• FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Leads] How to Set Your 2017 SEO Strategy: The Essentials
    For example, easy navigation and a trail of breadcrumbs give returning customers an easy shopping experience, which likely leads to a higher conversion rate. This integration leads to social sharing across platforms and, in turn, links to your site, giving you more brand exposure. On-Site. Quick Takeaways: Educate, and then sell.
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Leads] Why Your PPC Agency Needs to Focus on the Full Funnel
    However, qualified conversions become Leads in Salesforce and if those leads make it to the next stage in the pipeline, they become Opportunities. Anyone who knows Salesforce understands that a B2B Sales rep wants a lot of qualified leads which they can turn into Opportunities and ultimately Closed Deals. But are they really?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Leads] How Global CMOs Reap the Benefits of Technology
    However, marketing equivalency as well as how to determine the value of a lead or how to describe a qualified lead are tough to do as a global standard and require you to be responsive to the local geographic description of these things if you want to be effective.” Created A Lot of Value. CMO Corner
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Leads] 3 Sales Emails Proven to Boost Reply Rates by 8x
    Inevitably, buyers have become numb to these so-called “personalized” emails, which is why our team at Vidyard has chosen to use video in order to connect with our leads via email. If you’re like most sales reps, you know how hard it is to stand out and get noticed. Webcam Selfie Videos. Pro Tips: Keep it short (60-90 seconds).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Leads] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or has their strategy mainly stayed the same?). “It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Leads] 3 Ways to Connect Video Advertising to the Customer Journey
    While video is widely used to generate awareness, it can also lead customers through the purchase funnel. The possibilities are endless and will only become vaster as brands partner with leading innovators to push marketing boundaries. Leverage a variety of data to personalize your video creative. Cross Channel Marketing
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Leads] Adding Art to Words: How emojis can brighten up your emails
    Now that one of the world’s leading museums has officially recognized their cultural significance, and given them a gloss of high-culture cache in the process, how can you put emojis to work for you? What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. Not so with emojis.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Leads] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. We’ll bring you up to date.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Leads] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    They have a set list of target accounts, and use inbound marketing leads to supplement those accounts.”. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. And as you'll see, it's highly useable, if you know where to begin. That's why we're here to help. Why is that?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Leads] Marketing in the Staffing Industry: Is There a Secret Weapon?
    Up Next: Marketing – Generating Sales Leads. In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? That’s exactly what we set out to discover with our 2016 nationwide survey of nearly 500 staffing professionals. Bridging Technical Skills Gaps in the Staffing Industry.
  • OPENTOPIC  |  TUESDAY, DECEMBER 6, 2016
    [Leads] Marketing Automation: It’s Time You Got On Board
    Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Brands & Marketers
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Leads] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. 6. 29% of leading marketers systematically reuse and repurpose content. Long-form blog posts generate 9x more leads than short-form blog posts. Content Marketing Stats for 2017. 1.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Leads] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    The post Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands appeared first on Opentopic. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Leads] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    It’s true for other conversion events, like newsletter subscribers (illustrated above), e-book downloads, leads, opps, etc. My buzzword of the year is “scale.” When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god. But it’s a damn good one. Month 1.
