SAZBEAN | FRIDAY, OCTOBER 18, 2013
[Leads] How Online Content Can Drive Your Business Growth
So, the next question is how to get their attention and to lead them to your service offering. 'growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 24, 2013
[Leads] Sales Prospecting Perspective Weekly Recap – Week of May 20, 2013
Sometimes, leads need to be nurtured, like plants, in order for them to grow into opportunities. However, as a result of employee turnover or a change of accounts, often leads fall into what Mike calls a “black hole.” 'It’s the end of May, and the long summer months are approaching. Now, on to this week’s recap. Monday, May 20, 2013.
ANNUITAS GROUP | THURSDAY, APRIL 10, 2014
[Leads] 5 Mistakes Companies Make When Automating Their Marketing
Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. Carlos Hidalgo is CEO of ANNUITAS and has been named to the Top 50 Most Influential in sales lead management. billion.
WEBBIQUITY | TUESDAY, OCTOBER 8, 2013
[Leads] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
In what is possibly the best post ever about how to calculate the ROI of social media activities, Angie Schottmuller provides not just one or two but more than a dozen different formulas for tracking different types of return on investment, broken down into categories such as advertising value, content value, support value, and lead and sales value.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 3, 2012
[Leads] Be Prepared And Make The Most Out Of Your 30 Minutes!
My Director, Matt Fitts , does a really good job of leading a structured call that touches upon each of these points. On our call, we were able to reschedule opportunities, get a sense of where the new leads were in the client’s pipeline, and come up with some new target organizations. Trust me, you’ll surprise yourself
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 15, 2011
[Leads] Tips On Commanding Respect While Teleprospecting Tough Prospects
Here is simple example of a way to turn a conversation around that isn’t getting off to a great start: Marketing Executive : “We’re already generating more than enough leads for our sales team.” How are you making sure the best quality leads are landing in front of your sales team?”
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 25, 2011
[Leads] How To Avoid FrankenMarketing!
Adding an automated marketing tool will not increase your revenue if there is no one to fully follow up on the leads it produces. Hiring an outsourced lead generation firm is a waste if there is no process to pass the leads to sales and track their rate of forecast. My wife is constantly planning. call this Franken-marketing.
SALES CHALLENGER | MONDAY, JUNE 27, 2011
[Leads] Crossing the Sales and Marketing Divide
to more tactical questions like “who should own the lead generation process?”. The SEC has studied Sales and Marketing Integration quite a bit over the last few years, and whatever the question, the answer almost always leads back to two things: Ownership and Leadership. And then continue to reinforce the strategy and stay the course.
BLOG MY CALLS | MONDAY, MAY 6, 2013
[Leads] Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
Local marketers say phone calls are BY FAR their most valuable lead source they have. 70% of all engagements between new customers and businesses occurs over the telephone and customer phone calls convert at a rate of up to 5x greater than online search-based leads. That means more valuable leads. The Local Search Boom. billion.
SYNECORE | THURSDAY, APRIL 11, 2013
[Leads] Why Every Business Should Have a Responsive Web Design
From a business marketing perspective, these arguments lead to two broad conclusions: The company website is a brand’s primary or secondary (for some, social is the primary) hub - the core of its online presence, As such, every brand should have a website that is fully optimized for as many mobile devices as possible. THE INTERNET OF THINGS.
SAVVY B2B MARKETING | MONDAY, JUNE 15, 2009
[Leads] Are You Forging a Connection or Burning a Bridge?
But you can lead them in the right direction by aligning your site content with the buying cycle and buyer roles, and by writing titles and executive summaries that clearly spell out the intended audience and what the paper covers. How many white papers have you read that are the equivalent of a glorified brochure? Probably too many.
FEARLESS COMPETITOR | TUESDAY, JUNE 5, 2012
[Leads] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
If not, check out the SCORE demand generation program from sales lead generation firm Find New Customers. Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Bernard dog. Marketo has terrific software – powerful and easy to use. They both eat a lot!
