• ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Leads] Interactive Content Hot Off The Press: May Edition
    Leading down to the well-being section and a takeaway area to sum up the results of their research in creating this piece. It’s time. It’s time. It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. Let’s start with a few customer experiences that are “Hot-Off the Press” and recently launched.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Leads] Does Marketing Increase Revenue?
    Does marketing really lead to more sales? If so, how , exactly? If we had a straightforward answer to that question, entrepreneurs, small businesses, and large companies alike would have everything they need to build highly efficient growth-strategy blueprints. We could automate all aspects of marketing and save  a lot  of money as a result.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Leads] How do you make your content the signal instead of the noise?
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. It’s a difficult proposition and getting harder all the time. Find the podcast on Stitcher.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Leads] 7 Ways to Engage with Social Media Leads
    This post, 7 Ways to Engage with Social Media Leads , written by Teena Thach , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The most important thing to remember is that leads from social media should be engaged with just like any other leads. Respond to Leads’ Posts with Related Content.
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Leads] 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
    You'll learn everything from when outsourcing can be beneficial for your team, to why more traffic doesn't necessarily mean more leads. It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. Well, we'd be doing you a disservice if we told you it was going to be easy.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2016
    [Leads] Get Intelligent with your Inbound Marketing
    Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. You can drive these visitors to […].
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Leads] 10 Ways to Misbehave on LinkedIn
    LinkedIn has evolved into a powerful lead generation tool for many businesses. How’s your professional brand? Polished? Cutting-edge? Or maybe a little rough around the edges? Any one of those is fine – so long as it works for you. Not everybody has to keep up appearances online. But a lot of us do. Most of us, in fact. Discuss politics.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Leads] Analytics In The Age of Mobile: 5 Ideas To Track Your Success
    Consumers, leads and prospects are using their smartphones to do pretty much everything – find information on […]. Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Leads] 20 Handy B2B Lead Generation Resources
    The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius. But never fear!
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Leads] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    marketer tactic for lead generation with over 60% of all marketers utilizing webinars, but many businesses still struggle with how to find their target audience and deliver the right message. Following a simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. This week’s show.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Leads] The radical NoMQL movement in content marketing
    This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.”
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Leads] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Step 6: Lead Generation and eCRM. Just as with traditional marketing, lead nurturing is essential to digital marketing. How can you effectively engage with your audience and nurture those leads?
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Content Methodology: A Best Practices Report
    industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Staffing and Launching Your Content Marketing Program
    These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. leads.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Leads] 3 Keys to Getting Sales-Qualified Leads
    SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. goal of course is to produce leads worth passing on to your. But how do you enrich your leads so you can hand them off. leads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Leads] Tips For Getting More Out of Marketing Automation
    Improve Your Leads, Clean Your Data & More Marketing Automation Secrets. B2B marketing automation success usually comes down to three factors: leads, leads and leads. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation.
  • HALEY MARKETING  |  FRIDAY, MAY 27, 2016
    [Leads] Brad Bialy’s Hidden Talent
    Meet Our Team Brad Bialy get to know Haley Marketing Haley Marketing cool story Haley Marketing Our Team leading marketing firm staffing industry marketing services for staffing agencies staffing industry marketing specialists top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds. Quirky writers and artists.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Leads] 19 Reasons Why I Love My Job at Fathom
    dedicated group leads the Fathom Gives cell and announces several volunteer opportunities throughout the year. I wasn’t fresh out of college when I arrived at Fathom. In fact, I was the quintessential job hopper. Between college graduation and accepting a position at Fathom, four years and seven different gigs had come to pass. The people.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Leads] Does Your Content Have Superpowers?
    LinkedIn post might lead to a white paper on your web site, expanding on the post topic. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness. Brand Power.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Leads] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Related Stories 3 Keys to High-Growth for AEC Firms Is Your Referral Program Getting You the Leads You Need? Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Are you ready to start climbing? Any Industry The Visible Expert
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Leads] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts  on lead generation and can easily be one of the most cost-effective channels for new lead acquisition.  So, it’s time to get off the fence and make SEO a priority in your company. Demand Gen Report).