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Leads] The Sales Operations Playbook
    So, we asked Paquette and other leading Sales Ops practitioners to help us better understand how they are revolutionizing business. We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. That’s still something of a mystery. . . Organizing the team.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Leads] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    That means connecting the interactions of individuals from the same company into accounts through lead-to-account mapping, and attributing pipeline and revenue credit to touchpoints at the account level instead of the individual level. Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 5, 2016
    [Leads] 5 Lead Generation Lessons to Take From the Rebranding of College Mascots
    Lead NurturingWarriors, Indians, Raiders, Braves, Chiefs … the chances are strongly in favor of at least one high school, college, or pro team in your hometown carrying one of these monikers. Some teams are alternately named for particular tribes of Native Americans, such as the Choctaw, Cherokee, or Apache.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Leads] Social media strategy leaders: Lisa Marcyes
    made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. If my goal is to acquire more leads/contacts, I’ll create a campaign around gated content and measure based on MQLs or SQLs. Welcome, Lisa ! Events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Leads] Save the Data: How to Marry Your Figures With Your Customer Profile
    The same person may appear on marketing’s list of leads, the sales books and the customer service records. The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. When it comes to data, think big!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Leads] 6 Ways to Get Inspired to Create Content
    While these remain great “tools” for inspiration, nothing beats Google when it comes to doing the research and the insight-gathering you hope will lead to creative ideas. Content Marketing World is one of the biggest content marketing events in the world, attracting companies and leading experts from various backgrounds. Look Around.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Leads] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    Every Staffing Company Needs Leads. What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Leads] B2B Marketing Automation Software for Fast Growing Companies
    You were told to drive growth by increasing demand and generating leads. As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The Future is Now. Tell me how?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Leads] Marketing Automation: It’s Time You Got On Board
    Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Content Marketing
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [Leads] This is the week that was in B2B: from customer objectification to invisible payments
    Goes to Brian Carroll on his B2B Lead Blog. In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond. Food for thought of the week. It’s something you do for people.” Well worth a read here.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Leads] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Content shouldn’t try to inform, lead into the overall website, drive a lead, and drive a sale at the same time. 2016 has been a crazy year for social media. But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Understanding the Beast.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Leads] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Leads] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • LEADERSHIP  |  FRIDAY, DECEMBER 2, 2016
    [Leads] 10 Productivity Hacks to Transform Any Business Meeting
    If you send out an agenda in advance, people have time to prepare and this can lead to a much shorter meeting. This helps to spark creativity and can lead to better and quicker answers. want to talk about wasteful meetings. Let’s take a look. Advance the agenda. State agenda items as questions. Don’t sit down, stand up.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Leads] How a Content Operation Benefits Front-Line Marketers
    Demand gen: I bet you want to optimize your lead scoring, lead ranking, and lead routing processes. As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Most marketing departments struggle with teams working in disconnected silos. Sounds great, right? And so on.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Leads] Automated Behavioral Segmentation: Personalized in Real Time
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2016
    [Leads] How to Use Case Studies to Maximize Your Lead Generation Success
    Lead Nurturing lead nurturingIn the age of digital, there are more types of content than you can shake a stick at. From email to the infographic, blogging to social — you literally could produce a new type of content every day of the month and never run out of options. Amid the fray is the case study. Case […].
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Leads] Creativity Hacks: 9 Ways to Find Inspiration
    Lead meetings with questions and challenge members to contribute. We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether your focus is more in design or writing or both, ideas on demand are tough. . Boxes are everywhere. Same with foxes.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Leads] Why Your Brand Storytelling Strategy Should Take a Stand
    Nevertheless, you have watched the developments leading up to November 8, the date of the US election. Mixing marketing with politics is, after all, a minefield that usually leads to problems. When your brand takes the lead and expresses a stance politely in its content strategy, your customers will respect you. What do you do?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Leads] How to Automate Your Account-Based Marketing Strategy
    As a result, it is possible to align lead-routing, call-center support, and consistent messaging with the right audiences. With automated account-based marketing, you can build rules that automatically associate the right leads to the right accounts as new contacts are identified over time. Lead-to-Account Matching. Acme Co.,
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Leads] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Did you make your lead goals? Does your sales team feel like they were light on leads, or that the leads weren’t properly qualified? From there, you can make a workback plan to facilitate manageable lead times. Trying a new way to marketing to your prospects and customers might lead to new revenue streams.
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Leads] The Flavors That "Sales Ready" Leads Come In
    At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. This offer was made because marketing was providing option #6 above (using PointClear to generate the highly qualified leads), but sales follow-up was poor. How much should a lead cost?
