• IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Leads] 5 Tips For Improving Your Social Media ROI
    Do you want to use social to capture new leads? From there you can score that lead and potentially pass it on to your sales team. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Leads] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. Using Twitter Ads is an easy way to get your tweets in front of larger audiences than just those who follow you, which is particularly useful if you’re looking to generate more new leads for your database. So, how do you get started? How do I choose?
  • FATHOM  |  THURSDAY, APRIL 17, 2014
    [Leads] GMAC Releases 2014 Survey of Prospective MBA Students
    GMAC Director of Survey Research and lead author of the report Gregg Schoenfeld remarks, “Despite the diversity of candidates, demographically, geographically, and in their program orientation, prospects tend to seek quality education to improve their career prospects.” Tweet this ]. Higher Education
  • ANNUITAS GROUP  |  THURSDAY, APRIL 17, 2014
    [Leads] Common Pitfalls in Demand Generation Strategy
    Delivering unqualified leads to sales. Sales screams at marketing for more leads.  Marketing scrambles to deliver more leads, any leads. Sales responds with a resounding “these leads are horrible.” It’s not enough to deliver 1,000 leads a week to sales if 90% of them are no good. Diving straight to tactics.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Leads] Top 3 Tips for Optimizing Social Advertising on Facebook
    However, when done following the above outline techniques along with other best practices for display advertising, Facebook can be a viable medium for brand awareness, lead generation, and more. Want more tips for social media and lead gen? 'Marketers are spending big on social advertising. in 2010 to $8.3B in 2015.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 17, 2014
    [Leads] How to Manage Expectations – The Vastly Underutilized Skill
    Which leads me to my next tip… Communicate, Communicate, Communicate. 'Managing expectations is a vastly underutilized skill, in my opinion. Not everyone does it, but maybe if more did, we could avoid a lot of the day-to-day drama that goes on in every office. Make No Assumptions. My first piece of advice is making sure you get context.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Leads] Shock Stat: 46% of Sales Inquiries Are Missed Opportunities
    It contained some very high level aggregate metrics we extracted from phone calls about conversions, lead scores and missed opportunities. We can determine if there was a sale made on the call, if a reservation was booked, if a lead was good, if a lead was bad, and if there was a missed opportunity. How Did We Get This Data.
  • BLOG MY CALLS  |  THURSDAY, APRIL 17, 2014
    [Leads] New Study: Agents Only 'Ask for the Business' 13% of The Time
    It can determine if the caller made an appointment, bought something, got angry, felt confused, and if they were a sales ready lead. 'The marketing and sales analytics world is abuzz about our new infographic. It contains several pieces of data we extracted from millions of phone call segments in Q1. You can see the entire infographic here.
  • VIEWPOINT  |  THURSDAY, APRIL 17, 2014
    [Leads] 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing
    Deal sizes gradually decreasing as inbound leads increase; 2. High-performing reps avoiding inbound lead follow-up; and 3. The percent of sales accepted leads decreasing while lead quotas increase.”. Next up: Kyle Porter , CEO of SalesLoft : "Less qualified leads in the pipeline! I couldn’t agree more.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Leads] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Leads] The New Premium Medium Is Print
    Compared to digital images, a study by Millward Brown confirms that printed images generate greater activity in the areas of the brain associated with emotion, “leading to more positive brand associations and easier brand recall.”.  . But it’s not just fashion brands that are putting ink on paper. Anticipating the “why print?”
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Leads] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Your website is most likely your primary channel for generating new leads and customers. Introduction to Integrated Marketing: Lead Scoring. Not no more.
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Leads] Top 6 Content Marketing Takeaways from Marketo Summit
    Session 1: Lean Content Marketing for Lead Generation. Content Marketing Manager at Marketo and author of Lead Generation for Dummies , Dayna Rothman, led a packed session about two challenges I’m sure all content marketers can relate to: 1. “I’m not getting enough leads from my content marketing!” Agreed.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [Leads] How to Cut Your Marketing Cost-Per-Sale
    'Much attention is paid to the cost per lead in B2B lead generation. Its marketing and advertising efforts result in a list of 200 leads that costs it, for the sake of simplicity, $5,000. The company shares these leads with its sales people based on their territories. How to Get More Sales Out of Leads.
