• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • DIRECT RESPONSE COACH  |  FRIDAY, JULY 3, 2015
    [Leads] So you thought Facebook was free
    Email Marketing General Lead Generation Online Advertising Web MarketingIf your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. It has been common [.]. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Leads] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    Is your website ready to attract and convert mobile website visitors into leads? And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.).
  • HUBSPOT  |  THURSDAY, JULY 2, 2015
    [Leads] 10 Businesses With Enviable Company Cultures
    Morning Star is the world’s leading tomato processor. Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about? Why the emphasis on engagement? Not to mention, engagement has direct connections with bottom line profits.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 2, 2015
    [Leads] Moving Up The Food Chain: How To Find, Land And Execute Large WordPress Projects
    B2B Web Strategy Lead Generation Web Content Management SystemsWould you like to be able to turn down any web design or WordPress project that’s under $25,000? Then join us at WordCamp Asheville for a presentation led by emagine’s President, Bill Gadless , on Sunday, July 26, 2015. Hope to see you there!
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Leads] Incorporating Video into Your Marketing Automation Platform
    With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI. Seriously—you can track which videos your leads have watched, how far through the video they watched, and whether they replayed certain parts of the video. The digital age is among us. It isn’t!
  • CMO ESSENTIALS  |  THURSDAY, JULY 2, 2015
    [Leads] Call To Action: Close Your Buyer Journey Gaps
    The sales team is going to take the lead during this stage of the buying process, but that does not mean marketing doesn’t play a critical role. Once the purchase has been made, you have to deliver on customer expectations, and while customer support and fulfillment might take the lead, marketing has an important role to play. 
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Leads] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you! This mighty marketing machine works to automate and sync your various efforts: Lead generation. Lead management. Sound too good to be true? Guess again!
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Leads] A Mindset Shift for AEC Professionals
    wide world of lead generation and business growth extends well beyond RFPs and networking events. Well, aside from those potentially viable leads that already ruled your firm out before giving you a chance. Online marketing works. Your Website. Your website is a critical component of your marketing strategy. AEC firms are lucky. Video.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Leads] Spark New Results from Your B2B Marketing at Mid-Year
    You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. First, know that it’s OK to start or restart marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Leads] 4 Stages of a Thought Leadership Maturity Model
    Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership MarketingEnjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Leads] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Download SPROUT Content's free guide to developing and using buyer personas to help fill your lead funnel with full, clear and helpful content that’s for the right people. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. What is newsworthy is who these investigators really are in 2015.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Leads] 7 Important PR Lessons Every Content Marketer Needs to Learn
    Strategic PR is about solving business problems, so if the business problem is, say, a lack of leads at the top of the funnel, content can be a big part of the response. I tried to explain public relations to my grandmother once. You’re in The Wall Street Journal. What is PR? What do journalists want from external content creators?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Leads] The ABC’s of A/B Testing with Adwords
    Tired of sales complaining about lead quality? We’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” Yet we continue to run ads with the same messaging month after month hoping for better conversion rates. udience is King. Branded vs. Non-Branded.
  • VIDYARD  |  WEDNESDAY, JULY 1, 2015
    [Leads] Learn about Interactive Video from the Experts at SnapApp and Vidyard!
    Video itself has significant, undeniable benefits: you’re looking at a 20% lower cost per lead compared to other content types. When a video is interactive and personalized, audiences are 80% likely to watch all the way through, and 45% likely to complete lead forms. It’s like you’re standing in front of them. Cool, isn’t it?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 1, 2015
    [Leads] Do you Participate in LinkedIn Groups? Why not?
    After all, that’s the real end game here, that is to start relationships that might lead to business down the road. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Look and see if any are appropriate and join.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Leads] 100 Things You Are Doing Wrong on Social Media
    You are not using Twitter Cards to capture leads directly from Twitter. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not tweeting often enough. 7.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Leads] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 1, 2015
    [Leads] How I am Embracing Change and Living Purposefully
    You can meander down the path, following the lead of others and changing along with those around you. You can meander down the path, following the lead of others and changing along with those around you. By Eric Wittlake, {grow} Contributing Columnist. We’ve all said at some point that change is the only constant. Have a vision.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Leads] Creating a Survey? 7 Tips for Getting More Respondents
    For marketers, tracking meaningful data is key to understanding how to generate leads. What happens when a lead closes into a customer? Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it? Surveys. So, why do these long, agonizing surveys persist? you get the point.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Leads] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    In our book The Social Employee (McGraw-Hill, 2013), we make the case for how to get started and how leading organizations have transformed their culture. A few weeks ago, I had the great pleasure of visiting the wonderful country of Australia to deliver a talk at the 10th annual Amplify Festival (@ AmplifyFest ). FOR EWORD by David C.
