• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Rethink Marketing
    Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for. to argue with good numbers.). • The race for ever-bigger lead numbers is. number of quality leads they need to meet their. feel that sales doesn’t follow up on the leads they. of the lead lifecycle. darling?
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The Complete Guide to B2B Marketing
    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] How to Create a Lead Nurturing Strategy
    Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Leads] Top 10 Strategies for Increasing the Marketing ROI for Your Firm
    Opentopic blog >> hingemarketing.com So many leads, so little time. Well, perhaps you’re the eternal skeptic, thinking marketing professional services and generating leads online only happens through Herculean efforts. Your marketing strategy is generating so many qualified prospects and you can’t keep pace.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Leads] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    You can utilize a wide range of known values including lead data, prospect data from your marketing automation database, answer options selected during the SnapApp, results received, and more. . With Personalization, every experience can be customized for the right person at the right time, generating more and better quality leads.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Leads] Does Your Content Need a Permanent Home?
    You’ll want to guide viewers to to an e-book or case studies that demonstrate your product’s effectiveness, which will then lead readers to a sales person. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2016
    [Leads] 7 CMO Quotes You Need to Read on Marketing Technology
    That should translate to greater risk-taking and invention, which ultimately lead to success.” Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." in just 5 years.
  • KEO MARKETING  |  TUESDAY, MAY 3, 2016
    [Leads] Is Your Email Marketing Compliant with Global Regulations?
    Are you ready to maximize the return on investment in your email marketing?  As a leading B2B marketing agency , KEO Marketing provides email marketing services to help you effectively reach your marketing and sales goals. One of the most effective means of outbound marketing is often email marketing. Do not use deceptive subject lines.
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Leads] 3 Ways to Squeeze More From Your Marketing Automation
    It’s hungry for leads, and information on those leads. Here’s my question back to you: How many of your leads have watched your video content? There’s actually a lot more to the perfect pairing of video and marketing automation than a clearer picture of your leads’ interest. Or … almost every move. Get the Guide. Phone*.
  • LATTICE  |  TUESDAY, MAY 3, 2016
    [Leads] Now Available On the AppExchange!
    The app drives four key use-cases for sales: Prioritize sales effort:   Buyer Insights provides lead, contact and account scores that indicate which buyers are most likely to convert. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Leads] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Blogging is a common tactic we recommend and have written about in past posts, for improving traffic and lead growth in SEO and social media marketing. The key is not to assume that blog posts driving the most traffic will always lead to success. Misconception #5: Lead Volume Is Up; We’ve Done Our Job. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Leads] Salesforce “State of Marketing” Report: Better Happy Than Good
    No surprise here – the leading sales and marketing technology company says that investing in sales and marketing technology is a good thing. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Leads] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Leads] Why Your Content Marketing Strategy Should Include Long-Form Content
    Allows for an opportunity to explore your brand more than a short-form article, leading to more conversions. Generate more leads. Curata analyzed its blog and found that long-form content generated 7x more leads than all their short-form posts, including slides and infographics. Still others defended short-form. Boosts SEO.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Leads] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer  when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Getting Real About Lead Generation .
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Leads] Digital Does Not Mean "Just Build a Website"
    They then adjust the article’s classification based on actual behavior, in case the vocabulary was ambiguous or allegorical (which would lead to errors in mechanical classification). The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Leads] Are you ready for the mega-shift from social media to private media?
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. 98 percent.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Leads] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. The result?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Leads] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    In a world where we tend to obsess over things like high open rates and strong clickthroughs, Godin challenges us to look a level deeper and decide whether or not we have genuine permission to interact with our customers, leads, and subscribers. Trying to nail down Seth Godin's greatest strength is no easy task. Have you seen his blog ?
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Leads] The Amazing Power Of Multi-touch Lead Engagement
    They’re an example of multi-touch lead engagement. Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Nonetheless, multi-touch lead engagement is the next best thing. Why is Multi-Touch Lead Engagement Important Today?
