• GREAT B2B MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [Leads] Six Ways Marketing Can Shrink the Sales Cycle
    I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Leads] Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog
    Microsoft announces new health-focused initiatives and solutions, and emerging strategic research partnership with UPMC The goal is noble: Empower people to lead healthier lives. And yet, few industries in the world face more complex problems than health care. Brands & Marketers
  • BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [Leads] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    Without visibility into which interactions ultimately drove revenue, marketing is unable to run programs that are likely to drive leads, opportunities, and conversions. And finally, they can reduce the cost required to acquire leads that will perform throughout the customer lifecycle – not just for qualification by marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Leads] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.
  • OPENTOPIC  |  MONDAY, FEBRUARY 20, 2017
    [Leads] IBM Connect 2017
    Read the original article: govevents.com – IBM Connect, the leading workplace technology conference, is moving to San Francisco, the center of the tech world. Imagine the future you want, then learn how to make it happen today. The post IBM Connect 2017 appeared first on Opentopic. Brands & Marketers
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Leads] Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy
    They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Leads] Knowledge management in the age of social media
    The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Leads] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    We will see exciting new functionality and the automation of many traditional marketing functions which will lead to … 7) Job loss. I don’t want to be your daily downer but I just don’t see how this technology revolution is going to result in a net increase of marketing jobs. But that’s a story for another blog post!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Leads] B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects
    This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Leads] What Makes Act-On Different?
    From stoking brand awareness to attract the right prospects, to nurturing those leads into closed sales, to ensuring customer satisfaction and retention – Act-On is there making things better for you each step of the way. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1. Act-On is different.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Leads] You Need to Define an Effective Criteria for Lead Scoring
    Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Leads] How Personalization Affects Lead Nurturing
    The lead nurturing process walks a prospect through the stages of the sales funnel and continues through the sale. So if we have the means to personalize our lead nurturing campaigns, doesn’t it make sense to take full advantage of it? Personalization Moves Leads Through Your Funnel. It isn’t that easy. Conclusion.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [Leads] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] Why Interactive Content Matters for Agencies
    All you know from your lead-gated form is someone's name and email, not if they've actually engaged with your content. Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. It simply does not work as well as it used to.
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] How to Get Your Sales Team Using — And Loving — Video
    The recent Enterprise expansion to ViewedIt plugs this data into our Salesforce instance, allowing our team leads like Ellen, Katie, and Dan to measure the results of their team. With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change. Sounds awesome, right?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] Social Media 101: Managing your social media presence
    It’s great for making new connections, generating leads, and building your brand. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! LinkedIn. Twitter. YouTube.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] 5 Retail Marketing Trends to Watch in 2017
    Don’t despair: new hope for retail marketing resides in new technologies and understanding consumer data, and can lead to a marketing transformation. The first half of the first quarter of 2017 has come and gone, and while consumers might be reneging on their resolutions, marketers aren’t afforded that luxury for their campaigns.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] 9 Marketing Books to Read Before Q1 Ends
    Lock Whitney , Team Lead, HubSpot Customer Success Team: This book really emphasized the high bar we must clear in order to communicate with others, and make our intentions truly known to them. Simply put, marketers comprise an impressively busy population. The question is: When you're already short on time, how do you pick out the best ones?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    Lead generation and sales are the two most important goals. Lead generation is actually rated as more important to B2B marketers than sales, at 85% v 84%. Finding qualified leads is a great long-term goal which can lead to sales in the future as well as support and investments for upcoming projects.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Leads] Seven Best Practices for Building and Growing a Subscriber List
    These experts are: Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] An Email is Not a Campaign: the Case for Integrated Marketing
    But executing campaigns – and lead generation channels – in this manner not only robs them of their potential, it’s also a very expensive way to generate leads. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] The Importance of Post-Holiday Email Relief
    The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year. If a marketing team is forced to face the reality of not matching or surpassing their revenue goals, they may opt to continue churning out messages—hoping to recoup their losses.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] Why Measuring Success on Cost Per Lead is a Huge Mistake
    In the search for the holy grail of marketing KPIs, we want ones that correctly emphasize ROI over lead cost, tie lead generation to overall revenue and profits, identify the most successful marketing initiatives and deliver insights that can be leveraged to run future high-return activity. Lead-to-Pipeline Conversions (MQLs-to-SALs).
