• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    'Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Leads] How to Create an Awesome Upsell Email
    Include a link that leads to your site. Email Marketing Lead Nurturing Marketing Automation 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. When you think of upselling, think of fast food restaurants. Really! Sometimes all you have to do is ask.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [Leads] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. 'Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] How Responsive Web Design Works [Infographic]
    As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don''t. 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. Check it out. Design
  • DIRECT RESPONSE COACH  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Direct Mail Ideas: The Ace Hardware “paper bag” offer
    Copywriting Direct Mail Direct Marketing Lead Generation Print Advertising 'Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    During the session “How Automating Marketing Increases Customer Engagement, Improves Inbound Leads and Liberates Your Marketing Team” , hear from Sharon Roessen, Group CMO, Terrapin. 'The customer experience onus on marketers expands regularly. Join us in London! how much does it cost and how much do I get for it). Register now !
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. 'You probably heard that content marketing is kinda important. All the cool kids are doing it. If you’re doing it right, you probably have learned a lot about which content moves your audience. Job over, right? Wrong. Let me explain.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Unique Ways to Build Your Email List
    Due to the visual nature of Pinterest, it’s a great place to attract potential subscribers with an enticing Pin, which then leads to your sign up form. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. ” post.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership What can the BMA do for you?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership What can the BMA do for you?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] How High-Profile Professionals Stay Calm Under Pressure
    Squeezing in one more meeting or one more email at the expense of these balancing activities quickly leads to burn out.". 'Today''s business world is a place of constant pressure and complexity. To be successful and rise in the ranks, we can''t ignore or run away from stress -- we need to learn how to thrive within it. Steve Jobs. Breathe.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    What sort of things should they be looking at as the leading indicators of doing things successfully? And then through the sales cycle, you can track these marketing-qualified leads through sales accepted, and then to sales qualified, and then right down to the cost of acquiring a customer, and then customer life cycle costs.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Leads] Welcome to the New Sales Process: How to Let Content Do the Selling
    Your content qualifies leads and preps them before a sales call , so you can get straight to the tailored, hard-hitting questions that will close the sale. Create your inbound funnel, and write guest posts that address concerns for each type of lead. Run drip campaigns to nurture leads and develop those relationships.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] 3 Takeaways for B2B Marketers from Content Marketing World
    Harnessing these emotions is important for B2B brands because emotion often leads to action. 'Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. went with the intention to soak up as much knowledge as I could about B2B content marketing , and I definitely accomplished that mission.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts. '“How is your relationship with Sales?”
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] IMTS 2014 Stats and Highlights
    Here were some of my personal highlights from the show: Every client booth that I visited was busy and their teams reported gathering quality leads. 'Rachel Kerstetter, PR Engineer. Read the Press Release Here ]. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] Content Marketing Evolution at Content Marketing World
    An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. How do I get the budget I need to create content? How do I decide what to focus on? How do I know how much to create? Retweets and likes?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] 3 Lessons for marketers from the Ray Rice affair
    Yes, if it bleeds, it leads. 'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone around the plight of abused women , and I hope that some good comes out of this. Note that no new facts came out in the case.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] In Content Marketing, every word matters. Thus Buyer Personas matter!
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers. B2B demand generation B2B lead generation Buyer Personas Content marketing Demand Generation Find New Customers Surveys are not buyer personas.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] Your sales lead just got promoted. What should you do?
    'Anytime a sales lead has an interesting moment, it’s an […]. Inbound Marketing lead generation Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting sales techniques Social CRM social intelligence social selling Enterprise 2.0
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Leads] The 3 & 5 of Winning Drip Marketing Campaigns
    Isn’t that essentially what “lead nurturing” is? Given that at least 50% of leads are qualified but not yet ready to buy ( Gleanster Research ), drip marketing is an effective and versatile tool for moving prospects the full 100 yards – or the last 10. Progressive lead scoring. Download Lead Nurturing Essentials today.  .