  • FATHOM  |  TUESDAY, JUNE 30, 2015
    [Leads] The “Art of Client Service” – 27 Things All Account Executives Should Know
    As a previous Account Executive at Fathom, I speak from experience when I say that every single one of these ideas is applicable to the agency world, especially to those who lead client accounts and are responsible for helping both clients and internal teams remain productive, successful and happy. Especially if they are not stated overtly.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [Leads] The Very First Step To Take For Better Quality B2B Sales Leads
    Sure, you're generating sales leads, but are they good leads? Here's how to step up your lead quality. The same kind of logic, applies to generating better quality B2B sales leads. Endless articles, studies, conferences and books explore the topic of B2B lead generation. Discuss what makes a bad lead and why.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Leads] Where is Your Demand Generation Program on the Effectiveness Quotient?
    According to this study, they are: Quality of leads —and I couldn’t agree more. Volume of leads —with the growing emphasis and need for personalization, I don’t see why this should be among the main goals. Do you have questions about how to drive better performance for your B2B lead generation campaigns? Click To Tweet.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 30, 2015
    [Leads] Infographic: The Science of Creating Buyer Personas
    Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. This Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Source: MarketingProfs.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Leads] The Key to Driving Consistent Growth: Understanding Costs
    Establishing Your Optimum Lead Generation Model. One of the most common mistakes I see companies making that aren’t growing at the sustained rate they desire is they’re not allocating enough resources towards the top and middle of the funnel (the lead generation and lead management functions). Calculating CAC. years. Revenue
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 30, 2015
    [Leads] What’s Holding CMOs Back When It Comes To Push Mobile Marketing
    Solution : Some marketers fear that if they implement push notifications, users will feel overwhelmed, leading them to delete the app or turn push notifications off. Their ability to provide information to aid in personalization makes push notifications one of the most important tools in the marketing toolbox. All sounds great, right?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Leads] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Or, are you wasting valuable time and resources manually emailing each potential lead with a drip campaign? Be wary of add-on features that may just go unused and lead to employee frustration. From your CRM data, you should be able to easily determine key factors like lead conversions and what your sales pipeline currently looks like.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Leads] Tools I use to amplify social campaigns
    Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. What is it called when you stoke your followers into a dance frenzy?
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Leads] Key Performance Indicators – Not Clicks
    After all, clicks alone do not help measure the efficacy of the key pillars of a sophisticated Demand Generation program: buyer-centric content performance; lead management performance; channel effectiveness; and revenue performance. – Lead stage elasticity per content offer. – Lead stage velocity per content offer.
  • VIEWPOINT  |  TUESDAY, JUNE 30, 2015
    [Leads] Status quo, you know, is Latin for 'the mess we're in.'
    The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. Here’s the problem. The result?
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Leads] Can't Focus? 5 Ways to Overcome Distractions at Work
    Learning how to maximize your time will lead you to perform better, feel better, and allow you to give your all to the slew of things you do outside of work that make you the human you are. How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? But acceptance is the first step. The second?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 30, 2015
    [Leads] Why Americans are secretly furious with marketers
    The research is important not just for its surprising revelations about privacy but also for its unapologetic scolding of the way marketers have been mis-leading their customers. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Leads] Improve Your Offer Strategies by Learning to Let Go
    Sending a live demo to a list of new leads that have never heard of your company would fall flat, as that is content suited to someone deeper in the cycle. Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Your eyes lit up when you saw the glorious open rates. eBook.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Leads] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Day Four at the Amplify Festival 2015. FOR EWORD by David C.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 29, 2015
    [Leads] A Look at Features Past, Present and Yet to Come
    This level of interest means a high-quality lead and usually more opens and clicks for your emails. Timed emails are perfect for leading subscribers through an onboarding process, or taking them through a campaign series such as a drip campaign. You may find this an odd time for reflection. We admit, tisn’t the regular season.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 29, 2015
    [Leads] 25 things I learnt at the LBS Global Leadership Summit
    You need to listen and know when to lead - and when to follow (via Sir Jeremy Greenstock). 7. What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Leadership needs to be reimagined. B2B Marketing
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Leads] How to Convince Your CEO of the Power of B2B Content Marketing
    It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Content Marketing Lowers Cost-Per-Lead. It’s not.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Leads] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotrecent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Leads] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    For these products and for this type of customer, the free trial is the perfect way to generate leads and close business. These sites are slick, well-oiled lead generation machines that invite the visitor to 'Get Started' (in other words, take a free trial) at every opportunity. Our product is so good it sells itself.".