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] Industry Conferences and Seminars: How to Extract their Real Business Value
    Sometimes lightning actually does strike: you’ll make a connection at a conference that eventually leads to new business. But most of the time, putting your company’s logo on a lanyard, participating in a panel discussion, or sponsoring a mid-morning coffee break will lead to absolutely nothing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] Promoted Content: 5 Steps to Take Before Launch
    Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. Avoid using your logo as the lead image. Oh, how the times have changed.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] 10 Tips for Increasing Your Influence
    Being an influencer doesn’t just entail staying on top of trends and being a part of the conversations, it’s about leading them too. If becoming an influencer was “easy”, then it wouldn’t be such a desirable, lucrative career path. MAKE YOURSELF SEEN. ” Click To Tweet. 2. CREATE CONTENT. BE PATIENT.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] Better built than bought – how to build your email marketing list
    But purchased lists typically lead to problems. This is called a lead magnet. Your lead magnets need to provide real value to your target audience. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Then ask: where are these leads sent to?
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] 75 Interactive Infographic Examples to Inspire 2017
    great example of how to use interactive content to better engage your audience and generate qualified business leads. Interactive infographics provide a powerful vehicle to cut through the noise, better engage your audience and capture more qualified leads. . And, for good reason. This surge of activity has saturated the market.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] 11 Tips for Starting a New Sales Role
    Leads morph into sales the same way a caterpillar does into a butterfly: they go through predictable stages. How many conversations lead to a sale? Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. Leverage Your Mentor. Mentoring.
  • ACT-ON  |  THURSDAY, FEBRUARY 16, 2017
    [Leads] How to Motivate Customers Across the Entire Buyer’s Journey
    It’s like pre-qualifying sales leads. In journalism, this is the story’s lead. utilize this data throughout the materials I create, leading with the most shocking statistic that I can find. Motivation. It’s a word that comes up in various facets of life, from locker rooms to courtrooms to pop culture. What motivates you?
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] Lead Nurturing’s Biggest Challenges
    Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact. But, don’t overdo it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    If you’re looking to bolster your marketing strategy across the board (or just at one specific funnel stage), these tactics can help boost prospect, lead, and/or opportunity engagement. Mid-funnel leads have already submitted a form, giving you an email address. TOP -- Marketing Funnel Stage Engagement Tactics. 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] How A CMO Uses Storytelling To Engage Audiences
    Partnerships - influencing respected thought leaders and industry leading organizations for authentic advocacy and inspiration. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. Well not about horses and sport motos, maybe next time. Of course you do.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] 5 Steps to Market to a New Vertical
    For example, don’t make references to “leads” when trying to penetrate the higher education market. To scale your vertical strategy, demand generation is instrumental in driving qualified leads for the chosen segment, engaging them, and nudging them to the next stage of the customer lifecycle. Author: Vyoma Kapur Financial services.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] It’s Time to Stop Marketing to “Millennials”
    Understandably, our subject starts to question everything, which leads to analysis paralysis. “Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials. Meeting after meeting. Save money.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] Apply Yourself: 28 Marketing Awards Worth Going For
    They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. There are four main categories -- print, strategic communications, digital media, and video -- each of which has its own sub-categories, leading to a total of 321. This U.K.-based
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] 4 Ways That Automation Is Transforming Marketing
    In fact, businesses that use marketing automation to nurture prospects experience as much as a 451 percent increase in qualified leads. Increased engagement also helps companies capture more leads. Nurturing leads is critical to building engagement. The results it brings to marketers today are very real, and very beneficial.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Leads] Five Tips to Help You Write Outstanding Content For Your Blog
    Jessica Kane is a professional blogger who writes for Faxage a leading company that provides Internet fax service for individuals and businesses. Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content. Write A Catchy Title.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Scaling Inside Sales for New Product Introductions or Market Expansion
    Today, there are a couple of approaches to B2B sales — traditional lead generation and, a methodology that’s becoming increasingly popular, account based sales development. Whether you choose lead generation, account-based sales development or both, you need to define your sales process. As a result, you capture a lead.
