Lead Management: 5 Must-See Resources
Lattice
OCTOBER 24, 2018
The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to …
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Lattice
OCTOBER 24, 2018
The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to …
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Lattice
OCTOBER 24, 2018
Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a … You Scored, Now What?
Lattice
OCTOBER 24, 2018
Blurred Leads Over the … “But you’re a marketer, nerdy, it’s in your nature.”
Lattice
OCTOBER 24, 2018
With all of the noise in the predictive lead scoring space, it is easy to get lost in the clutter.
Lattice
OCTOBER 24, 2018
Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …
Lattice
OCTOBER 24, 2018
To ensure success with predictive lead scoring, it’s important to clearly define roles and responsibilities. Here are two common …
Lattice
OCTOBER 24, 2018
We’re live at The Marketing Nation Summit in San Francisco this week. Earlier this morning, Brian Kardon joined Beki Scarbrough …
Lattice
OCTOBER 24, 2018
Traditional lead scoring is a lot like kissing frogs. You never know if you exactly got it right until …
Lattice
OCTOBER 24, 2018
Once you launch predictive lead scoring, you must education your sales team on … Re-align with Sales.
Lattice
OCTOBER 24, 2018
You’ve finally got your predictive lead scoring software up and running. Congratulations! Your model is working and you’re finally able …
Lattice
OCTOBER 24, 2018
Improving Your Go-To-Market Strategy with Predictive Lead Scoring We firmly believe that the value of predictive lead scoring …
Lattice
OCTOBER 24, 2018
We often get asked the question – how is Predictive Lead Scoring different from traditional lead scoring?
Lattice
OCTOBER 24, 2018
Quick, look at your lead funnel activity and try to identify the companies that matter most to your business.
Lattice
OCTOBER 24, 2018
While lead management isn’t the most glamorous marketing process, it is one of the most critical. Just like air traffic …
Lattice
SEPTEMBER 26, 2016
Many think that predictive lead scoring only works for companies with an abundance of inbound leads, but this isn’t the.
Lattice
OCTOBER 24, 2018
A common failure among marketing and sales teams is the lack of communication. The lack of communication ultimately trickles down …
Lattice
OCTOBER 24, 2018
Does this sound familiar? You rolled out your marketing automation program over the past two years, aligned with your sales …
Lattice
MAY 10, 2016
The post Why Shared Data is Leading to Better Marketing and Sales Experiences appeared first on Lattice Engines. Having this shared account-intelligence that marketing sources and sales puts into action is the fastest way for companies to increase revenue, using the resources they already have.
Lattice
OCTOBER 24, 2018
Earlier today, one of our favorite marketing nerds, Ryan Schwartz of DocuSign joined Brian Kardon of Lattice to share …
Lattice
SEPTEMBER 26, 2016
Whether you recently invested in a predictive lead scoring solution or currently evaluating vendors, knowing how you will operationalize the.
Lattice
OCTOBER 24, 2018
Pitchers and catchers reported to spring training this month so I am going to use a baseball metaphor …
Lattice
OCTOBER 24, 2018
The Marketing and Sales Secrets Behind DocuSign’s Success Predictive marketing was one of the big themes out of VentureBeat’s …
Lattice
OCTOBER 24, 2018
Some marketers have been fumbling with developing models of their ideal buyer personas to determine what influences their buying decision.
Lattice
OCTOBER 24, 2018
With Valentine’s Day around the corner, I’ve noticed an influx of advertising of the various online dating sites …
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
Lattice
SEPTEMBER 26, 2016
Marketo’s Marketing Nation Summit is in full swing. As you walk around 4th and 5th Streets in San Francisco, you’ll.
Lattice
SEPTEMBER 26, 2016
Melissa Davies, head of global marketing operations at SLI Systems, is a firm believer in predictive scoring. In fact, she.
Lattice
OCTOBER 24, 2018
Yesterday, Brian Kardon was joined by Juniper Networks’ director of enterprise marketing, Abner Germanow and.
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company.
Lattice
JANUARY 6, 2016
Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located.
Lattice
SEPTEMBER 26, 2016
We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews.
Lattice
OCTOBER 24, 2018
It might sound like a ditsy question, but who are you giving your leads to? Answering it can shed a …
Lattice
JANUARY 11, 2016
Clarity on how leads will be handled by marketing and sales at each step of the funnel. Reportable metrics for each SLA help the marketing operations and sales operations team quickly know when and where there are issues with the lead flow so they can be corrected rapidly. Predictive Lead Scoring Example. Getting Started.
Lattice
SEPTEMBER 21, 2016
Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
Lattice
NOVEMBER 5, 2019
You’ll see exactly how LinkedIn has become an essential channel for generating new leads. In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help.
Lattice
OCTOBER 24, 2018
As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …
Lattice
OCTOBER 24, 2018
As we lead up to Eloqua Experience 2013, I remembered back to last year’s event in.
Lattice
MARCH 16, 2016
Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. With our new lead enrichment capability, teams can now create these custom segments and easily act on the data and predictive insights right from within their current toolsets. industry, revenue, employee band).
Lattice
NOVEMBER 13, 2015
Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. But unlike traditional lead scoring, predictive can identify external buying signals such as the number of job postings, amount of revenue growth, new executives, etc. Prioritize Sales Follow Up.
Lattice
OCTOBER 24, 2018
In an instant, lead … [Note: This is a repost of an article for DestinationCRM.]
Lattice
MAY 24, 2016
Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up.
Lattice
NOVEMBER 18, 2015
Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Acquire High Quality Leads.
Lattice
SEPTEMBER 26, 2016
Are you a master of automation, a wizard of segmentation or a sorcerer of lead scoring? #MKTGNATION, We Want to Hear from You!
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