• FATHOM  |  THURSDAY, MAY 28, 2015
    [Leads] 4 Types of Metrics Every Sales & Marketing Team Should Use
    These are marketing leads that are not ready for sales. With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. At this point, we may not even have names or contact information. Marketing Conversions. Sales Prospects.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Leads] Ending the Great Divide
    Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. Will it be easy?
  • ENGAGE  |  THURSDAY, MAY 28, 2015
    [Leads] Exceptions & Rules: How Riding Coattails of the Competition Can Hurt Your Business
    They say imitation is the sincerest form of flattery, but in the marketing and business world, attempting to echo someone else’s success can lead to trouble. To do that, you have to refrain from trying to ride the coattails of others that are trending in the business world. . Sound complicated? Image Courtesy of Shutterstock.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Leads] How to Choose the Right KPIs for Your Business
    KPIs include service call satisfaction, identify of page visited immediately before the call, event that lead to the call. Identify Both Lagging and Leading Performance Indicators. The difference between lagging and leading indicators is essentially knowing how you did, versus how you are doing. Let’s get started. Expansion.
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Leads] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program. Over ten years ago I put together a comprehensive list of the top reasons outsourced lead generation programs fail. Lead Generationcannot stress this enough.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Leads] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    This information supports best practices for all users, which leads to more satisfied customers. As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Are they active users? It’s maddening, right? Customer Experience Trending
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Leads] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Brand marketing leads to brand recognition, and positive brand recognition leads to positive results. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Leads] Is Growth Hacking a thing? The experts sound-off
    “I think of growth hacking as getting the growth or leads in a way that increases ROI with the lowest possible cost.” By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. Guess I shouldn’t write about growth hacking, then! Whoops.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Leads] How To Design a Publishing Website Your Advertisers Will Drool Over
    Consider that, and then consider the power of high-quality content to shape visitors into pre-qualified leads , and you’ll understand why advertisers are increasingly eager to work with publishers mindful of their content quality. Funneling: Content should funnel potential customers through successive efforts to cultivate them as leads.
  • HINGE MARKETING  |  THURSDAY, MAY 28, 2015
    [Leads] Should Your Consulting Firm Be Specialized?
    That brand differentiation will help you generate leads and secure new clients that you’re uniquely situated to serve. In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. There are definite benefits to specialization.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Leads] How to Use Google Analytics to Create More Effective Content
    Those goals might be building your email list, nurturing leads, and/or attracting new leads. Because many sales funnels or lead nurturing campaigns work by bringing people through a series of pages until they reach a final confirmation page. What do you think of when you think of Google Analytics? Sound good? Measurable results.
  • E-QUIP  |  WEDNESDAY, MAY 27, 2015
    [Leads] Why Leaders Are Way Better Than Bosses
    That experience reinforced my convictions about leadership, that the real power is held by those you lead. Those appointed boss usually feel empowered. felt intimidated—and that ultimately made me a better leader. One was a principal in the firm (and the former branch manager). couldn't envision myself telling these people what to do.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Leads] The State of Digital Marketing 2015
    Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingNearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • HINGE MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Leads] Generating Referrals: Are Your Clients Helping Your Brand?
    They are cost effective, and are typically warmer than other leads that come in through your pipeline. Referrals can be the lifeblood of just about many professional services firms. The status quo may be giving you an adequate stream of referrals, but how do you know if you are optimizing your referral potential ? So what does that mean?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Leads] The 6 Month Website Redesign Framework
    How many leads? Personas also affect your premium content offers, so having ideal buyers in mind well before you start making the website will help you plan to bring in more leads. When you’re craving pizza, you have a few options: You could take the easy way out and order a greasy pie or pop a frozen ’za in the oven. It’s up to you).
  • THE ROI GUY  |  WEDNESDAY, MAY 27, 2015
    [Leads] The Art or Science of Sales and Marketing?
    In our new book, The Frugalnomics Surivival Guide , we discuss the importance of both art and science, how getting these aligned and balanced in your sales and marketing strategy can lead to better productivity and extreme sales and marketing effectiveness. And here too, we see the debate regarding art and science. The good news?
