• SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Leads] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. 'A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Leads] Walking on Coals? Thoughts Before an Appreciative Inquiry Summit
    And not just any kind of inquiry: Cooperrider argues with convincing evidence that positive questions lead to positive change ( Organizational Dynamics , April-June 2012). ” Think about that: Make weaknesses irrelevant. Makes sense and sounds powerful, doesn’t it? You don’t have to be HRCI-certified to understand it.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Leads] Interesting Infographics: The 8 Most Effective Types Of Content
    Content marketing is hot with leading brands, and for good reason. 52% of polled marketing executives cited customer engagement and lead generation as the most important use of content marketing, but 44% said brand awareness, 38% sales revenue, 32% lead nurturing, and 28% believe that website traffic is the most important use.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Leads] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Marketing Qualified Leads (MQLs). Nurture Touches. Site Visits.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Leads] 6 Vital Features to Look for in Marketing Automation Software this Year
    Lead Scoring Capabilities. Lead scoring allows marketers to better understand a prospective customer’s finicky actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of interest and participation. Marketers have to adapt to these changes. Progressive Profiling.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Leads] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    And most importantly, your content needs to lead to a conversion. . 'Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM IBM reports that 90% of the world’s data has been created in the past 2 years. Is it visual.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Leads] 4 Types of Content Essential to Driving Leads
    Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. Below you’ll find a list of the best types of content for driving leads and the benefits of each. This means that the more you blog, the more chances you have to generate leads and conversions. Blogs. eBooks.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Leads] Making MarTech Investments? Bet on the Customer
    This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. As Corey Craig , customer experience design and innovation lead at Dell, recently stated: “Wherever customers are, we need to be with them, understanding their behavior and delivering awesome experiences. Sounds simple, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Leads] It’s not a pitch, it’s a person. The super powers of influence marketing
    Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell.  'By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. need a personal shopper! Ready?
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Leads] Insights from the Marketo Summit
    These individuals want marketing to lead and understand they also need to adapt to this new Buyer 2.0 'I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Customer experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Leads] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    lead scoring marketing automation marketo predictive analytics predictive marketing 'Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Leads] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Social Lead Management Requires External Analytics and Internal Competencies Working Together Seamlessly. Organizations do not have the skills to manage, nurture and convert the leads gained through social media. ' – Among Top 15 B2B CMOs (FierceCMO). His Twitter handle says he is “Killing traditional marketing with pleasure”.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Leads] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Following more than 1,000-percent revenue growth within the last 24 months and a new $18 million venture capital investment lead by Bessemer Venture Partners, Vidyard is experiencing unprecedented momentum in the market. Video is a critical asset for today’s marketing and sales organizations. About Vidyard. Media Contact: Tyler Lessard.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Leads] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    So to tackle this issue, Lizzy and Heidi offered marketers  a few key tips: Agree on terminology & be consistent: Do you and your sales team agree on the definition of a Sales Qualified Lead? Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.
  • SYNECORE  |  WEDNESDAY, APRIL 15, 2015
    [Leads] 4 Email Marketing Best Practices
    'When it comes to leads, the bottom line is that they need to be nurtured. Lead nurturing is the process of forming a relationship with your leads and encouraging them to move through the sales funnel until they reach that “aha!” Be sure that the email address your leads see when they receive an email from you isn’t off-putting.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Leads] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    The research reflects this trend as eSignature users increase their lead conversion rates year-over-year at a pace that’s 10.5 'In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. For a long time, however, this binding action could only occur with ink and paper.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Leads] The past, present and future of link building
    Cody Cahill is a project manager at Page One Power, where he leads content and outreach specialists dedicated to improving search visibility. 'This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. The future of link building.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Leads] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    By utilizing Marketo’s integration with LinkedIn’s Lead Accelerator, marketers can now tell a story in a personal and consistent way across channels as the customer or prospect continues to embark on a relationship with a brand. It’s been a great event so far. Develop Personal Relationships. Engagement Marketing In Action.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Leads] Email: Retention Strategies in an Acquisition World
    For so long the lead generation channel has been this open secret. Feeding the lead generation beast. DAVID : There is a lot of emphasis on lead generation. Here’s a compelling argument: If I could double that response rate, I’d make that 50 conversions and halve my lead cost. Prior to joining Act-On, David held U.S.
