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  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Leads] The Made to Stick Success Model
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Made to Stick Success Model. The New York Times best-seller, Made to Stick – contain a model on sticky ideas. share because is it a perfect model for content marketing professionals. Less is more.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 29, 2009
    [Leads] SQLStream Simplifies Event Stream Processing
    Marketers can use the queries to identify new leads and select cross-sell and upsell offers. I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. Other vendors in this space apparently use more proprietary approaches.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Leads] Right On Interactive Offers Lifecycle Reporting
    lead scoring: users can define separate scores for customer fit and activities. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate). It could supplement a traditional marketing automation system or perhaps replace one. They can also load data to the system API.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Leads] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
  • MARKETRI  |  MONDAY, JANUARY 20, 2014
    [Leads] Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving.
    Sure, their business is getting by, but are they growing their revenue streams, obtaining new prospects/leads and actually securing new business? This is where any potential leads you might have had die off; the dead-end that is your website. Make it a priority and you’re that much closer to turning a lead into a client.
  • HUBSPOT  |  MONDAY, APRIL 30, 2012
    [Leads] New Gmail Image Feature Makes Email Marketing More Social
    Don't forget to add a link to your message so that people can visit your website and learn more about your company or offer; sharing links in social media updates is the backbone of social media lead generation ! Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks.
  • INBLURBS  |  THURSDAY, OCTOBER 27, 2011
    [Leads] Studies: 65 percent of customers expect companies to be active on social media
    Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Leads] 8 Modern Ways to Crush Your Trade Show Competition
    They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. If they're on your business' sales team, they should tell their leads to attend to leverage a one-on-one, in-person sales touch. Create a QR Code to Generate Leads & Track Engagement.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Leads] 101 Reasons Why Social Matters to Your Brand
    B2B companies that blog generate 67% more leads than those that don’t. Social media generates nearly double the marketing leads of trade shows, telemarketing, daily mail or PPC. Facebook accounts for 54% of B2B website social media visits, but 9% of leads. Twitter provides 82% of B2B social leads. 53% of U.S. 9% of U.S.
  • REVENUE JOURNAL  |  SUNDAY, JANUARY 22, 2012
    [Leads] Jim Farley - a marketer with courage - interviewed by Brian Solis
    He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Leads] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Chartbeat Lead Data Scientist Josh Schwartz decided to test whether this was true in the online world as well. 'This week in HubSpot content: time. It structures our days; it structures our lives. It can seem to fly by or drag on, but an hour always consists of 60 minutes, a week always consists of seven days, and so on. Lewis. It''s 10 PM.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Leads] How B2B marketers can be winners at the game of tag.
    Hale goes on to explain that taglines are the lead into a company’s messaging and its positioning. As the lead or introduction into a company Web site, a solution brief, brochure, email, or any other B2B marketing communication, I believe that a tagline that follows Hale’s rules is essential. Make it easy to understand.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2011
    [Leads] Gamification of the Sales Process
    Leads generated by online/personal social activities. What is Gamification? One of the trending topics in business is gamification. According to Forrester, gamers span just about every demographic. 65% of Xbox gamers are male. 59% of “social gamers&# (like Farmville…) are women. Gameplay is interaction inside of a game. Spiffs.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Leads] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    They’re far behind the leading adopters of social media like technology firms, so there’s a lot of ground to be made up there.”. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. Bob earned his MBA from Emory University and his BA from Washington and Lee University. and another 10% in Canada.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Leads] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. 'The ‘Too-Many-Hats’ Problem. After all, we know customer advocates pay the bills. But after business starts to plateau, comfort sets in. Neither pattern is sustainable.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Leads] Play Nice, You Two: How Marketing and IT Can Work Better Together
    From a marketer''s point of view, the more lead and customer data, the better. As people engage with your brand on numerous channels, you need to capture each interaction and identify signals that help you nurture those leads through the customer lifecycle. To read more content like this, subscribe to Inbound Insiders.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 21, 2013
    [Leads] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
    Expectations are most often not aligned as well as they should be, which leads to process and production problems. 'I’ve been in sales a long time. More years than I care to count. My management team and I spend a great deal of time thinking about how we can innovate our processes to deliver more value to our customers. How exciting!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Leads] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? 'Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Leads] Does The 80/20 Rule Apply To B2B Teleprospecting?
