Landing pages are the secret to lead generation, but not every landing page is created equal. 2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! Continue reading.

All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further. Here’s another story about a big company and a big social media disaster. For those of you who aren’t aware, early last week Gap unveiled a new logo on its website. What happened?

But don't give up; just keep in mind that press leads to more press. Whether you're running a business, show or blog, the mission to draw attention never ends. Exposure is key, and there are two ways to get it: A hookup with promotion, both online and mainstream. Host great guests. How to Get Press. How to make it? Be persistent.

" And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business. Blog it. Wrong! It’s time to blog! Use the social media "trifecta."

” In Chapter 2, they challenge other social media “experts” by saying: “The (social media) experts try to convince marketers that sharing a lead generation offer in a blog post, tweet, or Facebook Page update will result in the marketing equivalent of killing a cute and fluffy puppy. Kipp Bodnar and Jeffrey L.

Research: Organic Search Traffic Drives More Qualified B2B Leads The folks over at Marketing Sherpa have released some. One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. Beginner’s Guides. Google has recently released a Search Engine Optimization Starter Guide as a pdf. Resources.

Cost drivers of this continued misstep in strategy include: 1) More Leads to Make Same Sales : a poorly performing lead pipeline requiring 2,000 to 5,000+ contacts at the front of the pipeline to yield 1 closed deal over a 17 month average buying cycle. This is often best done using TCO comparison tools.

This is leading us to focus more on crafting a story-like process and creating more real-world scenarios. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. 15 comments. Media.

Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'Summary – Imagine a sales force that never calls in sick or misses a day because of bad weather. Now imagine a sales force that is there where and when your customers want them and need them.

Every email that you send to people, David says, needs to lead with something valuable. Do you remember the sweet anticipation of receiving new email messages? If you are like most people today, you hardly think of your inbox fondly. It’s like the fading memory of a once-cherished rendezvous that turned into a burdensome relationship.

The doubters, lead by Dan Neumann , or Organic , argue: It’s not necessary because we can trigger URLs other ways. There seems to be a flurry of QR code use. The 2D barcodes, originally developed in Japan in 1994 to track packages, are showing up in print ads, on billboards, on vehicles, on packaging and in TV spots for a variety of brands.

Why would you want to miss any chance to turn an interested passerby into a lead? People usually call me for help setting up and optimizing their social marketing programs. But in the early stages of our engagement the conversation almost always takes another turn. Clients are sometimes frustrated by this. Are you optimized for search?

  Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. I’m not talking about technology or industry specific buzzwords. m talking about marketing buzzwords – that cross every industry and market.    As a joke.

  Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. I’m not talking about technology or industry specific buzzwords. m talking about marketing buzzwords – that cross every industry and market.    As a joke.

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# It’s also a great source of leads if you use it well. Have an account? We ‘Heart’ It! Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.

has provided us with the structure needed to make the dials, find the connections and generate the leads. By analyzing the numbers and setting a goal within our organization, AG has developed a call plan which provides a range of dials needed per day to generate a connect rate which in return will result in an average number of leads.

Once the lead has been passed over there is no further communication between the two parties as to how the call went. Some clients like to distribute the leads themselves, but I have come across situations where a client has forgotten to assign one of our opportunities and the follow up call was missed with the prospect. If not, why?

am not going to say that what I am going to share is going to lead to 100% customer retention, but it is a roadmap/checklist that I make sure I have a handle on as I embark on running a program for a client, and a list that I check in on a regular basis over the course of the program. Open lines of communication throughout the process 3.

Learn how local online marketing channels can grow your traffic and leads! At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare. Crowley also elaborated on the recent launch of Foursquare's 3.0

As an IMC, you’d be part of an industry-leading team that works to shape an entire generation of marketers. Not only are you well-versed in search engine optimization, social media, blogging, lead generation, and email marketing, but you think these are the most awesome things since sliced bread. You learn Speedy Gonzales fast.

They should be able to show that sheet to their Overlords and lead them easily through it. You have to pity sales people in the summertime. What with all the golf days, baseball games and other client entertainments they barely have time for a manicure. Before you hand me over to your sales team for my richly deserved beating, hear me out.

As a marketer, your job is to use inbound marketing to get found and convert leads. When Google's social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group -- or groups -- of your Google+ connections. It Doesn't Matter! All of these articles will miss the point. Marketing Takeaway.