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Leads] A Night at the Facebook Hotel
    drove over to the Snapchat Inn, but couldn’t even figure out where the door was. “I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. I knew something was wrong as soon as I entered the hotel. signed in at the front desk and the clerk assumed a huge, cheerful smile.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Leads] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Unlike traditional demand generation that waits for leads to come to you, account-based marketing names the ideal leads and targets them with personalized content. On the other hand, marketers doing 50% or more ABM list converting leads to revenue as their top priority at 37% of respondents. Sales and Marketing Alignment.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Leads] The Qualities of a Good Salesperson
    The post The Qualities of a Good Salesperson appeared first on Lead Liaison. If you work in sales, you want to be the best salesperson possible. In order for that to happen, you have to know the qualities of a good salesperson. Then, you’ll need to work on those qualities so you can boost your sales. Helpful Instead of Pushy. Charismatic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Leads] Pause Your Holiday Playlist. It’s Time for Content Pros!
    It is also undercutting the educational and value aspect of content, leading to short fluff pieces with no truly measurable purpose or impact. A fan of long-form content and pop-ups, Joanna has made the business case for meaty content that educates, engages, and, most importantly, converts your readers. The holiday season is in full swing.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Leads] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In this post , Jon Westenberg writes: Treating people like leads instead of humans just doesn’t work. We know when we’re treated as objects (we’re just a conversion, a click, or an increase in lead score). For more on this read, How to Put the Customer First in Lead Generation. Think about it. The pendulum has swung. Conclusion.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Leads] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    Sure, they may be discovering ideas and products that may lead to a purchase eventually. It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Now, with Instagram’s new shoppable tags, Instagram marketing is about to get interesting.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Leads] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    For example, let’s say you want to break out all of your revenue by country to gain insights on which geography is producing the most revenue or generating the most leads. Pick ten important fields (Lead Source, Country, Industry, etc.) How many new names turn into qualified leads? Which forms do leads come in from?
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Leads] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    From working under an established design industry icon to becoming the Art Director for a leading book publisher in New York City, she had accomplished more in her first ten years out of college than most professional designers—both then and now—achieve in an entire career. Happy reading! But first, she needed real world experience.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Leads] 5 Disruptions to Marketing, Part 1: Digital Transformation
    If we consider these digital natives to be lead users — pioneering on the frontier of digital marketing — then it’s plausible that other businesses will eventually follow in their footsteps. The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 1, 2016
    [Leads] MQL to SQL: The Qualification Process [Infographic]
    The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Leads] How to Fix Your Agency's Low Morale Problem
    According to Glassdoor, a former agency owner spent most of his time at the race track instead of leading his agency. share 31 tips for managers in my book Made to Lead , but knowing is only the beginning -- people still need to practice management every day. Now that we know there’s a problem, how do we solve it? What's working?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Your advisor is also available to answer specific questions about other leading social platforms like Snapchat and Instagram. If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. That much is certain.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] The 7 Deadly Sins of Product Demos
    We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. My newest post on Medium covers what you may consider the seven deadly sins of product demos. yrgg4z958.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Umm Umm Good: The Secret Sauce for B2B Online Lead Generation
    Lead NurturingFrom the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER. Others opt for a mustard-based sauce with varying degrees […].
