Page 103 of 224 Previous | Next 
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Leads] 5 Content Marketing Questions: #3 What’s Possible?
    As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. More leads, more opportunities, more clients, more money. #3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 Whats Possible?" What is the problem (pain, predicament)?
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Leads] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Leads] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. Photo credit: Flickr.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Leads] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Leads] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success.   As in most cases involving transformational change, the technolgy is the easy part! It just makes so much sense. Ratings and reviews.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Leads] Why Your Professional Services Firm Needs an Editorial Calendar in 2016
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. It happens to the best of us. You need an editorial calendar. Go step by step. Repurpose.
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Leads] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. There are five ways that technology (current technology, anyway) leads to work conflict. Culturally clueless.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Leads] How to Optimize Your B2B Marketing and Sales with Online Video
    Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  by Jon Miller Online video is exploding.  Take YouTube, for example.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Leads] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. Half of these top posts were published in 2013, including the top three.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Leads] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. Do some keyword searches produce higher lead conversion rates than others? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Leads] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Related Stories 3 Keys to High-Growth for AEC Firms Is Your Referral Program Getting You the Leads You Need? Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Are you ready to start climbing? Any Industry The Visible Expert
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Leads] Why Every Business Should Be On Pinterest
    disagree with this notion, as my thoughts about consumer behavior outlined above (affinity leading to intent, and proximity to action) attest. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Leads] B2B social media case studies - 3 you can learn from and why they work
    Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in leads. All in all, it’s a great way for most to learn.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [Leads] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. When hiring a B2B demand generation manager, don’t just hire a person. Fill out a form and send in your resume. Why did they fire their in-house staff?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Leads] The Expanding Role Of B2B Marketing
    stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • INFER  |  MONDAY, JUNE 13, 2016
    [Leads] Predictive Analytics: A Content Marketer’s Secret Weapon
    The post Predictive Analytics: A Content Marketer’s Secret Weapon appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. We had a great time co-hosting a webinar with Uberflip last week about why predictive analytics matters for content marketers. We hope you enjoy the webinar, which you can watch here.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Leads] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. This allows.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Leads] 60 Marketing Acronyms Every Industry Pro Should Know
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. It can really throw you off your game in a conversation.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Leads] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. Since they are experts at lead qualification, sales people increase their conversion rate to 10%. You''ve decided it''s time to use the power of the human touch and connect one-on-one with your prospects and customers.
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Leads] Digging in the Cache – A Series of Tubes
    And if you’re trying to regulate something you clearly don’t understand, it’s probably going to lead to some ridicule. Just take a listen: This lead to ridicule from supporters of net neutrality who could point to Stevens as being old and out of touch. How do you explain the Internet to someone who has never used it?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Leads] K’s Top Five for the Week – March 13
    Tweeting Isn’t Enough for B2B White Paper Lead Generation by @Jonathan_Kantor. White papers are staples for B2B lead generation. Tweet This week my top five picks focus on content marketing. First there’s content creation. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy! Tweet This!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 19, 2012
    [Leads] Sales Leadership and Management in a Recovering Economy
    More importantly what are you doing to lead and manage your organization and prepare of better times? Cost per lead, by source. Looking Ahead: Leading Indicators. In addition, smart sales leaders increasingly rely on what we call “leading indicators.” Dollar value of pipeline ratio to future monthly quotas.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Leads] Marketing Automation Catching On Fire
    That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Leads] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Leads] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  . “Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 22, 2012
    [Leads] The 2 Most Underrated Qualities of Top Performers
    Curiosity will lead him or her to find out how a prospect’s company operates, and to look into creative solutions. curious rep will also do thorough pre-call research, which has been proven to lead to higher sales success. Sales managers and recruiters talk about a lot of qualities they want reps to possess. For a while.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Leads] The Marketing Metrics That Matter – i?marketing (Part 6)
    Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The most popular links.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Leads] Content Marketing Strategy
    The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Leads] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    But even this has been enough for the leading vendors to report substantial year-over-year growth and enter the public equity markets. 3) The CRM market is ready for the next wave. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Annual growth is over 60%.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Leads] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Leads] Are You In Marketing Shape?
    For many marketers, it means a healthy stream of new leads and progressing leads down the funnel. To get leads moving, you need a diverse stream of content to get the right message in front of the right person every time. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Leads] Above the Fold: Fact or Fiction?
    Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. Such as, "I don''t want scrolling," "everthing must be above the fold," and "can you make sure all my important information is at the top.". Never fear, #TheBeard is here! Tweet #TheBeard.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Leads] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Leads] Can the User Interface Impact How Well You Do Your Job? [CHART]
    We found that the volume of leads is slightly higher when customers are on the new interface.  Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer,  almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Leads] 8 Rules For Running Online Display Ads
    Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” Is there dissonance between your copy and where you lead the audience? The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Mix up your metrics.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Leads] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Leads] How Google’s New Search Results Layout Impacts SEO
    Highly commercial queries are those most likely to lead to a purchase as a result of the search. Your need to optimize your website and landing pages for lead capture. How Google AdWords’ February 2016 Changes Impact SEO. Google started implementing the changes worldwide on February 19, 2016. For many, this came as a complete surprise.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 3, 2009
    [Leads] My toast to bad sales leaders
    For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.
