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  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Leads] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Leads] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Leads] 8 Data-Driven Tips for Using Images in Blog Posts
    If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Let’s not forget that we can become far more persuasive simply by using images. 7) Position your lead image to the right or left of the first paragraph in your post.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Leads] Your Customers Are Way More Efficient Than You Are
    All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. Marketers spend a lot of time working on shorter sales cycles, end-to-end lead tracking, automated nurture programs and anything that reduces the cost of acquisition. But it wasn’t either of those things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Leads] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. His own disruptive content has been intriguing audiences for years at sites like SocialMediaExplorer.com , a leading marketing blog he founded and grew into an agency. Here we go again.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Leads] 5 Ways to Create More Touchpoints with Email
    While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. The following are several methods you can use to create more touchpoints and ensure that your email leads become customers. 1. Use a sign-up form to increase your email leads.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Leads] 7 Dead-Simple A/B Tests You Should Run on Your Homepage
    Switch the order of your site navigation bar and measure which order brings in the highest number of clicks for the pages that are most important for converting leads to customers. To determine which offer(s) brings in the most leads or even the most customers, try swapping out the offers you feature to see which ones perform best.
  • SNAPAPP  |  TUESDAY, JUNE 30, 2015
    [Leads] How to Plug the Leaks In Your Content Experience
    As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks. CTAs are imperative to any content experience, but can also cause a major leakage in lead gen. By Victoria Hoffman , Content & Community Manager at Uberflip.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Leads] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Leads] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message. Buyers no longer need to rely on vendor information.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Leads] Why the Best Marketing Teams Embrace Process
    Here are KISSmetrics'' steps for putting together a webinar: Choose the goal of the webinar -- This could be to increase sales or leads or to get some good press for the company. HubSpot customers know they have tools to help marketers attract visitors to your website, convert those to leads, and then close them as customers.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Leads] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. Image credit: Cox Business. It might go viral”).
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Leads] 5 Content Marketing Lessons from Guns N Roses
    Taking a little inspiration from a rock n roll band’s success can lead your content marketing efforts down the road to “Paradise City” What do you think? by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. Do something unexpected. Don’t do it alone. ” 4. Visual rocks.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Leads] Firing Employee Who Made Vulgar Posts Violated the Law
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Leads] 3 Powerful Hidden Benefits of Customer Reviews
    Online reviews in action:  G2 Crowd’s  The Impact of Advocate Marketing on Product Reviews and Leads study  found that companies with advocate marketing programs  received 3.5 times more page views and generated 200% more leads through the G2 Crowd website than the average product. don’t brush off the user’s comments).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Leads] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Reach. Brand resonance. Reaction. Reach.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Leads] Social Selling Throughout The B2B Sales Cycle
    As in the TriNet example, certain trigger events, such as leadership changes, new product launches, new office openings or mergers and acquisitions, can lead to buying opportunities for new products or services. Speed and efficiency are key for lead qualification success. critically drives their sales team’s success.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Leads] Book Review: Content Rules
    One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). The phrase “content marketing” may well disappear at some point in the not-too-distant future. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Leads] How to Write an Effective Sales Prospecting Email
    Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2016
    [Leads] Why Marketers Need to Make Marketing Data a Priority
    Six tips to transform data into leads. It's Friday Five time kids. Today's topic: Data. Reasons You Should Make Marketing Data a Priority For Your Business. Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Consider some of these questions. Is it segmented?
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Leads] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. Direct Marketing News ).
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Leads] Social media monitoring tool video: Why should I monitor social media?
    They can then use these people’s profiles as high quality leads at which to aim well-targeted marketing campaigns. Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? and more!
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Leads] Are Your Customer Success Stories Being Heard?
