• LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Leads] Finding the Time to Sell
    They invest so much in their tech tool stack because it can maximize selling time by limiting manual tasks such as prep work, researching prospects and managing leads. But they’re still not actually doing the necessary activities that lead to a sale.”. Administrative tasks. Prospect research. Team meetings. One-on-ones. Tweet this.
  • THE ROI GUY  |  TUESDAY, AUGUST 30, 2016
    [Leads] Your Next Practice: Interactive Value-focused Content
    For every 100 leads currently generated by static content, you could capture an additional 50 leads , improve conversions to generate 2 more deals , and drive an incremental $1M in revenue. Are you ready for more qualified leads, increased conversions and improved win rates? For your buyer it’s about quality over quantity.
  • KEO MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Leads] Sales Enablement Best Practices
    Use marketing automation tools to pass qualified leads at exactly the right time for sales to capitalize on current interest. Make sure the salesperson is aware of the qualification steps taken and why the lead is qualified. 5. “Sales enablement” is the term for activities and programs that prepare and support the salespeople.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Leads] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    Such referrals often happen spontaneously.  As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better than leads generated from all other marketing channels. That doesn’t mean they will ever stop asking for them or incentivizing them! Well, yes for some, but not all!
  • OPENTOPIC  |  TUESDAY, AUGUST 30, 2016
    [Leads] The Ultimate Guide to eCommerce Lead Generation
    Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Leads] Discover Marketing Technology Used by Leading Companies
    The post Discover Marketing Technology Used by Leading Companies appeared first on Puzzle Marketer. Lead GenerationHave you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services?
  • ANNUITAS  |  TUESDAY, AUGUST 30, 2016
    [Leads] Four Tips to Maximize Your Data
    For example, if a database contains a lead’s assigned sales person, but not their geographical location or their company size segment, one could deduce these two pieces of information based on the rules for which leads get routed to which salesperson. They don’t have to be. When in Doubt: Collect More Data-.
  • LEAD LIAISON  |  TUESDAY, AUGUST 30, 2016
    [Leads] How to Run a Webinar: Are you Ready for a Webinar?
    appeared first on Lead Liaison. This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Leads] 4 Reasons Why You Can’t Miss Marketing Nation Online
    We’ve got a track dedicated to helping you learn how to attract buyers, nurture them, and deliver win-ready leads to sales. Author: Rick Siegfried Aren’t trade shows so much fun? Unfortunately, this all comes at cost–both in time and money. The point is, live, in-person trade shows have their pros and cons. Well, there is! Check ‘em out!
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Leads] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    But seriously, Handley is one of the industry’s leading voices on tone of voice. Without it, I’d be guessing. But data doesn’t tell the whole story. They’re not just data points, they’re people with opinions. So let them share those opinions with you. Get to know them. Is there a popup they wish would disappear?
  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Leads] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. We de-emphasized cold calls, and invested heavily in Web-based leads for this transition. We have seen a 125% increase in total lead volume over last year, and a 30% improvement in deal close rates.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Leads] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    How many interactions lead to a purchase? . Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. Hooray for the power of content in action!
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Leads] How to Live Stream Successfully: A Preparation Checklist for Marketers
    So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. You’ll need to indicate if you want your event to be public or private -- here’s where you’ll decide how you want to use your live stream to generate leads. How Live Streaming Works.
  • CEROS  |  TUESDAY, AUGUST 30, 2016
    [Leads] VR Storytelling: 5 Explorers Defining the Next Generation of Narrative
    Instead of looking around dazedly in all directions, the narrative is constructed to lead you toward the actions you need to take to progress in the game. Within is one of the leading VR storytelling studios to date. Happy reading! Sure, I’d been doing the same thing in my imagination when reading books my whole life. The antagonist?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Leads] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    She also has filters that delete automated emails she doesn't need to read, like daily traffic and leads dashboards. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night. My favorite? The result? Thank you! delete them.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Leads] How Agencies Price Their Services, In 4 Charts
    Of the agencies surveyed, those using a completely value-based model said leads is the metric most often used to evaluate their performance. But is counting leads alone really the best way to measure the success of a project or campaign? You can take a look at the full report here , or read on to check out the pricing charts.
