• KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 31, 2015
    [Leads] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
    Are you measuring performance metrics such as time on site, exit rates, and certainly ties to lead generation with blog posts in comparison to other web pages and sections of website? 'We’re closing in on the launch of our second annual B2B Website Usability Report. 46% indicate a corporate blog is not a factor in vendor selection.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Leads] Two more Google Webmaster Tools tips and tricks
    You Can Lead a Google to Structure (Data Highlighter). 'Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And, aren’t you mobile native yet? Pathetic! Book Reviews. Events.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Leads] 6 Key Steps to Global (Marketing) Domination
    In an increasingly competitive global economy, companies are continually improving their marketing campaigns to stay ahead of the competition and engage consumers through multiple channels to generate leads and grow revenue. 'Author: Heidi Lorenzen Seven billion. Your brand is communicated consistently across the globe. What is it? Step 6.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Leads] 22 Exceptional Business Blogging Guides, Tips & Tactics
    As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” Image credit: i-SCOOP. ”).
  • MARKETING ACTION  |  TUESDAY, MARCH 31, 2015
    [Leads] Translate Your Killer Plan into Day-to-Day Marketing Tactics
    In preparation for the marketing planning meeting (typically scheduled at the beginning of every quarter), the head of marketing planning should distribute templates to each team lead participating in the planning meeting.  In this post, we will focus on how to bring all these planning efforts into reality through day-to-day activities.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Leads] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    'KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform. Lenovo. Cetera Financial Group. Prophix Software.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Leads] How to Diagnose Your Funnel to Create Predictable Growth
    The middle of the funnel, where the focus is on lead conversion. For help, you can review our recent post on The 9 Metrics You Must Be Tracking to Scale B2B Sales or use our lead generation calculator. Consider implementing a lead introductory campaign to entice targeted prospects to visit your site. to over 3%.
  • FATHOM  |  MONDAY, MARCH 30, 2015
    [Leads] What Makes Customers Happy?
    Since happy customers tend to stick around, I thought it would be worth exploring the different principles that lead to their contentment, if not joy. 'In my early days at Fathom, we once printed up T-shirts for everybody in the company that said  Customer retention = $.  Appreciation & signs of gratitude. Meeting expectations.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 30, 2015
    [Leads] Time for Salesperson Evaluations
    The conversation lead me to suggest the following steps for my client as well as all of my readers. 'Time for Salesperson Evaluations. Last week one of my client’s and I were discussing the end of the first quarter, salesperson performance and next steps in their business strategy.  Learners: High potentials, do we have a plan to train ?
  • HINGE MARKETING  |  MONDAY, MARCH 30, 2015
    [Leads] Explore Your Industry’s Visible Expert℠ Research Study
    'At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. The result? An unparalleled resource for rising Visible Experts in each of these four industries. That premium is literal, too.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Leads] What Life in Modern Marketing Looks Like: 13 Personal Stories
    I’m constantly asking myself, “Is marketing generating enough quality leads?” ” And both of these questions always lead to, “What more can we do?” 'What is life in modern marketing like? According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Leads] Should You Attend That Event? 9 Questions to Help You Find Out
    2) Will the conference help you generate quality leads? If you''re sending your team to stand in a booth all day, think about the cost of the quality leads you may or may not obtain. Which leads us to our next point. This way, you''re not sacrificing traffic- or lead-generation while you''re not physically sitting at your desk.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Leads] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    Now it’s time to nurture those prospects and turn them into qualified leads. In part three of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re nurturing leads, building their trust, and bringing them along on the journey to buy. Lead Scoring : Leads are not created equal.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Leads] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Exciting times! How’s that for a silver lining?
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Leads] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. Advertising Lead Nurturing Media Planning Social Media 'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  love the fancy name, but folks, it’s retargeting! 
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Leads] 4 Ways to Delight Visitors With Your 404 Error Page
    It also uses the page as an opportunity for a lead conversion by including a direct download link for its browser. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Leads] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Infographics Leadership cmo home infographic
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Leads] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Then you can see where technology fits into it, where an overall lead generation and lead nurturing program fits in, and how that helps the firm really achieve their goals. TA: What are some of the "Aha!"
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Leads] Are you doing webinars for lead gen? You should be.
    'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). Have webinars been successful in your lead-gen efforts?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Leads] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. We call this customer nurturing. Lifecycle Marketing Consume
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Leads] 15 Examples of Great Mobile Website Design
    Every night leading up to Christmas, parents move the elf to a different location around their house to "prove" to their kids that the scout elves are real and always looking over them. This is a great technique to lead potential customers in the right direction. After all, 80% of Internet users are using smartphones to search online.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Leads] How a Good Content Strategy Can Repair Your "SEO Problem"
    '“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. But too often, the “SEO problem” isn’t SEO at all.