FEARLESS COMPETITOR | MONDAY, MAY 21, 2012
[Leads] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
Leads from the show will be shared with you and we’ll put your logo on TV and mention you on the show. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
FEARLESS COMPETITOR | TUESDAY, APRIL 17, 2012
[Leads] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. Content2Conversion #B2BContentEvent It’s sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy. Hope to see you there!
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Leads] Why Every Business Executive Needs to Create an About.Me Profile
He was recently named as one of the Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Nah, too informal.
FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 5, 2011
[Leads] The Made to Stick Success Model
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Made to Stick Success Model. The New York Times best-seller, Made to Stick – contain a model on sticky ideas. share because is it a perfect model for content marketing professionals. Less is more.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 29, 2009
[Leads] SQLStream Simplifies Event Stream Processing
Marketers can use the queries to identify new leads and select cross-sell and upsell offers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. Other vendors in this space apparently use more proprietary approaches.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
[Leads] Right On Interactive Offers Lifecycle Reporting
lead scoring: users can define separate scores for customer fit and activities. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate). It could supplement a traditional marketing automation system or perhaps replace one. They can also load data to the system API.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Leads] Aprimo Marketing Studio Expands the Scope of Marketing Automation
The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
HUBSPOT | MONDAY, DECEMBER 26, 2011
[Leads] 8 Modern Ways to Crush Your Trade Show Competition
They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. Create a QR Code to Generate Leads & Track Engagement.
HUBSPOT | MONDAY, APRIL 30, 2012
[Leads] New Gmail Image Feature Makes Email Marketing More Social
Don't forget to add a link to your message so that people can visit your website and learn more about your company or offer; sharing links in social media updates is the backbone of social media lead generation ! Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks.
B2B MARKETING INSIDER | THURSDAY, MARCH 31, 2011
[Leads] Are You In The Top 1% Of Sales People?
The old school strategy of hiring more “feet on the street or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
MARKETRI | MONDAY, JANUARY 20, 2014
[Leads] Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving.
Sure, their business is getting by, but are they growing their revenue streams, obtaining new prospects/leads and actually securing new business? This is where any potential leads you might have had die off; the dead-end that is your website. Make it a priority and you’re that much closer to turning a lead into a client.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Leads] Studies: 65 percent of customers expect companies to be active on social media
Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
WEBBIQUITY | MONDAY, FEBRUARY 17, 2014
[Leads] How to Promote Blog Posts: 200+ Ideas from Eight Experts
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 'Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?” Which content promotion tools are most useful?
ENGAGE | MONDAY, JANUARY 13, 2014
[Leads] 101 Reasons Why Social Matters to Your Brand
B2B companies that blog generate 67% more leads than those that don’t. Social media generates nearly double the marketing leads of trade shows, telemarketing, daily mail or PPC. Facebook accounts for 54% of B2B website social media visits, but 9% of leads. Twitter provides 82% of B2B social leads. 53% of U.S. 9% of U.S.
REVENUE JOURNAL | SUNDAY, JANUARY 22, 2012
[Leads] Jim Farley - a marketer with courage - interviewed by Brian Solis
He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 17, 2010
[Leads] How B2B marketers can be winners at the game of tag.
Hale goes on to explain that taglines are the lead into a company’s messaging and its positioning. As the lead or introduction into a company Web site, a solution brief, brochure, email, or any other B2B marketing communication, I believe that a tagline that follows Hale’s rules is essential. Make it easy to understand.
SALES INTELLIGENCE VIEW | WEDNESDAY, JULY 20, 2011
[Leads] Gamification of the Sales Process
Leads generated by online/personal social activities. What is Gamification? One of the trending topics in business is gamification. According to Forrester, gamers span just about every demographic. 65% of Xbox gamers are male. 59% of “social gamers (like Farmville…) are women. Gameplay is interaction inside of a game. Spiffs.
