• BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. 'Written by Steve Olenski via Forbes. Power to the People.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    'We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Leads] 7 Ways to Get Non-Marketing Employees to Blog
    From driving relevant traffic to converting that traffic into leads, content is a key tool at every stage of the conversion funnel; helping to boost authority and drive long-term results. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Determining link quality within a link building campaign
    Link building is essentially promotion, and the links you build can lead to increased brand exposure and awareness. 'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. But what constitutes a “quality link”? SEO value. Relevancy.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Leads] An Overview of the Major Google Algorithm Updates of 2014
    While Google says it improved their distance and location ranking parameters, some local businesses likely found it affected their number of web site referrals and leads. 'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. but that doesn''t mean we don''t miss one every now and then. May 2014: Panda 4.0,
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Leads] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    If fact, according to the results of a recent survey from Software Advice , if you’re not using video, you may be missing out on a valuable way to get more leads. In the survey, respondents were asked to rank the demand- and lead-generation effectiveness of various types of content, offers and calls-to-action (CTAs). Moving Images.
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Leads] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    Each ROI calculator and assessment tool contains research from leading analyst firms including IDC, Forrester and SiriusDecisions; and assessment, performance and spending benchmarks aggregated and constantly refreshed from the community of users. The portal can be accessed at [link]. You can see the press announcement here: [link].
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Leads] Organizing the Sales Effort
    In particular, make sure you have enough "above-the-funnel" activity to generate the appropriate number of sales leads. Research indicates that as many as 80% of sales leads are neglected or mishandled. The leading A/E firms typically have some form of capture planning process to guide their efforts in closing on their best leads.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Leads] The Secret to Success for Manufacturing Websites: Foundation Pages
    good FAQ page is invaluable for qualifying leads and increasing conversion rate , so make sure to talk with salespeople to ensure that all possible questions are included on the page. 'Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! ABOUT US. PRODUCTS. SERVICES. MATERIALS. LOCATIONS.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Leads] 5 Ways to Improve Your Marketing Using Conversion Psychology
    In other words, is what you are offering, whether it be an ebook, webinar, or other lead magnet, worth what they are going to have to do to get it, like give up an email or complete a survey. Lead Generation 'This past weekend, I went to a dueling piano bar in San Diego. Ladies, can we get some Taylor Swift requests going tonight?”
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Leads] BYOD: A Building Block of the New Mobile Office
    IVR (Interactive Voice Response) : Automatically filter and qualify callers upfront to ensure high-quality, sales-ready leads are being routed to the best agent to convert. 'Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD is becoming a key factor in the growth of inside sales.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Leads] The Top 5 Business Challenges for Accounting & Financial Services Firms
    The Top 5 Business Challenges So what were these leading challenges, and what do they mean for firms seeking to remain competitive in today’s demanding marketplace? SEE ALSO: 4 Steps to Successful Website Lead Generation for Professional Service Firms 2. Here, respondents were primarily owners and marketing executives.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Leads] Nurture Content Failure
    successful MAS instance has a lot of moving parts to consider – from the process-oriented questions of lead management and the handoff to sales, data quality and data management questions associated with new lead records (and old ones), CRM integration, and more – so it not surprising that most Enterprises struggle with marketing automation.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Leads] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    year-over-year growth for lead conversion rates (vs. 'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. It was the next big thing back when people used AOL.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Leads] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. prime opportunity to capture lead information is allowing visitors to preview a box based on their preferences.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Leads] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    'Rapid growth, lots of leads, and a busy sales team. It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. Too Many Leads, Not Enough Time. Generating new leads hasn’t been the problem for the marketing team at Mikogo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Leads] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Leads] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Which asset was a lead’s first touch?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Leads] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    Lead Generation Design Daily 'Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I''m surprised how few people actually apply this knowledge to their websites to improve conversions. Let''s get right into it. About Page. Contact Us Page. Here’s how you can do that.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Using Call Tracking to Demonstrate Marketing ROI [183 Words]
    Lead and Account Attribution. The two types of marketers that should care about lead attribution are: Corporate Marketers. In order for marketers to effectively establish ROI, the ability to accurately attribute accounts and leads is imperative. Phone calls are a better lead source than web traffic and form fill-outs.
