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  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Leads] How to Use NPS Surveys for More Powerful Marketing Automation
    I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You send a survey to a group of customers, leads, partners, etc. Note: You can segment even further than that if you have different lead and customer types.).
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Leads] The Challenger Approach to Opportunity Management
    Instead of shaping demand through insight, these sellers gravitate to customers with pre-defined needs – a siren song leading to many RFPs and low win rates. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
  • B2B MEMES  |  MONDAY, SEPTEMBER 19, 2011
    [Leads] E-Books: The Next Front for Journalists in Transition
    Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. The next front is something quite different: e-books. Probably not.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Leads] 7 Social Media Resolutions to Improve Customer Engagement
    Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • LEDGER BENNETT  |  SUNDAY, MAY 12, 2013
    [Leads] Sirius Decisions Summit summed up in tweets
    Dell reports a 1 day delay in sales response has a 10pt reduction in lead conversion. Not every lead is an opportunity handed on a plate; there''s works that needs to be done. Lead scoring should be simple for end-user (sales); keep complex. Content Marketing. Let''s start with the hot topic of 2013, Content Marketing. Meryl K.
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 18, 2012
    [Leads] Google Encrypted Search: Measuring the Impact One Year Later
    Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to better understand how lead opportunities are released on their website. The study covered traffic associated with 424 B2B sites.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Leads] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. See what others are saying about The Social Employee and order your copy today!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Leads] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. At the same time, pressure increases on natural resources and social services. Check out the slides below.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Leads] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
    Marketing Operations tracks leading indicators to manage turbulence. Alignment of data, forecasts & metrics leads to more predictable results. Marketing Operations leads strategy to close talent gap. Leveraged leads. 94% of leads are wasted. 80% of disqualified leads buy anyway. Enjoy! Enjoy! s yang.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 18, 2012
    [Leads] Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
    after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins. Written by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. Linsanity!” Admittedly, these are amazing headlines.
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Leads] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    The overall lead volume would therefore remain the same. However, we like having 5-15 minutes in order to analyze a lead when it first comes in. Imagine you could link 50% extra inbound leads directly to your efforts. 'This is a guest blog from Andrew Lolk , CMO and Co-Founder of White Shark Media. Let me give you an example.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Leads] How to Write an Effective Sales Prospecting Email
    Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. 'You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
  • MARKETING INTERACTIONS  |  MONDAY, MAY 12, 2014
    [Leads] B2B Marketers Need to Understand Technology
    Analytics that Lead to Insights. 'I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success , with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. Robert answered the question with the notion of awareness.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Leads] 3 SMAC Stack Predictions for the New Year
    In order to raise your brand’s awareness and generate leads organizations are going to have to run specialized, targeted and socially engaging campaigns. Recent statistics claim that Gamification can lead to a 100% to 150% pickup in engagement metrics. 'From a technology perspective, 2013 was an exciting year to be a marketer.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Leads] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 'According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Leads] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Leads] Getting back to marketing basics
    While social sites can be a wonderful place to listen and engage in the conversation, focusing only on the “squeaky wheels” can lead one astray.  '(Photo credit: Wikipedia). They cite increases in followers, likes and visits and celebrate their successes.  Too often this distinction is not thought through. 
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Leads] Is Your B2B Content Just a Pit Stop?
    Reading more than one piece of content on a topic should increment lead score and even trigger more to test the level of that interest. 'B2B marketers have taken up the challenge to create great content. They're investing time, effort and money into content marketing. People are reading their content. But, effectiveness remains elusive.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Leads] Why Direct Mail Can't Help Your Business Grow
    Measure Success by Traffic & Leads. By following the traffic growth and lead volume stemming from specific marketing campaigns, you will be able to determine which offers are truly effective. Instead of investing in disposable resources used for direct mail, you can invest in remarkable content that leads to long-term results.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Leads] Savvy Speaks: What Makes a GREAT Case Study?
    Because today's empowered prospects don't need to interact with your sales reps for content, your case studies need to lead them to the next logical step in the process. Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. Be conversational.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Leads] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing.
  • HUBSPOT  |  FRIDAY, MAY 27, 2011
    [Leads] How to Become the Awesomest Marketer EVER
    That includes your customers, leads, prospects, neighbors, children, etc. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. Today, we have 4,500 customers, 200 employees, and generate 40,000 leads per month. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER.
  • ANNUITAS  |  TUESDAY, AUGUST 12, 2014
    [Leads] From How Much Content to How to Stand Out – Q&A with Robert Rose
    But, primarily, my role is to lead and manage CMIs Consulting/Advisory, Education and Technology divisions. So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing.