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Leads] 9 Resources to Help You Become a Better Leader
    Learning to lead others isn't so linear. If you're struggling with being vulnerable with your team, look no further than Brené Brown's book, Daring Greatly : How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead. Some things in life are relatively straightforward to learn. Want to knit a scarf? Period.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Leads] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    How many leads are we generating? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? If you're not sure where to begin, raw data and conversion rates on visits, leads, and customers are a great starting point. As marketers, it's pivotal that we measure our work.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 27, 2016
    [Leads] Spreadsheets, stress balls and spell-check: what you should know before starting a career in account management
    George, my most learn'd and wisest brother" he said, "I know not of how to be an effective accounts man, would you - with your bounty of experience, worldly insight and market leading commercial acumen - provide me with top tips to ensure I thrive?". "Nobody knows what I'm doing. It's good for mystique." Roger Sterling, Suit, Mad Men.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Leads] Ready. Fire! Aim. What to Avoid During Demand Gen Planning
    Insufficient Planning Leads to Lackluster Results. Tomorrow, you export “leads” from an event vendor so you can import them into your MAP the day after tomorrow. Symptom 3 : Leads, leads, everywhere a lead! Every contact in every system is a “lead.” Sales is complaining about lead quality.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Leads] Ask a Content Guy: What Content Metrics Really Matter?
    ” Here’s another thing that will lead you to false conclusions: not knowing why the hell you’re creating content in the first place. Lead form conversion rate: When it convinces them to express interest in reasonably expensive software, that’s even better. What is the best way to share them company wide?
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Leads] How to Improve B2B Event Marketing ROI with Marketing Attribution
    So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? Start with your target account list and your A- or B-grade leads. Upload all of the event leads to Salesforce and rank them based on how qualified they are.
  • VIDYARD  |  THURSDAY, MAY 26, 2016
    [Leads] Your Video Library Should Be Like a Burrito [Infographic]
    Err, we mean, successful video library generating you leads while you sleep. Typical situation, you’re a marketer trying to spice up your strategy at your current company. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You turn to recipes. Click to tweet ).
  • SNAPAPP  |  THURSDAY, MAY 26, 2016
    [Leads] Introducing Our Latest Feature: Create a Personalized Summary
    You can then let the user download it right from the page and/or send it with their lead and engagement data. Including it with their lead data lets you do some powerful marketing, such as emailing it to them later or arming your sales team with the information gathered for a more informed follow-up. Love it? Anxious to get started?
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Leads] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    ReadyPulse is very proud to drive the leading customer retention rate in the  Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse? You’ve heard their voices, but we decided it’s time you got to know them a little better. Tell us a little about your background, Sam.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] Improve your SEO by Fixing Your Old Web Content
    By getting rid of the old content and providing new material, you’ll be continually impressing your customers which ultimately leads to new business. As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Add a 301 redirect away from it.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Leads] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    They should be poised to either truly sell via the phone or to qualify leads that have indicated via their behavior (and corresponding demographic data) that they are at a point in their buying process that they want to have a discussion. They could not be more wrong. The answer I received was “we need to keep them busy.” WHAT?!?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Leads] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Link Building. It wanted fresh content.
  • VIEWPOINT  |  THURSDAY, MAY 26, 2016
    [Leads] Put A Judicial Branch In Place to Eliminate Wasted Leads
    Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog we discussed the importance of cost per: Lead, Sales Accepted Lead, Sales Qualified Lead and Closed Deal. How much did you spend for the leads? Does your team cherish or ignore leads?
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] PRMM Interview 21 with Scott Lum on content and social media marketing
    This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Scott is also an excellent photographer, based in Seattle (I’ll forgive him for being a Seattle Seahawks fan).
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Leads] Edtech and Elearning 2016: Top 200 Influencers and Brands
    look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive. DOWNLOAD NOW!
  • ION INTERACTIVE  |  THURSDAY, MAY 26, 2016
    [Leads] Show Me a Story: Better Storytelling Through Interactive Content
    They used popular characters from their channel to crack jokes, prompting users to sign up for email lists, newsletters and even give telephone leads. Overall, the video was a resounding success, leading to 400,000 uniques and 10,000 new email leads. Anna Talerico, ion interactive's EVP and co-founder. You’re not alone.