  • E-QUIP  |  TUESDAY, APRIL 14, 2015
    [Leads] The Art of Contractual Indemnity
    Given that other states often follow California''s lead, this line of reasoning may start to spread east. 'I''m pleased to welcome Matthew Copus of Hall and Company and Ryan Kohler of CCM+S as guest posters this week. They write on a topic of interest to A/E firm leaders and business developers—how to avoid bad contract terms.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Leads] The 2 Most Important Concepts For B2B Content Marketing Success
    These are the five things that will determine if you have buyer personas that will positively impact your content creation, lead generation and sales. 'Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. But it doesn’t have to be that way.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Leads] Why Blogging Is More Important Than Ever
    Successful content marketing results in five times more leads. Companies that generate 15 blog posts per month average 1,200 new leads per month. Turning leads into customers is the goal of every company. B2B companies with a blog report generating 67 percent more leads per month. Here’s a hint. Blogs. percent.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Leads] Why Marketing Analytics And Metrics Are Related But Not The Same
    Operational metrics – cost per lead and leads per rep. 'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Output measures –  website traffic, social media engagement, and event participants.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Leads] Why Marketing Automation Needs Permission Marketing
    They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. Plus, permission marketing leads to better results because your communications are: Anticipated : The lead is waiting for your email. Relevant : The content is something the lead is interested in. Guess what?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Leads] Digital Awesomeness Series: A Day In The The Life
    We’re a leading digital marketing agency in the healthcare sector.  B2B Web Strategy Lead Generation 'So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. think so, and you should too. 30am – Get to work.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Leads] 5 Brand Building Facts Every Marketing Director Should Know
    Research shows that a new lead brought in through content marketing costs 60% less than a lead brought in through traditional channels. 'As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. Branding
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Leads] Wistia or Youtube?
    You can also customize your video to reflect your brand and add calls-to-action (CTAs) to the end to generate leads. Overall, Wistia’s biggest asset is its lead capturing ability. From a lead generation perspective, this is beneficial. 'Video is becoming an increasingly important inbound marketing tool. The Pros of Wistia.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Leads] 11 Ways to Make Your Content Appealing to International Audiences
    As your international traffic grows, you''ll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement. 'For most of you, customers can come to you from any country in the world. Probably not.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Leads] The College Research Timeline and Paid Search
    In summary, paying attention to the college research timeline is the first step towards effective paid search spending and lead acquisition. 'For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Timeline Milestones. Junior Year. Spring. Take SAT/ACT.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 13, 2015
    [Leads] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
    If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. 'There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. eNewsletters, 3.)
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Leads] 8 Ways Home Builders Can Use Houzz for Lead Generation
    The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. The best sales leads have always come from word-of-mouth referrals. Lead Generation
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Leads] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. 'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year.  Trim down before you scale . Cut the fat before you scale. Stay hydrated. Breathe.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 13, 2015
    [Leads] 4 Measures to Find Out if Your Prospecting is Effective
    Finding prospects and nurturing them into leads is an integral part of any sales cycle. When email marketing, client referrals, and trade show attendance is not enough, prospecting online provides opportunities to attract new leads to your business. Get 300 free leads from KiteDesk when you sign up for KiteDesk today.
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [Leads] Would You Fire a High-Performing Sales Jerk?
    In Figure 1, we begin to understand how the most successful sales organizations  lead under-performers in deploying best practices in sales performance management (SPM). Is this the right way to manage our revenue stream? Does it optimize the customer’s experience ? ” Has this phrase ever been uttered in your enterprise?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Leads] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Then you''ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.” 2) Ability.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [Leads] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Most marketers are often measured on tactical metrics like the number of clickthroughs and conversions they achieve on certain campaigns, as well as the number of new leads generated by those efforts. Examples are impressions, response rate and cost per lead. Examples include lead-to-sales conversion rates and total revenue.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Leads] Optimizing Lead Distribution for Higher Conversion
    'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. was recently asked by someone how to utilize lead distribution to gain the best results. Leverage this.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Leads] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? 'We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • DIRECT RESPONSE COACH  |  SUNDAY, APRIL 12, 2015
    [Leads] Generating a Lead vs. Buying a Lead
    'I get calls occasionally from people who want to know what I charge for a sales lead. never know what it will cost to generate a lead for a particular client until after we’ve run some [.]. The post Generating a Lead vs. Buying a Lead appeared first on McCarthy and King Marketing.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Leads] Why the Agency World Loved 'Mad Men'
    This leads to an affair with the wife and an interesting piece of wisdom from the unaware good doctor. 'This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. B.A.R.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Leads] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    High performers use their natural skepticism to qualify leads more thoroughly, according to the research. 'This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. New research from Steve W. Let''s dig in.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Leads] Why You Need to Stop Speaking "Techlish"
    Just imagine the possibilities to create exciting content when nobody else in your industry is taking the lead. No matter what industry you are in, your business has the opportunity to change the way it is perceived, to shatter the stereotype of your industry and become a leading voice that connects to other humans. 2) Say Something.