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Leads] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 3, 2010
    [Leads] K’s Top Five for the Week – December 3
    B2B Lead Nurturing and Social Media by @ardath421. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! 2011 Trends: Content Marketing is Critical via @emarketer.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 11, 2013
    [Leads] The Hottest Sales Trends of 2013
    Rather, salespeople need to carefully comb through gathered data and employ lead qualification techniques to spot leads with the highest possible returns. Instead of betting on these worn-out horses, salespeople need to embrace new sales strategies (such as Twitter’s new ‘Advertising Card’ lead generation tool).
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Leads] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Does Content Marketing Really Have a Confidence Problem?
    You may measure leads and traffic. You may measure leads and traffic. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success. But are they really?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Leads] How Opting People OUT Can Actually Improve Your Email Marketing
    From there, you can order your names by the random number and select a grouping of leads. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. Another strategy could be to create a list of leads that haven’t opened any of your emails.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Leads] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Our customers have embraced the fact that interactive, relevant, value-focused content aligned to facilitate the buyer's decision making process leads to higher conversions, shorter sales cycles and less discounting," said Jefre Futch , President and CEO of Alinean. Pisello Alinean
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Leads] How To Get Referrals
    As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Leads] How To Get Referrals
    As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Leads] Fulfill your resolution to blog in 11 steps
    King of all blogs is Seth Godin and he uses TypePad as his blog hosting site, sethgodin.typepad.com — so, even though I tend to lead with clever domain names and sassy titles, you really don’t need them. 'So “blogging” is on your 2014 New Year’s resolution. Good for you. Blog wasn’t built in a day. Blogger.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [Leads] Industrial and B2B Customer Engagement Simplified
    Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. of Tiecas, Inc.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [Leads] High-Performance Email Marketing for Attracting and Engaging.
    Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. per week in 2006.
  • SYNECORE  |  WEDNESDAY, AUGUST 14, 2013
    [Leads] Reality is Mobile
    This mobile search query then lead me to take action – to another local Goodwill to find the perfect set of second-hand chairs to furnish my apartment (note: project still in progress). opened up my Google Search app and began typing “Goodw-“ and chose “Goodwill MN” from the suggested search queries. So yes - #magical. relevance). proximity).
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Leads] Pull Marketing vs. Push Marketing – The Shifting Battleground
    In some cases, you may have a lead requirement that can only be met with push marketing techniques. If so, by all means use the necessary techniques to meet your lead objectives.  Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. Here’s the problem.
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Leads] What Response Rate Should I Expect From My Campaign?
    Today when more and more companies are marketing to their house lists vs. rented lists, the degree to which that database is maintained and updated, and the source of those names (inbound leads, purchased, fell-off-the-back-of-a-truck) will have more impact on campaign response than the choice of offer or the quality of the creative.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    [Leads] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Giving up on Facebook or any of these channels too early will only lead to missed opportunities. 'Author: Jason Miller It continues to happen each and every day. Why Edgerank is a Good Thing. Of Course You Are.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Leads] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Leads] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Life Sciences, Services, and Retail are leading the way in the use of data analytics. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. ” According to The CMO Survey , approximately 5.5% Who’s Out Front?
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Leads] Communicating With Your Customers: A Marketer’s Analysis
    HubSpot communicates actively with its leads as well as its customers post-sale. Landing pages and capture forms help to associate direct traffic with lead conversion from inbound content. In one case, there was a six-month window between a lead filling out a form and first contact by a sales representative. Photo by: msandy.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Leads] 10 Crazy Stats About Content Marketing
    They''re figuring out that content marketing drives traffic, leads, and customers. Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. It did both. Content marketing works.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Leads] 5 Steps to Effective Content Marketing
    Do you want to get clients and leads from your blog? Calls are more valuable and better leads than clicks. 'We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. We can help you with that! Here''s our first installment: 5 Steps to Effective Content Marketing. 1) Set Goals.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Leads] How to Implement The New Rules of Marketing and PR
    This leads to understanding a situation more thoroughly so you can report it with perhaps greater sensitivity and depth. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. 1) Who Cares? 2) Do You Care ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Leads] 2010 Will Bring New Features to Demand Generation Systems
    There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Leads] The Secret Sauce for SMB Success
    How many leads are you getting for the money you''re spending? 'What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. That would be market analysis.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Leads] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
    Following are 5 evidences that lead us to believe Tony Stark invented conversation analytics and that LogMyCalls and Bernard Beaver are merely benefitting from Tony and his hard work. 'Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone. 1) Ironman uses speech analytics a lot.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Leads] A Busy Sales Executive's Guide to Effective Social Monitoring
    Anytime one of our leads tweets, it appears on a separate feed. 'I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Leads] Are Facebook Clicks Totally and Utterly Meaningless?