Panel says: Fear, doubt, pride “ “Philips: “U don't need more leads. need more TIME with QUALIFIED leads. Many participants realized that they already had a lot of ideas in their minds or in existing materials and could easily repurpose them for lead generation. We crave knowledge. can't make them come to you.”

With all these snake oil salesmen out there, it can be hard to determine whom you should hire to do your interactive lead generation initiatives. To help you achieve your lead generation goals, you should ask the following questions to better understand their capabilities and philosophies. And that would be a huge mistake. Be afraid.

While this often leads to more ‘budgetary bun fights’ it does allow the company to pivot quickly to address changing business priorities. It’s September, which means those of you with business plans that follow the calendar year may well be turning your attention to the annual marketing budget process. Or is it? Is more budget always better?

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 That is pretty much the mantra of B2B content marketing. In other words, it is time to walk the talk! All Rights Reserved. Resource

It hurts their numbers; which drops your lead numbers which then drops sales numbers. An ISR focused on lead qualification doesn’t. Inside sales reps are usually trying to do one thing in their current career, advance out of inside sales. Sometimes the intentions are good and they are just trying to help their manager.

If the project is budgeted for 2 years out, it’s best that your inside rep holds on to the lead and nurtures it instead of passing it over to the outside sales team. A common practice here at AG when speaking with prospects and uncovering qualified opportunities is to ask questions surrounding the budget process. For example, “Mr.

You really can't assume that just hiring someone to cold call for you will net your sales team an un-ending amount of leads. We all want to produce the kind of quality leads which will convert to forecast and eventually into closed business. I was watching my 3 year old's favorite TV program Wonder Pets the other day. TEAMWORK! Linny.

For the past 13 years with Acumen, I have attempted to address the issues that separated the poor to average sales managers with those that lead their sales teams to greatness. Having the capacity to lead is not enough. Leadership rests not only upon ability, not only upon capacity – having the capacity to lead is not enough.

We're then expected to use that data for analysis, segment targeting, lead scoring, etc. I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible.

lead response delays. 71% of pipeline attributed to marketing-generated leads. Gerhard Gschwandtner, ( @gerhard20 ) the founder and CEO of Personal Selling Power, Inc. kicked off the Sales 2.0 conference to a full house with opening remarks focused on how much selling is changing. Co-Creation - buyers want to be involved. Sales 2.0

Marketing, Lead Generation and Selling to CIOs. How to use Social Media to Listen to Your Customers and Competitors. The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. Let’s take social media for example. One good place to start is to listen to your market. Selection.

How to lead masterful sales conversations that result in new business. Here’s to your selling success, P.S. For those of you who do sign up to watch the series, be sure to pay close attention to video 3 where Mike will teach you how to lead masterful sales conversations. Think about it for a moment. Watch the first video now. P.P.S.

All photos and videos, of course, would include a call-to-action to encourage viewers to click an accompanying URL, leading them to a landing page featuring downloadable ebooks or pamphlets on topics such as how to choose the right hair color for different skin tones. In 1946, America had only 12 TV stations broadcasting to the public.

Social Gaming Becoming More Important - This week leading social gaming company Zynga raised $500 million on a $10 billion valuation. How are we already passed the half way mark for the month? 10 Marketing Stories You Might Have Missed This Week. Actually, even if aren't in this field, still check it out. Why I’m Competing With You.

You Have the Opportunity to Lead a Tribe - Tribes exist today, and they're looking for leaders. Leading gives leaders charisma. Yesterday in Boston, author and speaker Seth Godin took the stage at John Hancock Hall. The morning focused on Godin speaking and making his case for change. What was the key takeaway from these few hours?

If you don’t have a designer or fancy design software on hand, you can still create compelling calls-to-action to convert your website visitors into new leads and customers. Guess what. We’re almost 2 weeks into the new year already. Can you believe it? How can you tell? Updates! Updates everywhere! That’s right. Ready to get started? Yahoo!

As you answer these questions, you lead readers down a path to take action. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results.

Do you think this is important to do if you’re creating content that leads people to make decisions ? Content marketing, even with a strategy and a plan , has a lot of decision points along the way. It’s easier with a map and a system, but there’s still a million choices that need to be made. It’s not neuroscience.