  • VIDYARD  |  FRIDAY, APRIL 10, 2015
    [Leads] Use Video at Your Event to Engage Customers Even After It’s Over
    These events are one of the best ways to engage with prospects and customers, learn and share industry knowledge, and collect a plethora of leads that could fill your pipeline for the next few months. The lead still counts if you picked up a business card off the bathroom floor, right?). Host an event? Right. Absolutely! Nuff said.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Leads] How to Achieve Clean Data in B2B Marketing
    'Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution. Continuously generate new leads: Ensure that you’re always collecting a fresh cache of goods. Leads are the oxygen in your database. years. Data Managemen
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Leads] Why Long-Tail Keywords?
    Not only that, keywords must be combined with relevant and personalized content to create the perfect inbound marketing storm that results in leads and sales for your business. 'As an inbound marketer, your main goal is to get found by the customer. Customers prefer convenience, which is why it’s better to rank higher on Google.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Leads] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Such deals would make social advertising on Facebook even more attractive for brands, allowing them to piggyback on the platform’s ability to serve targeted ads to users’ News Feeds even as users enjoy content from leading publishers. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 in 2014.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Leads] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. 5.    Score Leads for Sales Readiness. 6.    Test Variables.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Leads] How to Add a Secondary Axis to an Excel Chart
    Maybe you wanted to see the raw number of leads you''re generating from each channel and what the conversion rate of the channel is. Those two sets of data have two Y-axes with two different scales -- the number of leads and the conversion rate -- making your chart look reallllly wonky. But there''s a problem. Click here. Voilà! Voilà!
  • CRIMSON MARKETING  |  THURSDAY, APRIL 9, 2015
    [Leads] 7 Reasons CEOs Say Yes To Marketing Automation
    Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” 'The marketing automation industry grew by 50% in revenue to reach $1.2 billion.” ” 3.
  • ANNUITAS  |  THURSDAY, APRIL 9, 2015
    [Leads] Increase Conversion Rates Via Content Alignment
    'A big challenge we often see in enterprise B2B demand generation programs is the tendency to rely on lead volume as a benchmark for success. The purpose of a demand generation program is to drive revenue, not leads, and the only way to truly measure success is revenue in the form of contribution to pipeline and sales. Lead
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Leads] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    In fact, the “content funnel” is key for IT services marketing , attracting relevant audiences and working to drive closer and closer engagements that qualify leads and ultimately generate new business. 'For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Leads] 1:1 Communication - The Next Big Evolution In Marketing
    Personal connections and conversations with customers will lead to conversions and this is why marketers need to adopt customer-centric strategies today. These are the metrics that reflect connections and customer satisfaction, while also leading to customer-creation. But why? That’s not good. But, where are we going wrong?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 9, 2015
    [Leads] The Break Up: It’s Not You…It’s Your Website.
    Even more important is that 9 out of 10 mobile searches lead to action and more than half lead to sales! B2B Web Strategy Lead Generation Web Design '[This post was written by a member of our Business Development Team, Claudia Peart]. This tends to make users like myself, feel as though the company simply don’t care.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Leads] Announcing The 2015 B2B Web Usability Report
    As a vendor, if you are relying on a blog or social media to drive traffic and inquiries / leads, you are missing a wider range of opportunity and should consider developing a strategy that integrates a wider range of online marketing channels and tactics, like case studies, testimonials, and more in-depth content marketing assets.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Leads] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    “It’s a particularly useful tool at obtaining email addresses from very valuable leads.” Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. Click Create Your First Lead Generation Card. In 2012, 3.3 How well do they work? Woobox.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Leads] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    Marketers can and should measure their advocate marketing efforts based on the number of testimonials, reviews and referrals as well as the traffic, leads, opportunities and revenue that their programs drive. Many B2B marketers are calling upon those outside their four walls to influence their target markets. The payoff is unclear.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Leads] How Often Should Companies Blog? [New Benchmark Data]
    After all, blogs help businesses attract new website visitors and convert them into leads. Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type. The Effect of Monthly Blog Posts on Leads.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Leads] Your B2B Prospects Want to Binge Your Content
    Every blog post has a call to action that leads to a deeper dive piece of content. 'B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best want to consider their prospects. This is not by accident.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Leads] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Leading by Example. 'The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say? What format is best?
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Leads] Productivity-Boosting Benefits of Virtual Meetings
    Now that you know how to use video to help make you more productive, watch our on-demand webinar, Video Marketing: 3 Building Blocks to Get You Started , to learn how video can help generate leads and increase engagement with your audience. 'How much time do you spend in in-person meetings? Why Virtual Meetings? Convenience. Use Google docs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Leads] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    And in the lower-funnel, marketers must be in acquisition mode, driving marketing-qualified leads for the sales team. They use search, email, and other lower funnel tactics to drive leads toward the sales department. Too often, the marketing department believes the sales team doesn’t follow up properly on leads. Hurdle No.
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