BLOG MY CALLS | FRIDAY, APRIL 11, 2014
[Leads] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
[Leads] PowerViews with Bob Kelly: Redesigning Sales Process Basics
They’re far behind the leading adopters of social media like technology firms, so there’s a lot of ground to be made up there.”. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Leads] Play Nice, You Two: How Marketing and IT Can Work Better Together
From a marketer''s point of view, the more lead and customer data, the better. As people engage with your brand on numerous channels, you need to capture each interaction and identify signals that help you nurture those leads through the customer lifecycle. To read more content like this, subscribe to Inbound Insiders.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 27, 2014
[Leads] Tetris for Small Business: Stopping the Slow-Death Cycle
At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. 'The ‘Too-Many-Hats’ Problem. After all, we know customer advocates pay the bills. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Leads] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Expectations are most often not aligned as well as they should be, which leads to process and production problems. 'I’ve been in sales a long time. More years than I care to count. My management team and I spend a great deal of time thinking about how we can innovate our processes to deliver more value to our customers. How exciting!
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 5, 2013
[Leads] 5 Tips On Managing CRM Data Costs
On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? 'Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
SALES PROSPECTING PERSPECTIVES | TUESDAY, APRIL 30, 2013
[Leads] Does The 80/20 Rule Apply To B2B Teleprospecting?
Now I''m not referring to situations where you''re following up on a warm lead from a webinar, tradeshow, website visit. 'Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. At times it can seem like pulling teeth for them to give us anything at all. Those don’t count.
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 7, 2013
[Leads] Big Data Usage Benchmarks and Performance By Industry [Chart]
Life Sciences, Services, and Retail are leading the way in the use of data analytics. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. ” According to The CMO Survey , approximately 5.5% Who’s Out Front?
SALES CHALLENGER | TUESDAY, JUNE 26, 2012
[Leads] Three Ways to Change Customers’ Minds
If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
SALES CHALLENGER | MONDAY, DECEMBER 12, 2011
[Leads] 5 B2B Marketing Trends for 2012
As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y to be delivered at trigger Z in the lead nurture program simply becomes unsustainable. 1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
CONNECT THE DOCS | THURSDAY, NOVEMBER 5, 2009
[Leads] ClickInsights: What is your favorite white paper? Why do you like it?
Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kantor.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 29, 2013
[Leads] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales. It helps build brand awareness and trust, boost lead generation and increase social interaction. But it’s 148 pages!
HUBSPOT | THURSDAY, JANUARY 6, 2011
[Leads] 13 Business Blogging Mistakes and Their Easy Fixes [Ebook]
Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot
BIZNOLOGY | FRIDAY, FEBRUARY 7, 2014
[Leads] Getting back to marketing basics
While social sites can be a wonderful place to listen and engage in the conversation, focusing only on the “squeaky wheels” can lead one astray. '(Photo credit: Wikipedia). They cite increases in followers, likes and visits and celebrate their successes. Too often this distinction is not thought through.
HUBSPOT | WEDNESDAY, AUGUST 17, 2011
[Leads] 6 Ways to Immediately Amplify Your On-Page SEO
For example, here, the search engines will see that the link with the anchor text “launching a blog” must be relevant to keywords about blogging, and the link for “improved lead generation” must be relevant to keywords about lead generation. Follow these 6 tips, and you’ll be talking the talk in no time.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Leads] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
As a leading social media strategist, Neal has created social media strategies and coached implementation for companies ranging from a Fortune 50 software company to a Grammy-award winning musician with one million social media fans. The first thing you should do is define who will be the administrators of the page. My Google Profile+.
JUNTA 42 | THURSDAY, JANUARY 12, 2012
[Leads] 10 Content Marketing Books to Help Sell the C-Level
This time, Robert Rose leads the charge. Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov , VP of Content Marketing for Eloqua and Rebecca Lieb , Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Content Rules.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 14, 2011
[Leads] Is your Website Optimized for Mobile Users?
right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way. Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S.
BLUE FOCUS MARKETING | THURSDAY, JUNE 20, 2013
[Leads] @Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success
Letting the audience lead the way. 'A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. As Ramos explains, “People began to look for information on their own. They had to play by the customers’ rules. Sounds simple enough, right?
B2B MARKETING ONLINE | TUESDAY, JULY 13, 2010
[Leads] The next big thing? It’s everything
Take a marketing challenge like delivering sales leads. And integration would go further than that – it would look at the ‘old’ channels and see how they could be used to convert initial interest into sales leads. Guest blog by Paul Everett, director of marketing strategy at The Marketing Practice. Have you got an iPad yet?
