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  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Leads] The Modern Marketer’s Blog Roundup 5/14/2015
    Read On>> KISS Metrics: 3 Tactics to Instantly Gain More B2B Leads. Helping marketers get more leads! This post from KISS Metrics is right up our alley, chock full of actionable tips to jump-start your B2B lead machine. Ah, B2B leads! Unfortunately, the process of gaining B2B leads is not easy.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Leads] 5 Tips for Creating Share-Worthy B2B Email Content
    If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales. Content formatted in certain ways can lead to more social sharing. By encouraging your recipients to share your engaging content, you get your message in front of a new audience.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Leads] Eight ways B2B market research differs from B2C
    This just leads to superficial outcomes and potentially damages your brand in the process. Provided those that lead supplier decisions are represented, a relatively small number of interviews obtains a reliable view. Warning.  Market research can be bad for your health. The result is bad decisions. Now, don’t get me wrong. 
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Leads] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Leads] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Here are some other functional areas to consider: Lead identification tools (contact data). Again, your CRM/marketing automation suite should help a lot here, provided you can assign multiple lead profiles to the same opportunity.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Leads] 7 Social Media Mistakes Bloggers Should Avoid
    Avoid posting irrelevant content that can lead to spam feeds. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting. Buying followers and likes.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Leads] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    hate when the only description of the company on the home page among a bunch of screaming graphis is the totally generic "We are a Social Media Company" or "We help with Lead Generation" Great but that could be a software solution, a BPO, a telesales organization. Here we share some of our annoyances. Wendy. Not cool.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 20, 2013
    [Leads] Marketing Automation 101
    Typically, only one-fifth of your leads are ready to make a purchase the first time they come in. Nurturing those who are not ready to buy on the first go-round can increase your sales leads by 50%. 2. You are able to align marketing with sales to track leads properly. Every business is on a journey to grow and increase revenue.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 19, 2012
    [Leads] How Big Should Our Marketing Budget Be?
    How many sales-qualified leads will you need to make the revenue goal? What percentage of marketing-qualified leads turn into sales-qualified leads? How many marketing-qualified leads do you need to make the revenue goal? What is the marketing spend needed to generate a raw lead? What is your average deal size?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Leads] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. by Amanda Batista | Tweet this The verdict on social selling is in: It works. Increased more than 15% of reps exceeding sales quotas. SocialDG.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Leads] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Leads] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?” Which content promotion tools are most useful?
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 24, 2014
    [Leads] Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship
    Marketing solutions should be adopted to effectively collect new leads and direct them to appropriate franchisees based on location. franchisor can ensure leads are funneled to the right franchise while franchisees benefit from stronger, higher-quality prospects. Lead Management. Match made in heaven! Seems simple enough, right?
  • SNAPAPP  |  FRIDAY, MAY 2, 2014
    [Leads] SnapApp Of The Week: Unitrends 'What Kind Of BDR Superhero Are You?'
    Relevant Topics Enhance Content and Drive Leads. They have arranged this SnapApp to ask a series of questions followed by a brief lead form to assist them in collecting audience data.  In order to discover which Backup Disaster Recovery superhero you are most like, users are required to enter their information into the lead form.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Leads] How to Structure a Kick-Ass Marketing Team for Any Company
    Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. You've graduated from the solo, utility marketer and need a team to develop a brand and generate leads for a bit larger company. GREAT!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 28, 2013
    [Leads] 10 Top Things Our Inside Sales Reps Are Thankful For
    Your voicemail was just the right amount of time to pique the prospects’ interest, and it might even lead to a lead! Happy Thanksgiving Sales Prospecting Perspectives readers! We thought it would be fitting to highlight what inside sales reps here are thankful for: 1. Sales tools like Inside View and SalesLoft. They’re listening!