    Now I''m not referring to situations where you''re following up on a warm lead from a webinar, tradeshow, website visit. 'Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. At times it can seem like pulling teeth for them to give us anything at all. Those don’t count.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Leads] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Life Sciences, Services, and Retail are leading the way in the use of data analytics. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. ” According to The CMO Survey , approximately 5.5% Who’s Out Front?
  • SALES CHALLENGER  |  TUESDAY, JUNE 26, 2012
    [Leads] Three Ways to Change Customers’ Minds
    If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 12, 2011
    [Leads] 5 B2B Marketing Trends for 2012
    As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y  to be delivered at trigger Z in the lead nurture program simply becomes unsustainable.  1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Leads] ClickInsights: What is your favorite white paper? Why do you like it?
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kantor.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 29, 2013
    [Leads] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
    'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales. It helps build brand awareness and trust, boost lead generation and increase social interaction. But it’s 148 pages!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 7, 2014
    [Leads] Getting back to marketing basics
    While social sites can be a wonderful place to listen and engage in the conversation, focusing only on the “squeaky wheels” can lead one astray.  '(Photo credit: Wikipedia). They cite increases in followers, likes and visits and celebrate their successes.  Too often this distinction is not thought through. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Leads] 6 Ways to Immediately Amplify Your On-Page SEO
    For example, here, the search engines will see that the link with the anchor text “launching a blog” must be relevant to keywords about blogging, and the link for “improved lead generation” must be relevant to keywords about lead generation. Follow these 6 tips, and you’ll be talking the talk in no time.
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Leads] 13 Business Blogging Mistakes and Their Easy Fixes [Ebook]
    Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Leads] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    As a leading social media strategist, Neal has created social media strategies and coached implementation for companies ranging from a Fortune 50 software company to a Grammy-award winning musician with one million social media fans. The first thing you should do is define who will be the administrators of the page.  My Google Profile+.
  • JUNTA 42  |  THURSDAY, JANUARY 12, 2012
    [Leads] 10 Content Marketing Books to Help Sell the C-Level
    This time, Robert Rose leads the charge. Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov , VP of Content Marketing for Eloqua and Rebecca Lieb , Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Content Rules.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Leads] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Leads] Hooking Online Shoppers and Reeling Them In
    Voice-based marketing automation solutions such as call tracking can be integrated into marketing mixes to source each call coming into a brand and determine which channels and campaign initiatives are driving the most leads. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Leads] Is your Website Optimized for Mobile Users?
    right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way. Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S.
  • BLUE FOCUS MARKETING  |  THURSDAY, JUNE 20, 2013
    [Leads] @Andreas_Ramos Big Book of Content Marketing: Your Primer for Social Branding Success
    Letting the audience lead the way. 'A couple weeks ago, I shared three exciting new books recently released by my esteemed marketing colleagues. This week, it’s time to add another book to the list. As Ramos explains, “People began to look for information on their own. They had to play by the customers’ rules. Sounds simple enough, right?
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Leads] The next big thing? It’s everything
    Take a marketing challenge like delivering sales leads. And integration would go further than that – it would look at the ‘old’ channels and see how they could be used to convert initial interest into sales leads. Guest blog by Paul Everett, director of marketing strategy at The Marketing Practice. Have you got an iPad yet?
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 20, 2010
    [Leads] Go B2B agencies
    So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. Some big names on that. Clearly we’re. industry.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Leads] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JUNE 10, 2013
    [Leads] [Video] 4 Tips for a Successful Video Business Meeting
    Lead the conversation. Then, you need to plan on leading the conversation because the best virtual meetings are highly interactive. 'It’s often a lot easier to set up a video business meeting than an in-person one. That’s why it’s important to make sure that it goes really well. Eliminate distractions. Build rapport.