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] How to Evaluate Demand Opportunities in 5 Steps
    Cost per lead is a good starting point for evaluating demand opportunities. Business economics help marketers figure out the maximum they are willing to pay per lead. The next step is calculate your click to lead conversion ratio. Out of those 100 clicks, how many actually become leads? Identify CPL (CPL). CPC-to-CPL.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] How to evaluate a B2B Inbound Marketing Agency
    Landing Page Conversion Rates –  A landing page that does not generate leads is useless, no matter how much traffic it gets or how beautifully designed it is. Lead-to-Customer Ratio –  Converted prospects from the landing page become leads. Adherence to Your Goals and Objectives. Tracking of campaign KPIs.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Interactive Content, Marketing Automation, and the Engagement Economy
    Sure, they might glean a name and email address in an opt-in form from time to time, but this surface-level data doesn’t help lead scoring efforts, doesn’t provide insight into customer pain points and specific interests, and makes it hard to nurture leads effectively. Why should we use interactive content and marketing automation?
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    have too many leads, how can I find the best ones? 2. have too few leads, how can I find more that look like my ideal customers? They start to build up inbound inquiries and need the help of predictive models to prioritize a huge pile of leads that their SDRs couldn’t possibly sift through effectively. What’s your take?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Trying to run account-based marketing campaigns while continuing to plan, target, and report with leads quickly becomes counter-productive. Our team at Bizible recently made a complete switch from lead-based reporting to an ABM measurement structure based on accounts and contacts. Technical: Lead-to-Account Mapping. Like it?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Social Media Monitoring
    *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. . The post Social Media Monitoring appeared first on Lead Liaison. This article is for you! Want more insights into social media listening? 
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Going Global? A Video Marketing Strategy Is Your Key to Success
    Of course, it’s very on-brand for GoPro to lead by example. Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands. This is a big task: every international audience will present a different set of cultural and language barriers.
  • HG DATA  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Marketing’s Evolving Accountability and The Future of Content Analytics
    What lead to the founding of Cintell? What holds true today is marketing’s need to cultivate high-quality leads and deliver messaging that furthers attention and interest from desired customer bases. Delivering precise results and highly qualified leads is all about experimentation and analysis-based iteration.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] How to Leave Voicemails that Generate Results
    Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply. Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Don’t be tricky. Be persistent.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    Got an account but struggling to get more followers and turn them into leads? In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. Still working on getting started on Instagram? Meet the Instagram Experts.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2017
    [Leads] 10 Brands Show Us How Email Marketing is Done
    An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. Content Marketin
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Leads] The Secret to Crafting an Awesome Sales Pitch
    Upon moving past this stage, however, cold calls can turn into warm leads that are far more receptive to your communications. Each stage leads to the other if done properly with the right channel, material, and approach. The Nature of the Sales Interaction Matters. Face-to-Face meetings can both be a bane and a boon for salespeople.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. KEO News
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Leads] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    Accessing Marketing B2B Analytics To See The Leading Indicators For Revenue. It’s also the leading indicator for revenue. Conversion rate: There are several conversions rates to pay attention to including on landing page conversion rate, lead to MQL conversion rates, and of course MQL to opportunity. Conclusion.
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [Leads] 8 Lessons From Online Dating For Email Marketers
    Neither of those are qualities known to lead to romance. 4. Our customers routinely send us thank you emails whenever a Trigger leads them to a meeting. Will downloading a dating app lead to an increased response rate on your cold emails? Earlier this year I tried my hand at email marketing here at DiscoverOrg. Wrong.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Leads] 7 Things You Should Know Before Researching Content Marketing Solutions
    Leads? Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, just pants,” they say. “How much do pants cost?” ” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? Nope, no clue.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Leads] The Branding Process for Professional Services Firms
    they’re the leading experts in cross-border mergers”). If you are working with an agency, they may lead the discussion and develop the brief for you. Additional Resources: Our Rebranding Guide gives you the tools and knowledge you need to lead your firm through a rebranding. Brand Identity. Brand Tools. Brand Launch. Phase 1.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Tips for Using Video to Increase Social Media ROI
    For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. To understand which kind of video formats are suited for lead nurturing, sit down with your sales team and let them tell you what the most common concerns and questions are among customers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Leads] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Maybe… but, if your goal is to drive qualified sales leads, then you better drive qualified sales leads in 2017. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Neal Schaffer ( @nealschaffer ) CEO, Maximize Your Social.