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Leads] emagine Website Designs: 4 New WordPress Powered Websites
    For more than 35 years, BHI has leveraged their top leadership along with their highly skilled workforce over 130 global project locations, and has become the industry leading service provider for the energy industry. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Leads] How To Get Out of a ‘Relationship Rut’ With Your Customers
    You have to know how to effectively communicate with one another for anything to work, which in my opinion, naturally leads to more trust. To do this effectively, customers expect companies to know who they are, engage them with personalized, relevant information, and to lead them by anticipating their future needs and maintaining loyalty.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Leads] 4 Uncommon Ways to Help New Customers Discover Your Business
    In exchange, ask if they can send you at least one hot lead from their network. A growing customer base is critical to any thriving business. Industry research points out multiple elements to include in your overall marketing strategy to reach these gains. Here are four uncommon ways to help new customers discover your business: 1. advice.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Leads] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    This entails reversing the typical order of the lead generation process: instead of generating many leads and then trying to qualify them, you’re simply defining ideal accounts and generating qualified leads within those accounts. As marketers, we’re accustomed to first generating leads and then qualifying them. Period.”.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 27, 2015
    [Leads] Overcoming Five Barriers to Content Creation
    You may assume that some divisions have no need for content – sales sells ; leaders lead ; customer service serves, so no content is required, right? Everyone at your organization has a story to tell, an insight to share, or an experience to learn from, so why isn’t everyone at your organization creating content? Brand & Content Trendin
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Leads] 5 Free Tools To Use When Marketing A Business
    Virally is a content marketing tool to help generate more leads from your eBook’s and Whitepapers. It’s a lot easier to market your business when you have handy tools, and believe it or not, some of the greatest tools are free. 1. Canva. I’m always raving about Canva, everybody knows I love it. million users. Mailchimp.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Leads] 2 Big Steps to Remove Friction During the Checkout Process
    Guest checkout deprives you of information that could lead to future sales, but it definitely offers the benefit of more sales right now. Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Yes, selling is your main goal, but you want those customers to come back, right? Optional Registration.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Leads] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. Results included a 500 percent increase in leads from Profile International’s paid search campaign while reducing the cost-per-lead by 58 percent. PHOENIX, Ariz.,
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Leads] 5 Tips to Get the Most out of Your Pardot Campaigns
    Consider creating a post event drip to continue your engagement with new leads after tradeshows, or a renewal drip for current customers who need to renew their contracts with you. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Leads] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    There are some large corporations that are still not automating their lead generation campaigns. Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? 76% of CMOs list high-end lead generation as their biggest marketing automation challenge. Are we really prepared for automation?
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Leads] Is the Infographic Dead?
    If you don’t know exactly what you’re doing, trying to build an infographic yourself can lead to a pointless set of images that provides no real value to your audience. The point is, taking shortcuts leads to an ineffective content piece and detracted from the overall value of the medium. Not Dead Yet. The Impact of Bad Infographics.
  • CRIMSON MARKETING  |  TUESDAY, MAY 26, 2015
    [Leads] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
    Robert Haskitt is the CMO of Extreme Reach , the leading provider of video advertising management and distribution solutions that spans TV, digital, and mobile. The convergence of television with “second screen” video media is well underway. TV and digital video grew up under different creative and technical parentage, however.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Leads] 38 Essential Website Redesign Terms You Need to Know
    It’s the number of visitors divided by the number of leads or contacts you receive from the website. The higher your conversion rate, the fewer visitors you need to get the same number of leads. Designers care about creating your website to “convert” as many visitors as possible into leads or sales. Lead Form. Analytics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Leads] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. will also provide a hands-on example throughout.
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Leads] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    *This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Leads] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    However, despite growing access to better customer data, research from CEB shows that most marketers ignore new data when developing market expansions and generating leads. Where lead generation used to be about buying lead lists and running poorly-converting display ads, it’s now about discovering new markets and predicting growth.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Leads] Don’t make it so difficult to get directly in touch with you
    Summary: even if you and your staff really hate having their inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as humanly possible for anyone and everyone to reach you directly and immediately. What I’m On About. Half of what I do on a daily basis is influencer outreach.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Leads] 5 Simple Ways to Optimize Your Website for Lead Generation
    Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. The result? A 27% increase in lead generation.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Leads] What does Ricky Bobby know about SEO? 31 stats
    Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? Source: MarketingSherpa ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Leads] 16 Reasons Why People Leave Your Website
    So why is it that so few of those visitors are converting into leads and customers? Gated content is great for driving leads into a website sales funnel. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. hear about issues like this every day.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Leads] The Biggest Pet Peeves of CRO Experts
    But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales? Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. One of the interesting topics they covered was the things that really tick them off in the world of CRO. clicks.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Leads] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    Sales people, however, can elevate that to truly masterful storytelling when it comes to their results. . I don’t think I have ever heard a sales person credit their big win to an efficient lead nurturing process, a great brand, fabulous sales materials or even competitive pricing.  Do you get the Win-Loss report? told you this was fun.