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Leads] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. What does culture eat for lunch—or even dinner?
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Leads] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    Do we need to spend more time optimizing possible nurture tracks for Paid Search leads or do we need to change our Paid Search campaigns? Win rate is an essential bottom-of-the-funnel marketing metric. Measuring and analyzing win rates is critical. So how do you do it? Why marketing attribution data? What about campaigns? Keywords? Win rates.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Leads] Video is Killing the Written Content Star
    64% of marketers in a 2013 Nielsen survey expected video content to lead their content strategies in the next few years. Baby steps may not sound like the most powerful strategy, but small wins can lead to more resources and valuable experience—leading to bigger wins and a gradual progression up the maturity curve of video creation.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Leads] Mergers and Acquisitions as Part of Your Growth Strategy
    Our  Professional Services Guide to Research  gives you the tools and knowledge you need to lead your firm through conducting research. It is the leading marketing program for delivering greater visibility, growth, and profits. So what is the impact of all these mergers? More importantly, does an M&A make sense for your firm?
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Leads] Marketing Nerds Take Over MME16
    Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts. One of the best parts about attending conferences is the sheer number of smart people that congregate in one place. The post Marketing Nerds Take Over MME16 appeared first on Lattice Engines.
  • CAPTORA  |  MONDAY, MAY 2, 2016
    [Leads] [Highlights] Building a New Model for Growth Marketing Webinar
    As part of their growth marketing strategy, both companies incorporated the Captora Top of Funnel marketing platform to accelerate lead gen. The webinar covered several aspects of growth marketing considered top of mind for execs looking to streamline their marketing stack and see maximum ROI on their tech investments.
  • INFER  |  MONDAY, MAY 2, 2016
    [Leads] DIY Predictive Modeling – Pitfalls and Opportunities
    Even with the predictive lead scoring that’s emerged in the past few years, it’s clear that no matter how good the data science behind the scenes might be, it is rendered useless if the sales team doesn’t trust the scores coming from marketing. Originally published on Business 2 Community. How will we gain trust for the model?
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Leads] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements. About SnapApp.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Leads] 3 Things You Need to Know About SEO This Year
    great mobile experience might still be about leading your industry, but in the very near future it will be one of the first barriers to entry.  If marketers really want to understand how to improve their SEO, they need to focus on mobile browsing as exclusively as possible. Author: Nate Dame SEO is in a constant state of change.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Leads] The Difference between Content Marketing and Marketing Content
    Content marketing is a segment of marketing that focuses primarily on top-of-funnel marketing initiatives, such as thought leadership, brand awareness, and lead generation. It’s the common thread that leads buyers through the customer journey to a purchase. Know Where to Start and How to Simplify Content Development. Align. Execute.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Leads] 11 Helpful Resources for Improving Your Business Skills
    When you join, you're put on a track where you can regularly deliver speeches, get feedback, lead teams, and participate in improvisational speaking games in a super supportive atmosphere. The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Leads] How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
    The buyer's journey is the active research process a buyer goes through leading up to a purchase. Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day. How do you do this? Video Daily Promo
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Leads] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Brand marketing supports every stage of the lead lifecycle. Demand generation usually covers the Capture, Nurture, and Convert stages of the lead lifecycle. Marketing is easy to overcomplicate. But that’s changing.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 29, 2016
    [Leads] Expert Interview Series: Cassandra Michael of Usabilla on Improving Customer Experience
    Lead NurturingWith over eight years of experience in the technology industry, Cassandra Michael is a passionate world traveler and seasoned communications professional who loves to help start-ups create awesome marketing campaigns. We recently checked in with Cassandra to get […].