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    As a result, email marketing is a likely driver for nurturing leads and sending educational content. In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] 36 Case Studies That’ll Help You Understand Content Marketing ROI
    Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. Genpact produced 4X more content and doubled its leads. eBooks and Guides ROI brand awareness content marketing ROI data leads metrics sales
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Why Business Development Begins with Your B2B Website
    The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. Expertise is the currency of online lead generation.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Why Business Development Begins with Your B2B Website
    The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. Expertise is the currency of online lead generation.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] How to Drive Website Engagement? 13 Examples of Interactive Content
    How can you use your website to convert online visitors into leads?  . highlighted CTA located right in the middle of the home page leads you to the signup page for Infinite 101, an online educational course that leads the viewer through Paradigm Life’s “Perpetual Wealth Strategy.” Take your audience on a journey.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Outside-in marketing: a pragmatic approach to content marketing
    This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content. Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. Don’t worry.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    This is a perfect example of relating to your viewers and leading them along a story instead of trying to yell for their attention. Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? Mostly, they fail. Why is this video awesome? Say what?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] 10 Examples of Facebook Ads That Actually Work (And Why)
    An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. You'll be able to easily see which Facebook Ads generate leads and increase your ROI without having to analyze the data yourself. One average, Facebook is home to 1.18
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Part three  outlined the steps to designing a successful lead process. We’ll now outline what defines a qualified lead. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. It’s good to include information that shows clearly why the lead is ready for sales.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Leads] 3 Ways Interactive Content Converts New Visitors Into New Leads
    We all want better lead conversion rates. What does all this mean for converting new visitors into leads? By Providing Value Before and After the Lead Form. Though gathering information from interested visitors is a key part of offering inbound content, lead gates can have a roadblock effect on your prospects.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Maslow’s Hierarchy for SDR Teams
    As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. While
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] When Facts Fall Short: Why Brands Need a Point of View
    Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” ” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1. The article itself wasn’t all that controversial.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. Though top-of-the-funnel marketing is a priority, only 11% of respondents are primarily measured on lead volume.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    According to Forrester, just 1% of leads turn into revenue for the average company. Which content is generating new leads vs accelerating pipeline? Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Which channels are performing the best?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] What content to blog for Google search success
    It’s all b t and always leads to something else. After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. What to Write? It’s diabolically simple. have at least a dozen topics that you can write immediately. You heard me. Go do it!
  • TYPE A COMMUNICATIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Objectives vs Assumptions: Understanding Audience Motives in Storytelling
    November 29, 2016 by Carla Johnson In his book Lead with a Story, author Paul Smith shares a great anecdote about why we have to take time to dig into understanding. Storytelling Audience Carla Johnson Lead With A Story Paul Smith storytelling Type A Communicationsread more.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] ShoreTel Infuses Predictive for More Efficient Demand Gen
    This large telephony and unified communications provider has no shortage of leads, and recognizes that having more people to call isn’t necessarily better. We first segment our leads by explicit action (like “contact sales” requests or white paper downloads) which are prioritized by intent. Describe your company’s demand gen workflows.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. About Vidyard.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Here’s what he had to say. What was the genesis behind the founding of Toltec? The goal was to lower our cost-per-call while increasing response time.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? That whole “more” approach, and “all about leads” approach, “my company, my product, my customers, as a salesperson. For you, Brian, lead generation, B2B marketing, strategy, CRM.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. This is often the result of faulty lead scoring.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] How to Validate Your Blog Post Topics: A 3-Step Process
    The role of the pillar content is to cover the core topic broadly and also perform well at converting visitors into leads (or whatever your conversion goal is). Instead of writing multiple blog posts without a review of the strategy behind them, it will be difficult to rank in search and achieve lead generation goals. The result?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] Dear CEO: The Era of Accountability Starts in 2017
    While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. Just 42% of marketing qualified leads are accepted and worked by sales. The #1 sales execution challenge is the lack of qualified leads. Sales is mad.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] 7 Common Myths About Big Data
    Big data isn’t magic, nor does it lead to big changes all by itself – your firm still needs experienced, skilled people to make the most of the insights that it can bring, as well as a data-driven culture. 3. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Leads] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    This leads us to wonder how the Marketing Marys and Analytics Annies of the agency world are solving their own marketing data reporting problems. Love it or hate it, data is essential to any agency professional's existence. And where there's data, there's reporting. So how are agencies approaching this data problem? Single Source of Truth.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Leads] 4 Ways Online Lead Generation is Superior to Offline Lead Generation
    Lead Nurturing marketing leadDepending on what industry you’re in, most or all of your marketing efforts may still be of the offline variety. This includes print advertising, and localized stuff like TV and radio. number of businesses especially local ones, still use brochures, flyers, and mail-outs to do their marketing.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Leads] Thought Leadership Marketing for the Subject Matter Expert
    How to Develop Thought-Leading Insights. For many experts, speaking engagements are their single best source of new business leads. How do you spread the word about your thought-leading content? The leads are more qualified and easier to generate. Leading brands tend to want to work with other leading brands.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Leads] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    The algorithm has come under extreme scrutiny in recent weeks for two reasons: its role in spreading fake news leading up to the election, and the filter bubbles it helped create among people with similar political ideologies. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Leads] How to hire your next marketing leader
    The purpose of Marketing is this: To help Sales sell by filling sales funnels with quality sales leads. He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more.