    We also look at the cost per lead, and I think that metric is what's most important, because we do a bunch of different campaigns -- from ad campaigns to Sponsored Stories. If we can do less work (spend less, and get more leads) we're going to focus on that. Clicks don't matter. Wait, what? The "Clicks Don't Matter" Argument.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Leads] For Social Business, Remember the 90-9-1 Rule
    According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. ” This was hogwash of course. Sales is Sales’ job.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Leads] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Leads] 3 Steps for Marketers to Take Leadership
    This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. Instead, the real long-lasting value a marketer can bring is to rise to the role of leading the executive team, and by extension the rest of the organization, to the high ground. Far from it.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Leads] Sales Leadership: Gaining Insight & Accountability
    In several clients this concept has lead to client meeting days where ALL clients are invited to learn, share idea’s and provide the partner organization an opportunity to show appreciation. Sales Leadership: Gaining Insight and Accountability. What can you do to improve on these two critical blind spots?  Client or Industry Advisory Board  .
  • SALES CHALLENGER  |  TUESDAY, JUNE 26, 2012
    [Leads] Three Ways to Change Customers’ Minds
    If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 12, 2011
    [Leads] 5 B2B Marketing Trends for 2012
    As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y  to be delivered at trigger Z in the lead nurture program simply becomes unsustainable.  1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Leads] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Leads] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@ jbecher ) who is leading the marketing transformation effort here at SAP. 'Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Leads] The Secret History of Pinterest — REVEALED!
    Where will this all lead? Do you feel like you woke up a week ago and Pinterest had taken over the world? I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs. Except me. have it all figured out. I know!
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Leads] Mobile Websites for Higher Education
    It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). If you find this post useful, check out our webinar, Mobile Web: A Crash Course , along with our Higher Education Resources. Homepage.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Leads] K’s Top Five for the Week – December 10
    How would you like to increase your web traffic and qualified leads? Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Leads] Using Online Games To Sell Complex B2B Software
    Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? OK, World of Warcraft it ain’t.   Maybe.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Leads] Why Buy vs. Build Your Own Value-Based Sales / Marketing Tools?
    Once the team migrates, they are free to focus more resources on training, adoption and deal support, leading to a superior allocation of resources and greater impact on deal flow. We sometimes encounter companies who have developed their own ROI / TCO Tools software. TCO Calculator Pisello Alinean Build vs. Buy ROI Calculator
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 8, 2014
    [Leads] The 4 Secrets Call Tracking Providers Don't Want You To Know
    Consider: - 65% of businesses say phone callers are their best leads. 1 phone call produces the revenue of 4 web leads. A caller is 10x more likely to purchase than a web lead. 'We''re going into the vault on this one. We''re letting you see behind the curtain. 1) We HATE when you ask about pricing for numbers and minutes.
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Leads] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 30, 2012
    [Leads] 4 Key B2B Mobile Marketing Takeaways from #SESNY
    From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. How important is mobile marketing to your B2B strategy?
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Leads] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Learning how to diagnose your most popular posts can be very important, as it will lead to more blogging success. Writing for your readers and not for search engines is an important part of your business and SEO strategy. This should give you an understanding of what your readers are expecting. Search Engine Marketing Blog
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Leads] Ten Phrases Only Bad Managers Say
    Determine how effectively your managers are leading sales innovation efforts with our Manager Innovation Self Assessment. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Who gave you permission to do that?”.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 19, 2011
    [Leads] Do Your Key Accounts Know WHY They’re Key Accounts?
    Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. Growing your largest accounts isn’t a simple, one-step task. Just because you’ve picked a customer to elevate to key account status, it doesn’t necessarily mean that customer has picked you.
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 6, 2010
    [Leads] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
    B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Leads] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. 'growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • SAZBEAN  |  TUESDAY, SEPTEMBER 27, 2011
    [Leads] Increase Your Company’s Productivity With Social Media
    Unisys CEO Ed Coleman addressed this through leading by example. A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. – Increase Your Company’s Productivity With Social Media.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Leads] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. 'Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., WPO Tactics for Panda and Penguin.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Leads] How to Manage Your Marketing Budget [Free Templates]
    'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” ” The answer, of course, is “it depends.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Leads] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
    Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing''s sexiest features: the unencrypted keyword search data and the Pinterest integration. 'Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Take a second to let that sink in.