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    Establish a clear SLA with sales on lead handover and processing. 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. The only way to face those fears is straight on.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] How to Increase Email Response Rates
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to find out how you can develop an email marketing strategy to generate and nurture leads. 'Email marketing isn’t dead, but to make it work you need a sound email marketing strategy. Email marketing is actually alive and kicking harder than ever. Email Marketin
  • DIRECT RESPONSE COACH  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Direct Marketing Formats: A strategic look at 9 mailer options
    Copywriting Direct Mail Direct Marketing General Lead Generation 'Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule?
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads. Spear is a Marketo agency partner.)
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] 8 Tips to Cultivating a Successful API Program
    Leading the session was Michael Leppitsch, Head of Digital Transformation Strategies at Apigee. 'Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. One of the most valuable sessions we attended focused on internal, partner, and developer programs. Have any tips to add?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] 5 Tips in Building a Great Website in BtoB Marketing
    Filed under: Marketing , marketing campaigns , sales challenges , Sales Leads , sales process , sales-ready leads , Website Tips. Marketing marketing campaigns sales challenges Sales Leads sales process sales-ready leads Website Tips Today, your website is more important than it has ever been. This is a big mistake.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] How to Avoid Customer Service Disasters
    These types of experiences not only leave the caller upset, but also damages the perception of the company, and could lead to decreased revenue from that customer, as well as potential future customers who hear the stories of the customer service disasters their friends or colleagues have gone through. Call Routing Hosted IVR
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    Despite a clearer understanding of the buyer’s journey and timeline, we still expect our leads to convert immediately. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. We’re such an impatient lot. That result is real, but it takes time. But you?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    What better way to increase your brand awareness and generate new leads? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories. Set yourself apart.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    How do we generate more leads than last month? 'Years ago, when Brian and I started HubSpot, we were on a singular mission. We wanted to help companies get off of the sidelines and into the game. The internet had changed everything, and too many businesses were missing out on the massive potential this created. There were many. or seven.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Does Content Marketing Really Have a Confidence Problem?
    You may measure leads and traffic. You may measure leads and traffic. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. What’s going on here? Low confidence in success. But are they really?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Leads] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    the views, clicks, and leads their content generated) empirically demonstrates the impact they’re making to the company, and it justifies their continued contribution to the process. Especially for businesses that have the luxury of sizable marketing teams. But it’s not the case for most marketers. Maybe even a lot of it. And … action! Cheap.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] How CMOs Can Make Big Data Relevant to the Sales Team
    The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. CMOs must take a lead role in shifting this perspective. Fast forward to the present. Buyers Don’t Need You Anymore.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] HubSpot Reveals New Tools to Accelerate Sales
    As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. An Insiders Look at HubSpot’s New CRM Tools.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] How to Use B2B Marketing to Propel Rapid Sales Growth
    Here are some additional ideas on how to quickly ramp up your awareness, leads and revenue: Find one or more strategic partners that already have a strong presence in your target marketplace. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Celebrate the 2014 Markie Award Finalists!
    Best Lead Nurturing Program. 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Want to grow your sales? Stop selling!
    You can follow me on Twitter at @fearlesscomp Filed under: sales leadership selecting salespeople , Sales Leads , sales process. sales leadership selecting salespeople Sales Leads sales process 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. What do you think?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    generate a lot of quality leads from these networks. These leads often convert into customers. To help increase the chance of converting this lead or prospect into a customer as quickly as possible, you can make it easy for the user to reach out to your business by including a call tracking phone number in your ad and/or landing page.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. You must know whom to talk too.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Marketing Your Multi-Product (or Multi-Division) Brand
    If you’re running lead nurture campaigns , you’ll want to place that buyer exclusively in a Product A-centric nurture track. Lead Scoring b2b Consumer 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] 5 Ways You Can Add Social Proof to Your Landing Pages
    If they see that people who have consumed the offer are speaking positively about it, they are more likely to think positively about it, too -- and are therefore more likely to fill out the form and convert to a lead. Social Media Lead Generation Landing Pages People look at my paintings and think they''re photographs. 2) Case Studies.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . In my opinion, what we need to do in B2B lead generation today is to aim for a holistic, 360° view such as the one offered by ALEA’s lead generation program. Dalai Lama XIV. Pablo Picasso. George Bernard Shaw. There are no guarantees.