  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Leads] 8 Ways to Ensure Your New Product Launch Succeeds
    The best medium for you is the one that leads customers to make a purchase. . 7. Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. Here are 8 steps to follow when planning for a successful product launch: 1. But what happens after their call to action is fulfilled? ” 8.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Leads] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    What we found suggests that the secret to attracting and growing active, lead-producing subscription lists is not much of a secret at all: post content as often as possible. That's a list I'd like to grow as quickly as possible so I can nurture those subscribers into qualified leads and, eventually, convert them into customers.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Leads] Employee Advocacy in Social Media: Why Your Professional Services Firm Should Care
    Once recognized as a top contributor, visibility will increase, leading to a greater probability that other LinkedIn users will engage with your discussions and read your content. Increased number of leads from social channels. Professional services firms are buying in to the social media craze. Let’s cut to the chase.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Leads] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    This is a good way to get more visibility for your brand and possibly acquire new leads as well. Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. Email and social media can be a powerful combination. Start with the Basics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Leads] Why Google Social Search Means You’ll Probably Want a Google+ Page
    So a search for a broad search of a topic like music might lead to a box of suggested people to follow like this: Suggested people to follow for the search "music" on Google. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. That green arrow – it’s important.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Leads] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Leads] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Leads] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Notice I did not mention sales.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Leads] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., WPO Tactics for Panda and Penguin.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Leads] Four Things Marketing Can Say “Yes” About in 2013
    When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. Go ahead. Maybe not. Everyone went home happy.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Leads] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements. About SnapApp.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 30, 2013
    [Leads] How to Reduce Poverty – Answer: Fix Homes – TED Talks with Paul Pholeros
    The blog of the sales lead generation company Find New Customers, by Jeff Ogden , always shares good learning content on Sundays, like TED Talks. Sundays are for learning. believe in lifetime learning. The key insights: think beyond medicine and fix the local environment. Sunday Posts Find New Customers Jeff Ogden
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Leads] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Leads] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 25, 2011
    [Leads] How to Sell to People Not Contacts
    What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect. Filed under: Product Updates , Sales Intelligence Tagged: B2B , b2b sales , insideview , lead generation , Sales 2.0 , sales productivity , sales prospecting , Social CRM , social intelligence.
  • SNAPAPP  |  TUESDAY, MARCH 22, 2016
    [Leads] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    It’s 90 days before you can move leads into a more specific, personalized branch of messaging. You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a slow lead turnover. . Could there be a better way?
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Leads] How Much to Spend on Your New B2B Website?
    It’s a common pitfall that leads to tragically flawed web strategies. For the new Hinge website, that meant reaching out to the Hinge experts in project management, online strategy, SEO, social media and other lead-nurturing strategies. We at Hinge are faced with the same monetary quandaries that trouble our clients. Not so fast.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Leads] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Having hosted over 100 CMO dinners a year the last few years within The CMO Club, I’ve concluded that leading CMOs start by listening and interacting to create a clear understanding of the customer’s persona, desires and real-world behavior. Interactive customers, for many industries, are a brand’s best friends.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Leads] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Leads] Oh Snap! No One is Opening My Emails
    The truth is, it doesn’t matter how many people open the email if they’re not converting to leads. Marketing automation systems and most email marketing platforms have lead scoring capabilities. Once you know your buyer personas, establish a system for how leads will be communicated with once they enter your platform.
  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Leads] The Modern Marketer’s Blog Roundup 5/14/2015
    Read On>> KISS Metrics: 3 Tactics to Instantly Gain More B2B Leads. Helping marketers get more leads! This post from KISS Metrics is right up our alley, chock full of actionable tips to jump-start your B2B lead machine. Ah, B2B leads! Unfortunately, the process of gaining B2B leads is not easy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Leads] 4 Tips To Rock Your Content Marketing With A Small Team
    The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. But this doesn’t have to be the case. Get yourself some good content marketing software.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Leads] Time Constraints: Content Marketing’s Greatest Challenge?
    And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Leads] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Things to Do With Qualified Leads Who Don't Convert Into Customers. Steps to Better Lead Nurturing Campaigns. This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. 10) For Entrepreneurs.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Leads] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. How often?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Leads] How To Start A Conversation To Keep Visitors On Your Web Site
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Demand Generation
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Leads] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers. Trying to draw conclusions from mass data dumped into a spreadsheet can easily lead to the wrong conclusions. Data has become marketing’s lifeblood. And that’s why we’ve developed Act-On Data Studio.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Leads] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. It’s a win/win situation; you receive an interested lead they receive quality content. 3.)    Infographics. Videos are a great to engage users.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Leads] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    We were very curious how the leading toy retailers would balance these two important metrics. . (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  That’s a win-win! Target was a good example of this. Is there a right strategy?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Leads] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Leads] SEO analytics data to pay attention to
    For example, if you are tracking visitors that fill out a lead form, the tracking code will be included on the “thank you” page that someone sees after filling out the form. Photo credit: Search Engine People Blog. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Conversions.
