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  • CHRIS KOCH  |  FRIDAY, AUGUST 21, 2009
    [Leads] The five components of a successful thought leadership program
    These are the key components: Install a lead tracking and nurturing system. As the lead is passed over to sales for follow through, the thought leadership content is tagged as part of the sale. Get agreement with sales on a sales-ready lead. Here are my thoughts on the big pieces. Research the need. What do you think?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Leads] 3 Tips for Selecting Blog Topics
    Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero Deciding what topics and issues to include in your blog can be a challenge. On Twitter or LinkedIn?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Leads] SEO for Marketing Executives
    These relationships turn into more leads, sales, and loyal customers than the Mad Men approach ever did. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every   role in marketing and communications. This is the Mad Men approach.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Leads] How to Find Great Blogs for Better Business Blogging
    In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. Photo Source).
  • BLOG MY CALLS  |  FRIDAY, MAY 9, 2014
    [Leads] The Friday Marketing Rant: A Debate, Which Content Should You Put Behind Forms?
    Leading companies like Moz don''t put anything behind forms. Good luck explaining to the sales team why you took all of your forms down, gave all your content away, and only generated 14 leads last month. For most companies, turning off the lead hose simply isn''t an option. The Discussion. These are important questions.
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Leads] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. And yet… Anyone who manipulates words for a living will tell you that satisfaction is fleeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Leads] The Psychology of Selfies
    Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. Sarah J. Like me.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Leads] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    Shanna Mallon is a writer for Straight North, a Chicago Web development company with clients in diverse industries, from the makers of fire retardant clothing to providers of a leading merchant processing service. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. Plus, it’s fun!
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Leads] 5 B2B Marketing Trends for 2012
    Each year, MLC surveys our members about their top challenges looking ahead.  As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global. Content Marketing Hits the Breaking Point. Mobile!
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Leads] 3 Marketing Personalities You Need to Manage
    There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. Marketing Personalities You Need to Manage. 1.Myopic Marketer. Marketing Micromanager.
  • BIZNOLOGY  |  THURSDAY, APRIL 30, 2015
    [Leads] Are you thinking clearly about the search ranking algorithm?
    Google is not a leading indicator–it is a trailing one. The way that you have responded to this news says a lot about how successful you are as search marketer. I’ve seen a few different reactions: The sky is falling! Our rankings plummeted and we must change this now!  But that isn’t even the real problem. in December.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Leads] 5 Tips to Get the Most out of Your Pardot Campaigns
    Consider creating a post event drip to continue your engagement with new leads after tradeshows, or a renewal drip for current customers who need to renew their contracts with you. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Leads] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” Where exactly is it going to grow? The high stakes of managing self-presentation on the site. Stay tuned.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 5, 2010
    [Leads] Savvy Week in Review - November 5
    New Research Finds IT Decision-Makers Lead in All Stages of Purchase Process by @DG_Report Tech marketers take note -- DemandGen Report highlights interesting findings from a recently published report released by IDG Enterprise. Nuff said -- sit back, get cozy, and take in these treasures. And have a great weekend! This one's no exception.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Leads] 8 Ways to Improve Your B2B Content Marketing Video
    The information you receive will be pre-associated with warm sales leads because these users are ones who are invested enough in what you have to offer to exchange their information for it. Be sure to follow the steps above and you’ll soon see deeper engagement with your content that can lead to social shares and new business leads.
  • SAZBEAN  |  TUESDAY, NOVEMBER 6, 2012
    [Leads] B2B Business Blogging –The Complete In-Depth Guide To Creating A Killer B2B Blog
    good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog. Despite different social media networks coming and going, one thing that always remains constant are blogs. Just follow these tips and you will have a killer business blog.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 29, 2012
    [Leads] Chart: How Many Streaming Videos Do We Watch?
    Not only is it way off in the top right hand-corner of a double-logarithmic scale graph, but it you click through and watch the motion of the bubbles, you will see that it has widened the lead substantially in the last two years. by Egan Cheung | Tweet this How much streaming video do we watch? Chart: How Many Streaming Videos Do We Watch?
  • BLOG MY CALLS  |  FRIDAY, OCTOBER 5, 2012
    [Leads] Mobile Marketing Statistics: Updated Edition
    Mobile callers convert to customers 10x to 15x more than web leads (Source: ContactPoint). Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Here are the coolest statistics about mobile we've found recently. Please enjoy them in their full awesomeness.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    This was one of those takeaways that knocked me on my feet -- after all, evergreen articles contribute a huge chunk of leads and blog post views every month. That being said, if you''re looking to reach short-term traffic and lead gen goals, trying to newsjack could help you attain them. so I guess I better make it quick. Not quite.