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Leads] 12 Surprising B2B Marketing Spammers on Twitter
    Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. BuzzFork generates leads, customers and social engagement for brands, agencies and individuals on @Twitter and Vine. Collecting followers is so last decade. Reachforce.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Leads] 3 Ways to Keep Your MarTech Stack Tidy
    Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Every solution promises a significant return on investment (ROI) , with increased and higher quality leads or faster lead flow. Author: Ed King Does your MarTech stack look like your kitchen drawer? If De-duplication.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Leads] 3 Ways to Optimize Your Marketing
    So whether it is web analytics, call analytics, lead scoring, lead quality, lead source, lead management, conversion rate optimization, or some other metric, you can start measuring it right now. 2. We have clients in a variety of industries. This is not unlike most small businesses. That was their assumption. Results.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 13, 2012
    [Leads] Four B-to-B Marketing Efforts That Can Improve Your Results
    As B-to-B marketers, we are concerned about demand generation as our fundamental mission with lead generation being the primary way of measuring success. Response -  Don’t lead your potential back to your home page on the web where they have to start the search over for the particular item that interested them in the first place.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 12, 2015
    [Leads] MDC DOT Provides Marketing Automation for Direct Salespeople
    The system also can do basic lead scoring and assign prospects to sales funnel stages. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied.
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Leads] The New Kid in Town
    The post The New Kid in Town appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. box icon="pencil" style="solid"].
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Leads] Why Only One MarTech Tool Is Needed for B2B Content Management
    “Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Leads] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • BIZNOLOGY  |  MONDAY, MARCH 21, 2016
    [Leads] The sky is falling because of technological change
    That’s not really my biggest problem with this prediction. I don’t think anyone believes that improved technology will lead to world peace (even if some believe it will lead to world war). Here’s a beauty by a learned professor on how technology will yield 50% unemployment in 30 years. Fair enough. Like this post?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Leads] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I not join? asked him what it was.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Leads] Who Goes to Eloqua Experience?
    As you can see, marketers from a wide rang of industries are represented at this year’s Eloqua Experience, from leading software providers to top financial services companies. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. Breakdown of attendees by title.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 25, 2013
    [Leads] Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
    In The Social Employee , we go behind the scenes with several leading brands—including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. SocialEmployee. Advertising & Mktg.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Leads] 9 Silly Pinterest Mistakes Only Rookies Make
    You could be losing out on traffic, leads, and (potentially) customers. Include a mix of lead gen and non-lead gen content, too, so that people in all stages of the buying process can find content they enjoy. With over 70 million active users on Pinterest , some are bound to be making mistakes. More pins the better, right?
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Leads] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    It’s the tactic that often converts leads into sales qualified opportunities. Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The test lead to some very surprising results: T he variation with no offer messaging whatsoever drove 43.4% Goal: Generate More Leads. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Leads] 99 Amazing Facts On The Future Of Business [Slides]
    All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. The Future of Business is being defined right in front of our eyes. Click to Tweet. Click to Tweet. Facebook has more than 1 Billion network users. Click To Tweet. percent.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Leads] Facebook Pages Offically Killing FBML In Favor of iFrames
    Because the content is on your site, you can use your own web analytics and lead tracking software , such as HubSpot. Leveraging your lead tracking and analytics will help you better measure your Facebook marketing efforts and determine most effective tactics for your business. 3. How Do iFrames Benefit Facebook Marketers?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Leads] How Content Marketing Works on Pinterest
    Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Leads] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Brands that have experimented with various channels of marketing will now be looking at how all this activity is coming together: • Where are the highest quality leads coming from? • Are the leads from the right geography or industry? Have the leads converted, or simply signed up with no further engagement? billion messages (!)