  • SYNECORE  |  WEDNESDAY, APRIL 16, 2014
    [Leads] 6 Steps to Effective Web Design Planning
    'Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at Synecore. One of the toughest challenges that comes along with designing or redesigning a website is the planning. Never fear, #TheBeard is here! Tweet #TheBeard. Follow @Spenceafied
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    For example, it can tell if a caller purchased something, set an appointment, became upset, or, in this case, was a good lead. Lead Scoring for Phone Calls. By now marketers are familiar with lead scoring for web leads. We actually give the lead a score from 0-100. The higher the score, the better the lead.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Infographic Data: 29% of Inbound Calls Result in a Conversion
    Conversation Analytics can determine if a caller was a good lead, if they purchased something, if they set an appointment, if they were treated well by an agent, and a host of other things. 29% may not seem terribly high, but if you think about it in terms of your larger lead gen model, it''s actually very good. It''s revolutionary.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Leads] 21 Vital Mobile Marketing Facts and Statistics for 2014
    The leading platforms for U.S. 'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access?
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Attribution for the Assist
    If a client’s cost-per-lead goal was $30, then in the example below, we are not hitting that goal using a last interaction or 40-20-40 Position-based model. 'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  The number one reason for this is his ability to assist.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    This extra step will be key in taking blog readers, and converting them to subscribers, leads, and customers. 'The hardest part of starting a blog is writing all of the content, right? Not necessarily. So where do you start? And how do you know if you did everything you need to do? Refer to this list! Let''s get started. 3) Set up your tags.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? How are leads being reviewed and passed along to my sales reps? Queue-based Lead Management.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Leads] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Decide what’s most important to you—lead generation, lead nurturing, or response management—and tackle that issue first. Evaluate your company’s lead database and make sure it’s flawless, profiled, and segmented, so you can approach audiences scientifically with targeted campaigns. She was raised in both America and Germany.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Leads] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. The guide also includes insights from leading marketing automation practitioners. Marketo announced an open ecosystem platform strategy.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation.
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Leads] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Image source : Hubspot.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Using Online Data to Predict Patient Behavior
    What can you do to anticipate this and offer tips, services or flexible appointment options in the days leading up to, and just after, Thanksgiving? It is very likely that the online information is a leading indicator of flu cases.  'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Content marketing is NOT link building
    By building links on relevant sites your target audience visits, you can drive highly targeted traffic that has a better chance of leading to conversions. 'There is a bit of confusion in the SEO industry right now. However, this belief is misguided, as link building and content marketing are fundamentally different. Content Marketing. Recap.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Leads] Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers
    As your user decides whether or not to invest in your offering, you’ll need to nurture, route, and score these leads based on in-application usage. Advanced Lead Nurturing and Scoring. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Leads] The Triggered Emails You Need to Make Your Marketing Automation Work
    detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Leads] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The conversation can’t stop at “Just give me leads and I’ll be happy.” In well-aligned companies, marketing generated leads have a. In other words, how is marketing assisting with the progression of buyers through that funnel – right to the point, and maybe even after the point, that they hand off that lead to sales?
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Leads] Our 5 Favorite SFA Software User Interfaces (UIs)
    'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads. robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Microsoft Dynamics CRM. Pipedrive.
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Leads] Sales are Struggling! What Needs Attention: My Website or My Sales Team?
    If you answered “to generate more leads and sales,” you’re on the right track. Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. Now another question: why do you have a website?
  • SYNECORE  |  TUESDAY, APRIL 15, 2014
    [Leads] Sales are Struggling! Who Needs Attention: My Website or My Sales Team?
    If you answered “to generate more leads and sales,” you’re on the right track. Before I go much further, I want to express how crucial it is to still have [human] sales reps focused on generating, nurturing, and converting leads into customers in addition to your web-based efforts. Now another question: why do you have a website?
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Leads] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    Which leads me to numero cinco. If you''re blogging for business, every post you publish should come with a next step: a call-to-action for the reader to do something, whether it be to download an ebook for lead generation, register for an upcoming event, sign up for a product webinar for lead qualification, etc. Damn hard.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Leads] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    Lead generation. Lead nurturing and sales conversion. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo 'Retooling Your Marketing for Exponential Growth & Profitability. 1240 Huron Road E, Suite 300 Cleveland, OH 44115-1717. WHEN:  Thursday, May 8 (11:30 a.m.–1:00
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Leads] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    'An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. In Information Technology, we have seen a significant migration in the decision making power from the CIO and IT executives to the business units taking the lead decision making role. Indeed. It can be both.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Leads] Why eMagine Considers WordPress the best in the CMS Race
    It has grown over the years to become more powerful, but still, its easy implementation for blogging means that it leads the pack by a great distance. 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). Not anymore.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Leads] B2B social media – a two horse race?