  • CONTENTLY  |  MONDAY, AUGUST 29, 2016
    [Leads] 5 Keys to Building a Culture of Content
    Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Most companies are thinking about content all wrong—or at the very least, in a very limited way. This relationship is symbiotic. Customer service teams are the experts on customer pain points. Foster collaboration.
  • BIZIBLE  |  MONDAY, AUGUST 29, 2016
    [Leads] Critical Elements of ABM Reporting
    As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. Notice that it’s not “they’ve closed a new lead.” So why then, does Marketing report on leads? Lead to Account Mapping. The first step to ABM reporting, is to implement lead to account mapping.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Leads] Lead Generation Advice You Need To Know
    If so, comprehension of lead generation is essential. The post Lead Generation Advice You Need To Know appeared first on Opentopic. pureleverage.com – Create landing pages specific to your digital advertising campaigns. landing page tailored to the source of the visit is much better than a generic one. Brands & Marketers
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Leads] How to use Google Analytics audience data to make media and marketing decisions
    – Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings. These are designed to equip brands with the. Brands & Marketers
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Leads] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. When considering where to put your call to action in a video, whether it be an annotation or a lead generation form, think past the usual places. turnstile is basically a lead generation form.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Leads] 5 Content Marketing Trends to Plan Your 2017 Budget
    But while you might think that email newsletters are only appropriate for media companies, they’re actually a very effective lead generation channel for B2B and B2C companies, too. ” It’s a good question, and one that’s simply explained without jargon. There are many others. Finally, I found it. Live Stream Video.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Leads] Social Media and SEO: When and How They Work Together
    Social media can also lead to authentic, high-quality links from influential websites. Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Well, not exactly. Social Media Can Be a Valuable Barometer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Leads] 20 Ideas to super-charge your social media network
    That is usually overlooked, which leads to disillusionment. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? It is really, really hard to get content to move. Don’t wait for it to happen. Why Twitter?
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Leads] 3 Ways to Create Customer-Driven Content
    And these actions are best measured by lead quality and conversion rates. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. This kind of content is highly effective.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Leads] How to Tie Your Content Marketing into Your Account-Based Marketing
    Your mission is to market to an entire account-full of contacts, not just one lead who looks like a decision-maker. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? So ABM is thriving, being adopted by B2B companies left and right. Sound like a big job?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Leads] How to Turn Your Blog into a Lead Generating Machine
    The post How to Turn Your Blog into a Lead Generating Machine appeared first on Marketing Insider Group. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Content Marketing
  • PUREB2B  |  SUNDAY, AUGUST 28, 2016
    [Leads] Customer Acquisition: In-House or Outsourced?
    Lead generation capabilities have become a key factor that determines a business’ success or failure. survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any lead generation strategy. In-House Lead Generation. Outsourced Lead Generation.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Leads] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    In each sector, the content leads with what E&Y thought leaders feel will be the key trends in that sector over the next 12 months. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on August 22, 2016; Length: 59:06). Content marketing in the news.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Content Methodology: A Best Practices Report
    industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Staffing and Launching Your Content Marketing Program
    These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Leads] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. leads.
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 26, 2016
    [Leads] Big Data Leads to Big Insights: Improve Analytics with Marketing Automation
    Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns. recent report entitled Experian Data Quality Benchmark Report delved into […].
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Leads] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Some marketing teams are fine to stay where they’re at -- reporting on top-of-funnel metrics, CTA click rates, pageviews, lead volume, and other traditional metrics. This easily results in inaccurate lead counts because leads are double-counted across platforms. You want to accurately connect marketing to revenue. Organic.