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Leads] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. SEO Assessment. Woohoo. Images.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Leads] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Quit relying on your company to give you all your leads! Are you making sure you do your research on the leads you’re given before you call and try to get them to buy? This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. As salespeople, we need to remember this.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Leads] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Leads] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. 2. The Smartphone OS Market. 7.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 22, 2013
    [Leads] 4 Ways to Maintain and Retain Inside Sales Client Relationships
    Passing a ton of leads is great. would never pass a potential opportunity to my reps that I wasn’t proud of. I’ve found that discussing the opportunity briefly via phone instead of just sending a lead write-up adds a personal touch and allows for deeper communication. Client retention is critical to a business''s success.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Leads] 9 Ways to Increase Visibility for Your Best Blog Content
    Just be sure to draft new copy for the status update -- that should never be repurposed! 3) Use Your Blog Posts as a Lead-Gen Offer. In a recent blog post about how to quickly create a lead-gen offer , we recommended creating a "blog bundle," or a compilation of your best blog posts on a particular subject. What a shame.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 20, 2011
    [Leads] Apples to Apples: How to Stand Out from Your Competition by Dan Paulson – a book review
    4 1/2 stars out of 5. I’m honored that Dan Paulson invited me, as President of the B2B lead generation company Find New Customers to review his new book. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Prospective buyers are unable to spot meaningful differences.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Leads] Fintech: Top 100 Influencers and Brands
    Influential brands such as Fintechna, Finextra and Innovative Finance are leading the debate. From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. Traditional banking and accounting is being challenged as FinTech entrepreneurs and start-ups take matters into their own hands.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 22, 2013
    [Leads] Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
    Website visitors are important because the more of the right visitors you have, the greater the opportunity for developing leads and customers. Website optimization (as opposed to search engine optimization) has to do with getting the right people to your site , as well as what to do with them once they get there. Ready : Buyer Personas.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Leads] How to Satisfy Every Stakeholder In Your Next Website Redesign
    They believe the purpose of a good website is to drive leads, and remind you of that frequently. They need the site to generate leads and to act as a Sales tool while they''re in discussions with leads. What They Say: " More web leads please.". What They Really Want: More and better-informed web leads, please.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2011
    [Leads] 5 Great Ideas for CEO’s in a tough economy
    Do you have email campaigns, webinars, white papers, podcasts, customer testimonials, search optimization, lead nurturing … Is your website optimized for search? B2B demand generation | Five Tips to Improve Results. Here are some more tips to crank up business in a tough marketplace. 1) Get out of the office now. Go talk to customers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Leads] B2B Marketing Trends I’m Thankful for
    Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Leads] The Secret History of Pinterest — REVEALED!
    Where will this all lead?  In my mind it can only go to … MONDRIAN — THE FUTURE OF SOCIAL SHARING – 2013. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. When blogging first caught on, people actually wrote things. There was a post, comments, debate, and dialogue. What to do?
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Leads] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Leads] Pull Marketing vs. Push Marketing – The Shifting Battleground
    In some cases, you may have a lead requirement that can only be met with push marketing techniques. If so, by all means use the necessary techniques to meet your lead objectives.  Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. Here’s the problem.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Leads] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Did you know that B2B buyers say that 70% of the content they read and study before making a purchase decision is actually found by – well, themselves?  Discover and Explore. Content marketing is so much more than product and solutions collateral, campaigns, mailings and fulfillment. BTW – there is no better company at doing this than Marketo!).
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Leads] How Reporting on Revenue Can Improve Your Relationship With Sales
    After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. It could happen for many reasons -- the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things). Revenue reporting can help.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Leads] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    To get their attention, lead off with what you can do for them. In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. But, he’s right.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Leads] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many convert into leads? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates.
  • CONTENT STANDARD  |  FRIDAY, MARCH 11, 2016
    [Leads] How to Nail Tone of Voice in Your Email Marketing Strategy
    Now, imagine this: The most ideal lead comes through to your database. Upon further review, you realize she has all the characteristics you look for in a qualified lead: She is an experienced executive at a target company and is not afraid to take a risk for what she believes in. Check your inbox. It’s great. This is what we do.
  • BIZIBLE  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] Top 5 Peer-Approved B2B Marketing Stories on PipelineMarketing.com
    B2B marketers might be proud of their “lead commit” where they promise to deliver a certain lead volume, but they often don’t venture far enough to embrace a full-fledge commitment to a revenue figure. “If your VP of Marketing signs up to deliver $Xm in revenue, and not just a few hundred or thousand leads — everything will change,” Jason says.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Leads] 4 Mistakes Marketers Make With Audience Research
    But when it is misused, even the best information can lead you in the wrong direction. Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Your Turn.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Leads] Getting to the top of the marketing tree
    Leads by example and isn’t scared to get their hands dirty when it’s called for. To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • LATTICE  |  MONDAY, DECEMBER 28, 2015
    [Leads] A Lattizen Year in Review – Top Content
    Predictive Lead Scoring FAQs. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. With 2016 knocking at the door, I wanted to take some time to reflect on some of Lattice’s biggest hits in 2015. An oldie but a goodie!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Leads] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Leads] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    landing page builder that’s great for testing out new layouts and lead form positioning. content provider that emphasizes growing revenue and leads with strong, scalable content production. Here is where your whole database of prospects, leads, and current customers all live. Content Research. Google Drive Research. Canva.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Leads] Connecting Social Media Marketing with Buyer Behavior
    Google search frequently leads to a link provided by a social media network even if the buyer does not start there. Marketers often agonise over whether to allow their content to spread freely or to use it to generate leads by insisting on a data capture form. And they have followed it up with another great report for 2011!