If you do retain “Trouble viewing this email”, don’t lead with it; “trouble” is not the first thing you want the reader to associate with your email. The reports of email’s death have been greatly exaggerated.* In reality, email remains the most potent tool in the marketer’s arsenal:  The DMA puts email marketing’s ROI for 2011 at $40.56

They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 'In today''s article, Thomas von Ahn , founder of Viral Solutions, Inc. shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. of their counterparts.

Consistently publishing exceptional content feeds the search engine crawlers and generates inbound leads, creating a positive feedback loop. Learn how leading B2B companies are harnessing inbound marketing techniques to drive B2B eCommerce revenue growth. And when they say this, they are probably half right. Connect with HubSpot

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Learn more.

It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. This an excerpt from the opening chapter of  Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It  by Paul Gillin and Greg Gianforte. Standoff. Probably.

The vendor company might take the lead, providing details to the customer about the speaking opportunity, getting the customer’s commitment, helping create an abstract for the event for the customer to consider and helping manage timelines. How does it work and what do you need to take into consideration? The outline?

Free eBook: 99 Tools to Help You Generate Leads with Social Media. More and more businesses are using social media marketing to get leads and turn those leads into sales. Are you interested in increasing sales and revenue ? Most people in your position are. Do people buy Rolex watches because they’re reliable?

Jack Holt , Senior Strategist for Emerging Media for the US Department of Defense (DoD), has helped lead an amazing movement within the Military on leveraging social communications ( here is their social media hub ). The DOD Social Media Hub. This post is in honor of all our US Veterans, especially my dad, who served in the US Army.

Below are the tenets that John proposes are leading the way: Differentiation: Sales people and subject matter experts are key. Interesting that AFLAC is their leading competitor and foxes eat ducks, but that's another story.] Today that number has jumped to 102,000. Sales environments are harder than ever. Formal content. And more.

Need an excuse to call a lead you haven't spoken with in a few months? It's almost that time of year! Christmas songs are starting to play on the radio. The temperature is getting colder. Everyone seems to be extra generous and cheerful as the holidays quickly approach. Running the Same Holiday Campaign Each Year. campaign.

MOFU metrics include turning visitors into leads , conversion percentages, and the overall shape of your sales funnel. This is a guest blog post written David Kirkpatrick, B2B and consumer marketing beat reporter for MarketingSherpa. and for some reason, I keep seeing unicorns everywhere. His opener? Top-of-the-Funnel Marketing.

Experian , one of the leading data houses has mined their e-mail business and surfaced a number of interesting e-mail acceleration devices summarized in an infographic that you can get here.  Email is the workhorse medium for brands, merchants, associations and advocates of every stripe.    

In that scenario, the sales team would emerge from its silo only to take the leads from marketing (also ensconced in its own silo), after which it would then go forth to “do battle” with prospects to win the sale. You undoubtedly know the kinds of seminars I am talking about. and “SELLING HUNGRY!”. It Takes an Inter-Connected Village.

Let them know that you’ve worked with leading companies in the industry and that you’ve helped them address this painful challenge. by Katie Byrnes There is no such thing as no budget. Every single senior executive has a budget, they just might not have a budget for you. financial downturn has cut expenses. You are entering a new market.

You need to continuously be growing your reach through social media so you get more visitors, leads and customers. They should be guided through a conversion path that includes a call-to-action with an offer, a landing page, and a form that converts them to a lead. Have you ever played golf? Definitely, go for the high quality traffic.

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Generating More Leads with Video White Papers. How to use white papers to grow a healthy crop of leads. Books.

Boost B2B lead gen. Why marketers who are abandoning direct mail marketing are missing a still-powerful channel for B2B lead generation. Many marketers have recently discovered B2BMarketingSmarts, so I thought it might be a good time to recap the most popular posts. B2B marketing message angle that could close sales. Thank you.

He talks about how we marketers put our customers and prospective customers in a linear funnel, moving them from awareness through to lead acquisition, lead cultivation, then potential activation, followed by conversion, retention, loyalty and win-back. He proposes a switch to “lifestyle&# marketing.

She changed her strategy to encompass multiple attraction strategies and within one month not only sold out her next event, but uncovered highly qualified leads. That knowledge will fuel more effective, strategic, and personal conversations, and that will lead to prospects referring you to their microsegment peers. She was ecstatic.

