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MAY 1, 2018

What is a Marketing Qualified Lead really depends on each organization. Basically, it is when a prospect is ready to be handed to sales from marketing based on their level of engagement with your company. Engagement could be content downloads, webinars, or a badge scan at an trade show or event.

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OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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Act-On Lead Generation Generation Media 110

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OCTOBER 2, 2018

Then check out these 3 sure-fire tactics to improve your lead generation efforts. Are your marketing efforts not getting you the type or results you want?

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Tactics Leads Lead Marketing Qualified Leads 104

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SEPTEMBER 25, 2018

Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level.

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JULY 5, 2018

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. When every lead counts, here are four tips for getting started with your first automated program. So why do most B2B marketers fail to set them up?

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MAY 9, 2018

Wondering what is lead nurturing? Lead nurturing is the process of building relationships with your buyers at every stage of their buying process (and your sales funnel). Ready to start lead nurturing? Find out how to engage your B2B buyers throughout their journey in 5 steps.

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OCTOBER 17, 2018

These 5 tips will help you host webinars that convert more leads. Are you ready to shake up your content marketing strategy by implementing webinars?

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SEPTEMBER 6, 2018

Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level.

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Lead Nurturing Campaigns Leads Lead 100

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JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

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Trust Marketing Video Marketing Leads Lead 112

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OCTOBER 16, 2018

Here are a few tips of how to create content to improve brand awareness and reach more leads. Do you want to improve your marketing ROI?

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Brand Identity Branding Leads Lead 100

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OCTOBER 30, 2018

Use these 3 personalized marketing to attract more leads and retain customers. Are you struggling to see results from your marketing efforts?

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Personalization Leads Lead Marketing Qualified Leads 101

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AUGUST 29, 2018

Learn 4 ways that you can leverage user-generated content to attract more leads. Content created by your customers can enhance your marketing strategy.

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User-Generated Content Generation Leads Lead 109

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MAY 16, 2018

Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

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Top of Funnel Marketing Funnels Leads Lead 114

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SEPTEMBER 26, 2018

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Mobile Marketing Generation Leads Lead 111

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JULY 11, 2018

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MAY 31, 2018

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Lead Scoring Lead Ranking Leads Lead 102

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NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. When employees are buried in mundane tasks, it can lead to disengagement and turnover.

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Marketing Automation Services Marketing Automation ROI Automation 225

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NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. As a result, objections will be addressed before a lead hits the sales workflow. Marketing automation can also help with lead scoring by assigning scores based on a prospect’s interactions with content.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Marketing teams usually include: Demand generation marketers who are responsible for generating and nurturing new leads.

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Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

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Marketing Automation Services Software Top of Funnel Process 145

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JUNE 13, 2018

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Sales Cycle Lead Nurturing Tips Leads 100

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DECEMBER 7, 2023

Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process. Lead-generation tools. Make it easy to track leads, no matter how many you have in your system. Lead scoring and segmentation. A unified view of data to support business growth.

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Marketing Automation Services Marketing Automation Automation Tips 131

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. But don’t despair! There’s hope for us all.

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Social Media Top of Funnel Media Marketing Automation Services 181

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NOVEMBER 29, 2023

Failure to comply with unsubscribe requests promptly may lead to negative consequences for sender reputation. Minimization of unsubscribed emails and spam complaints Providers are placing a heightened focus on reducing unwanted emails. Senders should ensure that their unsubscribe mechanisms are clear, easily accessible, and promptly honored.

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SEPTEMBER 24, 2023

Staying with the marketing automation example, we may notice keyword groupings around marketing automation, email marketing automation, and lead nurturing. As a result, the content will continue supporting improved traffic, generate more leads, and get the results you need. Create related optimized content for each pillar page.

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Lead Scoring Lead Ranking SEO Top of Funnel 130

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JUNE 16, 2018

Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads. Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other.

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Paid Search Agency Companies Organic Leads Cost 100

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MAY 10, 2018

Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.

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DECEMBER 9, 2023

Now, here’s the fun part: This meant we had to go back and find how a person had entered the stream and ensure they had been tagged appropriately at their lead source. We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Six months later, what were the results?

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Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

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OCTOBER 11, 2023

PR and Comms may be its own department separate from Marketing altogether (but that dotted-line relationship needs to be strong to avoid misaligned storytelling) Sales enablement may fall under Content rather than Product Marketing Customer Marketing can live basically anywhere, depending on the goals of your program Designers may live under Brand, (..)

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 13, 2018

Here are a few tips for better outbound content engagement and establishing credibility with leads. Not seeing the engagement and conversions you'd like?

Tips 104

Tips Content Conversion Leads 104

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SEPTEMBER 11, 2018

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he says, "Rack the Shotgun.".

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Rules Marketing & Strategy Marketing Leads 100

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MAY 24, 2018

Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.

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Landing Pages Conversion Generation Leads 100

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OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Perhaps a certain category of email always seems to get higher engagement. Or maybe a certain subject line format is having outsized impact compared to others. Every audience is unique.

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Marketing Automation Services Analytics Software Deliverability 151

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MARCH 19, 2024

Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. We worked so hard to get those leads….” Marketing keeps sending us all these terrible leads; we’re sick of wasting our time!” asks Kevin.

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Marketing Automation Services Budget Programs Generation Cross-Selling 193

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FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. What is a Lead? A lead is simply a potential customer.

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Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. Your team might say, ‘We drove 4,000 leads this month.’ Improving the quality of your leads goes back to your lead-scoring system.

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Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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NOVEMBER 27, 2023

Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? This challenge can lead to missed opportunities and negatively impact your organization’s ROI. How will you score leads ? And what makes a lead qualified to talk to sales?

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