  • CLIENT BRIDGE  |  THURSDAY, MAY 26, 2016
    [Leads] CRM - What It Is and Why It's Important for Your Business
    That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Leads] How Data-Driven Are Today’s Modern CMOs?
    Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. We’ve all heard the adage that if something can’t be measured, it doesn’t exist.
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Leads] What to Include in a Business Thank You Letter
    The post What to Include in a Business Thank You Letter appeared first on Lead Liaison. When you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? If you send them a letter, do you print it off and mail it, or do you go the extra mile and handwrite it?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Leads] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    Producing valuable, non-salesy content that answers customer questions and leads them through the decision-making process can make a huge impact on attracting the right buyers who are hungry for information. Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? Send Timely, Relevant Responses.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Leads] Microsites and SEO: Why B2B Link Building Matters
    For the companies included on the list, a solid ranking by a respected vendor can lead to endless marketing opportunities. Everyone loves being called out for doing great work. Recognition gives us a sense of value and validation that what we do matters. So, But the benefit is two-fold. Called Out: Why Link Building Campaigns Matter for B2B.
  • TYPE A COMMUNICATIONS  |  THURSDAY, MAY 26, 2016
    [Leads] The 14 Best Content Planning and Research Tools
    May 26, 2016 by Tom Pick With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content—not. read more.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Leads] 9 Questions to Ask Before Creating Another Social Media Account
    Content is what will keep your social channel front of mind, and it’s also what will bring in the views, interactions, and leads. The social landscape today looks a lot different than it did last year. or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Leads] Digital Darwinism: Where Do You Stand?
    According to Mr. Grossman, who co-leads Russell Reynolds Associates’ Digital Transformation Practice and Consumer Digital and Media Practice: “Digital should be built into the core strategy, systems, and processes of an organization. Again, you can’t become a more digital company without the right people leading the charge.”.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Leads] Guide to Getting Started With Profile Management
    To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data. Incorporate predictive into your existing sales and marketing workflows for maximum impact.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Leads] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Leads] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    That solution, in case you missed it, links leads to accounts and makes account data available for segmentation, campaign rules, and personalization.* But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? Content creation, journey orchestration, and email would be high on the list.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Leads] KEO Marketing Wins Three 2016 American Business Awards
    KEO Marketing, a leading marketing services agency based in Phoenix, creates and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz., These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Leads] 5 Actionable Talks from Conversion Experts
    Opentopic blog >> moz.com As marketers, we can’t turn a corner without hearing about how to generate leads with existing content.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Leads] Is Your Referral Program Getting You the Leads You Need?
    And by using research to understand your audience, you’ll have the basis for a focused and efficient referral marketing strategy, connecting more reliably with your audience and leading ultimately to new business. The Visible Firm®  is the leading marketing program for delivering greater visibility, growth, and profits. Your network.
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Leads] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    Rather than focusing on just maximizing clicks, marketers want to consider how to generate the most valuable clicks, which is measured by qualified leads, how those leads convert to opportunities, and eventually all the way down to new customers and revenue. Reporting On A/B Test Results With Leads. qualified leads.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Leads] Meet the Vidyard Team, Video Style – Jon Spenceley
    The Comprehensive Guide to: Using Video for Lead Generation, Scoring & Nurturing. The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Get the Guide. Email address*. Company*.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Leads] Webinar: Content Methodology
    In this webinar, Contently Editor in Chief Joe Lazauskas and renowned digital analyst Rebecca Lieb reveal why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. For many organizations, content marketing is at a crossroads.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Leads] Do You Know When to Start Investing in Display Advertising?
    I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Since the nature of display is about building brand awareness and is not directly a lead generation platform, display will not have as high of an immediate return as search.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Leads] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. With over 1.4 Instagram. Twitter.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Leads] 3 Insights from Search Insider Summit
    This leads to impoverished investment in content marketing, and other problems. If an asset in a campaign is always downloaded in a client journey leading to purchase, it should be weighted higher than the others. I had the good fortune to deliver a keynote address  at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Leads] Why Now Is the Time for Women in Tech
    Most recently, your good fortune increased, as many tech giants are now leading the industry on parental leave. Executives Netflix, Etsy, and Facebook are leading the charge with improved parental leave policies for their US employees. Growing up, I preferred video games and Legos to Barbies and dress-up. No internships for you!”