  • SNAPAPP  |  MONDAY, NOVEMBER 28, 2016
    [Leads] November 2016 Release: Customize Your URL Domain Name
    You can sit back and watch your leads roll in! When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. For example, “app.yourcompanyname.com”. Content loading
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Leads] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    This is a positive step and can lead to highly effective collaboration. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. How do they access and interact with content?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Leads] The Best White Paper on B2B Demand Generation Ever Written!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Demand Generation , Demand Generation Manager , Find New Customers , Florida , Management best practices , Marketing , Marketing Automation. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Leads] Four Tactics for Better Lead Nurturing
    Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Most people know the basics of lead nurturing, so here are four more ideas that can help your lead nurturing be more effective. Lead nurturing is not just about creating emails and sending them to the prospect.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Leads] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    You’re charged with producing results, driving engagement, generating leads, and a variety of other goals. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Here are a few tips. Guess.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [Leads] A Down Year for Notre Dame
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. B2B demand generation B2B lead generation b2b lead generation companies BtoB Marketing Buyer Personas Leadership LessonsMy freshman year Joe Montana was our quarterback.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Leads] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    The rivalry ultimately leads them to create fast-food enterprises fueled by unhealthy, processed ingredients. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. million words.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 25, 2016
    [Leads] Warning: High Tide! What Marketers Need to Know Before Building & Swimming in a Data Lake
    Marketing Operations marketing leadBig data is a powerful tool for marketers (and, indeed, the entire organization). Several options for collecting, storing, and analyzing data have come forth, not the least of which is the data lake. What’s a Data Lake? The operative term here […].
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Leads] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoYour content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Leads] The new Superpowers: CCS Predicts
    The IoT bubble will burst in 2017 – resetting expectations and leading to a shake out in the supplier landscape. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond. By all accounts big, big changes are afoot.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Leads] 7 Marketing Automation Mistakes You Can't Afford to Make
    All of these automated actions are designed with the concept of lead nurturing in mind. Common Marketing Automation Mistakes (And How to Fix Them). 1) You’ve invested in marketing automation without an inbound lead generation strategy. You see, it’s not a sound lead generation strategy to purchase email contact lists for a few reasons.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Leads] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Agencies also need to share their knowledge with clients, and lead by example. This group is the world’s leading independent organization for data-driven marketers. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Not as many, of course. AdWeek.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 24, 2016
    [Leads] Long-form Storytelling & Thought Leadership: A Content Marketing Success
    Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both  brands  and  media  – all to lead up to a bigger piece of content that I’m very excited to share with you. Long-form storytelling is having a moment right now.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 24, 2016
    [Leads] 47 Things To Make You a Better Marketer Over the Holidays
    Use a lead scoring model to determine who gets what presents this year. Download the Lead Scoring Guide For Modern Marketers. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. Not us. Tell no one. And listen. Build a snowman.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Leads] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    To explain lead nurturing , you can use the pumpkin pie. Sending unnurtured leads to sales is like giving an unbaked pumpkin pie to your guests. Nurturing leads before sales contacts them works in the same way. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. Source: Giphy.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Leads] How to Build a Full-Funnel Content Distribution Strategy
    For starters, check out these commons challenges that are side-effects of a poor, confusing, or disjointed B2B content distribution strategy: Lots of interest at the top of the funnel that never turns into a lead. Remember, while focusing on and pursing hot leads is a great strategy, B2B organizations need to leverage the big picture.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 23, 2016
    [Leads] How Not to Lose Your Humans in the Age of Analytics
    Digital is disrupting everything from online lead generation to how you develop new content. Marketing Automation marketing leadDigital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Leads] Google AdWords Expanded Text Ads: Best Practices For The New Format
    When combined with ETAs, this greatly increases the amount of screen space that you can claim with your ad, leading to high CTRs and high quality scores. Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Dissecting the Expanded Text Ad.
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