If you're importing lists with bad lead information, you can't expect to deliver relevant, personal email content. Use closed-loop analytics to get data on which campaigns and channels perform best, and combine that with feedback from leads and customers to improve your marketing. Enter this blog post. What annoys you about marketing?"

Lead Nurturing: How to Develop a Solid Process for B2B Lead Management - by @alexsagala via @TomPick Alexandre Sagala of Alsamarketing shares practical tips for successful lead-nurturing campaigns. School's back in session - for the kids, and for B2B marketers. Cheers! Thought Microsites Were Dead? Think Again.

It’s a smart business (and web development) practice to easily lead them to the answers. Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. But why should it stop there?

For my money, they’re lead sources and need to be tagged thus in a funnel management tool. According to a recent article in Ad Age, we’re all (well, most) (well, some) (well a little under 60% of us) are increasing our social spend this year. For our agencies it’s just another damn thing they have to hire more Millennials to sort out.

When was the last time you pushed a show organizer to update the lead system or to turn around the attendee list a little faster? Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada.

The stupid marketer believes that all links should lead to the home page and the sleazy marketer is trying to pull a bait-and-switch to drive traffic to a page with different messaging. First, thank you to everyone who took The Pledge from Sally Step One. am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Not nice.

Leads are just another damn thing to do when you get back to the office so why make it harder on yourself? I’m writing this on the plane home from a very good event. Well run, nicely attended, good media, great presentations, fabulous food and, well let’s just say there were some booths. . really shouldn’t have worried. Make them work for it.

If you want to qualify me as a lead, it’s back in your court. Actually, I’m more of a content whore. will fill in almost any form, cough up contact info and rat out my boss’s boss’s boss if it gets me some primo reading material for free. figure I download about 40 MB of content a week, mostly documents. Please.

At worst the overload can lead to indigestion, heart problems and hypertension, Lewis? VOLUME 29, NUMBER 3 - March 1998. Data smog: newest culprit in brain drain. Psychologists are beginning to study the impact that information. overload is having on our lives. By Bridget Murray. Monitor staff. Welcome to the jumble?the as distracting. hits.?

You Can Generate Leads. If your brand ultimately decides to purchase SlideShare Pro, you can integrate your account with your customer relationship management (CRM) software to generate leads without ever leaving the social media network. '60 million visitors a month head to Slideshare. Where are you? Slideshare SEO Is Outstanding.

In Chapter 1, the authors introduce you to the FBM (Fuller Brush Man) and his old-school American approach to sales; and in Chapter 4, Blitzer and Cummings draw you in by relating lead generation to the ways people go about finding love in all the wrong (and right) places, from dive bars to Match.com.

Here’s why: the changing information consumption habits of your customers – in other words, what they’re doing in the 57% of the purchase process that is typically completed by the time your buyers contact Sales – are leading to commoditization and, ultimately, irrelevance. Hello from Las Vegas! The internet.

Leading up to the event, I struggled to articulate the essence of inbound marketing in three concise, actionable statements. You need to get good at converting your traffic into leads & customers. wanted to give three awesome pieces of advice that would really help people succeed with inbound marketing. Stop renting your audience.

With just a little design knowledge, you can create an engaging ebook for your prospects that will help you generate leads and boost your brand's authority. The discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. Content Formats That Rock on Mobile. product demo?

It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.” LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. Tip 2: Engage.

This week our chosen video comes from InMobi, a leading mobile advertising network that really knows its stuff about what is going on out there in the world of mobile (And OK, yes, we did put it together for them!). Content, budgets and leads are all important for B2B marketers. It’s the B2B community at it’s best. Take a look here.

Such skills can help win over customers and increase sales, leading to long-term success. As a sales professional, you spend most of your time out in the field, building relationships with potential and current customers to increase your sales. Have a few tried and true topics to mention should you face an uncomfortable lull in conversation.

Definition: The percentage of recipients who clicked on a link within an email and completed a desired action, such as filling out a lead generation form or purchasing a product. The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. Bounce Rate. Delivery Rate. too many invalid addresses).