  • SAZBEAN  |  FRIDAY, AUGUST 31, 2012
    [Leads] Nestlé’s GMO trial: A Case Study
    Failure to do so can lead to drop-offs in sales, poor brand image, boycotts of your brand, and even legal action as seen in the Nestlé trial. Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. The U.S. If passed in November, Prop.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Leads] In the B2B World, Market Awareness Trumps Sales Skills
    Remember that not all sales result from a paid sales lead. Yes, sales skills are important, as is lead generation, and many other attributes of a finely-tuned marketing and sales operation.  Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.  Press releases. Articles.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Leads] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! By showing discrepancies between perception and reality -- or between two sets of data -- you can highlight gaps that lead to clear calls-to-action.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Leads] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens of new followers (which I immediately think: potential leads? ). It could be for personal branding,  lead generation , or customer service, to name a few.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 12, 2015
    [Leads] MDC DOT Provides Marketing Automation for Direct Salespeople
    The system also can do basic lead scoring and assign prospects to sales funnel stages. I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied.
  • CRIMSON MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Leads] Why Only One MarTech Tool Is Needed for B2B Content Management
    “Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. similar percentage called out redundant content creation.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Leads] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. Augmented Reality?
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Leads] Email by the Numbers
    For example… Generate 50 new qualified leads from medical device manufacturers. Here are some points to consider: Use a format that leads the eye from top to bottom. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. It was one of those, “How do you like my new sweater?”
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Leads] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    It makes launching offers so much easier, which means lead generation is made easier. It helps us close the loop on our marketing analytics, it helps us organize our lead intelligence, and it enables our sales team. They've found a lot more success with calling leads right away, instead of waiting a few days or weeks to call.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Leads] What Every Demand Gen Marketer Should Know About Interactive Content
    For the most part, they’re not creating a one-off calculator or assessment and watching the leads roll in. Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with a lead form) right in your blog content. “Where should I start?”. That’s a question we hear a lot from new customers at SnapApp.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Leads] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    It may be a good place to start, but it may not lead to long-term success. Failing to optimize your content for search engines will cost your blog posts valuable traffic and leads. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Leads] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Leads] 8 tips for writing awesome headlines that people want to read
    For example, my post “ Five tips for using email as a lead generating machine ” is the answer to the question, “How to drive leads with email marketing?” Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Leads] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Leads] The Next Generation Platform for Account-Based Everything is Here!
    Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up. THEME TWO: Real-time Actionability.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Leads] Salesfusion Leaps into the World of Dynamics CRM
    The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Leads] 4 Ways to Make Your Video Content More Measurable
    By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. You can also build a list of leads who watched specific videos to send personalized follow-ups based on their interests.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Leads] How long should your online business video production be?
    What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Will people watch more than 30 seconds?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Leads] How Tim Cook is transforming the Apple brand
    In this sense, he has become a leading CEO-Statesman, similar to other corporate leaders of a century ago: Henry Ford campaigning for world peace, or  Andrew Carnegie promoting universal education. Apple has clearly been a worldwide leader in innovation. And there is also a business rationale for this focus. shareholder value).
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Leads] How Much Content Is the Wrong Question
    ” This is a fundamentally different approach which will lead to much different questions and answers. We think about content in terms of the organizational goals and objectives and do the same with technology -- insert lead scoring workshops and funnels here to “address” issues. But why? Something is wrong here!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [Leads] Some of the Best Tweets from the Insider Summit #IS12
    “ @annekeseley understand the trends that lead up to revenue. “ @NetworkHardware’s @michaellodato at #IS12: “We’re allocating sales leads now based on social proximity; trust networks are very strong.” Marketing needs to qualify leads b4 sales sees them #is12. Share. Insider Summit 2012.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Leads] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • MARKETING ACTION  |  FRIDAY, AUGUST 16, 2013
    [Leads] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
    Custora notes: “Organic search still leads as the largest channel for online customer acquisition. The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Leads] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Leads] What Makes Top Company Blogs So Successful? [New Data]
    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. You can build more personable relationships with leads, customers, and influencers using social media. There are leads hiding there! So what's the "right" strategy for growing a blog? Handle.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Leads] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! You can lose subscribers, leads, and sales if you’re not careful enough. Be Relevant.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Leads] How to Promote Your Social Contests to Lure More Subscribers
    Related Stories 5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes. Ever had this feeling? You did everything you could. You are racking your brain. … Continue Reading.
<< 1 2 ... 101 102 103 104 105 ... 223 224 >>