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Leads] Is Predictive Intelligence the Future of B2B Marketing?
    The future of B2B marketing will focus on predictive analysis and intelligence, and have a major impact on lead scoring and content targeting. The Transformation of Lead Scoring. Lead scoring is essentially a points system used to determine where your prospects are in the buying journey. and the Future of B2B Marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Leads] How to Design and Validate CRO Experiments [Free Template + Calculator]
    Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Leads] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Starting down the prospecting path without knowing your goal will lead to greater inefficiency and risk of failure. If you were planning on this conference anyway and suddenly you’re facing a lead shortfall, send more reps, or get better totschkes. Demand & Lead Generation marketing and sales alignment pipeline prospects sales
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Leads] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Moreover, operational source systems often don’t keep old versions of important data that changes over time (such as lead scores or contract expiration dates), making historical analysis difficult if that data isn’t stored elsewhere. This isn’t really a new idea – it’s called federated access and has been around for decades.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Leads] How Much Do Your Leads Cost?
    Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. Today we will discuss how to document and then optimize the cost per lead, including the Sales Accepted Lead, the Sales Qualified Lead and Closed/Won business.
  • 3D2B  |  TUESDAY, MAY 24, 2016
    [Leads] B2B Sales Acceleration: How to Help Buyers Buy
    Lead NurturingB2B sales acceleration is all about closing more deals faster. When people think about speed, technology often comes to mind. There are, of course, many technologies that accelerate sales, but there’s one that you may not have considered. What’s interesting, however, is that you don’t need to have a face-to-face conversation.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Leads] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Leads] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). 56% lead conversion. 500 qualified leads. Of course you do. Value-packed blog posts.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Leads] How Content Becomes a Sales Conversation
    And that’s where sales enablement in the form of lead intelligence comes in. How content provides lead intelligence Prospects tell you a lot about who they are and what problem they’re trying to solve by which content they choose to engage with. They do not feel engaged or understood, and their expectations are not met.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Leads] B2B CMOs Should Invest in These Marketing Innovations
    In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion. Look for ways to push content out to customers and convert leads through mobile channels. Lead GenerationMobile tech. Video.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Leads] Stepping Up Your Facebook Retargeting with Video
    You’re already using video on your website and your YouTube channel, and maybe even as a great lead generation tool, too. Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Seems easy, right? And how do you control where your ads are displayed?
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Leads] Avoiding The Predictive Analytics #Fail In Demand Generation
    Perhaps the most important element that is missed in predictive analytics efforts is that the goal must be to drive more revenue outcomes, not generate so-called ‘MQLs’ — i.e., predictive analytics must refine, improve and optimize your lead-to-revenue process over time.  *This post first ran in Demand Gen Report , April 19, 2016. Right ….
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Leads] The Next Generation Platform for Account-Based Everything is Here!
    Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up. THEME TWO: Real-time Actionability.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [Leads] Top 5 Reasons Why Tech Companies Love Tech Profiler
    Products & Technology B2B b2b sales crm data CRM Intelligence Inbound Marketing insideview lead generation market intelligence Marketing Data productivity Prospects Sales Sales And Marketing Sales Data Sales Intelligence Sales Strategy tech profiler technologies used
  • HALEY MARKETING  |  TUESDAY, MAY 24, 2016
    [Leads] Heather Perrotta: Going the Distance!
    Meet Our Team get to know Haley Marketing Haley Marketing Our Team Heather Perrotta leading marketing firm staffing industry marketing services for staffing firms staffing industry marketing specialists top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it!