    Now that we have covered a few different ways of displaying and sharing your customer success stories, let’s wade into the deep end and really look at how to engage your audience and drive serious leads with your customer stories. 56% lead conversion for Realize Real Results. 500 qualified leads. The text-based case study.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Leads] The 10 Habits of Highly Effective Inbound Marketers
    think in all industries, but perhaps especially in the world of marketing, an overabundance of arrogance (and an under-abundance of humility) can lead to decreases in productivity, creativity, and collaboration. asked them to share just one thing that they think makes for a "highly successful" inbound marketer. Here''s what they had to say.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Leads] How HubSpot Rocked 2011: A Year in Review
    HubSpot customers generated an average of 34,000 new leads per day in 2011. million leads in 2011. HubSpot customers saw an average of 32% increase in leads per month in 2011. HubSpot improved its lead management tools to incorporate more data and flexibility. HubSpot Customer Achievements in 2011. million.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Leads] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Leads] Creating Stronger Brand Value Wins More Business
    The goal is to elicit a reaction that leads prospects to select your services over competitors. While he was excited to lead all new client pitches, they left him no time to run the firm. You might consider blogging on your company website or contributing articles to leading industry publications. Breaking Down Your Brand.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Leads] Savvy Week in Review - June 8th
    B2B Public Relations: 7 tactics to pull more leads into the funnel by @ B2BLeadBlog. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Leads] Savvy Week in Review: April 8th
    The Extravert's Guide to Leading Introverts by @lisapetrilli. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Here are our favorite picks from the week - we hope you enjoy them as much as we did!
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Leads] Expertise as a Differentiation Strategy
    We know that highly visible experts accelerate the growth of a firm both by attracting new leads and making it easier to close them as clients. Figures 1, 2 and 3 show the average increase in visibility, perceived expertise and new business leads experienced by firms going through the Visible Firm program. Growth in Online Leads.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Leads] How Even 'Boring' Industries Can Create Interesting Content
    We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Instead, I generated this topic after hearing time and again from leads and customers that their industry is way too boring to write content about, and nobody would read their blog if they wrote it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] Everything Marketers Need to Know About Creating Exclusionary Personas
    Download every lead generation offer you have? What I'm trying to say is, sometimes, despite every single indicator otherwise , some leads will never, ever buy. What I mean is that some leads just aren't a good fit for your business. You know those people who poke around your website for hours? They are sooo gonna be a customer.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [Leads] Twitter posts
    16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Via [link]. Automatically shipped by LoudTwitter
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Leads] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Leads] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Leads] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Leads] 5 B2B data trends
    This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new world of B2B data! Big Data. Integrated and enhanced databases. Micro-segmentation and Personalization.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Leads] The Best Sales Groups on LinkedIn
    Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, Partner up to help each other sell more, penetrate accounts and exchange leads. Sales Best Practices. Owner:  Laurent J.V. SalesBlogcast.com.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Leads] When Should You Put Content Behind a Form?