  • OPENTOPIC  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]
    Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. This agency has created the infographic you can check below, the Lead. The post Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC] appeared first on Opentopic. Brands & Marketers
  • BIZNOLOGY  |  MONDAY, FEBRUARY 13, 2017
    [Leads] 4 tips to improve your YouTube channel
    Qualify leads. If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute.  That rule is that volume wins.  Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Building a Loyal Customer Base with Big Data Marketing
    Your data helps you generate leads, uncover new opportunities, appeal to your buyer personas and build your brand. There is no denying that big data marketing is critical to the success of your digital advertising strategies. However, big data marketing by itself can’t cultivate strong interpersonal relationships. Big Data Marketing
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    ” B2B brands should also consider mixing things up with infographics, webinars, and case studies, which comprised the top three reported content types that lead to B2B decisions this past year. 2. It’s that wonderful, humbling time of year. In fact, some of them may be beginning to plateau. Best Practices and Technical Know-How.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Leads] 4 Value Selling Tools to Move Leads Down the Funnel
    Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. They’re potential  sales leads, but may need a little nudge. Lead Management b2bWhat does this mean for marketing?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Leads] The most memorable martech resume I’ve seen
    She will be leading an executive session at our upcoming event San Francisco, May 9-11, with a panel of CMOs: How Today’s Chief Marketers Are Transforming Their Teams and Talent to Meet New Customer Demands. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Thanks, Sue, San Francisco.
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Leads] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Most marketers are often measured on tactical metrics like the number of click-throughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue.
  • PUREB2B  |  MONDAY, FEBRUARY 13, 2017
    [Leads] How to reach the exact audience that you want to target
    Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! Watch now!
  • OPENTOPIC  |  SUNDAY, FEBRUARY 12, 2017
    [Leads] Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
    The post Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way appeared first on Opentopic. We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. “May I speak to Lindsay Kow-low-witch?”
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Leads] THE HACKIES: How to use your unique dataset to create valuable content
    Are you driving leads, opportunities, and revenue as efficiently as your peers? Is your AdWords revenue per lead as good as your industry benchmark? This article is a guest post by Jordan Con of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Other Examples. Hackies
  • B2B MARKETING INSIDER  |  SUNDAY, FEBRUARY 12, 2017
    [Leads] URR: A Made-Up Metric to Save Content Marketing from Making More Crap
    It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. Here’s an actual moment in my career that made me want to start flipping tables. The design sucks. The copy is awful. Read More. Content Marketing
  • OPENTOPIC  |  SATURDAY, FEBRUARY 11, 2017
    [Leads] Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management
    The post Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management appeared first on Opentopic. Each year, the marketing community confronts a few dominant themes. couple of years ago, predictive analytics was all the rage. However, if you were to. Brands & Marketers
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. Lead Genius does this too. Identify target accounts.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    Based on the snowball of shocking news that’s accumulated since January 20, a scandal that leads to Trump’s impeachment would not surprise anyone. Selected by Joe Lazauskas, editor-in-chief. But not today! The New York Times: The Media’s Risky Love Affair With Leaks. Selected by Jordan Teicher, managing editor. But trailers?
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] The Robot Revolution: Why Marketers Should Prepare for the Rise of Artificial Intelligence
    Check in on the monthly lead count. Why Marketers Must Prepare for the Rise of Artificial Intelligence When you arrive at the office at 8 a.m., there’s a lot that stands between you and the work you need get done that day. Check email. Get coffee. Check email. Pull up yesterday’s blog traffic. Build a list for your next email.