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [Leads] Quick Reads: The Content Marketing and Marketing Automation Convergence
    The research shows these marketers generate higher marketing-attributed revenue, more qualified leads, and better content (in terms of driving conversions) than their peers. Well, to list a few items, marketers can: Fuel multi-touch lead nurturing programs with content. Weight relevant content assets to enrich lead scoring systems.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Leads] 6 Things Your Landing Pages Should (And Should Not) Include
    So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page.
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Leads] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!”. It makes sense that CMOs at top-performing companies implement marketing automation to help increase revenue and get higher quality leads.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Leads] Top 7 Branding Ideas for Your Consulting Firm
    Visible Experts help generate more leads and cement your credibility in the marketplace, making it easier to close more sales and grow. 4. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding. Here’s a simple fact of life in management consulting – every firm creates a brand.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Leads] Why Video Is Crucial to Your Marketing Automation Strategy
    Leads who watch videos as part of their journey to close cost an average of 20% less. Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. How to lead score with video.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [Leads] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become? times higher ($25M). Why You? Why Now? Why Renew?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Leads] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Hubspot tends to view inbound marketing as an engine for leads. They’re not trying to generate leads for a discrete product. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Leads] How to Answer 11 Common Marketing Questions Using Analytics
    For additional tips on how to measure your blog's performance, we put together a blog post that goes through how to run a blog lead generation analysis. 3) What actions did specific contacts take on my site before becoming a customer? How are your contacts trending month over month? And what about your email marketing efforts?
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Leads] SEO for Alternative Content Types, Part 5: Questions and Answers
    And then that infographic can have additional text around it to explain it or go into a little more detail, as well as a call to action if you wanted to use it as a lead gen page. That includes video, infographics, images, PDFs, and more. Part five is a roundup of questions and answers. THORIN MCGEE: Kevin, thank you very much. Even me.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Leads] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    And, while user design and customer experience are critical to a firm’s success, leading companies are realizing powerful business results by focusing internally on creating the new social Employee Experience (EX). UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). and General Mills. FOR EWORD by David C.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 28, 2015
    [Leads] A Marketer’s Search For Meaning: 5 Attributes of Relevancy
    University of Houston professor and author Brené Brown talks about this in her book Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead.   She talks about a conversation she had with a CEO and recognized entrepreneur known for disruptive innovation. Resilience. Passion. Perseverance.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Leads] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The custom content business is a difficult business. And clients pay dearly for this.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Leads] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    How-to articles and those about Google analytics and data lead the top-shared articles in the category. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. It is the filter people use to determine if your post is worth their limited time. You can't treat it like an afterthought.
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Leads] How to Use a Mobile App to Drive Online Engagement at a Live Event
    However, the ability to set up a microsite/landing page with required entry fields gives marketers a ready means to capture attendee emails, phone numbers, home addresses, and other types of inbound-friendly marketing information that can be used in follow-up lead nurturing campaigns and other marketing initiatives. Some Final Observations.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Leads] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    The fact is, general marketing copy or messages developed to appeal to a broad list of leads is likely not appealing to much of your list at all. Splash screens actually have the greatest opportunity for literal personalization – on a lead-by-lead basis, too! Consumers don’t know how to personalize your messages.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Leads] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Leads] Five B2B marketing beliefs and trends debunked
    It’s not that inbound marketing is not important; it’s just that if you have a highly targetable and valuable market, you can’t rely only on inbound marketing to enough generate leads. First a disclaimer – I’m an “old” salesperson!  B2B is a market. Why am I pointing out the obvious?  Baloney!  As with many things in B2B – it depends.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Leads] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    It is much bigger that just generating leads. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar for 3M, a company that makes way more than Post-It Notes. He could be onto the next industry trend.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Leads] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    Once your marketing automation solution is in place, you’ll be generating a larger volume of high quality, sales-ready leads. That’s why it’s important to work with the sales team before, during, and after implementation so you can make sure that sales gets the leads they want. 47% larger purchases then non-nurtured leads.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 25, 2015
    [Leads] Will Heartless Robots Overtake the Humanity of B2B Marketing?
    B2B Analytics Marketing Automation B2B Marketing Technology B2B Lead Generation B2B Customer RelationsUnless you were hiding in a cave the past five years you're most likely aware that marketing technology is evolving more rapidly than ever. You're human after all.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Leads] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
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