  • 3D2B  |  FRIDAY, MARCH 14, 2014
    [Leads] How to Quit Hitting the Snooze Button On Database Cleanup
    But it’s also a critically important part of the lead generation and sales lead qualification process because people change positions quite often and contact data gets stale. While defunct data won’t lead you directly to decision-makers you’re trying to reach, it’s a stepping stone along the way. Weave it Into Your Routine.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Leads] The 3 Pillars of B2B Customer Service
    These actions go a long way in strengthening your organization’s customer relations and increasing customer loyalty, which we know leads to returning revenue. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal. relationships.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Leads] What the Future Holds for B2B Social Media Marketing
    On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Learn more.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Leads] 3 Reasons That Ecommerce Needs Inbound Marketing
    Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? Prospects who abandon shopping carts can be cultivated as leads. Changed mind (56%).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Leads] Introducing the Internet Marketing Written Style Guide
    At this very moment, you could be bleeding leads and losing customers, hemorrhaging them by the dozens because of it. Bad grammar and spelling might be turning away your most qualified leads every day, and you wouldn’t even know it. Sloppy writing is the silent killer of inbound marketing. So glad you asked. Remember bibliographies?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Leads] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Leads] Content Marketing is for Customers Too!
    Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. You ready? " Wow. That's frightening.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Leads] How to Master the Art of Exceptional Blog Titles
    Create a blog title that incorporates these 6 characteristics, and we can bet you'll be well on your way to mastering the art of exceptional blog titles that generate more views and ultimately, more leads ! Writing exceptional blog titles is something of an art form. Luckily, you too can learn the art of writing exceptional blog titles.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Leads] How to Find Great Blogs for Better Business Blogging
    In turn, this creates good blogger relations which can lead to reciprocal projects and posts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Leads] Everything You Need to Sell Your Boss on Business Blogging
    HubSpot's 2011 ROI Study shows that 69% of businesses attribute their lead generation success to blogging. Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. You're an inbound marketing convert. There's just one problem. So how do you go about doing that? What results will we see?
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Leads] LinkedIn: How to Properly Plant It into Your Social Media.
    To help lead the discussion, we’ll be joined by three leading LinkedIn pros, Lewis Howes (@lewishowes), Viveka von Rosen (@linkedinexpert), and Eve Orsburn (@linkedinqueen). So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Leads] Content marketing is not enough — The fulfillment gap
    Their content marketing effort had hooked me with precision — I was an “inbound lead&# and had already received a lot of good information from their website, newsletter and podcast that had turned me into a hot sales lead — and now I needed to make that personal call. Community Week Post by Natasha Gabriel.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Leads] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Leads] 8 Share Spiking Tips For Empire Avenue
    People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. You won’t make much by way of dividends until that person joins, but it can lead to a big payoff when they do. by Jesse Noyes | Tweet this. 1.     Create Great Content. There are some issues.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 23, 2012
    [Leads] Study: Brands Rely on Social Metrics To Measure Engagement
    percent, leads generated at 53.3 Sentiment goes further than a measurement of success; according to eMarketer, brands are stepping into the shoes of audience members to determine what will be attractive and lead to consumption, shares, and comments. study from Outbrain found that 88.9% percent, and referrals from search at 51.1
  • PUZZLE MARKETER  |  SATURDAY, MARCH 24, 2012
    [Leads] Positively Influencing Email Open Rates
    Related posts: 5 Offers to Drive Lead Generation Digital, Social, Brands in 60 Seconds [Infographic]. As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. Test test test.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Leads] Top 5 Social Media Trends For The B2B Marketer
    Tips For Successful Lead Follow-up The 4 Cs of Social Media 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. and “ what can we achieve ?”
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 20, 2010
    [Leads] Nailing Interviews for B2B Content Creation: 7 Tips
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Conducting an effective interview is critical to getting the information you need to develop your content, whether that's a compelling case study, engaging eBook, or accurate data sheet.
  • WRITTENT  |  FRIDAY, MARCH 1, 2013
    [Leads] The Hottest Marketing News of the Week
    New features, devices and functions are out there waiting for you but before that you need to learn more about where they lead [.]. Apart from watching Oscars, you probably did some business this week. The end of February has become a really hot period for the new amazing stuff that we can use in business. Company News Marketing News
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Leads] What’s Happening in the World of B2B Online Marketing?
    Steps to Stronger Lead Scoring. Erica Bell’s blog post on Business.com provides an insightful discussion into steps that can lead to a better scoring system to make your marketing and sales efforts more efficient. Conversion Form Best Practices for B2B Lead Generation. Utilize Other Industry Blogs to Improve Your Own SEO.
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Leads] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Calls are, after all, higher quality leads than web leads. They are more likely to convert to a customer than web leads. They are more likely to become high dollar customers than web leads. Calls are simply better than web leads. We rant about something marketing related every Friday morning. Really? Really??!?