  • SYNECORE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Tips For Landing Page Optimization [Infographic]
    'You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? By understanding the basic techniques of landing page optimization, as well as pairing good content with clear forms, you''ll be well on your way to converting more web visitors into leads.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] Marketers Need to Focus on the ‘Why’ not the ‘What’
    If a client needs to increase leads, for example, would it make sense to create a piece of content that delivers that potential lead to another site, another story, even another brand? We need to deliver a link in an email that sends the lead to the right place. 'As marketers and content creators, we care about the awesome.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Leads] 10 Things B2Bs Should be Doing on Twitter
    And all of those things put together lead to greater reach, expanded brand recognition, happier customers, and maybe even some new prospects. 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. Have fun.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
    'I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. No surprise there! This is only a content summary.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How to Gracefully Terminate an Employee
    Do: Lead coaching sessions and a final consequence coaching meeting in which you clearly spell out the objectives to be accomplished, the time frame to accomplish them, and most importantly the consequence if the objectives are not met -- i.e. the person will lose their job. 'This post originally appeared on the Sales section of Inbound Hub.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] SEO Mistakes B2B Marketers Must Avoid
    ——————————- For B2B marketers wishing to use search engine optimization (SEO) as a source of qualified leads, the most crucial element to remember is to think long term. B2B Lead Generation keywords Lead Generation SEO traffic
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You’re more likely to call fewer prospects with this approach, but your conversations will be more meaningful, and they may lead to more opportunities.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 4 Cool Employee Contests to Help Boost Sales
    “Men against women can lead to some great wars,” he says. 'Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team. What if you could pump that kind of enthusiasm into your business to boost sales ? ” 2. Get the VR Buzz.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How to Win at B2B Video Marketing
    By interviewing marketers who leverage video (see the video of our interviews here ), we found that many companies have integrated video marketing with their marketing automation , turning video into a top performing lead source for their organization. Use Video for Lead Generation & Nurturing. Think : Entertain & Entice.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Why Can’t Companies Be More Like the Iroquois?
    Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars). Each tribe had its own language, customs, and culture. Caught on the Wrong Side. Why Can’t Companies Do This?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 6 Essential Social Media Lessons From Top Executives
    We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. What can they teach us? Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? The top marketing priorities for companies are lead generation (24%) followed by lead conversion (21%). 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. About one half were HubSpot users. Tweet this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Professors Share Observations on the State of B2B Marketing
    B2B marketers can learn creativity, creating an emotional response and storytelling from the B2C pros, and B2C marketers can learn more about calls-to-action, attribution and leading a buyer through a journey from their B2B brethren. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Three implications for Big Data and your marketing department
    So while this is critical data to interpret and understand, it is improbable that it would result in a unique insight that could lead to a distinctive marketing strategy. This leads to the third Big Data challenge for marketers: Do you know enough about statistics to even ask the right questions … let alone tell a story?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] How Data Science Is Transforming Sales and Marketing
    Imagine if you could accurately predict not only who your best leads and prospects are, but when and how to best communicate with them. Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. And why should you care?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    lead that’s really ready to buy from you? 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] The Most Important B2B Marketing Metrics for CEOs
    Thus, their marketers are constantly reminded that more leads are needed, as fast as possible. How much revenue can be directly attributed to leads coming from Marketing (i.e., the lead generation program in a specific time period)? What is the total cost of your lead generation program during a specific time period?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Leads] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] Master 5 Copywriting Formulas to Grow Sales Online
    The Hook is an urgent call to action leading them to the purchase. 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. Your content must then gain the reader’s interest. Your words must appeal to their emotions for them to buy.  Savvy Panda explains. 1 – 2 – 3 – 4. SLAP Rule.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Leads] The Best Voicemail I Ever Received. Was Just A Voicemail