If anything, sending out proposals too early will lead to low close rates, inaccurate forecasts one very irate VP Sales. Sometimes sales reps act like used car salesmen. “What’s it gonna take to get you into this storage solution?” 1) Do they believe in your industry? Do not go into a proposal wondering if you are number 2.

Key processes include the entire prospect/customer lifecycle, nurturing, lead and funnel management, contact and data management, testing, QA and measurement. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver.

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? This bunch sees marketing only as a job.

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. Slides should be available for download soon here. billion emails sent. like Dan’s presentation for its brevity and focus on key action items based on solid data.

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end).

Second, it's utilizing that in an effective lead nurturing campaign to create recurring purchase behavior. Step 3: Use Lead Nurturing. Here is a simple, 3-step strategy you can implement to take advantage of best practices of inbound marketing for eCommerce and remarketing: Step 1: Create a Buyer’s Guide. ”).

We also get a “soft” lead for sales to follow-up on.”. by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. The common denominator? Every organization uses social in a different way. Let’s take a look! Measure and iterate.

A few days ago, in the lead-up to Social Media Day, our friends at Savvy B2B Marketing posted some valuable lessons they’ve learned about social media along the way. Now, with Social Media Day upon us, a few of us here at MLT Creative thought we’d do the same thing. just tend to know what’s going on before most of my peers.

Free report: Get found and get leads the smart way. Traditional media budget are increasingly shifted to Internet/ Digital marketing! It is more than possible that also your competition is increasing their internet marketing and digital budgets. How about you? Do you have an Internet/ Digital marketing strategy yet? What does it mean to you?

How many sales leads does your website generate? Are you a web master? Have you decided to redesign your website? Then undoubtedly you will be in a race. All your thoughts will move around only a single aim; how to increase traffic? How to hit the top rating index? Obviously these are the things which demand your serious attention. Normal.

How many sales leads does your website generate? How to get search engine ratings with one way link building services. Online business has turned out to be an enormously competitive world with increasing number of working hands showing efforts in forwarding a fully designed optimized website in increasing numbers day by day.

How many sales leads does your website generate? 5x Small Business advice on identifying Customer Needs. Clients are the key factors behind any successful business undertaking. To start a business and to give birth to a new product either via business online or offline is really exciting. Listen to clients needs. Auto responding system.

Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? At virtually no cost.

Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 53 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Thanks for your input.

Now you can easily track results, all the way from initial sales lead generation to actual sales. Mac McIntosh’s Sales Lead Calculator. Application: A kind of “reverse” ROMI calculator to determine the marketing budget required to achieve a set revenue goal through sales lead generation. Why is this so? Format: Web application.

HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. It also depends on their effort. Download the ebook now! Connect with HubSpot

Testing now can lead to significant long term mobile marketing success. Within the last few years, the use of mobile technology in the workplace has risen dramatically. In the B2B space, professionals accessing business information and content on smartphones and tablets is impacting business operations, workflow, communications and marketing.

This session consisted of Jon Wilkins, founding partner, Naked Communications, Stuart Wells, integrated creative lead, Nokia, and Casper Wells, managing partner and executive creative director, Naked Communications, Copenhagen. But, is the industry following this lead or is it paying lip service?  So, what does this mean? John Wilkins.

But if a year from now, an average CEO or CFO doesn’t know the meaning of the label we’ve ascribed to the technology that helps efficiently move leads through the pipeline and turn them into revenue, than I’d say that as an industry, we have a problem. My general response is that I run a marketing automation company. So, what does this mean?

Even if the content gets airlifted and put on another website, the call-to-action can still generate leads for you, and those links you put out there can count as inbound links to your site. You’ve had that killer blog post out for the last few weeks, and at first everything was going smooth. Steps to Fight Content Theft.

This year, ZoomInfo Pro is one of four finalists in the Best Lead Generation Solution category. For the third year in a row, our flagship product, ZoomInfo Pro, is a finalist for a CODiE™ award! For the past 27 years, … Continue reading →

Social sharing and compelling content should lead to conversation that refreshes the story and continues to spread it through the online ecosystem. I believe very strongly in an approach to campaigns that my agency, Weber Shandwick , calls Content Fusion.  It works like this: Every company (or brand) has stories to tell. It’s about people.

About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I've written before about white-paper syndication options for B2B marketers. What prompted you to develop a syndication platform geared for the B2B supply chain?