    In 2013 Twitter had the lead by a nose.  Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite.  47% now name ‘lead generation’ as a primary goal for social media (up from 36% in 2013) – this is now the second most common goal behind only brand positioning (50% in 2014).  It’s Google+. 
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Leads] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    You can also make use of Twitter Lead Generation Cards for this purpose. These 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse , we often get the question, “How do I build or get an email marketing list?” Offer Something of Value.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Leads] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Act-On stands to benefit from TCV’s domain expertise and experience in building category-leading stand-alone companies. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. TCV also has invested in such companies as Netflix, Expedia.com, and Orbitz.com’s parent, Travelport Ltd. It’s paid off.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Leads] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Then you’ll need to set up processes and standards for lead nurturing, communication between sales and marketing and lead scoring. Define a Good Lead.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Leads] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. 'Do you know a Social Business Leader ? FOR EWORD by David C.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Leads] LinkedIn Product and Services Pages Discontinued
    Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. They also allowed visitors to the page to “Recommend” a product or service.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Leads] The Purpose of Repurposing Content
    Repurposing Content to Reach Leads in Different Stages of the Buyer''s Journey. You might have heard us use the term "marketing funnel" or "buyer''s journey" before -- it''s what marketers refer to as the active research process a potential buyer goes through leading up to a purchase. typical brainstorming tactic. hope it''s helpful.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Leads] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. landing page is a website page specifically designed to convert visitors to leads. Converting visitors to leads.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Leads] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? What a waste of time! Point.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Leads] The End Game: How to Create Opportunities Early In Inside Sales
    always try to create an opportunity and pass over a lead on the first day of every month, more so than the last day of every month. Of course, it’s not always possible to start off the month with a bang, but putting in extra work in the beginning leads to a smoother ride at the end. believe starting off strong is extremely important.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Leads] What Every Managing Partner Needs to Know About Marketing Professional Services
    We can measure the value of a new lead or the lifetime value of a client. Uninformed, mediocre marketing strategies can have a negative impact and lead to unpleasant surprises. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. Little Perspective Please. Think about it. Bad idea.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Leads] After an Event: How to Connect and Follow up on Email + Social
    To do so, though, you’ll need to keep track – not only of the number of email subscribers you’ve received but also how long they stay engaged, which lead to sales, and any other key indicators you’d like to track. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Leads] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Going Guerrilla. What is a meme? Newsjacking.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Leads] 83 Exceptional Social Media and Marketing Statistics for 2014
    However, just over a third of marketers view each channel as valuable for lead generation. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). B2B companies that blog generate 67% more leads than those that don’t.
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Leads] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    Average cost per marketing-generated lead is $93 for companies using video. Companies using video require 37% fewer unique site visits to generate leads. 'Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. It’s serious business.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [Leads] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    After realizing this challenge, Shelby and the team at Adobe put forth the idea that by creating more useful and relevant content to prospects, they could use that data to better qualify leads to Sales and discover where those leads were in the buying process based on what webinar content they consumed. You might also like.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [Leads] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Leads] How Can Content Marketing Generate Leads?
    Links, simply put, equal lead generation by bringing more visitors to your site. To gain leads from your external content, you will need to create natural seeming content that is creative, humorous, or informative to give outside groups a reason to link to you. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Leads] The Definition of List Segmentation [In Under 100 Words]
    These segments can be cut and combined in a number of different ways based on lead intelligence. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Leads] How to Grow Your Email Contacts Organically
    Pick the top 3 criteria that are most important for your firm and those that are critical to nurturing leads well. The leads that come in will be at various stages of the sales cycle. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. Stop purchasing email lists.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Leads] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    All Ifbyphone customers can still: Track the fact that their business received a new phone lead from paid search and process the call as usual. 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Leads] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” It’s They report encouraging results. ” It’s a quick read and I think you’ll find some useful takeaways.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Leads] Uncovered: The Future of Mobile Marketing
    'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. Mobile Marketing Types You Need To Consider. billion. Facebook (74%).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Leads] Facebook Cracks Down on News Feed Spam From Brand Pages
    'We all hate spam. The web version -- not the canned good. I''ll let you speak for yourself on the latter.). Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. again.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Leads] A Mother of Reinvention
    This can lead to iconic images. 'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Leads] 6 Fundamental Value-Based Selling Tips
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at  Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Being prepared at the time a call can be the make-or-break tactic that leads to future calls.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Leads] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Leads] Your Customers Are Calling You. Are You Picking Up?