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Leads] How Content Travels and Works in Social: Stories and People
    For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Leads] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Sewell.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 16, 2011
    [Leads] Are You Calling A List Or Finding Opportunities?
    While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 15, 2010
    [Leads] New Hire Training For Inside Sales – Week 1 & Beyond
    Make sure they are setting up follow up tasks, selecting proper lead statuses, and logging activity correctly. An example of this would be to run an activity report that shows prospects in certain lead statuses that don’t have a follow up task associated with them. take the following steps to accomplish this: 1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 20, 2010
    [Leads] How To Conquer The Fear Of Asking The Dreaded Budget Question
    ” You will find the most success by asking lead in questions like “When purchasing a technology, what is the budget process at your organization usually like?” Inquiring about budget can be one of the most difficult subjects when it comes to qualifying a prospect.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 26, 2010
    [Leads] 3 Ways To Shorten Sales Cycle
    When I talk to them their love of the product often leads to long discussions on features and functionality. If you are trying to shorten your sales cycle you do not want a ton of unqualified leads coming your way. Sales cycles are longer right now. 1) Sell based on value. good sales person loves the product that they sell.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Leads] How to Design a Killer Keyword Strategy for Paid Search
    This is because there’s no way to know exactly what terms people are going to search for, and if you try to guess at a list of exact keywords, even if it’s a long list, you’ll likely be missing out on tons of potential leads and customers that are using different search terms. Keyword Match Types. Connect with HubSpot
  • JUNTA 42  |  THURSDAY, DECEMBER 22, 2011
    [Leads] Top 15 Content Marketing Predictions for 2012
    Content Marketing jobs will be at their peak due to the constant need and hunger for lead nurturing mechanisms. -  Celine Francisco. I was thrilled with how our 2012 content marketing and social media predictions piece came out this year (full predictions below for viewing and/or download). But, for whatever reason, here are my favorite 15.
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 17, 2011
    [Leads] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
    Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation. When lead scoring classifies a prospect as sales-ready, move them into the funnel. To build revenue, the question still remains: should B2B social media be used as a sales channel?
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Leads] How Simple Is Your Strategy?
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. Every conversation?
  • SAZBEAN  |  THURSDAY, NOVEMBER 14, 2013
    [Leads] Give Your Marketing a Chance
    Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), 'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Invest Appropriately Marketing isn’t free. Be Patient Nothing is instant.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Leads] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Leads] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. How to Generate Leads in 30 Days Using Inbound Marketing , June 7, 2010.
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Leads] PR Pros Does Speaking On Background Work?
    Others contend deep background can lead to a pretty leaky organization which has it’s own set of problems. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.
  • B2B MARKETING TRACTION  |  MONDAY, SEPTEMBER 24, 2012
    [Leads] When Is It Time to Hire a Part-Time CMO?
    Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? ” There is no written marketing plan.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 2, 2010
    [Leads] 7 Questions to Ask When You Hire a Marketing Consultant
    Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Leads] How to Save the World
    insight:leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Dave Pollards environmental philosophy, creative works, business papers and essays. February 28, 2008. -->. Social Fluency. The chart below is what I came up with.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Leads] Embrace the Controversial: Why You Should Publish Pricing on Your Website
    leads. 'One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. But why is this the case even though it’s perhaps one of the most important pieces of data in the buying cycle? We’re here to say and show (in detail) that this is a huge mistake! Own the Price Conversation.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Leads] What I Learned at Video Marketing Space Camp
    Our speakers shared more than a few nuggets of great advice, so without further ado, here’s a few takeaways from my day as a video marketing space cadet: Leading companies are turning into media companies. Collect lead information from video content. Fashioning content assets that are believable for the brand. videospacecamp.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Leads] Why HubSpot Acquired Social Media Marketing Software Co, oneforty - #Hub140
    Laura Fitton ( @Pistachio ) has been a leading thinker/actor in the social media space for some time now, and I’m looking forward to adding her into the mix with our other thinkers like Dharmesh , Mike Volpe , Dan Zarrella , David Cancel , David Meerman Scott , etc. Today I am just thrilled to announce our acquisition of oneforty.
