• YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] Should Salespeople Prospect Anymore?
    Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) In many organizations marketing is expected to develop leads via a well messaged nurturing campaign with a quality data base with an objective to set-up the salesperson with a highly qualified opportunity. First, it depends.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] Three Important Elements of a Powerful A/B Testing Strategy
    Accurate Data Skewed data in an A/B test can impact the decisions your marketing teams makes about design and layout in the future, leading to poor conversion rates. To learn more about tracking phone leads from A/B tests download the free guide, “ Tracking Phone Leads: The Missing Piece of Marketing Automation. General
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] The Complete Guide to Holiday Email Marketing
    For example, let’s say you ran a 20 percent off pre-Thanksgiving sale that you promoted via email and social media for two weeks leading up to the big one-day event. 'The holiday countdown is officially on and it’s important to get a head start on your holiday marketing efforts starting now. Which efforts were successful? Gender.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. But that kind of correlation hardly scratches the surface of what predictive lead scoring can do. How Does Predictive Lead Scoring Work? Lead Scoring b2b
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] 10 Great Marketing Tips from Find New Customers
    Score visitor behaviors to identify marketing qualified leads.  Hand Marketing Qualified Leads (MQLs) to Sales and let them qualify. Sales Qualified Leads (SQLs) are good, but they are confirmed by Sales talking to prospects and not marketing.  They loved these tips and for good reason. Please share it on social media too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. Dig in a little further to then gain a better understanding of whether certain CTAs or certain landing pages lead to higher conversion rates based on the channel visitors are coming from. 1) Show mobile viewers mobile-friendly content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] How to Create a Content Strategy That Actually Drives Organic Traffic
    recommend that every business use this variety of content, but for some companies, blogging will take off and become their main source of qualified leads. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. Let''s get started. Here''s how.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That means it’s his job to not only make sure their marketing efforts generate enough leads, but that those leads get turned into bookings, and that revenue continues to grow. But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  Or this Paris vacation rental.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [Leads] 6 Ideas to Create More Relevant Lead Nurturing Emails
    lead-nurturing tactic. Read more on how to put your customers first in lead generation. If you have a complex sale, the best way I know how to do this is by  combining a human touch with your sales pitch to build relationships with your lead-nurturing  message. Segmentation. Customer focus. Connection. Authenticity.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Leads] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    This article will give you a few ideas of creative ways to spruce up your content marketing and generate more leads. While some basic strategies are always needed – such as blog posts and webinars – periodically throwing in more creative content will increase your online following, which will in turn boost your image and lead to more sales. 
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Leads] Does Your Marketing Strategy Align With Your Goals? A Story
    At that point, the marketing team was generating about 20 new leads every month. At this conversion rate, Pete and his team needed to generate around 60 leads a month to triple sales and get 15 new customers every month from October onward. Traffic and leads don''t pay the bills. The way you go about setting goals is all wrong.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Leads] A 28-Day Training Plan for Becoming a Better Writer
    This is what online writing and writing for inbound marketing is all about: Sharing the great thinking and content that is unique to you and what you do, whether you lead a nonprofit, are driving sales in the marketing department of a manufacturing company, or you’re a professional, such as a lawyer. Do you really need training for it?
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Important Lessons for Working with Channel Partners
    better strategy is to find channel partners who have access to their own leads and prospects and who can bring you that magical substance known as incremental revenue. However, there are some tough lessons I have learned over many channel relationships, some painful, some amusing, and some highly productive. Lesson 6 – Training is crucial.
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Which Website Metrics Really Matter? (Webinar)
    Do you know which pages are leading to conversions? 'As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? will be held on Wednesday, October 1st at 12:00 pm CST.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] How High Growth Companies Use Marketing Analytics to Their Advantage
    Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. Usage and Effectiveness. Figure 1.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Interesting Infographics: Blueprint for The Perfect Blog Post
    'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. source: Hubspot ). Thanks to Salesforce, we have the Blueprint for The Perfect Blog post.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Feature Friday: Store Locator Look-Up Methods
    Related Stories How to Avoid Customer Service Disasters Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). After all, we strive to be the easiest company you’ll work with! Have another idea for a video?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    I''m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. That''s why testing is so critical -- it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Blogging Lead Generatio
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    Leading up to the launch of the campaign, Harvey Nichols released a print campaign and a promotional video, teasing products like "Christmas in a Can." 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying. The Scarecrow. Direct.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    Sales & Marketing Alignment Sales Enablement lead nurturing program loyalty program sales 'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. Why is that? Or just not worth your time?