    If the lead you forward to a rep turns into a customer (which is quite likely), reps will remember who gave them the lead in the first place. For example, I sent a lead off to a sales rep one day. To my astonishment, the rep personally delivered a bottle of bourbon to my desk to thank me for sending over the lead.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Leads] 5 Mistakes Companies Make When Automating Their Marketing
    Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.   Carlos Hidalgo is CEO of  ANNUITAS  and has been named to the Top 50 Most Influential in sales lead management. billion.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Leads] What is the True Value of Social Engagement?
    If you are working with a lead gen client, find out what percentage of leads are qualified then the average deal size for those leads. 'Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals. appeared first on Fathom.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Leads] How to Write Survey Questions: 7 Things NOT to Do
    1) Don''t write leading questions. These will lead your respondents to answer a question in a certain way based solely on the wording of the question. 'Writing a survey from scratch is no walk in the park. it''s just not. The Art of Asking Survey Questions: 7 Survey-Writing Don''ts from HubSpot. 2) Don''t write loaded questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Leads] 5 Insightful B2B Content Marketing Strategy Videos
    Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. 'Content is king, and the king is everywhere we turn on the web. Enjoy! TL;DW Summary : Sharmila C.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Leads] How to Use Your Sales Team to Create Better Buyer Personas
    Data on qualified lead-to-sales conversion rates and length of sales cycle can help you understand when and why interested customers decide to pull the trigger. You may be bringing in IT Managers as leads, but all your opportunities have CIOs [chief information officers] as purchasers when they close,” Organ says. Here’s what I found.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Leads] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    Fact: Phone interactions are valuable to 66% brands because phone call leads present a greater purchase of intent. Phone leads are reportedly 10 times more likely to convert into paid accounts than online form leads. 'Fact: The number of smartphone users worldwide will total 1.75 in 2013 to 69.4% What You Get With Call Tracking.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Leads] Is Big Data changing your marketing?
    But we don’t know how much profit our marketing tactics lead to. 'You’ve probably been hearing all the pundits talk about Big Data. talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are doing a crappy job with “small data,” and the reason has nothing to do with data.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Leads] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
    This particular case study is about a SaaS lead management system for the rental industry. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. To read the case study in its entirety, as well as other case studies, visit the LogMyCalls Case Study Library. -. Innovation.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Leads] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Beth is passionate about change and innovation and leads GEs growth efforts. 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails. DJ’s answer? 
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 10, 2014
    [Leads] From MAGNET: Find New Talent
    Some of the eligible students are participants in   Project Lead the Way. 'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org. Employers: Find New Talent with MAGNET’s Summer Work-Based Learning Experiences Program.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Leads] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    According to research done by Forbes, businesses lose 46 hours and 53 minutes before they pick up the phone and call a lead and only make 1.3 call attempts before abandoning the lead and moving on to the next. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold Call Timing.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Leads] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I not join? asked him what it was.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Leads] A Case Study: How a SaaS Integrates Call Tracking
    This particular case study is about a SaaS lead management system for the rental industry. NES) lead management system tracks and captures every lead for property management companies in Canada’s rental housing industry—an $80-billion market. They provide in-depth analytics about lead quality, lead volume, and sales.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Leads] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. 5.      Stay useful.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Leads] How to Avoid the Black Hole of Sales Leads
    If you follow the “sales is a numbers game” metaphor, you might think the salesperson who makes the most calls or follows up on 100 percent of the leads that cross his or her desk is the victor clutching all the spoils. Unqualified Leads Seldom Convert. Is it any wonder then that salespeople seldom follow up on marketing’s leads?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 7 Questions Marketing Leaders Should Be Asking Their Employees
    The concept of closed-loop analytics was invented to give marketers a way to tie critical metrics like leads and customers back to its original source. 'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. What new initiatives do you plan to try next month?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Leads] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records. million in cash, a premium of 48% over their stock market price.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, APRIL 9, 2014
    [Leads] Life Enrichment: Satisfaction
    Ken’s latest book is “Leading High Performance Sales Teams. 'Life Enrichment: Satisfaction. Some might think that Life Enrichment is all about satisfaction and while that is the ultimate outcome, what I like to explore is how you get there. Gaining satisfaction is the challenge, understanding satisfaction maybe even harder. He got a huge hug.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Leads] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    For my last session before the keynote, I decided to drop in on Dayna Rothman ’s session on “Lean Content Marketing for Lead Generation.” Content Marketing Manager, the author of Lead Generation for Dummies , and the managing editor of the blog you’re reading RIGHT NOW. All in all, it was an unequivocal success. Her basic take?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Leads] How to Reduce Your Call Tracking Costs
    When a caller is a high quality lead, a Webhook can fire into an email marketing platform, marketing automation tool, or CRM to change the lead status, automate marketing activities, and even change the email track the lead is on. 'Obviously the value of call tracking data is significant. That means your costs go up. Get value.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Leads] The top 10 tricks for sales lead generation
    'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. And your sales counterparts will thank you for that!