  • ANNUITAS  |  TUESDAY, MAY 20, 2014
    [Leads] How to Combat Channel Marketing Challenges
    What about nurturing leads? Scale is a huge challenge in partner marketing because how do you help 10 partners drive more sales and leads, let alone 40 or 100 partners? Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? Who owns the customer? It matters.
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Leads] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    When a lead has reached the MOFU stage, it’s important to pull him or her down the funnel with very specific and advanced types of content. Have you ever used these types of content in your lead nurturing campaigns ? You may have heard us say the phrase, " data is a marketer’s best friend" many times before. Ah, how reassuring!
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Leads] LinkedIn Hits 100 Million Members [Infographic]
    As a marketer looking to drive leads for your business, you need to understand how your target audience uses LinkedIn. You should be sharing and creating relevant and non-promotional content about your industry to build connections that will help drive leads and new business. Marketing Takeaway. Connect with HubSpot
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 26, 2010
    [Leads] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
    If you lead a team of marketers, you likely have a creative bunch. Marketing can be run like sales to measure leads generated and track our pipeline contribution with lead-to-pipeline conversion rates. We identify and highlight what contributions lead to success based on our mission and our promise to our clients.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Marketers Need to Focus on the ‘Why’ not the ‘What’
    If a client needs to increase leads, for example, would it make sense to create a piece of content that delivers that potential lead to another site, another story, even another brand? We need to deliver a link in an email that sends the lead to the right place. As marketers and content creators, we care about the awesome.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Leads] Decreasing Shopping Cart Abandonment With Click-to-Calls
    Want to learn more about closing web leads? Check out this free on-demand webinar, Close More Business By Responding Faster to Web Leads. Shopping cart abandonment is one of the biggest challenges ecommerce businesses face, and many have found way of coping using tools like email. increase in open rate, a 16.5%
  • SAZBEAN  |  THURSDAY, NOVEMBER 14, 2013
    [Leads] Give Your Marketing a Chance
    Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), but you’ll also have secondary metrics that can help you understand what’s working before you have a lot of results (referring sources, visits, etc.). Invest Appropriately Marketing isn’t free. Marketing
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Leads] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Download an ebook and become a lead? Any time you deliver on something different from what's advertised, you not only confuse your leads, but you also generate unqualified leads. Be sure to monitor and respond to any blog or social media comments to catch these opportunities to lead more prospects to conversion. WIIFM?).
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Leads] 6 Steps to Successful Blogging
    Telling stories that help your customers with their problems is central to search engine optimization, social media and lead generation. Whatever you decide, if you want to be the leading expert in your industry, you have to commit to it and work the channels. The central theme of the presentation was blogging. How did Marcus do it?
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Leads] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Also, the earlier you register usually the better deal you can get. Did I forget a conference?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 17, 2010
    [Leads] Week in Review - September 17th
    This week's wrap-up includes some great pieces on lead generation, copywriting, content marketing, and - of course - social media. Nuture Leads - Feature Customers on Webinars - by @casey_hibbard Want to breathe life into your case studies and make them a powerful lead gen tool? It's Friday? Again? Don't get me wrong. Tweet
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Leads] Covering your bases: content marketing components
    Some forms of content marketing require your lead to be proactive in trying to connect with you. If you include a link back to your site, you’ll lead them right to your front door. Find new ways to reach customers and leads through written content, presentations, and images. Social Media. Blogging. Digital White Papers. Email.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Leads] 3 SEO Basics for Content Marketers
    What Hummingbird did was lead to Google having a better understanding of language. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? Things are slightly different now though.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Leads] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Whenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Lead nurturing emails consist of a tightly connected series of emails containing useful, targeted content. But what about the follow-up email? and the list goes on.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Leads] How Marketing Automation Handicaps Demand Generation
    When senior management drives change management across the entire organization, effectiveness will improve and you’ll start generating the kind of leads you want. Marketing automation undoubtedly has significant value in demand generation growth. But many of you will agree that it could be more automatic. And this is wrong.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Leads] The Only 5 Content Marketing Metrics that Matter
    Did our content start someone on a path that lead them to eventually make a purchase? “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. Great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Leads] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    This application can help validate hashtag relevance and lead you to those most commonly used in relation to a specific topic. Instead, think like Machiavelli and turn the situation into a strategic opportunity analysis that can lead to your own organization’s learning and development. And Twitter is a good place to start. Twitaholic.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Leads] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Leads] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Providing valuable expertise leads people back to you when they need what you have to offer. 4. Another component of their success is the mastery of the LinkedIn Answers feature.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, AUGUST 31, 2011
    [Leads] Death by Content: How Press Release Abuse Killed Public Relations
    If journalists find no practical need for flacks, organizations will likely follow their lead. Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” The internet delivered news faster, and this was a good thing.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 25, 2010
    [Leads] Why a Blog Improves Social Media for B2B
    Blogs can feed lead generation activities by offering opt-in opportunities for those who've come to value the ideas you share freely. I presented during a webinar earlier this week and was a bit taken aback at the response to a poll taken during the session. 21% - Microblogging (Twitter). 7% - Blogging. Blogs can help with that.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 19, 2012
    [Leads] The social media measurement smackdown
    However there are many meaningful leading indicators and non-financial measures that can be tied to stakeholder value. Last week I was involved in what one tweeter characterized as an “ROI smackdown.” You can’t measure what you’re doing and people should not even try.” ” I began to twitch. That’s $12,000.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Leads] 12 Digital Marketing Statistics to Consider
    34% of marketers use Twitter to successfully generate leads ( Jeff Bullas ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). W3Techs ). eMarketer ).