B2B MARKETING ONLINE | TUESDAY, APRIL 20, 2010
[Leads] Go B2B agencies
So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. Some big names on that. Clearly we’re. industry.
B2B MARKETING INSIDER | TUESDAY, JULY 13, 2010
[Leads] Top 5 Social Media Trends For The B2B Marketer
Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. and “ what can we achieve ?”
SAVVY B2B MARKETING | WEDNESDAY, MARCH 16, 2011
[Leads] Savvy Speaks - Setting Marketing Goals
How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
HUBSPOT | TUESDAY, AUGUST 3, 2010
[Leads] 3 Reasons That Ecommerce Needs Inbound Marketing
Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? Prospects who abandon shopping carts can be cultivated as leads. Changed mind (56%).
3D2B | FRIDAY, MARCH 14, 2014
[Leads] How to Quit Hitting the Snooze Button On Database Cleanup
But it’s also a critically important part of the lead generation and sales lead qualification process because people change positions quite often and contact data gets stale. While defunct data won’t lead you directly to decision-makers you’re trying to reach, it’s a stepping stone along the way. Weave it Into Your Routine.
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 5, 2013
[Leads] The 3 Pillars of B2B Customer Service
These actions go a long way in strengthening your organization’s customer relations and increasing customer loyalty, which we know leads to returning revenue. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal. relationships.
DELICIOUS B2BMARKETING | TUESDAY, NOVEMBER 2, 2010
[Leads] What the Future Holds for B2B Social Media Marketing
On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Learn more.
MARKETING ACTION | THURSDAY, APRIL 10, 2014
[Leads] 5 Ways of Ensuring Real ROI in Social Media
That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. 5. Stay useful.
HUBSPOT | WEDNESDAY, SEPTEMBER 12, 2012
[Leads] Introducing the Internet Marketing Written Style Guide
At this very moment, you could be bleeding leads and losing customers, hemorrhaging them by the dozens because of it. Bad grammar and spelling might be turning away your most qualified leads every day, and you wouldn’t even know it. Sloppy writing is the silent killer of inbound marketing. So glad you asked. Remember bibliographies?
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Leads] 12 Social Media Tools for B2B Pre-Event Marketing
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 21, 2010
[Leads] Content Marketing is for Customers Too!
Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. You ready? " Wow. That's frightening.
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Leads] How to Master the Art of Exceptional Blog Titles
Create a blog title that incorporates these 6 characteristics, and we can bet you'll be well on your way to mastering the art of exceptional blog titles that generate more views and ultimately, more leads ! Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles.
HUBSPOT | THURSDAY, DECEMBER 29, 2011
[Leads] Everything You Need to Sell Your Boss on Business Blogging
HubSpot's 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. You're an inbound marketing convert. There's just one problem. So how do you go about doing that? What results will we see?
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 6, 2013
[Leads] How to Find Great Blogs for Better Business Blogging
In turn, this creates good blogger relations which can lead to reciprocal projects and posts. 'Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
B2BBLOGGERS | WEDNESDAY, JUNE 9, 2010
[Leads] LinkedIn: How to Properly Plant It into Your Social Media.
To help lead the discussion, we’ll be joined by three leading LinkedIn pros, Lewis Howes (@lewishowes), Viveka von Rosen (@linkedinexpert), and Eve Orsburn (@linkedinqueen). So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Leads] Content marketing is not enough — The fulfillment gap
Their content marketing effort had hooked me with precision — I was an “inbound lead and had already received a lot of good information from their website, newsletter and podcast that had turned me into a hot sales lead — and now I needed to make that personal call. Community Week Post by Natasha Gabriel.