  • EMEDIA  |  FRIDAY, AUGUST 26, 2016
    [Leads] Avoiding Content Errors: The 4 Steps to Ensuring Accuracy
    Content Lead Generation Blog Blog Post Content Marketing Editing Homepage ResourcesHere are four steps you can take to reduce the impact of content marketing mistakes. Finding and correcting mistakes is about more than just fixing commas. It is a necessary part of checking that your content stays on-message.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Leads] Crafting the Perfect Social Posts – Part 2
    Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblrIf you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Let’s see what they recommend. Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Leads] Your Content Pros' Guide to Crafting the Optimal Experience
    Hear Brian discuss: How conversational content leads to shaping the market. How understanding strategy behind the conversations leads to winning content. How personas lead to a more refined, sometimes re-calibrated, message and customer journey. Stop scrambling and perusing “how to’s” online! Show and Tell.
  • BIZNOLOGY  |  FRIDAY, AUGUST 26, 2016
    [Leads] 6 important data points to record on your customers
    Simply ask for the relevant demographic information when your customer comes in as a lead, or after they’ve made a purchase. Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Demographics Data.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Leads] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” B2Bs are in the lead. When I think about digital storytelling, there are a few images that come to mind. ” 2.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Leads] 5 Content Marketing Lessons from David Ogilvy
    Nothing is worse than reading content that says, “At XYZ Company, the leading (something-or-other), we strive to provide our customers with (insert adjectives and verbs here).” David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. Years later, not only does Ogilvy remain relevant, but his advice is (still) like gold.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Leads] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    These will often lead you to an email contact or contact form. The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. How can you break into the top 10?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Leads] ABM Vendor Guide: Differentiators for Result Analysis
    Of the final two, one supports measurement with advanced lead-to-account mapping (LeanData) and one attribution specialist (Bizible). and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Leads] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. This narrows the field drastically. Many can also push messages to other channels via marketing automation or CRM integration.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Leads] How Important Is Lead Generation For Your Business?
    Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. Lead generation services companies ensure that businesses get the right leads … at the right time. The post How Important Is Lead Generation For Your Business? Brands & Marketers
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Leads] Eight priorities for advertisers investing in analytics technology – Mumbrella
    Relentless streams of information lead to data indigestion. mumbrella.com.au – Erik Mikisch reveals five essential elements to ensure that marketers will get analytics they need to perform meaningful data analysis. The post Eight priorities for advertisers investing in analytics technology – Mumbrella appeared first on Opentopic.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Leads] ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments
    Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. That's no accident. chose an unfamiliar term because I didn’t want people to assume it meant something it doesn’t. Messages often relate to buying stages but may also reflect interests or job function. Either approach can be effective.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Leads] You Should Want to Win First Prize, Right?
    Getting wrapped up in beating your competition for rankings to very specific search terms can lead you down a wormhole that’s not worth your time or money. Humor me for a moment and pretend your staffing firm is a pizza restaurant. You make great food, and business is going well, but it could always be better. Then there is Candidate B.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Leads] Marketing Guru Covers: What to Post on Social Media
    See how Lead Liaison’s software helps you manage and track your social media efforts here. The post Marketing Guru Covers: What to Post on Social Media appeared first on Lead Liaison. There is a good chance you’re one of the people on the sidelines, but that can change. Use Images. Visual content is all the rage right now. Use Videos.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Leads] Is Your Funnel Full of Fool's Gold?
    The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright. So, what’s the best way to rid the funnel of fool’s gold (leads that may look good at first blush, but are actually not worth much)?
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Leads] Build a Better Lead Generation Website: Balancing Design and Functionality
    If you want to generate and nurture new business leads, increase the visibility and strength of your brand, or enhance growth and profitability, you’ll likely want to build a lead generation website. Can you retrofit your existing site with lead-generating features? Any Industry Lead Generation WebsitesContent. Offers.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Leads] A Rosetta Stone of marketing technology terminology
    What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. So you can really confuse the hell out of someone by asking if they’ve made contact with a lead and determined if that person is a prospect. You’ll hear questions like, “What’s a lead?
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Leads] How Carlsberg Produces Probably the Best Beer Content in the World
    The Carlsberg Group’s Denmark team includes a creative lead, who drives the development of creative concepts, and a journalist with a background in music. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” “It’s basically our business card to the world.”
