to Valuable: Putting Buyer Personas to Work
    Mapping your content against your personas -- and how many leads fall in each persona and lifecycle stage -- can be a great way to prioritize what to create next. The combination of these pieces of data might also make it possible for you to deduce the personas of your existing leads. “You’ve got to know your customer.”
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Leads] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? click to enlarge). Email.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Leads] 5 Marketing Problems Google+ Says It Can Solve
    Now, these various impressions will come together, leading ultimately to a brand’s Google+ page. 2. “ The idea of +1 button is to make it easy to recommend you in a really lightweight gesture that leads back to your (Google+) page,” he said. Social media was supposed to help address many of these issues.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Leads] How to Use Content Marketing to Convey Your Brand Message
    Her designer also creates an eMail lead-nurturing campaign offering relevant top, middle, and bottom-of-the-funnel content via periodic eMails to those who download the eBook. She includes the CTA at the bottom of each blog to ensure interested parties become marketing leads. Here’s a quick example. THE BRAND MESSAGE. WRITTEN CONTENT.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Leads] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Pinterest is doing a great job of driving traffic, leads, and sales. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources. If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Leads] B2B Social Media: To Connect or Not to Connect
    This usually leads to a lively discussion since most business people are faced with this issue on a regular basis. The point of social media networking is to support the rest of your marketing and sales by driving awareness, leads, and revenue. Think of these people as highly responsive networkers. Do you mind having a public persona? 
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Leads] My Favorite Tool For Content Ideas
    Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Great content is a must for any successful content strategy. One of the best ways to measure content effectiveness is by looking at the number of […].
  • TONY ZAMBITO  |  TUESDAY, DECEMBER 8, 2015
    [Leads] State Of Buyer Personas 2016 Survey
    Yielding tremendous previously uncovered buyer insights, which are leading to successful marketing and sales efforts.  by Johan H. W. Basberg. This is where I need your help.  I am looking for marketing and sales leaders in business organizations who have thought about or implemented buyer persona development.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Leads] The Metrics You Need to Measure Marketing Automation Effectiveness
    Often, marketers will use their marketing automation software to make simple email sending faster and easier, but it's not based on any customer or lead behaviors. Look for triggers that send campaigns based on lead or customer activity, like this abandoned shopping cart email from retailer ModCloth. Activity Metrics. Response Metrics.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Leads] 7 B2B Advertising Opportunities You Are Probably Missing
    Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Leads] Can a People-Centric Social Media Strategy Scale?
    Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. Remember when social media was social ?
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Leads] What Is a Call-to-Action? [FAQs]
    call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. But here’s the catch with getting started with CTAs: you can’t just slap “Click Here!” on a neon button, insert it on your website, and start racking in the clicks and leads. How to design them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Leads] When to treat a customer like family
    have found that kind of thinking leads to the best results for everyone in the long-term. I’m beginning to think this kind of thinking is growing out of date. When I was just starting out in business, I spent a good part of my career in enterprise sales. We went through a period when we were a terrible supplier. They’re partners.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Leads] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Leads] 6 Easy Blog Posts You Can Write to Attract Readers
    Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Pose a question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Leads] 25 amazing social media quotes from #SXSW 2014
    If you put data on the table it can adjust the way you manage, the way you lead.” If you put data on the table it can adjust the way you manage, the way you lead.”. SXSW was a frenzy of new ideas, exciting innovations and awesome friends. ” 2) “We embed social media inside our processes. That is just crazy.”
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Leads] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Leads] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    And click the button in the show to download a great white paper on B2B lead generation. Scott Stratten. In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers ( [link] ) Scott Stratten of Unmarketing, ( [link] ) shares key tips from his Book of Business Awesome.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Leads] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. That strategy is perfect for attracting top-of-the-funnel (TOFU) leads -- people who are looking for information about their homes most likely need a mortgage.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Leads] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. B2B Buyers: Traits by Generation [Infographic].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Leads] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Leads] 10 Excellent Landing Page Design Examples
    So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? It’s focused on one main goal…to convert that user who visited the page into a lead. Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Leads] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    In this growing field of specialists, no one is in a better position to take the agency lead in understanding the thinking patterns of the client’s customers than the AE. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Selling is not a four-letter word.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Leads] Seth's Blog: How to read a business book
    Which leads to your role as the reader. Blow a sale and feel bad for a day; do it 30% more often than your colleague and lose your bonus, promotion or job Convert 10% of your leads and waste 90% of. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. preview.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Leads] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). 56% lead conversion. 500 qualified leads. Of course you do. Value-packed blog posts.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. The conversion rates of your landing pages will then determine how many leads you''re able to generate. Where do you begin?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Leads] Are Social Employees The Future of Marketing?
    Executives must understand that “do as I say, not as I do” won’t cut it among today’s workers.  If they expect their employees to adopt new social habits, they must lead the way and model those habits first. Tell us: who is Cheryl Burgess? Tell me about a tough or interesting challenge you/your team faces. Sounds simple, right? Photo Source.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Leads] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Leads] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Leads] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recently recorded a video conversation with my friend Tom Skotidas. This is the first of several conversations that we recorded on the topic of social selling, but the topic really is broader than that. Photo credit: Flickr.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Leads] How Content Marketing Works on Pinterest
    Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Leads] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, MAY 24, 2011
    [Leads] Survey results: marketing automation drives improved business results
    A March 2011 survey conducted by Patricia Seybold Group  and Information Technology Services Marketing Association (ITSMA) found a correlation between leadership in data-driven marketing and increased sales productivity as well as improved market share over a two year period.  Pretty exciting results!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Leads] What Social Data can Teach You about Audiences
    High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! My son is a senior in high school and I am beginning to help him with his search for the right school.  Related posts brought to you by Yet Another Related Posts Plugin.
  • SALES ENGINE  |  THURSDAY, MARCH 31, 2016
    [Leads] How important is contextual content in the B2B sales process?
    These same brands are leading with product and brand rather than experience and utility.” By taking our customers out of context we’re only focusing on what we, the marketers, need, and we must do a better job at being contextual if we expect to generate qualified leads. What is Contextual Content? Frowning or rolling their eyes?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Leads] 5 Email Strategies For Inside Sales Reps
    Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. Emails are a business development rep’s bread and butter. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 17, 2016
    [Leads] The Secret Weapon in B2B Blogging: Historical Optimization
    The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. Why you should read this post: I will relate […].
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Leads] 5 Critical Roles that Need SEO Skills
    The information architect (IA), sometimes also called a user experience (UX) specialist, traditionally builds wireframes that ultimately lead to web experiences. Web Development Lead or Webmaster. That’s what I mean by web development lead , though they are sometimes called a webmaster. Photo credit: Wikipedia. Designers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Leads] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Leads] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
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