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  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Leads] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Each one of these options leads to a separate landing page, like the one I've included below this screenshot. When choosing what to ask people in your forms , make sure you choose ones that'll help your specific business understand the person contacting you -- and even help you qualify them as a potential lead. Ready to get inspired?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Leads] A Look at the Future of Social Marketing Automation
    Scoring leads and prospects accurately. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. The case for using marketing automation technology is clear. Delivering personalized emails. Enjoy!”.
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Leads] Start Strong in 2016: A Round-Up of Email Essentials
    Learn to speak your buyers’ language with either one of these handy how-tos: 10 Ways to Nurture the Buyer’s Journey and Turn Your Website into a Lead Generation Machine. 3. See firsthand How to Use Mobile Marketing to Generate Leads. 4. Burning things down to rebuild; we’ve felt the impulse many a time ourselves.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Leads] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. It’s a win/win situation; you receive an interested lead they receive quality content. 3.)    Infographics. Videos are a great to engage users.
  • SAZBEAN  |  FRIDAY, AUGUST 31, 2012
    [Leads] Nestlé’s GMO trial: A Case Study
    Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. The U.S. If passed in November, Prop.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 12, 2015
    [Leads] MDC DOT Provides Marketing Automation for Direct Salespeople
    The system also can do basic lead scoring and assign prospects to sales funnel stages. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Leads] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. How often?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Leads] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    It may be a good place to start, but it may not lead to long-term success. Failing to optimize your content for search engines will cost your blog posts valuable traffic and leads. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • SNAPAPP  |  MONDAY, DECEMBER 1, 2014
    [Leads] 6 Ways to Go Interactive Without Spending $2.5 Million
    If a visitor filled out the lead generation form at the end of the game, their data mapped into Unitrends’ Eloqua system — and were flagged for sales if their answers qualified them for follow-up. In the first two months, the calculator generated almost 300 new leads – each of which were that much more qualified for sales. 6. Add
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Leads] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Leads] Why Only One MarTech Tool Is Needed for B2B Content Management
    “Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Leads] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    What that says to me, then, is that you can use automated programs to identify where leads are in the sales funnel, yes? And you can do it based on all kinds of things like, say, a lead score. You can decide that, for example, anyone with a lead score less than 20 is in the top of the funnel. Pure gold. So you’d blast it, right?
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Leads] Email by the Numbers
    For example… Generate 50 new qualified leads from medical device manufacturers. Here are some points to consider: Use a format that leads the eye from top to bottom. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. It was one of those, “How do you like my new sweater?”
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Leads] Real Results to Common Email Tests
    Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The most popular links.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Leads] What Every Demand Gen Marketer Should Know About Interactive Content
    For the most part, they’re not creating a one-off calculator or assessment and watching the leads roll in. Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with a lead form) right in your blog content. “Where should I start?”. That’s a question we hear a lot from new customers at SnapApp.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Leads] Ultimate List of 22 Account-Based Marketing Tactics
    So make them personal to your prospects, leads, or opportunities. Get a local, thought-leading speaker and invite current customers in the area. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. CONTENT -- Account-Based Marketing Tactics. 1. Facebook custom audiences.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Are you committed to delivering on the promises of customer obsession?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 22, 2013
    [Leads] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Leads] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Leads] The Next Generation Platform for Account-Based Everything is Here!
    Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up. THEME TWO: Real-time Actionability.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Leads] Salesfusion Leaps into the World of Dynamics CRM
    The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Leads] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Things to Do With Qualified Leads Who Don't Convert Into Customers. Steps to Better Lead Nurturing Campaigns. This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. 10) For Entrepreneurs.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Leads] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. We found that we were making the mistake of using broad match types (without the modifier) too often and that was leading to wasted ad spend. Right? Wrong.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 19, 2011
    [Leads] InsideView Now Available for Microsoft Dynamics CRM 2011
    InsideView, the leading provider of sales intelligence, today announced that its award-winning sales intelligence application is now available for Microsoft Dynamics CRM 2011 customers. InsideView is one of the first companies to earn the elite Certified for Microsoft Dynamics (CfMD) status. Mash-ups Sales 2.0 Enterprise 2.0
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [Leads] The 9 Immutable Laws of Social Marketing
    In this webinar, he’ll share the nine most important rules of social media marketing, and the one core, age-old marketing truth that leads to social media marketing success. Create engagement that leads to two-way conversations and sales. Social media’s still a puzzle for many of us. How do you use it to generate heat as well? 94 fans.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Leads] Find New Customers Fan of the Month – Joe Large
    B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Go Irish!). Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 12, 2011
    [Leads] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Leads] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Leads] The world’s best creativity technique
    One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. OK, some blog post headlines tend to be a little sensational.  Not this one. Two spaces.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Leads] What Makes Top Company Blogs So Successful? [New Data]
    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. You can build more personable relationships with leads, customers, and influencers using social media. There are leads hiding there! So what's the "right" strategy for growing a blog? Handle.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Leads] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! You can lose subscribers, leads, and sales if you’re not careful enough. Be Relevant.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Leads] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. The bad part? Audience.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Leads] How to Promote Your Social Contests to Lure More Subscribers
    Related Stories 5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes. Ever had this feeling? You did everything you could. You are racking your brain. … Continue Reading.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] 5 stages of maturity in marketing technology categories
    This is the first of several articles leading up to my predictions for marketing technology in 2016. CONSOLIDATE — The category is now becoming mature, and the leading vendors are pulling away from the pack. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories. HubSpot’s CRM).
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Leads] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! By showing discrepancies between perception and reality -- or between two sets of data -- you can highlight gaps that lead to clear calls-to-action.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JUNE 17, 2013
    [Leads] Run Better Social Media Contests
    They generate leads, opt-ins, sharing, comments and virility.   Many contests and giveaways are designed for lead generation. Recently Unbounce released a study , based on 3 million visitors to 100 websites using their platform between March 15 and April 15 th , which promises to improve contest performance and lead conversion.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Leads] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    “It’s not even fair how easy it is to get leads, and also to get sales, directly from the in-stream ads.” This 10-minute demo will show you how modern marketers are using Act-On at each stage of the lead-to-revenue process. Most YouTube ads do not deliver a measurable ROI for advertisers. Want to see Act-On in action?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Leads] 8 Steps To Effective Content For Social Media [Slides]
    That helps your content get found, get shared and helps you get leads. For the third week in a row, I find myself at another amazing marketing conference. My talk will present some ideas for how to develop a content strategy for your social efforts. have always seen the value in great content developed with the customer in mind. Listen first.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Leads] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    It makes launching offers so much easier, which means lead generation is made easier. It helps us close the loop on our marketing analytics, it helps us organize our lead intelligence, and it enables our sales team. They've found a lot more success with calling leads right away, instead of waiting a few days or weeks to call.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Leads] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens of new followers (which I immediately think: potential leads? ). It could be for personal branding,  lead generation , or customer service, to name a few.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Leads] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • DOCALYTICS  |  MONDAY, FEBRUARY 16, 2015
    [Leads] Marketing & Sales Face-off, Part I: Salespeople are Lazy
    With 15+ years of selling everything from bottled water to high technology under my belt, I’ve observed the lengths that many sales reps go to avoid extra work, take credit for results, and complain about unqualified leads from marketing. In fact, I’ve been known to do all those things myself. We’re all speaking the same language.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Leads] 7 Content Marketing Lessons from Napoleon Hill
    When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. Specialized Knowledge.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Leads] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b) retain high-value employees, and (c) increase leads and sales by meeting prospects at their preferred touch points.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Leads] Email Best Practice or Recipe for Disaster?
    You examine everything in your bid for more opens, more clicks, more leads and more sales. You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. Saying Thank You improves open rates and click rates.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Leads] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    But even this has been enough for the leading vendors to report substantial year-over-year growth and enter the public equity markets. 3) The CRM market is ready for the next wave. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Annual growth is over 60%.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Leads] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Sure, you may end up with lots more followers, but chances are that these people you''re scamming into following you aren''t exactly the type that''ll want to engage with you, click your links, become leads, and maybe even buy from you -- especially once they realized they''ve been hoodwinked into following you. then unfollow person B.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2016
    [Leads] Why Marketers Need to Make Marketing Data a Priority
    Six tips to transform data into leads. It's Friday Five time kids. Today's topic: Data. Reasons You Should Make Marketing Data a Priority For Your Business. Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Consider some of these questions. Is it segmented?