    Factors like your style, your client’s style, what your relationship is like (in this instance, I started the conversation by becoming an inbound lead) all have to be considered. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. He responded by leaving me a voicemail.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Leads] 11 Lesser-Known LinkedIn Features You Should Be Using
    If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business. 'This post originally appeared on the Insiders section of Inbound Hub.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    It’s essential for attracting strangers to your website, converting those visitors into leads, closing customers, and continuing to delight these people to make them promoters of your brand. For many marketers, the ultimate goal of content creation is lead generation. 1) Running out of ideas? Get to know your audience. Try this.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    Data Strategy : Once the right people are in the pipeline, the trick to qualifying leads is to understand who’s converting, what’s converting, whom the sales team wants to attract, and who is most likely to be interested. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] This is the week that was: Pixels of Furry
    With more than twice as many respondents citing inbound (45%) as their primary source of leads versus outbound (22%), content and inbound are still sitting at the top of the b2b marketers’ agenda. 'The weekly round up of the great and good in B2B Marketing. Report of the week. Download, read and enjoy it. Get the report. Read the blog.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    His words echoing the actions of the company he leads, it sounds to me like Tim Cook and Apple are all in on mobile payments. 'Sometimes in life, timing is everything. One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. Mobile Payments: The Future of Retail? Why is that?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Are You Emotionally Intelligent? 5 of the Tell-Tale Signs
    If she''s self-motivated, she likely enjoys learning and education because she knows the fulfillment of self-improvement -- and is happy to lead the charge in that endeavor. 'I''ve always been fascinated with the idea of emotional intelligence -- the ability to absorb emotional cues and use it to guide behavior. Sources: ASAECenter.org , Inc.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Four Keys to Pitch-Perfect PR Pitches
    Learn about time frames and lead times. 'Nothing makes an editor happier than receiving a terrific and timely PR pitch. You might be surprised, however, to learn that this seemingly simple event comes along far more rarely than an art house blockbuster. there’s a good chance that a new and symbiotic relationship will be born.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    The partner may be taking the lead, and you’re coming in as the expert on the product or the solution, you’re coming in as the person who has experience or best practices. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] What I Learned by Monitoring Competitors in Higher Education
    When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time. During the peak season, we do a lot of competitor monitoring.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Interesting Infographics: Demystified: Top 7 Email Marketing Myths
    Myth: Shorter subject lines lead to greater email effectiveness. 'Do you experience confusion when you come across too much information regarding email marketing? In this infographic by Alchemy Worx , B2B marketers are provided with 7 important marketing points that professionals should simply deem as myths.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Leads] Jazz up Your B2B Video Marketing With These B2C Lessons
    This can lead to an influx of support calls and delivering the same ramp-up information to each company as they implement your solution. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] Experts Tell All: The 20 Laws of Sales & Marketing
    'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire. Take a minute to click through the slides below. Feeling inspired? Click to Tweet).
  • E-QUIP  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] How to Improve Your Firm's Project Management
    This will give you a more accurate understanding of the issues than talking to PMs alone, which will lead to better solutions. 'There is probably no operational shortcoming more widespread in our industry than the need to improve project management. Perhaps your firm is among the many seeking to improve how you manage projects.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Over the years, Ifbyphone’s unique innovations in call tracking and voice-based marketing automation – including recent additions of new geo-location and keyword spotting technologies – have distinguished us as the leading platform for enterprises and agencies wishing to optimize ROI and revenue from phone calls.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter 'Gen Y, or the Millennial generation, is defined as thos […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] Blogging vs. Journalism: Identifying the Fundamental Differences
    journalistic story always begins with a professional statement (lead) that attempts to answer the “5 Ws” (Who, What, Where, When, and Why). Meeting deadlines and reporting factually on news as it is breaking will likely lead to a successful piece. Tone and Structure. While I’m not calling blogging the Chuck E. Scope of Audience.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [Leads] 3 Tips for Nurturing Prospects in Inside Sales
    Or can they slowly become a lead by means of a strong lead nurturing campaign? Some Leads Aren’t Sales-Ready. It’s the end of the month, and you’re two leads away from your goal… What do you do? Some inside sales reps may pass leads that aren''t ready for the next sales step. Tell, Don’t Sell.
<< 1 2 3 ... 197 198 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...