  • BLOG MY CALLS  |  THURSDAY, MAY 23, 2013
    [Leads] The Dos and Don'ts of Content Marketing
    How many leads do you want to generate? give someone the ''lead'' on content marketing strategy. These pieces of content will be your primary source of lead gen. set goals for your content strategy. What do you want to accomplish? You need to set goals before you can begin strategizing. It is the hub of your content. in no time.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Leads] How to Build Strong Brand Storytelling From the Inside Out
    The content that you create for executives shouldn’t always be the same as the people who have day-to-day contact with customers; some are leading the strategic and others are executing it. January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. It’s Not You, It’s Me.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Leads] Tips for Next Gen Digital Marketing and PR Pros
    It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? One final tip.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 25, 2011
    [Leads] The State Of The Union In B2B Marketing
    How can we lead our organizations to become customer-driven? We need to lead our organizations to become customer-centric. Management According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads. The U.S. Photo Source. Strategy
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Leads] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    According to Mashable''s article , Sachin Rekhi, product lead for Contacts at LinkedIn said, "When you think about LinkedIn.com today, many people already consider it their professional rolodex, but today it truly only represents the explicit connections that you‘ve created on LinkedIn.com. About LinkedIn Contacts.
  • FATHOM  |  WEDNESDAY, NOVEMBER 20, 2013
    [Leads] Marketing Automation 101 for Manufacturers
    When used properly, nurturing your leads can strengthen your relationship with prospects. You can even tie this information to specific leads and current customers if they’ve previously supplied their contact information. Lead Scoring. Hot Lead Alerts. Send alerts to sales team members of highly scored leads.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Leads] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    According to substantive research from BIA/Kelsey, an inbound phone call is the best lead a local business can get. Phone calls are the most valuable leads. How can we possibly not track our most valuable leads? We dare you to show us data that call tracking when used properly--hurts SEO. How is Call Tracking Not Used Properly?
  • PR MEETS MARKETING  |  SUNDAY, FEBRUARY 26, 2012
    [Leads] New Gig and What’s in Store for the Future
    In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company.
  • SAZBEAN  |  WEDNESDAY, MAY 18, 2011
    [Leads] Using Social Media to Build a Better Brand
    I had the distinct pleasure to hear Olivier Blanchard speak at Ungeeked Elite in Chicago… (sorry, lead a discussion). And have had a number of great conversations with him in person and online since. If you have a chance to hear him talk or to talk to him, I highly recommend it. View more presentations from Olivier Blanchard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Leads] Four ideas to overcome content saturation in your niche
    Different types of content In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. Here is the sneaky little secret of content marketing nobody likes to talk about. Hello. 4. Hello. 4.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 16, 2013
    [Leads] July Sales Training Tip: YouTube.com
    Ken’s latest book is: “ Leading High Performance Sales Teams ”. Your July Sales Training Tip: YouTube.com. Normally at this time of the year, I am reminding my clients that it’s time to begin building their 3 rd Quarter sales training plans.  But what about July!  Set your date for your July sales training date. Make July a jubilant month. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Leads] How to overcome the fact that people are NOT reading your emails
    This leads to a lot of back and forth, re-explaining, and resisting the urge to highlight, bold and underline the main points of your email. This leads to a lot of back and forth, re-explaining, and resisting the urge to highlight, bold and underline the main points of your email. People simply are not reading your emails. Being brief.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Leads] Is your Website Optimized for Mobile Users?
    right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way. Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Leads] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Companies are not people. Speak.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Leads] A Social Media Strategy for B2B Marketers
    If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare. Twitter. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Leads] Snapchat for the win
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. This new report prompted a fascinating discussion with Tom Webster on our Marketing Companion podcast.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Leads] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [Leads] 5 Things That Need to Change in B2B Marketing 2016
    They currently needed a new marketing automation system, had no true insight into their buyers, no vision into the lead-to-revenue process and little in the way of content. Every year around this time, I, along with many others think about how quickly this past year went by. Strategy first. 4.