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [Leads] Account-Based Marketing: The Key to B2B Success
    'Typically when we think about lead gen, it’s about generating as much quantity as possible. This isn’t because they’re mean, difficult, or out to wreck your day, it’s because they’re looking to sell into specific accounts and types of companies while you’re handing them leads from a much broader group of individual contacts.
  • 3D2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Business-to-Business Telemarketing: Dump the Script and Get Results
    How can a perfectly crafted script lead to poor results? It leads to a pre-programmed, robotic conversation. For example, your guidelines and questions for lead-nurturing calls will differ from those for appointment-booking calls. Lead Generation 'Why Your Script Doesn’t Work. Guidelines, Questions and LISTENING.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support? Vertical Marketing is Truly Focused on the 10%.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Language Matters: How to Communicate More Effectively With Your Team
    And it can result in a happier, more cohesive team, which leads to better work, happier clients, and a healthier working environment. 1) "What was your line of thinking that lead to this concept?" Good language skills lead to great results -- and a happy crew. 'This post originally appeared on The Agency Post. Use them wisely.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] My Team is Behind on our Numbers. We are struggling to catch up.
    And you buy marketing automation and start lead nurturing and scoring. Unless you invest fully in marketing, the lack of sales leads will never get fixed. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. Marketing is a business investment that takes time to pay off.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] State of Inbound 2014: The speed read
    Agencies are leading the pack in embracing inbound. Marketing agencies are sourcing nearly half (47%) of all leads through inbound channels. Inbound leads to better quality sales engagements. 'All the best bits from Hubspot''s ''State of Inbound'' report. Without further ado, here’s this year’s key findings: 1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] How to Use New Anonymous Targeting to Get Sales Faster
    That''s how you convert the most leads, right? For example, if you wanted to have one version of your homepage for leads and one for customers, you could use smart content to build your website so it would dynamically change whether it was a lead or customer visiting you. But what about the people who we haven''t identified yet?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Get Ready for Ad Week – 5 Things You Can’t Miss
    Yes, I’m leading with a party. 'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Also, Jessica Alba will be there. Need something a little quieter? Something weirder? You can’t lose.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. In the example below, you''ll see that social media has driven 308 leads, while email marketing has only driven 74. the list is never-ending.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Ad Retargeting 101
    You could use retargeting to stay in touch with visitors who bounce off your web pages, leave pages with lead capture forms, and who abandon their shopping carts. 'Every business discipline has its own lexicon. You could make a game out of matching the buzzword to the industry…rightshoring? Reverse fulfillment?) Take “ad retargeting.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Leads] Why We Shouldn't Stop Innovating on Email
    Integrating your marketing channels with a single contact database can help you get that 360-degree-view of a prospect, lead, or customer. In fact, in our hot-off-the-press 2014 State of Inbound Marketing report , 80% of marketers report that email has become a more important lead source over the last six months. Crowded Inboxes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] The 3 Factors That Drive Content Marketing Success
    The content marketing lead also needs to be able to push back on the business’ natural tendency to want to talk about itself. Important Caveat: this does not mean the content marketing lead owns all content efforts across the firm. 'People ask me all the time how I find time to write and share. I You Know I Love My Job!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. 'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. Not exactly sure what programmatic is?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Consistently recognized among The Top 25 Most Influential Inside Sales Professionals, Feigon is one of the world’s leading experts on inside sales team and management talent. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. And the coolness factor is short-lived anyway.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Six great blogs for B2B Marketers
    Howard is a seasoned lead generation pro, and a terrific writer.  B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.  Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing.  Viewpoint: The Truth About Lead Generation, by Dan McDade.  The Point, by Howard J.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    If you want more and better sales leads in your company, fill out the form below to contact Find New Customers. 'At their recent Inbound Marketing conference, Hubspot announced the release of their first Customer Relationship Management (CRM) platform. In fact, Jeff Ogden of Find New Customers has a great relationship with both companies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] What Are You Doing With All Those Email Leads You’re Getting?