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Leads] [Highlights] Building a New Model for Growth Marketing Webinar
    As part of their growth marketing strategy, both companies incorporated the Captora Top of Funnel marketing platform to accelerate lead gen. The webinar covered several aspects of growth marketing considered top of mind for execs looking to streamline their marketing tech stack and see maximum ROI on their investments.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Leads] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    So what does this look like, who is doing it well, and is there any evidence that employee engagement leads to better business outcomes? This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Leads] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    The advice isn’t groundbreaking but in a world where we get hung up on lead gen, demand gen, UX, ATL, big data, open data and everything in between, it’s nice to take a step back and remember the obvious. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Leads] What Buyers Want: The Buyer’s Selection Process
    It is the leading marketing program for delivering greater visibility, growth, and profits. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. Here are the criteria our respondents said were important: What Buyers Want. What Buyers Avoid.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Leads] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Ultimately, this leads to a focus on a more collaborative organization, one that looks not only to fill existing talent vacuums, but also to create learning opportunities and push the barriers of possibility. Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. commercials).
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [Leads] What Makes a Fathomer a Fathomer
    Expand the Pie – Value creation can lead to abundance. Simplify & Standardize – Lead with healthy and consistent practices. If you ask anyone who works at Fathom what their favorite part of working here is, most would answer with something related to how much they enjoy the workplace culture. Everyone a Leader. Be the Consigliere.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Leads] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Brand Marketing Strategy Channel Marketing Content Marketing Demand Generation Digital Marketing Infographics Lead Generation home infographic marketingA marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. Utilize Predictive Analytics.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Leads] Lunchbox: Fill a tummy with a tap
    The payment side is made possible by Elavon – an acquiring bank who are leading the charge when it comes to charity contactless donations. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. And that means a brighter future.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Leads] Why Facebook’s Future Is Brighter Than All of Social Media’s
    In a similar situation, LinkedIn has added and deleted lead targeting solutions, acquiring Bizo and then dumping the business a year later. When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed).
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Leads] Financial Advisors Need to Get Personal or It’ll Cost Them
    Lead scoring —a method of ranking leads for their sales-readiness, agreed upon by both sales and marketing—is a concept that you’re probably familiar with. Lead scoring helps you prioritize which prospects sales need to follow up with immediately and which prospects need to be nurtured. Impact to Marketers. Segmentation.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Leads] Complement Your Content Strategy with Account-Based Marketing
    Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. How ABM Works—And Why It’s Such a Potent Partner for Content.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Leads] 14 Stress Management Apps to Relax Your Mind & Body
    According to experts at the Mayo Clinic , unmanaged stress symptoms “can affect your body, your thoughts and feelings, and your behavior,” and can lead to some serious physical repercussions. Stress and anxiety -- to some degree -- are natural parts of everyday life. Here's a list of some of our favorites. Price: Free. The goal here?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Leads] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. The bad part? Audience.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Leads] Five Steps to Thriving in the Age of the Customer – Part 5
    Now that you have a more comprehensive understanding of what makes customers love your firm , take the lead in making sure it is circulated broadly and used constantly to reinforce the company's commitment toward delighting them. Remember Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Leads] How 3 U.K. Companies Became High-Class Publishers
    CEO Andrew Hirsch estimates that 30 percent of the editorial team is internal while 70 percent consists of leading freelance journalists. While U.K. and U.S. According to  The Content Marketing Institute , 88 percent of U.K. As U.K. The content is organized into four sections: Trends, Places, Economy, and Industry. ” Barclaycard.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Leads] Account-Based Marketing Measurement: Here's What You Need To Know
    One of the biggest challenges with implementing ABM is that it requires a different mindset to a lead or demand generation marketing strategy. When you have to make the shift to thinking about prospects in terms of accounts rather than leads, a lot changes. Proper ABM measurement starts with lead-to-account mapping.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Leads] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. Lead Liaison’s VP of Customer Success, Alan Page, says: “We are jumping out of our seats with enthusiasm!
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Leads] 3 Clever Tactics to Improve Your Search Engine Optimization
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1.
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