    If there are no forms to fill out to get to value-added content, that means you have no conversion mechanism to turn those anonymous visitors into leads—and worse yet, you’re relying on them to fill out a Contact Me form or call the 800-number on your website. A common issue with content creators is when to gate content and when not to.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Leads] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    landing page builder that’s great for testing out new layouts and lead form positioning. content provider that emphasizes growing revenue and leads with strong, scalable content production. Here is where your whole database of prospects, leads, and current customers all live. Content Research. Google Drive Research. Canva.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Leads] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Leads] Why Marketing Is So Hard
    So if that’s all true, if buyers cannot be relied upon to respect the very deliberate path we set out before them, what can we do to improve our conversion rates from prospects to leads and leads to customers? A version of this post originally appeared on the Opinion section of Inbound Hub. Marketing is hard. Marketing is hard.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Leads] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Leads] Slaman Khan talk at TED 2011
    Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading&#. Ain’t life grand! Kudos to you!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Leads] The H.E.L.P. Method For Writing Business Content
    ” For more on content marketing , be sure to download the Modern Marketing Essentials Guide to Content Marketing where you'll get t ips from leading content marketers and thinkers, n ew content categories to consider and a whole lot more! ” Neither should you, or your company. Everybody wins. Let’s not foam finger point.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Leads] Social Media Marketing: Top 100 Influencers and Brands
    Influential brands such as Social Media Today, Social Media Examiner and Crowdfire are leading the debate. There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. The evolution of technology has allowed social media to evolve in parallel. WHAT ARE THE EXPERTS SAYING?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Leads] Marketing Metrics 101 for B2B Startups
    conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action.  It can also show the effectiveness of your inside sales team. This number will tell you what those those “leads&# actually cost. April Amrita Reply 13.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Leads] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. wrote an eight part series on building an effective lead generation program a while back. Best of B2B Marketing.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Leads] Understanding the 4 Pillars of Content Marketing
    The content experience is the way in which content is consumed, the destination of what content is being distributed, and where lead generation takes place. Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Creation.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Leads] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. It covers: Website research : Look at the websites of your competitors - and websites in the industry of your target audience, such as leading organisations and publications. Staying ahead is what business is all about.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Leads] 3 Principles of Customer Retention – i?marketing (Part 7)
    You’ve identified the lead. You’ve nurtured that lead until they became an opportunity. You are, however, switching from nurturing a lead to nurturing a customer. Many of the same principles from lead nurturing also apply with customer nurturing. Editor’s Note: Our recent regional i?marketing Congratulations!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 13, 2011
    [Leads] 5 Ways Sales Intelligence can Increase Revenue
    Sales managers should be constantly on the lookout for ways to solve these business pressures and based on research by the Aberdeen Group, the top performing sales organizations have built strategies that can drive measurable results in building a sales pipeline and increasing the quality of leads. strategy around using sales 2.0 Sales 2.0
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Leads] The Surprising Truth About What Motivates People – from Daniel Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Leads] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? Using these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Allow me to elaborate. hope and think).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Leads] 5 Marketing Predictions & How To Prepare For Them
    That means teams will begin to take a more targeted approach, with the emphasis on quality rather than quantity of leads driven. Start by getting together with your sales team to determine a territory or a set of accounts where you want to gain traction and then work on small, targeted events specifically for those leads. 4.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Leads] The Anatomy of Conversion-Optimized 'Thank You' Pages
    After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This will enable your lead to browse through other parts of your website and learn more about your company. Access to Your Offer. Social Media Sharing.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Leads] When Press Releases Do (and Don't) Help Your Marketing
    Even though they are full of keywords and your company's name, their temporary status online does not lead to any progress in the SERPs. As mentioned before, press releases can help your SEO in an indirect way -- by leading to other beneficial press. years ago. But how do you really get some attention with this tactic? Why is that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Leads] 5 Things Salespeople Should Stop Doing Immediately
    All of us have habits which lead to routines. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. Once in awhile, it’s good to stop and recognize the routines that are running our lives. No more, no less.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Leads] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Leads] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. Updated with new data. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Leads] A guide to free and easy influencer research tools
    sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. sponsoring company had a massive LED leaderboard showing the leading influencers tweeting about the conference. A few months ago I was at huge tech industry conference. That is so 2011. Fake Guru Sniffer.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Leads] Will Marketing Automation Be Free?
    Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Leads] 10 Examples of Facebook Ads That Actually Work (And Why)
    Typically, ads are measured based on click-through rates , although advanced ad tracking can also allow you to measure ads by leads or sales. This ad is quite relevant, as it's targeting SMB marketers who have expressed an interest in lead generation. Value Proposition: The value proposition here is driving leads with Facebook.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Leads] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 17, 2014
    [Leads] Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award
    Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. Watch this video please.