  • MARKETING ACTION  |  FRIDAY, MARCH 27, 2015
    [Leads] Landing Page Fundamentals, Part 3: Landing Page Optimization
    Demand & Lead Generation Forms & Landing Pages forms and landing pages landing page landing page design landing page optimization landing pages We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. Now it’s time to go on to the next project, right? Wrong. How to Test. B Testing. Or both?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Leads] Nice to connect with our client Mintigo
    https://www.ringlead.com/blog/lead-generation-existing-customers/. 'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Leads] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    Talk to any B2B marketer today and she’ll probably agree that being more customer-centric leads to more effective marketing. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Leads] Why Customers Crave Content Personalization
    You can begin simply by using dynamic tags in your lead nurturing emails or by greeting customers by their name on your homepage when they login. 'Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. Today, this is no longer the case.
  • FATHOM  |  THURSDAY, MARCH 26, 2015
    [Leads] Consumer Brand SEO Pulse: 3.26.15
    The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing web site, with the goal of ranking multiple pages in the search results, all leading to the same destination. https://www.seroundtable.com/google-mobile-friendly-rollout-20046.html.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Leads] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    However, many times it leads to a lackluster look and feel. Download our Lead Generation Website Guide to get started. 'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Are the images small and/or low quality?
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Leads] 7 Ways To Thrill Customers And Get Them To Buy More From You
    And that leads to customer churn. 'Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. There’s immediate feedback. That’s huge. Delight Employees.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Leads] 6 Reasons Why Marketers Should Bet on Podcasting
    And you never know when that will lead to a new business relationship. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Maybe.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Leads] 5 Ways to Increase Your Bounce Rate
    Leads, leads, leads. As soon as a user gets to a website they’re a lead, right? Nurture your leads people, the only thing you will do by pushing me to give you my information is make me leave… or give you a fake email. That’s shorter then the attention span of a goldfish that has a 9 second attention span. WRONG.
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Leads] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    To get their attention, lead off with what you can do for them. 'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. But, he’s right.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Leads] Case Study: Modern Marketing Meets Storytelling Comic Strips
    'Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [Leads] Maximizing Event Effectiveness 3 Ways
    It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Why do we exhibit at these industry events? Results.
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Leads] Make Your Video Start Playing at a Specific Timestamp
    But what if you could lead viewers into your content at a specific point of your (or their) choosing during playback? 'One of the great things about providing video content to your site visitors is that it provides you with a media-rich way to define the content journey for your audience. At the end of your video, your choices are endless.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Leads] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Everyone wants to convert leads. And everyone wants to convert only the best leads. But that’s a tough call—how do you know what leads are even going to convert? 'Author: Dayna Rothman There is a ton of marketing technology out there! Take a look: Looks like a lot, right? And it certainly is. Content Marketing Management.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Leads] What Shazam Can Teach Marketers about Predictive Analytics
    The technology enabled us to gain visibility into lead sources that resulted in inbound calls. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Oh, never mind — I’ll just Shazam it.”) Image courtesy of Shazam via [link]. It’s the missing piece.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Leads] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Rushed tweets often lead to misspellings, which counteracts the use of a trending hashtag. 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory. Twitter. Facebook.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Leads] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    And he wanted to work for and lead a company that solved interesting problems. Discovery leads to surprise, delight, and the desire to tell other people what you discovered. We consider visit-to-lead, lead-to-customer, customer-to-repeat-customer conversion rates. 'This post originally appeared on Agency Post.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Leads] Are CMOs Poised To Take Over Technology Purchasing?
    Technology rarely works without hiccups, calculating the real cost of a technology is a CIO specialty, and signing a contract without the knowledge of proper SLAs could lead the company to a tech nightmare. Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Leads] The Anatomy of a Successful Facebook Post
    Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. 'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? 1) Has a Clear Goal.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Leads] 7 Offline Marketing Strategies that Support Your Online Brand
    According to our surveyed Visible Experts , speaking engagements are the second most popular way that Visible Experts obtain leads. 4) Direct Mail Even though direct mailers are more costly than online marketing, they can still be an effective lead generating tool. Just as with your online publications, you need to be selective.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Leads] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    'Executed correctly, content personalization accelerates the process of moving both anonymous and recognized visitors through the sales funnel to become qualified leads and conversions. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple. Getting started is easy. Personalizing is simple.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Leads] Do You Know How Tradesman Make Their Purchasing Decisions?