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Leads] SEO analytics data to pay attention to
    For example, if you are tracking visitors that fill out a lead form, the tracking code will be included on the “thank you” page that someone sees after filling out the form. Photo credit: Search Engine People Blog. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Conversions.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 9, 2016
    [Leads] Open Source: Top 100 Influencers and Brands
    We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed  700K+  tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. CSC Leading Edge Forum. WHAT ARE THE EXPERTS SAYING? ” MAPPING THE COMMUNITY.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Leads] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    This is a good way to get more visibility for your brand and possibly acquire new leads as well. Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. Email and social media can be a powerful combination. Start with the Basics.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Leads] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings.  Lead management/nurturing (66%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Webinars/webcasts (88%). Videos (87%).
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Leads] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Leads] 4 Questions to Ask Yourself Before Outsourcing Content
    Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures. Do you need help with a content strategy or do you have one clearly defined? Content Creation
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Leads] The Simple Cure for Google Algorithm Update Anxiety
    This digital PR case study shows an example of how one off-site article on a popular online publication increased one month’s lead acquisition by 82% versus the month prior, grew site-wide conversion rates to 9.4%, drove 2,251 unique visitors, and converted 859 visitors to leads -- all in just two weeks. How to Eliminate GAUA Disorder.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Leads] How Inbound Marketing Aligns With the New Purchase Loop
    Your product being the best choice for their needs -- needs which you've gotten to know over the course of your interactions with them -- leads to a purchase of your product. In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Openness.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Leads] 25 Awesome Twitter Tips
    To generate new leads? Tweeting special offers will give users another reason to follow you and bring in new leads for your business. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. To ask questions? CONTENT.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Leads] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Leads] As Business Goes Social, CIOs Sit on Sidelines
    While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Same Old Song and Dance. Playing pays off. Demand-Driven Economics.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Leads] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The leading maker of workforce management solutions featured award winners at its annual user conference, KronosWorks. In turn, that leads to case studies that cover more of the customer base. Those customers received significant exposure at the event and in the media. And in the process, the company uncovered some of its best stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Leads] Five insanely simple ideas to make your next presentation sizzle
    NOTE TO ALL READERS!  I will be leading a panel called “The Future of Information” at this Post-Advertising Summit and John has graciously provided a huge discount just for YOU! By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. What’s your story?
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Leads] 20 Marketing Automation Terms Marketers Should Know
    It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle. 2. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. 8. Qualified Lead.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 21, 2015
    [Leads] 5 Marketing Challenges For 2016 That B2B Marketers Need To Start Thinking About
    It seems like just about every company has adopted it as a major marketing priority, and that of course leads to one thing: major clutter. It’s that time of year again, when everyone starts thinking about what next year will bring. Here are five B2B marketing challenges that marketers will face in 2016: 1. But what’s the next step?
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Leads] Search and Social Lessons from the Zenith Social Media Marketing Conference
    For example, “This Facebook contest will drive 100 new leads in 90 days.”. • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Leads] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • SYNECORE  |  FRIDAY, AUGUST 9, 2013
    [Leads] MixBit: The End of Vine and Instagram? - #MarketingTechMin
    Spencer and Deanna take a closer look at what this could mean for brands, and will this lead to the end of Vine and Instagram? Happy Friday and welcome to the latest #MarketingTechMin ! With over 100 YouTube videos being uploaded every minute , it''s safe to say that video content is on fire and shows no sign of stopping. Follow @Spenceafied.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Leads] The Marketing Metrics That Matter – i?marketing (Part 6)
    Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Leads] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Leads] How long should your online business video production be?
    What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Will people watch more than 30 seconds?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Leads] Life Enrichment: Personal Performance
    His latest book is: Leading High Performance Sales Teams. Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Are you?