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Leads] Marketing Strategy 101: Affinity Marketing
    These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base. In the SaaS space that we inhabit as a call tracking company, prominent listings in app marketplaces support lead gen strategies as great sources of customers. 'Make friends. Make friends on the job.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Leads] Optimize: a Holistic View of Content and Marketing Optimization
    With ‘Optimize’, Lee joins other experts, including Gerry McGovern and Bryan Eisenberg , leading the way by moving away from a pure tactical viewpoint to a focus on customer behavior, goals and pain points. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.
  • GREAT B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Leads] The Criteria of an Effective B2B Marketing Offer
    By contrast, a hard B2B offer requires much more from the prospect, for example, a credit card payment for a direct sale or filling out a multi-question web form for a two-step lead generation campaign. Typically, soft offers will produce many more responses, but the average lead quality will be lower. part of the marketing equation.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Leads] Your 5 Step Approach to Business Blogging
    'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Leads] Do Small Businesses Need Marketing Automation?
    couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Leads] Does Your Competitive Strategy Start With Your Customers?
    Want to learn more about how to build a lead generation engine that is built around your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. They hold all the advantages.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Leads] Free Advertising on Google
    This not only helps your business get found through searches; it can also help you get more traffic, leads, and customers. It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. The benefit? Not too shabby a setup, is it? Let's get started.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Leads] Why Direct Mail Can't Help Your Business Grow
    Measure Success by Traffic & Leads. By following the traffic growth and lead volume stemming from specific marketing campaigns, you will be able to determine which offers are truly effective. Instead of investing in disposable resources used for direct mail, you can invest in remarkable content that leads to long-term results.
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Leads] Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?
    Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Register Now!
  • VIEWPOINT  |  THURSDAY, APRIL 18, 2013
    [Leads] Good Reads for B2B Sales - Selling at Every Level
    successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Via Marketo B2B Marketing and Sales Blog.
  • VIEWPOINT  |  THURSDAY, OCTOBER 27, 2011
    [Leads] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
    They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics. This is a win-win-win situation. Dell wins because clients connect with Scott.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Leads] 7 Companies That Totally 'Get' Their Buyer Personas
    Plus, seeing how other companies match up their target personas' proclivities with marketing activities should serve as guidance for those still trying to figure out how to create marketing their leads and customers will love. One of the first things any marketer needs to figure out is who the heck they're marketing to. They totally get me!"
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Leads] What B2B Trade Show Attendees REALLY Want From Exhibitors
    To help get you started planning for your next trade show, the study includes 15 examples of trade show exhibit tactics that can lead to meaningful attendee learning: One-on-one conversations. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video. Interactive AV.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Leads] The CIO and Social Media: Embracing Change
    There’s clearly a reason that leading companies have recognized the value of their employees’ engagement. 'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The Old Way.
  • THE ROI GUY  |  TUESDAY, JANUARY 3, 2012
    [Leads] Is there a Way to Improve Sales Tool Adoption?
    Misaligned incentives can surely lead to lower than expected adoption, so take advantage of this real or perceived reputation by making sure incentives are properly aligned with sales tool use. Don’t claim success too soon Following these nine steps can help lead to better sales tool adoption, usage and successful return on investment.
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Leads] Communicating With Your Customers: A Marketer’s Analysis
    HubSpot communicates actively with its leads as well as its customers post-sale. Landing pages and capture forms help to associate direct traffic with lead conversion from inbound content. In one case, there was a six-month window between a lead filling out a form and first contact by a sales representative. Photo by: msandy.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Leads] 40 Essential SEO Terms Marketers Should Know [Glossary]
    Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Directory and Dmoz.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Leads] 5 ways Marketing Automation helps Sales Enablement
    So when pre-agreed lead scoring matrices show a warm lead to be ready for handover to sales, they come complete with online behaviour, with what they’ve viewed, downloaded and interacted with. However, it’s not always easy for the sales rep to view automation as positively as peers. 1.      Greater insight. 2.      Improved visibility.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Leads] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question. Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Leads] How to grow your blog like a Fortune 500 company
    For example, if somebody comes to you and asks you to partner with them on a product launch, be open to that because it could lead to many other things in the future.The quarterly review might be a time consuming process, but it’s a very worthwhile one. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This. Projects. Revenue.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Leads] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Leads] Ever-Changing Rules: New Era Challenges For CMOs
    Lead Generation Companies | New Challenges for CMOs. How good is your company at B2B lead generation? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers.
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