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 6 Ways to Use Call Tracking in Your Call Center
    In other words, our analytics engine listens to the words and phrases on the call and spits out metrics like lead quality, conversion rates, missed opportunity and sales performance. These tools are robust and powerful. They are also expensive. LogMyCalls is not meant to replace the big iron software of the large call center.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Leads] Tear Down This Wall Between Ad Tech and Marketing Automation
    Acxiom, with their industry leading Audience Operating System, brings the world’s best data and insights to marketers. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  He or she is looking for large aggregations of audiences.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    That being said, "more" can also open lots of creative opportunities to engage with your visitors, leads, and customers. Using collages for quick tutorials lets you showcase your industry know-how to a large audience -- and if people enjoy your helpful content, they may turn into blog readers and engaged leads. More display ads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Leads] 7 Essential Mobile Apps for Marketers
    Lead Converter. Lead Converter is a powerful tool for any marketer’s arsenal. Lead Converter Pricing: Starts at $5/month for a single site. Lead Converter is a powerful tool for any marketer’s arsenal. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Evernote Hello. Platforms: iOS, Android.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Leads] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The third session I attended today was Turbo-Charge Your Lead Engine with Predictive Lead Scoring. 'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. 2) Compel them to convert earlier in the buying cycle. What has driven rise of Amazon? Netflix?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Leads] B2B Marketers Need a Fresh Perspective
    Generating "leads," instead of working with sales and service to help customers solve problems? Factors at play include, but are certainly not limited to: Marketers are evaluated on lead generation, not the stuff that I've talked about in the posts Michael mentioned. Marketers are told to go out and get leads.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Leads] Using Social Data to Improve Student Recruitment Online
    While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online. And never forget: Aim and fire to get more leads and enrollments online – don’t spray and pray!
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Leads] White Papers: Refresh or Write Fresh?
    Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. 'Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? Was written more than a year ago. How a Copywriter Can Help.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Leads] Content ROI Is a Myth
    This action could be signing up to your newsletter, viewing a particular page on your site, or converting into a lead (contact). To measure this, look at your visit-to-contact rate over time (and broken out by channel); are a certain % of your visitors turning into leads/contacts, and how does this change over time?
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Leads] Getting Started with Content Marketing Strategy in 5 Easy Steps
    ” Content marketing can be a tremendously powerful driver of traffic, leads, and business. Your content should engage visitors in a way that leads them to initiate contact or transaction with you. Once you define your desired outcomes, you can plan content that will lead customers further down your sales funnel.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Leads] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    Because phone calls are considered the most valuable source of high-quality leads, call centers must provide an optimal customer experience consistently and efficiently: 60% of consumers will pay more for a better experience with a brand ( Harris Interactive ). Well, it’s true! Focus on the Experience. Keep It Mobile. Ping Me.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Leads] Spring Clean B2B Lead Generation in 5 Easy Steps
    You already know the essentials of spring cleaning your B2B lead generation : cleanse your leads database. refine your lead generation strategy to do more of what’s working and stop what’s not working. focus on priming hot leads to make them sales-ready. carefully prepare for lead progression to drive conversion.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Leads] 21 Fantastic Facebook Marketing Guides
    ” Does Facebook Work for B2B Lead Generation? 'Many (most?) marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
<< 1 2 3 ... 184 185 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1