THE POINT | TUESDAY, MAY 14, 2013
[Leads] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 25, 2011
[Leads] 8 Share Spiking Tips For Empire Avenue
People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. You won’t make much by way of dividends until that person joins, but it can lead to a big payoff when they do. by Jesse Noyes | Tweet this. 1. Create Great Content. There are some issues.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 23, 2012
[Leads] Study: Brands Rely on Social Metrics To Measure Engagement
percent, leads generated at 53.3 Sentiment goes further than a measurement of success; according to eMarketer, brands are stepping into the shoes of audience members to determine what will be attractive and lead to consumption, shares, and comments. study from Outbrain found that 88.9% percent, and referrals from search at 51.1
PUZZLE MARKETER | SATURDAY, MARCH 24, 2012
[Leads] Positively Influencing Email Open Rates
Related posts: 5 Offers to Drive Lead Generation Digital, Social, Brands in 60 Seconds [Infographic]. As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.
SAVVY B2B MARKETING | THURSDAY, MAY 20, 2010
[Leads] Nailing Interviews for B2B Content Creation: 7 Tips
About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Conducting an effective interview is critical to getting the information you need to develop your content, whether that's a compelling case study, engaging eBook, or accurate data sheet.
WRITTENT | FRIDAY, MARCH 1, 2013
[Leads] The Hottest Marketing News of the Week
New features, devices and functions are out there waiting for you but before that you need to learn more about where they lead [.]. Apart from watching Oscars, you probably did some business this week. The end of February has become a really hot period for the new amazing stuff that we can use in business. Company News Marketing News
EMAGAZINE B2B BLOG | TUESDAY, JULY 30, 2013
[Leads] What’s Happening in the World of B2B Online Marketing?
Steps to Stronger Lead Scoring. Erica Bell’s blog post on Business.com provides an insightful discussion into steps that can lead to a better scoring system to make your marketing and sales efforts more efficient. Conversion Form Best Practices for B2B Lead Generation. Utilize Other Industry Blogs to Improve Your Own SEO.
BLOG MY CALLS | FRIDAY, APRIL 18, 2014
[Leads] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
Calls are, after all, higher quality leads than web leads. They are more likely to convert to a customer than web leads. They are more likely to become high dollar customers than web leads. Calls are simply better than web leads. We rant about something marketing related every Friday morning. Really? Really??!?
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
[Leads] How Content Travels and Works in Social: Stories and People
For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
CONNECT THE DOCS | FRIDAY, OCTOBER 9, 2009
[Leads] ClickDigest: Weekly Round-Up: 9-Oct-2009
Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Sewell.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 16, 2011
[Leads] Are You Calling A List Or Finding Opportunities?
While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 15, 2010
[Leads] New Hire Training For Inside Sales – Week 1 & Beyond
Make sure they are setting up follow up tasks, selecting proper lead statuses, and logging activity correctly. An example of this would be to run an activity report that shows prospects in certain lead statuses that don’t have a follow up task associated with them. take the following steps to accomplish this: 1.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 20, 2010
[Leads] How To Conquer The Fear Of Asking The Dreaded Budget Question
” You will find the most success by asking lead in questions like “When purchasing a technology, what is the budget process at your organization usually like?” Inquiring about budget can be one of the most difficult subjects when it comes to qualifying a prospect.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 26, 2010
[Leads] 3 Ways To Shorten Sales Cycle
When I talk to them their love of the product often leads to long discussions on features and functionality. If you are trying to shorten your sales cycle you do not want a ton of unqualified leads coming your way. Sales cycles are longer right now. 1) Sell based on value. good sales person loves the product that they sell.
HUBSPOT | MONDAY, NOVEMBER 21, 2011
[Leads] How to Design a Killer Keyword Strategy for Paid Search
This is because there’s no way to know exactly what terms people are going to search for, and if you try to guess at a list of exact keywords, even if it’s a long list, you’ll likely be missing out on tons of potential leads and customers that are using different search terms. Keyword Match Types. Connect with HubSpot
JUNTA 42 | THURSDAY, DECEMBER 22, 2011
[Leads] Top 15 Content Marketing Predictions for 2012
Content Marketing jobs will be at their peak due to the constant need and hunger for lead nurturing mechanisms. - Celine Francisco. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). But, for whatever reason, here are my favorite 15.
MODERN B2B MARKETING | SUNDAY, APRIL 17, 2011
[Leads] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation. When lead scoring classifies a prospect as sales-ready, move them into the funnel. To build revenue, the question still remains: should B2B social media be used as a sales channel?