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 25, 2016
    [Leads] The 4 Letter Word in Success
    As an individual there maybe a series of small steps, much like a ladder, that lead to what the person considers success-use each step in your path as a reason to celebrate. The 4 Letter Word in Success. How successful can I really be ? People ask me that all the time, my normal response is: Do you know what it takes? Taste it. Visualize it. 
  • INFLUITIVE B2B  |  THURSDAY, AUGUST 25, 2016
    [Leads] Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
    This post was updated on August 25th, 2016. In B2B sales, we’re taught to never allow ourselves to be single-threaded in an account. The post Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages appeared first on Influitive.
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Leads] Are your marketing personas your sales market segments?
    Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel. Today, I want to talk about something similar.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Leads] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    During my tenure with Rally Software (now CA Technologies), I had the pleasure of working with leading “Agile” minds in the industry, receiving certifications as a Scrum Master, Agile Product Owner, and Scaled Agile Framework for large scale transformations. Agile Marketing and millennials have a lot more in common than you might think.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Leads] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    When you do that, Holland advises, you can focus on driving revenue -- or at least leads -- using calls to action and embedded forms. And to learn more about converting those leads, check out our free ebook on optimizing landing pages.). Google is no stranger to algorithmic change. What’s New in Mobile Search Results. Source: Google.
  • TYPE A COMMUNICATIONS  |  THURSDAY, AUGUST 25, 2016
    [Leads] How Marketing & HR Can Build a Much Better Brand Together
    Marketing has traditionally taken the lead in communicating the corporate brand promise, read more. August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Leads] What Personality Assessments Reveal About Your Customers
    Generate Leads for Specific Offers. If you took the first piece of advice in this article and gathered email addresses in order to send targeted content to users, you have a segmented sales lead list ready to go. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Where should you live?
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Leads] How to Transform Your School's Image
    Anchor content is high-value, gated content you promote to generate leads into your database. Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge. Creating a new brand identity is an intensive process itself.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Leads] 10 Groups to Join on LinkedIn if You’re in Marketing
    This group is great to join if you’re new to digital marketing, or are leading a marketing team for small or mid-sized organizations. 3.  Participating in this group can help you navigate the continuously changing landscape of search marketing, and lead you to success with optimization. Infographic ©2016, Statista. for marketers.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Leads] Understanding the Stages of Your Sales Funnel [Infographic]
    Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Paying attention to your sales funnel […].
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017. About KEO Marketing. KEO News
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] The human side to SEO: the power of personas
    Leads? searchengineland.com – Why do companies invest in SEO? Is it to generate more traffic? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    In Part I of this two-part post, Courtney Abud covered the latest trends in virtual and augmented reality (VR and AR, respectively) and how leading brands like McDonald’s, Merrell, AT&T, Burger King, Nintendo and many others are leveraging VR and AR to create memorable experiences that enhance their brands. What about B2B marketers?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] How giving useful ideas and secrets builds trust
    I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. The purpose of a website is to convert, to get people to respond, and generate leads.” Read his post,  Why We’re Throwing Out All Of Our Lead Forms And Making Content Free.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 5 Lessons Brands Can Learn From Gawker
    Many thought Craggs and Read would lead an exodus of Gawker’s top talent. On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. wrote my own brief memoriam here. Gawker shuttered because then-editor A.J. The blogs that could not stop blogging.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. High-growth firms understand that the first step to generating leads is simply being visible. Looking at leads from search engines as primary metric for success. Organic search?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Leads] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    abm vendor guide abm vendors account based marketing account scoring lead scoring marketing technology predictive analyticsMy last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. An ABM program can easily get started using that list.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    Lead magnets are an effective technique for gaining a prospect's contact information. The most successful lead magnets offer an irresistible and instant reward to your visitors and the mini ebook certainly ticks that box. 2) The Ultimate Guide. The Workbook is an incredibly effective lead magnet, especially for service businesses.