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Leads] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    After all, who else can lead your company down the path to social media success but you? The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. The good news is that you are not alone! Step 1: Help them see the new reality. Or Does It? 5.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Does Marketing Get No Respect?
    But leading organizations see the digital, social, mobile world as a conversation. This is a marketing organization that does not just command respect, but leads the business. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Getting the message out.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Leads] Seven Expert Google Analytics Guides
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Leads] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Leads] How Much Content Is the Wrong Question
    ” This is a fundamentally different approach which will lead to much different questions and answers. We think about content in terms of the organizational goals and objectives and do the same with technology -- insert lead scoring workshops and funnels here to “address” issues. But why? Something is wrong here!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Leads] 5 pieces of social media advice that trapped me
    If you’re young, learning, or maybe not an absolutely perfect person, maybe being yourself leads to more pain than gain. Most of the time, those sound wise snaps had lead me astray, because the web world is, and always will be, too specific and fast-moving for all-purpose formulas. By Mars Dorian, Contributing {grow} Columnist.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Leads] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Leads] How to Optimize Your B2B Marketing and Sales with Online Video
    Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  by Jon Miller Online video is exploding.  Take YouTube, for example.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Leads] Email Tourism
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Leads] A proud American company that never understood digital
    They offer a market leading user experience that mirrors ours in many ways, and many of the services and products that you enjoy today on Kodak Gallery can also be found at Shutterfly.com. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Leads] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Leads] Are the bad guys winning?
    discussion on who should be leading your social media marketing effort. Highlights from the new book Social Media Explained - A trick to get to the heart of social media strategy - New thoughts on measuring social media marketing ROI - A discussion on who should be leading your social media marketing effort. That’s right.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Leads] Don’t Take “Selling” Out of Content Marketing
    Talk about: The number of sales qualified leads generated. Read my post 3 Business Blogs with Proven ROI from Industrial Companies for examples of content marketers who consistently strike the right balance between talking to engineers and industrial buyers in their own language while generating leads and driving sales for their companies.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Leads] Overlooking These 4 Things with Your Social Media and PR?
    The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Media Relations
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Leads] Personality – The Missing Ingredient in B2B Marketing today
    Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand GenerationAfter watching me, please visit Personality What do you think? We love comments and people who share.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Leads] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    ”  She said, “Last quarter the sales team asked us to conduct a lead aging analysis, which identified some opportunities with the greatest likelihood to convert in the next quarter. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Leads] What Are Buyer Personas & Why Do they Matter?
    Next, you can utilize online tools like your contact database to see if there are any patterns in the way new leads are consuming your content online. When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Leads] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. We’re under pressure to hit our traffic and leads numbers every month. We have an SLA with our sales department, a number of leads we’ve committed to deliver every month. Those Who Look. Middle Ground.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Leads] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Leads] Check out the New PureB2B Website
    Our MQL product line offers ways to generate more highly qualified leads and drive immediate ROI. We generate thousands of leads per month through our Content Syndication Programs , and in conjunction with our Data Services , we provide everything you need to fuel your marketing machine. Well, I probably would have laughed at you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Leads] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. The process works best when the two teams have a shared KPI of generating and closing leads. 6. Marketing Efficiency
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Leads] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Using HubSpot to Convert More Leads into Customers. We believe, in the middle of the buying funnel, providing value is all about understanding your leads and adapting to their needs. It's where we store the history of every email subscriber, every lead, every opportunity, and every customer. Email and Lead Nurturing.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Leads] 8 tips for writing awesome headlines that people want to read
    For example, my post “ Five tips for using email as a lead generating machine ” is the answer to the question, “How to drive leads with email marketing?” Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [Leads] Stan Phelps of @9inchmarketing on Marketing Made Simple TV “What’s Your Green Goldfish?”
    ” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this week’s show, Stan Phelps, CEO of 9 Inch Marketing — the average distance between the heart and brain, sits down with the show host to discuss themes from his new book “ What’s Your Green Goldfish ?”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Leads] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Leads] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 26, 2010
    [Leads] Signs of a Burned Out Teleprospector
    Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Leads] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Leads] Bidding Fond Farewell to BtoB Magazine
    Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. He’s in Chicago and hopes to stay there.
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