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Leads] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    This may be obvious, but a reminder never hurts: you should always connect with your leads! This is especially important to do if your lead is publishing original content on LinkedIn. Find the Right Leads with Sales Navigator. “ Oh yeah, and did I mention you can build lead lists in your target accounts? Sales b2b
  • INFER  |  TUESDAY, MAY 24, 2016
    [Leads] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. This transparency builds trust in the scores and enables sales and marketing to align around a common definition of good leads. About Infer.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Leads] How to Improve Your Lead Nurturing Program
    Over time, many marketers will see a dip in their lead nurturing programs. The first step to improving your lead nurturing program is to understand that this natural cleansing process is healthy for your business. When it comes to lead nurturing, you’ll want to take an approach that works for your unique audience.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Leads] Why Emotional Well-Being Matters at Work [Infographic]
    It goes like this: Great work leads to big success, which leads to happiness. There's a common misconception about happiness in the workplace. Sounds like it should work out that way, right? Turns out that model for happiness is totally backwards. When employees are happy first, they tend to work harder and be more productive.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Leads] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    Demand generation, aka “demand gen,” isn’t just about leads. Demand gen is about creating high quality leads that engage with your brand – and eventually turn into revenue. Successful demand generation programs aren’t just about the sheer volume of leads. successful program is measured by: The quality of your leads.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Leads] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Leads] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle. I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! Now Acme Inc. Bingo! Or Or is it?
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Leads] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    These analyses help you find ways to generate more qualified leads, speed up pipeline velocity, and generate more deals -- results that every Director, Manager, or CEO cares about. Step 4: Presenting Your Findings And Leading Change. It's time to lead change with the knowledge you've obtained through running your analysis.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Leads] What Can We Learn From Cracker Jack Changing Its Prizes?
    Building that trust and showing your difference leads to long-term relationships. Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. Is This Really a National Tragedy? Baseball is a dying sport. What Can Staffing Firms Learn?
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Leads] The Myth of the 10x Marketer – How to Multiply Impact
    Ability to inspire and lead each other. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. In these stories, there’s one figure that pops up time and time again—the larger-than-life character, the hero, the myth.  Business acumen.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Leads] Landing Page Conversion Guide – Smart Insights Digital Marketing Advice
    Every marketer wants to increase leads and sales from their sites. Opentopic blog >> smartinsights.com How will this guide help me? The first impressions given to your visitors on the entrance page to the site are critical to making this happen. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Leads] Use These Email Marketing Tools For More Conversions
    Opentopic blog >> business2community.com Today I have some email marketing resources to help you improve your website leads and sales. Reaching your subscribers and converting leads can be a challenge, but with the right strategy you can have better results and more open rates. These key tools will.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Leads] 10 Online Lead Generation Techniques for Professional Services
    Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Leads] There’s Still Time to Tune Up Your Marketing for the Second Quarter
    As a leading digital marketing agency, KEO Marketing takes the time to build an integrated marketing strategy for clients. Every year businesses create a new set of marketing goals, lay out the strategies and tactics and then launch them with great enthusiasm. You’re on track and meeting or beating your goals. Congratulations! If so, do so.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Leads] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    recently caught up with Rick Hamann, CCO of The Onion, who’s been helping lead The Onion’s sponsored content efforts since he came to the company in 2016. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.” Are you kidding?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Leads] Sales Contests: Building a Culture of High Performance
    Building a Culture of High Performance: Sales Games. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Improving customer service. Periodically survey your      entire customer base.
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Leads] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    The Content Standard is not only Skyword’s biggest lead generation program, but also a growing educational resource with a thriving online community. Today, Skyword launched a new look for the Content Standard. The first thing you’ll notice outside of the design, is the new site navigation. percent subscriber growth since 2014.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Leads] 8 #SDSummit Case Study Sessions to Attend
    “RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand generation programs in B2B. Despite the success of their inbound marketing, the company recognized they were missing out on many potentially valuable opportunities—leads weren’t aligned to the right accounts.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Leads] 7 Lead Management Tools That Will Save You Hours
    Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task. Boomerang. Genius.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Leads] Pressure
    TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Content marketers just followed their lead. Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Backstory.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Leads] Are 2016 Messaging Apps Finally the Death Knell for Email?
    And marketers have been capitalizing on this tool for leads and ROI since before emails were brought into our hands and pockets. It’s Monday at 6:29 a.m. As the clock on her iPhone turns to 6:30 a.m., her alarm sounds. Groaning, she rolls over and grabs it. Her phone in hand, she considers hitting “Tap to snooze.” You bet.
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