B2BBLOGGERS | WEDNESDAY, AUGUST 11, 2010
[Leads] How Simple Is Your Strategy?
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. Every conversation?
SAZBEAN | THURSDAY, NOVEMBER 14, 2013
[Leads] Give Your Marketing a Chance
Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), 'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Invest Appropriately Marketing isn’t free. Be Patient Nothing is instant.
B2B MARKETING ONLINE | MONDAY, JANUARY 10, 2011
[Leads] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010
[Leads] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. How to Generate Leads in 30 Days Using Inbound Marketing , June 7, 2010.
MARKETING EDGE | SATURDAY, APRIL 17, 2010
[Leads] PR Pros Does Speaking On Background Work?
Others contend deep background can lead to a pretty leaky organization which has it’s own set of problems. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.
B2B MARKETING TRACTION | MONDAY, SEPTEMBER 24, 2012
[Leads] When Is It Time to Hire a Part-Time CMO?
Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? ” There is no written marketing plan.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 2, 2010
[Leads] 7 Questions to Ask When You Hire a Marketing Consultant
Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JULY 22, 2008
[Leads] How to Save the World
insight:leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Dave Pollards environmental philosophy, creative works, business papers and essays. February 28, 2008. -->. Social Fluency. The chart below is what I came up with.
HUBSPOT | THURSDAY, JULY 25, 2013
[Leads] Embrace the Controversial: Why You Should Publish Pricing on Your Website
leads. 'One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. But why is this the case even though it’s perhaps one of the most important pieces of data in the buying cycle? We’re here to say and show (in detail) that this is a huge mistake! Own the Price Conversation.
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Leads] Why HubSpot Acquired Social Media Marketing Software Co, oneforty - #Hub140
Laura Fitton ( @Pistachio ) has been a leading thinker/actor in the social media space for some time now, and I’m looking forward to adding her into the mix with our other thinkers like Dharmesh , Mike Volpe , Dan Zarrella , David Cancel , David Meerman Scott , etc. Today I am just thrilled to announce our acquisition of oneforty.
BLOG MY CALLS | FRIDAY, JUNE 14, 2013
[Leads] Marketing Strategy 101: Affinity Marketing
These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base. In the SaaS space that we inhabit as a call tracking company, prominent listings in app marketplaces support lead gen strategies as great sources of customers. 'Make friends. Make friends on the job.
CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
[Leads] Optimize: a Holistic View of Content and Marketing Optimization
With ‘Optimize’, Lee joins other experts, including Gerry McGovern and Bryan Eisenberg , leading the way by moving away from a pure tactical viewpoint to a focus on customer behavior, goals and pain points. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.
GREAT B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Leads] The Criteria of an Effective B2B Marketing Offer
By contrast, a hard B2B offer requires much more from the prospect, for example, a credit card payment for a direct sale or filling out a multi-question web form for a two-step lead generation campaign. Typically, soft offers will produce many more responses, but the average lead quality will be lower. part of the marketing equation.
SYNECORE | THURSDAY, JUNE 20, 2013
[Leads] Your 5 Step Approach to Business Blogging
'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 23, 2010
[Leads] Do Small Businesses Need Marketing Automation?
couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
HUBSPOT | THURSDAY, OCTOBER 21, 2010
[Leads] Why Direct Mail Can't Help Your Business Grow
Measure Success by Traffic & Leads. By following the traffic growth and lead volume stemming from specific marketing campaigns, you will be able to determine which offers are truly effective. Instead of investing in disposable resources used for direct mail, you can invest in remarkable content that leads to long-term results.
HUBSPOT | THURSDAY, OCTOBER 11, 2012
[Leads] Free Advertising on Google
This not only helps your business get found through searches; it can also help you get more traffic, leads, and customers. It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. The benefit? Not too shabby a setup, is it? Let's get started.
INBOUND SALES NETWORK | TUESDAY, AUGUST 23, 2011
[Leads] Does Your Competitive Strategy Start With Your Customers?
Want to learn more about how to build a lead generation engine that is built around your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. They hold all the advantages.