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Track and Use Data from SMS/Text for Your Marketing
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. The Power of Incorporating SMS/Text Into Your Marketing. Mobile Everything’ is one of the fastest-growing trends, with people on their phones for a plethora of reasons, day and night. Some 18.7 More than 4.2
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] How to Write Marketing Content More Efficiently
    Taking a peek at the social and website stats plus sales numbers can reveal deeper insight into what style of content can lead to a purchase in the buyer’s journey, and the type of content that inspires specific buyer personas to take action. Make the data collected work for you by looking beyond what content goals have been hit or missed.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Demand Generation Inbound Marketing Infographics B2B lead generation home influencer marketing infographic Lead Generation ROIInfluencer marketing is a lot more sophisticated than just buying banner ad space. This spreads your message even further, and ultimately translates to more sales. But how many more? Let me know in the comments.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Social media strategy leaders: Kerry Gallagher
    It took some time to figure out where my career path would lead. Our leadership understands the importance of our internal social team to take lead on strategy. My team leads Citizens’ social community management efforts. Introduction to the Interview. Welcome Kerry! So happy to participate in this interview, Hester! In the 2.5
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] The Next Generation of Influencer Marketing
    Influencers exist in different realms–leading brands, content and social media connoisseurs , analysts, and even customer advocates. CMOs (34%) are leading digital transformation inside organizations, and that starts and ends with delivering true engagement. From personal experience, influencer marketing can be a tough nut to crack.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] A Marketing Analytics Checklist for 2017
    How many more leads do you need? The year is in full swing, and you’re a marketing leader with a big task ahead. Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] The social media marketing checklist your business needs for 2017
    It’s not easy handling a brand’s social presence, but its successful management can lead to great results. As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Brands & Marketers
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Weekend Reading: “Launching to Leading” by Ken Rutsky
    For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.” The post Weekend Reading: “Launching to Leading” by Ken Rutsky appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    Ask your sales and marketing teams – separately – how they answer the following questions: How do they define a qualified lead? What rules do they follow for discarding or disqualifying leads? What demographic or behavioral traits do they associate with qualified leads? How do they define the various stages for managing leads?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Return on Marketing Investment: A Professional Services Primer
    Grab a copy of our full-length book, Online Marketing for Professional Services , and learn what techniques that generate more leads and increase awareness of your firm. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. Blogging.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Leveraging Unique Data For Powerful Content Marketing
    Are you driving leads, opportunities, and revenue as efficiently as your peers? Is your AdWords revenue per lead as good as your industry benchmark? As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable? Other Examples.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] 4 Steps to Standardize Your Data and Get Better Insights
    At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. While forms provide vital detail on leads, they can wreak havoc on a database with blank text fields. The line between a lot of data and too much data is razor-thin. Scenario.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management
    The post Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management appeared first on Opentopic. Each year, the marketing community confronts a few dominant themes. couple of years ago, predictive analytics was all the rage. However, if you were to. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Interesting content marketing trends to watch for in 2017
    Not only does it help increase the visibility of your brand, it will also lead to more discussion and subsequent engagement. Live streaming will remove a lot of that control and will undoubtedly lead to several mishaps and firings. Strategic content marketing is an integral part of successful businesses, both local and globally.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] How Marketing Can Enable Sales To Use Video
    From the marketer’s perspective, they are not likely measured on marketing qualified leads (MQLs) but rather on the ‘quality’ of the work, or how well it aligns with brand. Different criteria coupled with an endless wishlist leads to dysfunction within the organization. First, let’s talk about why this struggle exists. Get the Report.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Blockchain-based digital tokens: the new brand logo?
    Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. The following is a follow-up guest post by Jeremy Epstein , CEO of  Never Stop Marketing , to his previous articles on blockchain marketing and blockchain brand promises. Maybe.” ” Fair enough.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Managing a Completely Remote Team of Over 250 Freelancers: Interview with Nathan Hirsch
    With a simple Google search, you can find a handful of leading platforms where business owners can recruit, interview, and hire freelancers. Working from home has become more and more attractive to experts around the world over the past 20 years as companies are seeking to increase efficiency and lower costs of their payroll. With […].
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Five Strategies for Improving Customer Experience
    With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). 1. Guest post by Brooke Cade. They are the key to your brand’s ultimate success and survival. Price and Value.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 9, 2017
    [Leads] Introducing AccountView by DiscoverOrg
    AccountView is just one more powerful addition to an already powerful ABM Toolkit that gets the right message to the best leads at the right time. Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts. Now there is!
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