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Leads] Top Three Signs Your Marketing VP Might Be in Trouble
    They Focus on Campaign Creation, Not Lead Generation No one debates that marketing requires creativity. Your messaging should draw in leads with the tangible benefits of your brand, not be used as an entertainment exercise by your copywriters. better leader or outsourced partner can put the focus back on no-nonsense lead generation. 2.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Leads] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Leads] Digital Marketing’s Massive Measurement Lies
    Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes!
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Leads] The 6 Hallmarks of a High-Functioning "SMarketing" Relationship
    More often than not, we’re guessing the conversation between these two sounds a lot like this: Marketing team: “You aren’t working my leads hard enough!” ” Sales team: “You aren’t generating enough quality leads!” Generate 1,000 net new leads by the end of Q2. Mix up your seating.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Leads] You Bought the Pitch – Are You Getting Results?
    The pitch can feed an emotional buy and lead us to act based on intuition not facts. Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Leads] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • LEADERSHIP  |  FRIDAY, DECEMBER 27, 2013
    [Leads] Revealed: Proof That B2B Email Marketing Actually Works
    For high quality lead generation, claims 40% of B2B marketers. If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. What are the key purposes of B2B email marketing?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Leads] B2B Market Segmentation – Part 2: How to Approach Segmentation
    For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS? Regulatory drivers?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 7, 2011
    [Leads] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
    This could lead to an increase in business buyer web traffic, even when compared to their consumer counterparts. by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). 
  • SMALL MANUFACTURER BLOG  |  SATURDAY, FEBRUARY 9, 2013
    [Leads] The Art of Distraction
    In fact, it’s alpha wave activity that produces those a-ha moments that lead to real breakthroughs. I’m glad I learned this because I’m moving back to my home office next month. Four years ago, I moved out of my home office and rented a commercial space. Renting office space has had many unexpected benefits. love it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Leads] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    The Science of Lead Generation. 7. How to Use SEO and Social Search for Lead Generation. 9. We have reached the time when 2011 is only slightly more than a week away. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Leads] How Intel Attracts More Than 2 Million Readers A Month
    If you’re an e-commerce brand, and you’re selling a product online that can be bought in a couple of clicks, you’re looking for more conversion-based metrics, and how content can actually lead to a sale. But if you’re on the B2B side, it’s more about lead generation and getting signups and subscriptions. Content Marketing
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Leads] 17 Ways to Repurpose Content and Triple Its Lifespan
    Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. 6. Nurture Leads. Providing your prospects with relevant content via email has been shown to lead to a 20% increase in sales opportunities. Can a company ever have too much branded content ? Promote eBooks on Your Blog. Dive Deeper.
  • BIZNOLOGY  |  MONDAY, MAY 7, 2012
    [Leads] How to clean up a cluttered website? Content analytics is the answer
    James Mathewson is the global search strategy lead and co-author of the book Audience, Relevance and Search: Targeting Web Audiences with Relevant Content. Panda (Photo credit: Wikipedia). Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. You do the keyword research.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 16, 2013
    [Leads] The 4 As of Sales Enablement Content Success
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer , Content Marketing Manager, at Brainshark , a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations. The question is: How?
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Leads] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    You can even split test your thumbnails to see which ones lead to more views. And once you have that data, it’s easy to run new reports that show which videos are having the biggest impact on lead flow, pipeline and closed revenue. As a marketer, I’ve always believed in the power of video. It’s nothing short of a marketing renaissance!