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Which Website Metrics Really Matter? (Webinar)
    Do you know which pages are leading to conversions? As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? will be held on Wednesday, October 1st at 12:00 pm CST.
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Leads] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers. Trying to draw conclusions from mass data dumped into a spreadsheet can easily lead to the wrong conclusions. Data has become marketing’s lifeblood. And that’s why we’ve developed Act-On Data Studio.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Leads] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. This new app will give you the option to have lengthier conversations with your group members that will lead to deeper engagement. Hopefully, that’s about to change. private.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Leads] 5 Ways to Create More Touchpoints with Email
    While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. The following are several methods you can use to create more touchpoints and ensure that your email leads become customers. 1. Use a sign-up form to increase your email leads.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Leads] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. mean, do you really want to lose out on lead generation opportunities with your mobile audience -- an audience that's getting bigger day by day? Visionary, yes. Impresario, of course. think not. 10) Get to the Point.
  • SALESFUSION  |  MONDAY, MARCH 21, 2016
    [Leads] 5 Ways to Improve Customer Retention with Marketing Automation Tools
    Determine readiness with lead scoring: How active or passive should you be when engaging with existing customers? Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Leads] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    However, tracking phone leads can be a challenge. Lead Nurturing and Scoring Once you have acquired a prospect, you can nurture these leads using demographic and behavioral insights. Lead nurturing and scoring can help you make sure you deliver the right message at the right moment. Why Mobile, Why Now?
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Leads] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Lenovo boosted click-through rates by 4.5
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Leads] The Art of Opening Social Conversations
    Then, start to crack open some doors in your social conversations each day. I can’t promise you that an amazing lead will always walk through them. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. And yet, this second part of the engagement puzzle rarely gets talked about. Too true!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 12, 2013
    [Leads] Is There A Time And Place For Micromanagement Of Your Teleprospecting Team?
    The key is to lead and coach your team while reassuring them you aren’t tracking their activities and looking over their shoulder because you want to make them miserable; you are doing it to help them grow as a sales person. Okay, okay - before you disagree with me, hear me out. After all, you are in a management role for a reason.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Leads] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. Direct sales. Ecommerce. Timely.
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Leads] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    It has become an unnecessary distraction that ultimately creates longer lead times on my ever-growing ‘to do’ list. Hopefully this new approach to email management will result in shorter lead times with more focused & creative work on my part. This post originally appeared on HubSpot's Sales Blog. I'll show you. Keep reading.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Leads] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. In this case, our primary goal is to generate leads. But you should also think about what you want those leads to do after they’ve downloaded your ebook. Not a fan of video? Read the transcription below. G.A.T.E.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] A Marketing Automation Evangelist and Change Management
    Marketing automation is really now the back bone of any marketing strategy, so I try not to focus on things such as lead scoring, but rather how to better connect via automations. worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. What is your strategic focus?
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Leads] Intentional Marketing Beats I’ll Try Marketing
    Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads. I’ll try to help the sales force make their sales targets. You get the picture.  The common thread is the use of the word “try”. 
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Leads] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. You can’t ignore any form of technology if it may lead to new leads and new sales. Take time to plan ahead on this point.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 15, 2013
    [Leads] Sales Prospecting Perspective Weekly Recap - Week of March 11, 2013
    Samantha highlights three marketing campaigns in which telequalification can be used to increase the ROI of the campaign: inbound leads, webinars and conferences/trade shows. Inbound leads are great, and most teleprospector's eyes widen anytime an inbound lead gets transferred into their name. Now, on to this week's recap.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Leads] The 5 Most Popular LogMyCalls Webinars of 2013
    Some highlights: - Did you know that it takes 4 web leads to produce the revenue generated by 1 phone call? - Did you know that a phone call is 10x more likely to convert to a customer than a web lead? - Did you know that 64% of businesses say a phone call is the best lead they can get? Mobile matters. This webinar proves it.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 4, 2013
    [Leads] Inside Sales: Directing A Conversation With Your Prospect
    You would think that, as sales professionals, we all talk every day to friends, family and our peers so that we would be well versed at having meaningful conversations and leading prospects through the conversation. Every day as a teleprospecting representative we make outbound calls to engage in conversations with prospects.
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