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Leads] [Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation
    Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. View this video to discover the top 5 tools you need to build your reputation and ascend to prominence.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Leads] 6 Tips for Making the Most of Your Retargeting Campaigns
    Much like lead scoring, visitors can be bucketed into different levels of sales readiness according to the specific pages they have visited. Type of Content: Looking to restore their client's faith in retargeting, Add3 tested offering an ebook versus a whitepaper and ended up seeing a 325% increase in leads. Lead Nurturing Daily
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Leads] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Which leads me to …. CPLs seem to be negotiated as if all leads are the same. Publishers need to prove the unique value of the prospects they generate, and this needs to be proven with the same metric your customers are using—how many leads became sales opportunities and what was the overall revenue potential created. Media
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Leads] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Misunderstandings can lead to costly mistakes. Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Leads] 5 Disruptive Social Selling Technologies
    Gives visibility into where and how your content plays best, leading to revenue. Increases effective engagement, leading to more conversations offline.  . #4 – Nimble – Social CRM – Relationship Intelligence. You can see the lead contact history within the social profile, instead of having to into the CRM. Benefits It Offers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Leads] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    The company’s announced focus is the improve the existing product with a mantra of faster, lighter, and easier, not to lead major changes in how businesses interact with their customers. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Leads] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Leads] 5 Easy Ways to Streamline Internal Communication
    You’ll be on your way to creating an environment where your employees feel comfortable communicating ideas and feedback with one another leading to innovation, increased productivity, and a better company culture. In today’s world, it’s easier than ever before to access information and communicate from anywhere.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Leads] The Value-Add of Video in the Content Journey
    Just make sure you have integration with your CRM or marketing automation platforms to gain insight into specific lead behavior and guide future content suggestions. Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Be Ready.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Leads] 3 Ways To Build Trust With Your Website Visitors
    As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Leads] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. The concept of brand equity (i.e. These are the three pillars of brand equity. Like this post? Sign up for our emails here.
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Leads] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    As you’ll see, tactics like allowing sales to reject leads on the grounds of needing more nurturing by marketing – a practice adopted by 63% of Best-in-Class firms – have significant marketing implications, so brushing up on your understanding of sales operations is critical. Why Have ANY Hands Tied Behind Your Back? CMO Insights Trending
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Leads] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation. Buyers have changed and so must sellers. What’s a salesperson to do? Here are some key points and quotes from my conversation with Linda. Linking.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Leads] 3 Reasons Why Mobile Matters for Professional Services
    Not only is it difficult to keep two sites up-to-date, you also run the risk of publishing duplicate content, which can lead to search engine penalties instead of rewards. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Does responsive design make that much of a difference?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Leads] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Moreover, Google’s retention of mobile shoppers’ credit card information, when combined with its heightened ability to retarget ads, could lead to even higher sales conversion rates through upselling and recurring purchases. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. Hmmm….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Leads] 33 Inspiring B2B digital marketing case studies
    The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Leads] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And I’d be surprised if the “container” supported the calls-to-action that are so vital to lead generation. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. Not so fast.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Leads] Buck the Trend: Three Keys to Better Email Response
    Check out our ebook, How to Prioritize Your Leads by Segmenting & Scoring Your Audience. 3. Email marketers know that even small incremental increases in response rates can provide exponentially better results. penny doesn’t sound like much … but it’s a 10% lift, and who wouldn’t want that? percent in Q3 2014 – ahead of 16.2
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Leads] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance. It never ceases to surprise me.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Leads] Ways To Recycle Your Old Content
    Putting them all together and creating and eBook or Whitepaper is a great way to attract a different audience and a good way to generate leads (Especially when you use Virally, just saying!). In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Presentations.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Leads] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    If you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The first area of change that Tony points is around best practices, like the demand waterfall and sales funnel, the B2B buying cycle, lead scoring and nurturing and mobile marketing strategies.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Leads] 11 Fascinating Books on Harvard Business School's Required Reading List
    It demonstrates how transformation and innovation became a core component of the organization, which ultimately lead to bottom-line results. 8) Made to Stick: Why Some Ideas Survive and Others Die. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? Charles O. Authors W.
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