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Leads] 5 Tips to Manage Your Social Media Efforts
    Using these tips will help manage your day to generate leads that move users into taking action which leads to engagement and hopefully mutually beneficial end result. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” Once a week?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] Which Industries Love Marketing Apps the Most? [CHART]
    So we decided to revisit the data and see if there is a preponderance of app adoption by industry. We looked at two dimensions of the data – average app volume refers to the number of times an app is used across campaigns and app diversity reflects the number of different types used. Drum roll please…a few surprises came out of the data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Leads] Why Google Social Search Means You’ll Probably Want a Google+ Page
    So a search for a broad search of a topic like music might lead to a box of suggested people to follow like this: Suggested people to follow for the search "music" on Google. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. That green arrow – it’s important.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 15, 2009
    [Leads] Nurturing and Engagement - Webinars and Book Giveaways
    And more! I'm also giving away a lead nurturing guide to all attendees and several autographed books to a few randomly selected attendees. Must-Haves for Successful Lead Nurturing resulted from a brainstorm with Craig Rosenberg and the Focus.com folks. What's changed in the buying process, and how you adapt. Please join us!
  • WHAT WORKS - WHAT DOESN'T  |  MONDAY, APRIL 26, 2010
    [Leads] Boeing Redesigns Web Site Around Features. And the Business Case Is?
    Technorati Tags: Boeing , B2B marketing , content marketing , Web site design , marketing , public relations As a hopeless aviation geek, I love the new Boeing Web site which leads not with corporate boilerplate, but with big, splashy photos of its airplanes and its people doing cool things.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 18, 2012
    [Leads] Weekly Wrap-up May 18th
    Why Lead Generation Is Irrelevant by @ cahidalgo via @ B2Community. Carlos Hidalgo makes a convincing argument for why marketing and sales are continually butting heads over "quality leads." Gooooood Friday, Everyone! Another week has flown by. Woosh! I don't know why it's always such a surprise.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Leads] Savvy Week in Review - August 21
    Sales Leads vs Appointments? by @RobertLesser Robert Lesser explains why both lead gen and sales appointments are effective for building sales pipelines -- and helps you figure out which to use depending on the scenario. Another Friday is upon us, and we hope it's been a good one for you. Enjoy! Great lessons to be learned
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 21, 2009
    [Leads] Savvy Week in Review - August 21
    Sales Leads vs Appointments? by @RobertLesser Robert Lesser explains why both lead gen and sales appointments are effective for building sales pipelines -- and helps you figure out which to use depending on the scenario. Another Friday is upon us, and we hope it's been a good one for you. Enjoy! Great lessons to be learned
  • VIDYARD  |  FRIDAY, JANUARY 17, 2014
    [Leads] 3 Secrets For Creating Share-Worthy Videos
    New Leads are Even Better. You can create shareable content if you focus on these three elements, but what’s more is that you can optimize your shared content for lead generation too. If your videos are being shared on various channels, you can collect new leads with email gates or calls to action. million social shares.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Leads] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Leads] Email Remains the Mainstay of B2B Marketing – Delivery
    Presented for your pleasure by Jeff Ogden , President of the lead generation company and global marketing firm, Find New Customers. Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox? He’s also the producer and host of Marketing Made Simple TV.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Leads] 8 Ways to Use the Web to Write Amazing Headlines
    PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Leads] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Things to Do With Qualified Leads Who Don't Convert Into Customers. Steps to Better Lead Nurturing Campaigns. This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. 10) For Entrepreneurs.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Leads] What Marketers Should (And Shouldn't) Tweet [Research]
    Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Leads] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    This strategy extends easily to long-term lead nurturing programs – delivering dynamic content as part of your nurture streams based on geographic segmentation. Add just one more step to your lead nurturing process from day one , and you won’t need to worry about it again. They speak English, don’t they?” Not really.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Leads] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. At the end of the day.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Leads] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    This is a good way to get more visibility for your brand and possibly acquire new leads as well. Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. Email and social media can be a powerful combination. Start with the Basics.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 18, 2012
    [Leads] The Secret to Innovation Success
    When you ask customers directly what they’re looking for, you’ll likely get incremental innovations at best; at worst, you could get a jumble of contradictory or impossible wishes and desires, leading to stalled innovation efforts. What makes brands vital, and what makes consumers associate particular brands with innovation?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 16, 2015
    [Leads] If It Isn’t Fun, It isn’t Selling!!!