    Besides the emails you already have from current, past and future customers, what are you doing with all the leads you’re getting from digital sources? If they’re regulars, you may want to pass them on to the sales force as a soft lead for them to reach out to. What are you doing with them? quick installation tip.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] What Are You Doing With All Those Email Leads You’re Getting?
    Besides the emails you already have from current, past and future customers, what are you doing with all the leads you’re getting from digital sources? If they’re regulars, you may want to pass them on to the sales force as a soft lead for them to reach out to. What are you doing with them? quick installation tip.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. This means woO can deliver real-time reporting, lead scoring and nurturing – all from one place, giving marketers and business leaders full visibility of performance. 'woO who? Introducing woO Marketing. Strategy development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Leads] Are Apple and Google protecting us or the criminals?
    Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. 'Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. It depends.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] ?6 SEO Myths BUSTED
    This lead many SEO copywriting blogs to proclaim the “death” of the keyword. But according to the Open Algorithm Project , this oft-cited SEO copywriting tip doesn’t dramatically lead to a better listing of your web page or site. But some popular beliefs about SEO are just flat-out wrong. The keyword is dead. Reality. Myth 2. Reality.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] Content Marketing World 2014: What We Learned
    Andrew Davis explained that moments of inspiration (MOI) lead to a return on investment (ROI). 'Image Credit: Content Marketing World. Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. Who knew, Cleveland definitely rocks! That story is created through content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] How to Optimize Your LinkedIn Profile for Social Selling
    Sales reps aren’t (necessarily) looking for a new job -- they’re trying to find leads and convert them to customers at their current job. After all, your intended targets aren’t recruiters; they’re leads. Note: Introducing a potential lead to your business is not a good reason. Not a big deal.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] A 7-Step Process for Building a Blog Content Backlog
    Generate leads? If your goals are around lead generation, your resources should be allocated to create posts that you know convert your visitors into leads. Every blog post should include a call-to-action -- it''s the number one way to convert your readers into leads. Step 1: Figure out your blog''s goals. and so on.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] Why Marketing Automation Software is like a set of nice golf clubs
    If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. 'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing!
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] You Only Live Once (But You Have to Be Born Twice)
    Love your brand; love your customer; leads will come! If you enjoyed this post, please click here to receive updates and information about B2B marketing and lead generation. Demand Generation Lead Generation Leadership B2B lead generation B2B marketers b2b marketing home strategy of pre-eminence No more Show-and-Tell.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Leads] Marketing Automation: Building Trust Between Sales and Marketing
    When the members of any pair are in each other’s  vicinity, that proximity often leads to explosive results. Does sales know how our leads are gathered? They’re quickly becoming the hub of lead generation and lead qualification activities, and as such they provide a common, shared view of key activities to sales and marketing.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. Honeywell. Simply having a presence on YouTube is no longer enough. SevOne.
  • FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] Laws of Marketing Power: Despise the Free Lunch
    Smart marketers know they can keep such content ‘behind the gate’ and still gain valuable conversions and potential sales leads if the content justifies the action required by the user to obtain it. '“There is no cutting corners with excellence.”. Robert Greene,  The 48 Laws of Power. This law underscores these old adages.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    The site traffic is increasing and you’re generating high-quality leads. How can you possibly keep creating blog posts that will continue to engage and delight your readers and attract more traffic, leads and sales? 'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry?
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    Money—and money doesn’t always have to lead; often, it follows—talent, and customers. 'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. Chicago has all three.” General
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    27) Follow Dan Pink''s lead; he reprised a post "3 Tips for TED speakers" for LinkedIn''s publishing platform. 'When it comes to spending time marketing on social networks -- whether you''re marketing your company or marketing yourself -- you''re constantly deciding where to spend your time, and how much time to spend. — Ethos3. Times.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] Your Unique Value: Solution Focused versus Challenge Centric?