  • NETLINE B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] See You at Content Marketing World
    You will learn how the largest b2b lead generation network empowers marketers to identify and generate intent-based leads matching target audience filters — with content. It’s time to make your content work smarter, not harder. Let us show you how content syndication can do more for you than just drive traffic and awareness. Booth #44.
  • VIDYARD  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!
    and generating leads or tracking ROI from video. Expanding your marketing tech stack to include a video marketing platform and even integrating it with your marketing automation platform or CRM so you can track individual viewing behavior on a lead-by-lead basis. If you’re reading this post, you’re probably already using video.
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    It’s a good idea to work backwards from your sales team’s bookings revenue goal (usually a quota) to calculate how many wins (closed-won deals), opportunities, SQLs (Sales Qualified Leads), MQLs (Marketing Qualified Leads), and campaign successes you need to generate based on your internal revenue funnel. 
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Leads] 3 Ways to Boost Your Sales With an ROI Calculator
    According to HubSpot’s report , today inbound marketing delivers 54% more leads than traditional outbound marketing. If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. What do those numbers mean to you ? Plaid jacket?
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Leads] Once Upon a Time: How to Boost Your Selling Through Storytelling
    The old adage from the 1980s of ‘no one ever got fired for buying IBM’ applies today within every sector comprised of entrenched, well-known, leading brands.  I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. Dad, Tell Us a Story. And my poor brother. The Power of Story.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Leads] Aaron Eastlack Makes Great Music – and Love Connections
    Meet Our Team Aaron Eastlack get to know Haley Marketing Haley Marketing cool story Haley Marketing Our Team leading marketing firm staffing industry marketing services for staffing agencies staffing industry marketing specialists top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds. And damn proud of it!
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Leads] Feeding Sales Is a Process, Not a Project.
    When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 23, 2016
    [Leads] It’s Almost Here! Get Your Copy of ‘Aligned to Achieve’, Plus a Free Gift
    If you work in marketing, how often do you feel like you worked tirelessly to find, nurture, and qualify new leads for sales, only to see that those leads went neglected? You may have heard rumblings, but this is the official announcement that Aligned to Achieve will be hitting bookshelves in October! If you work […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Leads] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Marketo.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Leads] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Hint: start talking to your advocates!)
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Leads] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Think again. On top of that, email is getting a big boost as mobile use skyrockets.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Leads] The Marketing Guru Covers: What are the benefits of social media marketing?
    Convert more leads/prospects by increasing inbound traffic. Inbound marketing is the best way to build up your list of prospects and convert leads. With tools like Lead Liaison’s Marketing Automation platform , you can post to multiple social media accounts with the push of one button. appeared first on Lead Liaison.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Leads] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Looking to increase your staffing leads? With these expansive choices, it is no easy feat to catch the attention (and hopefully the lead!) of an employer. However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them. LinkedIn ads can do that!
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Leads] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. You already enjoy valuable insight into your leads from behavioral scoring. What we started doing was scoring those leads using Infer.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Leads] Why Product Marketing is Essential to Your B2B Organization
    Lead by influence. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging. My response? Marketing starts before there is a product. 
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Leads] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Mark Smith, CEO of Linkdex, will continue to lead the division’s growth, and directly report to ScribbleLive CEO Vince Mifsud in the role of Managing Director. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Leads] How to be a marketing maverick in an old-fashioned industry
    We developed several important leads from walking/ flying around the show and we secured four new meetings with new prospects right at the show. By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? Oh yeah, I saw that eye roll. And I know what you’re thinking.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Leads] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. AK: What I do now as a creative lead is essentially total user experience design, meaning that I think about an idea from the start before it’s an idea.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Leads] Does Your Nonprofit Need Marketing Automation?
    Content that will attract and generate a strong, steady stream of leads you can nurture along to become members or donors. If your current challenge is generating traffic as well as leads using your content, focus initially on getting your system in place, and creating the desirable, valuable content your personas will want. Tweak.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Leads] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. And Sponsored Posts are a great way to drive leads, using high quality content offers that (once again) educate and/or entertain your prospects, driving them to a rich exchange of contact for content. First, nail the basics. billion expected.”.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Leads] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.
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