    1% of leads are nurtured. 'For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. They hear or read about a new or better solution to help them do their job better and more efficient. Yikes. 20% of marketing emails are opened.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Leads] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    RooJoom’s approach to content marketing is refreshingly story-centric, even though it’s still all about optimizing lead generation and sales funnels. 'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. Those people are missing out. 1) StoryNeedle. Is SEO irrelevant? 3) Jim Gray.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Leads] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    These days, many B2B marketers are getting superior results by using short- and long-term nurturing programs: Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads , at a 33% lower cost. Here’s a quick look at the basics of lead nurturing from Olivia W., Taking the Leads.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Leads] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    To which, Mike responds, may be true when it comes to lazy salespeople who wait around for leads to be served up to them on a silver platter. For one thing, inbound marketing alone can never generate enough leads to work and fill a pipeline. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S.
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [Leads] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    Ad Agencies B2B Marketing Demand Generation lead generation B2B demand generation agency demand generation agency how to choose an agency lead generation agency Marketo agency marketo agency partner pardot agency pardot agency partner why hire an agency Agencies aren’t for everyone. Click on the infographic to view full size.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Leads] Transform Your B2B Lead Generation with Storytelling
    B2B lead generation is touted as the worthy cause for spewing all this meaningless content with the goal of attracting quality leads and converting more leads into sales. The consequence of poor quality content is a high bounce rate and a sales team left scrambling for quality leads with no support from marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] How to Produce an Internet Radio Show
    Extending all that content to a radio show can really accelerate your ability to connect with more people and ultimately generate more leads. We''ve even started generating leads from it! Marketing Director and Lead Engineer. We''ve even started generating leads from it. Talk radio is big business. Let''s get started.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Leads] A couple Google Webmaster Tools tips and tricks
    have three more subjects that I will discuss next week,  Google Only Speaks Structured Data (Sitemap.xml) ,  You Can Lead a Google to Structure (Data Highlighter) , and  Are You Fast Enough? 'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Whoops.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Leads] Posting Video Content Online: 5 Essential Considerations
    Is this video part of our lead generation strategy? Views, trends in brand searches, leads, view durations and inbound links, whatever the objective of your video there are a plethora of metrics with which to review its success. What is the objective of the video and how does this feed into my content marketing strategy?
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Leads] Big Data Roundup – Big Data In 30 Seconds
    dukeoverunc – Collection and analysis of the myriad of information available from the scores of technological data points which leads to smarter decisions for the individual. 'Well me being new to the world of big data, I didn’t particularly understand what it actually is. DNLBNZ – Large, Unstructured Unprocessed Data.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] Starting a New Job? 8 Tips for Having a Great First Day
    The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. That could mean differentiating yourself from your peers with a new idea, leading a new project to success, or simply showing your team that you are a curious lifelong learner. 'Congrats!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Leads] Content Marketing ROI Starts With A Strong Business Case
    Conversions you would have never reached:  finally, you need to be able to measure things that have a quantifiable value that you can take to the bank: Cost per lead, Pipeline touched, Cost per registration (content or events), Cost per sale. Content % source of leads. We know our customers are tuning out advertising. Utilization.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Leads] Welcome to Blogging for Business Week!
    B2B companies that blog generate 67% more leads than those without blogs. 'It’s blogging for business week on Webbiquity. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Leads] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do. This disconnect is no doubt leading to inefficiency, redundant systems, and inaccurate (or incomplete) reporting, as well as many other difficulties.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Leads] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Leads] We’re Hiring at KEO Marketing!
    This person would also be able to coordinate an email marketing or lead nurturing campaign across a team, helping drive the strategy for content and list segmentation and executing the delivery through the ongoing reporting. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Apply for this position here.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Leads] 10 Simple Web Copywriting Tips for Increasing Conversions
    'Web copy is often the difference between visitors and leads, and leads and customers. Instead of saying “ We do inbound marketing” try something like “Increase your web traffic and leads with irresistible content.”. Most marketers can identify poor web copy when they see it. 1) Be clear. 2) Be concise. 3) Make it about them.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Leads] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    In addition to MIT Media Labs, he''s an Entrepreneur-in-Residence at INSEAD Business School, an advisor at Silicon Valley''s leading startup accelerator 500Startups, a columnist for Harvard Business Review, Forbes, and WIRED, and more. 'I''ve always been in awe of growth hacking. I''m here to tell you there are diamonds in the rough.
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