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Leads] How to Run Marketing Team Meetings That Don't Suck
    Who will be leading each discussion. While every business will likely review something different depending on their business model, here are some ideas for you: Leads waterfall. Volume of marketing qualified leads (MQLs). Paid vs. organic leads breakdown. How many leads are being generated? Meetings suck. Big Wins.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Leads] How Social Media Drives Better Email Results
    by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Email is a proven and somewhat traditional technique for getting the word out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Leads] Delegate or Die: Why So Many Managers Fail to Delegate
    'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. So why did he let me go so soon?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 26, 2011
    [Leads] How to Shorten Your Revenue Cycle
    Want to learn more about lead generation tatics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance If you are not, maybe you should be looking for a new line of work. Job security and a paycheck.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Leads] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    blog leads to increased exposure for your business. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Leads] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    That meant moving from a “hunt and peck mentality&# – randomly choosing which leads to nurture without data. Instead, Involver invested in marketing automation and lead scoring. by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. “One of my philosophies,&# she added.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Leads] A Failure to Communicate Value
    Step up and lead the value discussion with your prospects: Change the conversation from your product, features and price to a focus on the customer value you can deliver. 'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Leads] Blog Marketing: To Do Or Not to Do?
    Its really simple:  more traffic equals more leads, and more leads equals more sales. Generate More Leads - for Cheaper! In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging. How much more leads? Higher Conversion (More Sales!)
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Leads] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Leads] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Leads] Why Inbound Marketing Is Perfect for Your Niche Business
    So when you have a truly targeted and valuable offer that you put behind a landing page on your website, the people who fill out that form will be highly qualified leads for your team to follow up with. In other words, if you want to generate leads from your website, dedicate some real estate on your website for lead conversion opportunities.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Leads] 18 Growing B2B Content Marketing Trends to Share
    71% of B2B Marketers use content marketing for lead generation. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • BIZNOLOGY  |  TUESDAY, MAY 20, 2014
    [Leads] New York Times: all’s fair in love and marketing
    All roads may well lead to Rome but all roads no longer lead to The New York Times. “ including a sense that the Times will simply serve as a destination — leading to a neglect of social promotion. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Leads] 3 Ways to Improve Sales Certification
    On the other hand, leading organizations implement long-term certification programs based on sustained behavior change. 'In most sales organizations, successful completion of training results in certification. That said, few reps demonstrate newly acquired skills consistently for it to translate to improved sales results.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Leads] 4 Ways to Measure Coaching Effectiveness
    From merely measuring sales outcomes, leading companies are creating stronger coaching quality indicators by measuring coaching impact quantitatively and qualitatively. But, unfortunately assessing the impact of coaching on sales results is not that simple despite its ability to improve sales performance by up to 19%.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Leads] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    They’re far behind the leading adopters of social media like technology firms, so there’s a lot of ground to be made up there.”. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • MODERN B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Leads] How to Simplify Your Complex Event Programs Using Marketing Automation
    They can be set at the program level, the campaign level, the lead level. There are also lead level tokens – ie, if we’re creating an email, we use a first name token, so we say Dear {{lead.firstname}}.  So, What is a Token Anyways? They save time and help you populate your content with personalized info. The Marketo Roadshow Program.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Leads] How to Turn a Brilliant Idea Into Big Business
    It is critical to have chemistry with your lead investor, not the lead firm but definitely the lead partner. Yes, the link does not lead anywhere. Lead through vision and core values. We all have great ideas. One of the best way to do this, is to learn from others who have made this type of success happen.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Leads] Why You Should Rethink That Snarky Social Media Comment
    And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. Happy, that is, until “the comment.” The comment was not thoughtful; there was nothing positive in it at all.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 8, 2010
    [Leads] How to Use Cliffhangers in B2B Marketing Content
    During the Broad Reach + Intelligent Lead Nurturing = Increased Revenue webinar I participated in yesterday with Scott Mersy of Genius.com , Brian Carroll of InTouch and Andrew Gaffney of DemandGen Report , I talked about how content can help promote prospect responsiveness. After all, your content has a job to do, right? Cliffhangers.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Leads] Takeaways from The Great Content Marketing Experiment
      Social Media is about more than lead generation. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. could go on, but you get the gist. Yes, John.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Leads] Adam Tinworth: Journalism in a Period of Continuous Change
    Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. What was the pivotal moment that shaped how you view the post-print era?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Leads] The Ultimate Guide to Optimized Social Media Updates
    Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy. Am I including lead generation content? Linking to a landing page for lead gen? Have I included keywords?
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 26, 2011
    [Leads] 6 Keys to Influencing Customers
    Reps can essentially lead customers through the sale and provide guidance on the next steps to take. We call this approach of leading customers through the purchase process Commercial Coaching. Loss Aversion —a tendency to prefer choices designed to prevent losses over choices designed to obtain gains.
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