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Leads] 10 Insightful Leadership Resources for Content Managers
    We’ve put together a short syllabus so you can brush up on what it takes to lead an effective marketing team. Wharton Magazine can help get you thinking creatively so you can lead effectively. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Leads] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Are you committed to delivering on the promises of customer obsession?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Leads] 3 Ways to Get B2B Social Media Value from Google+
    Social shares of content through likes and tweets increase brand awareness and generate leads. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Leads] It’s time to evolve the social media mindset
    Steve Goldner  is the Senior Director at MediaWhiz where he leads the social media practice. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Leads] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Leads] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Leads] My Appearance as a Special Guest on HubspotTV
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.) Post it in the comments please. Fearless Competitor
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Leads] Example of an Elevator Speech You Don't Want to Emulate
    When you lead with your title, most people immediately assume they know what you do. The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Leads] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Twitter Leads Social Media Sharing Growth (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Great questions to massively improve your results!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Leads] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Leads] The Secret Ingredient To Great Content
    know I’m not supposed to “bury the lead” but I’ve given you a hint to the secret ingredient in great content marketing. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. Photo Credit: Wikipedia.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Leads] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Leads] 8 Questions to Steer Your Marketing Priorities
    Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Be the Champion.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Leads] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Audience marketing is the next big buzzword and the latest buzzwords are leading to new roles within marketing organizations. Inbound Marketing Leads Cost Less. We’re winding down the summer and sending the kids back to school. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? That is marketing.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Leads] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Whether you’re a seasoned Account Executive who’s been selling since before the internet, or a newly promoted whippersnapper who made the most calls on the Lead Qualification team, anyone can become a trusted adviser to their clients or prospective clients. That said, it’s not easy. And don’t fake it with cheesy small talk. won’t cut it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Leads] How to Produce 269 (or more) Content Assets From a Single eBook
    This is just one example of how better planning can lead to an effective content marketing strategy. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. It’s easy to see why. Seriously. Not so hard after all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 2, 2010
    [Leads] Why You Shouldn't Build Your Inside Team One Rep at a Time
    You not only could double the lead output, but there can be many other benefits as well. If you only have 1 rep, 20 calls a day and 3 leads a month might seem adequate, but the problem is you really have no one to contrast their performance against. How many leads a month should we expect? How about lead qualification?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Leads] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. Absolutely! B2B Sales Blogging
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Leads] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Leads] Never Write a Sales Proposal Without Asking This First
    Reduce lead time for processing claims? This question inevitably leads to a discussion of the ultimate objectives of the project, and a clearer understanding of its value. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?” Why bother?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Leads] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Ads are what we try to avoid. Now that is a question of marketing culture!
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Leads] Attention B2B Marketers: 4 Things Your Sales Team Wants
    This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Latest
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Leads] Aberdeen Shows How to Do Email Marketing Right
    According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. The lesson?
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Leads] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [Leads] E-Quip Blog: Managing the Sales Funnel: Updated
    These are the activities designed to identify potential clients, uncover sales leads, and qualify prospects. A key aspect of this stage is choosing the right clients. The biggest challenge for most firms is generating enough leads to adequately fill the funnel. But there are other, usually more effective, ways to generate leads.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Leads] The Top 100 Bloggers On Triberr
    Who are the leading names on Triberr? Are you looking for a way to get more people to share your blog posts?  . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. What is Triberr? Who is the # 1 Triberrer? DashBurst – The Open Content Network.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Leads] Put a Little Personality into Selling
    In presentations use brief, bottom-line visuals, ask open-ended questions designed to make the prospect talk and allow the director to lead. Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. Many executives can be analytical.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Leads] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. The bad part? Audience.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Leads] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Leads] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    The next PowerViews will be with James Obermayer of Sales Lead Management Association. Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Stay Tuned.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 13, 2014
    [Leads] The Top 5 Frequently Asked Questions About Teleprospecting Scripts
    You want your inside sales reps sending the outside sales reps leads to get excited about, not ones that aren’t qualified and have no budget in sight. It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. How do you create a script without having your team sound like robots?
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