    Unfortunately, most marketing collateral and sales conversations start not with the buyer and their challenges, instead leading with how great the solution provider is and a vendor centric view of the proposed solution and differentiating features. SiriusDecisions). and “Why do so now?” , way before “Why your solution?”.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    He visited several travel websites that were no help at all, requiring him to fill out a detailed information sheet for a sales lead before even being able to view the page. 'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. Be A Deeply Disagreeable Person. million.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] Why I Bet My Career On Content Marketing
    But Red Bull is one company leading the way. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall
    The below are crucial elements of a successful inside sales or lead generation effort from my perspective: Training. If your sales reps aren’t excited to receive qualified leads with appointments, you won’t see optimal results. 'I just wrapped up my first fall Sunday Funday. This is my absolute favorite time of year. Patience is key.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 27 surprising facts about salespeople who are Social Selling
    61% of US marketers use social media for lead generation (source: IBM). 50% of identified sales leads are not ready to buy (source:  Gleanster ). B2B marketers who use Twitter generate 2x as many leads as those that do not (source:  Inside View ). Social selling is not hard selling. In fact, it’s the opposite.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 3 Marketing Tips I Learned in Orlando
    If your company is looking for more and better sales leads, just fill out the form below to contact Find New Customers. '@HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. Use R&D – not Research and Development, but Rob and Duplicate.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    If you have a juicy bottom-of-funnel eBook, simplify it into a top-of-funnel “intrigue” piece that delivers the salient points at a high level and can be used to generate leads. Gate them with forms for lead generation. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] A report from the epicenter of content marketing conferences
    How will these events up their games to get beyond Twitter tactics and lead generation? 'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Inbound featured Martha Stewart. Know your audience.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    You can analyze your blog leads any time you want to. The impetus for the post came from some recent analysis I did about our blog leads. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. And we are! That''s it!
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] The 5-point plan: how to increase marketing ROI from call conversions
    But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? 'Guest post by Luke Rees. Customer acquisition.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Leads] 5 Ways to Deal with Change for Successful Marketing
    We need to navigate toward creating more content, generating more leads and achieving more results. Even Leading Change: Why transformation efforts fail [from the Harvard Business Review ]. 'Tweet As marketers, we deal with a lot of change. Even our customer buying process has changed. But how do we do it? How will you serve customers?
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    'Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] How to Create an Awesome Upsell Email
    Include a link that leads to your site. Email Marketing Lead Nurturing Marketing Automation 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. When you think of upselling, think of fast food restaurants. Really! Sometimes all you have to do is ask.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [Leads] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. 'Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] How Responsive Web Design Works [Infographic]
    As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don''t. 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. Check it out. Design
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    You Don’t Really Know How Sales Calls Are Handled After the marketing team spends its time, energy, and budget generating leads, you hope that once those leads get passed to sales, they’re being handled perfectly and converted into opportunities and revenue. Not a bad idea if you’re worried about leads going cold—which you should be.
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising 'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    During the session “How Automating Marketing Increases Customer Engagement, Improves Inbound Leads and Liberates Your Marketing Team” , hear from Sharon Roessen, Group CMO, Terrapin. 'The customer experience onus on marketers expands regularly. Join us in London! how much does it cost and how much do I get for it). Register now !
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] 11 Steps to Effective Website Copywriting
    All links should be checked often to make sure that they are leading to the right page. Don’t lead visitors away from your site and potentially lose the sale. 'Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. Keep it simple. Write for readability. Tell your story.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. 'You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. Job over, right? Wrong. Let me explain.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Unique Ways to Build Your Email List
    Due to the visual nature of Pinterest, it’s a great place to attract potential subscribers with an enticing Pin, which then leads to your sign up form. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. ” post.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership What can the BMA do for you?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership What can the BMA do for you?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] How High-Profile Professionals Stay Calm Under Pressure
    Squeezing in one more meeting or one more email at the expense of these balancing activities quickly leads to burn out.". 'Today''s business world is a place of constant pressure and complexity. To be successful and rise in the ranks, we can''t ignore or run away from stress -- we need to learn how to thrive within it. Steve Jobs. Breathe.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    What sort of things should they be looking at as the leading indicators of doing things successfully? And then through the sales cycle, you can track these marketing-qualified leads through sales accepted, and then to sales qualified, and then right down to the cost of acquiring a customer, and then customer life cycle costs.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Welcome to the New Sales Process: How to Let Content Do the Selling
    Your content qualifies leads and preps them before a sales call , so you can get straight to the tailored, hard-hitting questions that will close the sale. Create your inbound funnel, and write guest posts that address concerns for each type of lead. Run drip campaigns to nurture leads and develop those relationships.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] 3 Takeaways for B2B Marketers from Content Marketing World
    Harnessing these emotions is important for B2B brands because emotion often leads to action. 'Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. went with the intention to soak up as much knowledge as I could about B2B content marketing , and I definitely accomplished that mission.
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