    Focusing on a positive, fun and interactive approach will lead to a connection with that person(s).  If It Isn’t Fun, It isn’t Selling!!! Last week I was in Arizona speaking at a conference, during my program I used the phrase: If it isn’t fun, it isn’t selling!, and the reaction I received was interesting.  Are they listening to you?
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Leads] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Leads] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Integrations That Will Amplify the Power of Your Lead Nurturing  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks). Social Times).
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Leads] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. Your goal should be tied to your business results -- the things your CEO can tie back to the bottom line -- like increasing lead conversion by 30% in 18 months, or increasing organic search traffic by 15%.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 16, 2010
    [Leads] Podcast: What CEOs Should Know About One Of, If Not Their Biggest, Asset
    I recently had the chance to sit down with Abe WalkingBear Sanchez, a leading speaker, trainer, contributing editor and author to both manufacturers and distributors. He frequently gives CEOs a quiz on the credit function, and one of the topics we talked about is who should the credit department report to? To listen, click here.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Leads] Three Key Job Roles to Make Your Marketing Automation Rock
    by Heidi Bullock Marketing automation is a great solution to help drive your business.  Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities.  Technology is awesome, but it really is only as good as the people who implement it and manage it on a day-to-day basis.  Content Manager.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2011
    [Leads] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
    Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Leads] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. SEO Assessment. Woohoo. Images.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Leads] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do. This disconnect is no doubt leading to inefficiency, redundant systems, and inaccurate (or incomplete) reporting, as well as many other difficulties.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Leads] Savvy Week in Review: October 28
    New B2B lead generation calculus by @dmscott. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 15, 2011
    [Leads] Are You Setting Your Sales People Up For Success?
    In order to set up your sales force for success, you need to focus your marketing team on passing higher quality leads to your sales force. It’s not enough just to generate high quality leads; marketing also needs to deliver the information that sales need to close business. Let’s face it, nobody wants to be sold.
  • SYNECORE  |  TUESDAY, NOVEMBER 4, 2014
    [Leads] Mobile First Means Content First with Responsive Web Design
    Unhelpful or irrelevant content can cause user frustration and disaffection, feelings that can quickly lead to more generalized feelings of negativity towards your brand. Mobile First = Content First. often hear this mantra championed by Synecore’s in-resident web design diva, Jacey Gulden. The Power of Mobile. So the world is going mobile.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Leads] Why You Should Be Interested In Multi-Location Call Tracking
    Being able to track phone leads back to the marketing source they originated from (whether specific ads, keywords, web pages, email, etc.) After you track where your phone leads are coming from, call routing technology that also includes contextual call routing can direct the call to the right place based on your business needs.
  • NNC SERVICES  |  TUESDAY, APRIL 9, 2013
    [Leads] How to gain subscribers via inbound marketing
    The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue. The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. Let’s take a look at the way people make purchases. First, they.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Leads] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. The conversion rates of your landing pages will then determine how many leads you''re able to generate. Where do you begin?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Leads] 4 Tips to Attract More Readers to Your Business Blog
    Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Creative Tips to Attract More Web Traffic Readers. 1. Use SlideShare.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Leads] How to Boost Email Conversion Rates With A/B Testing [Video]
    When was the last time the you had so many leads that your boss told you to go home and take a day off? For example, r ecently we ran a test on these landing pages and found that version B increased leads by 24%. And you can do the same type of test with your emails to boost your conversion rates and get more leads. It''s you.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Leads] 6 Underused CTAs to Include in Your Email Marketing
    While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can result in a wider funnel through email marketing and higher net new lead gen. This type of CTA can be a great way to help you qualify your leads. email marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Leads] Is time running out for establishing your social media strategy?
    They may like “likes,” but they love leads. They may like “likes,” but they love leads. By Kerry Gorgone, {grow} Contributing Columnist. If you want to jump ahead of the pack in digital marketing, you’re running out of time. Sales received an average importance rating of 4.45 on a scale of 1 to 5. Follow her on Twitter: @KerryGorgone.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Leads] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. That strategy is perfect for attracting top-of-the-funnel (TOFU) leads -- people who are looking for information about their homes most likely need a mortgage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Leads] How Marketing Can Collaborate with Sales to Create Engaging Content
    Let sales take the lead. Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. Go prospecting.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 21, 2012
    [Leads] A Day in the Life of a Real Social Selling Pro
    Adam has been struggling with lead management, so she sends him a branded guide on the subject along with a link to a blog post written by a current customer. 6. He’s now automatically marked as a hot lead. by Jesse Noyes | Tweet this The world has changed. Nothing gets drilled in your head more than that at Dreamforce. The results?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Leads] The Best Example of a Human Email…EVER.
    If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”.
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