  • VIEWPOINT  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Stunning Study Reveals How to Increase Sales by 29-49%
    Sales Process Sales Leads 'Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] The Road to the Top: Personal Branding Examples in Professional Services
    ” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The website is awful and our leads our worthless. Ideally, you have a sales level agreement (SLA) that specifies what your department is expected to directly produce in terms of awareness, inquiries (raw leads) and qualified leads – and also how you will influence metrics like the number of qualified leads, opportunities and even revenue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 3 Online Marketing Trends To Take Advantage Of
    Revlon came out with an awesome campaign this year that lead the user through an interactive ‘choose your own adventure’ experience. The online aspect of the campaign involved people using the Bing search engine to discover new clues which lead to different pages of Jay-Z’s new book Decoded. Marketing Efficiency
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Companies that analyze, qualify, route, and manage these sales and support calls optimally and efficiently are turning more leads into sales and more customers into loyal, repeat business. new integration with DoubleClick adds to Ifbyphone’s existing integrations with leading bid management solutions from Marin Software, Acquisio and Kenshoo.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? When they receive marketing leads, how quickly do they call? And when do they give up and work other leads instead? Do the math. And further, what will it cost you to get them?
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Amplify Your Business with Social Media Giveaways
    This tactic is a shameless way for businesses to motivate customers to share their virtual address book with them—this way, they can get more leads and expose their products or services to more individuals. 'By now, most companies are engaging their customers in some way through social media. Relevance is more than just contests. Marketing
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. 'Image source. The world’s greatest copywriters aren’t just writers. Image source.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    It used to be that marketing was all very top-of-the-funnel, and once a lead was identified, marketing passed it completely over to the sales team, and they would take it and run it to close. Sales obviously gets involved once a lead is a lead, and they certainly stay through and have regular communications with many leads and customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Coming back to how our mind manipulates us, we might tell ourselves that we have to stay connected in order to maintain our publishing schedule, because our blog drives traffic and leads for our business. 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Now, pull it out.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Leads] How to Optimize Your Marketing Channels [Free Ebook]
    holistic approach will ensure that your visitors, leads, and customers always have a great experience, regardless of the channel they’re interacting with you through. Lead Generation Daily 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. lot more. I''m finished!".
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 10 Lessons from 10 Years Paid Search Experience
    Comparing paid search to rocket science is not too far off the mark, according to Irv Brechner the executive vice president of Acquirgy, a leading paid search and DRTV firm. 'The rapidly growing and changing industry of paid search requires constant analysis and strategic flexibility. Humanology". Data manipulation. And reporting. Analysis.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    ” It is imperative that both B2B marketing and sales reps understand that they no longer lead the conversation, direct the “sales cycle” or move the buyer through their funnel. 'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 2.8%
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Mending the Festering Relationship between Sales and Marketing
    This information can include what customers are searching for and the keywords that produce the most leads. The marketing team can also enhance the quality of leads by understanding the details of the product or service pitch used by the sales team. Leads are the chief element that tie sales and marketing together. Shared Story.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Connection is Key: Check Point frequently connects with customers at field events.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 5 Surprising Studies on What People Consider "Good" Customer Service
    In customer service, we generally want our customers to be happier, so it’s a good idea to lead with the bad news. 'In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. Appreciation. Helpfulness. Seems pretty easy, right? Just develop these three skills, and you''ll be set. It depends. Price.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Leads] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am?
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Leads] How to Syndicate Content Without Getting Dinged in Search
    If you want to learn more about how creating content using inbound marketing strategies can help your business start generating leads, read our free ebook: Inbound Marketing 101. 'Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. Then you start adding blogs. Don’t you?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    You not only could double the lead out-put, but there can be many other benefits as well. If you only have 1 rep, 20 calls a day and 3 leads a month might seem adequate, but the problem is, you really have no one to contrast their performance against. How many leads a month should we expect? How about lead qualification?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Jeff has won many marketing awards, including the SLMA Top 50 Sales Lead Management three years in a row, but not 2014, I congratulate the winners of this award in 2014, especially Matt Heinz and Steve Gershick, who are good friends of mine. Winning this award was a great honor and they gave me this cool symbol to share. Petersburg ( St.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Manufacturers: What are you doing to improve the customer experience?
    If not, they certainly can’t help formulate or lead an initiative for a great customer experience if they don’t know what that is! 'Today more than ever,  customers are expecting, and in some cases demanding, a better customer experience. These types of experiences have to start in the C suite and trickle down.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 23 Outstanding Social Media Marketing Guides
    Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie Deyes has taken the virtual world by storm with his ‘Pointless Blog’ vlog (aka video blog).
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Leads] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. How to Generate Leads with HubSpot ).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Leads] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    Because it feels a lot easier and simpler to make the roles clear when everything for marketing sort of starts and ends with creating leads, and everything for sales starts and ends with converting those leads. We also found out that there were some issues in qualifying the leads in the middle of the funnel. BILL: I agree.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system. So, assuming your free eBooks, educational webinars, blog posts, and newsletters do just that, why are your new lead numbers plateauing? Most likely you’re utilizing both of these already.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Leads] How to Write Irresistible Landing Page Copy [Free Ebook]
    'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. Lead Generation Landing Pages Daily The success -- or failure – of each and every landing page you create is riding largely on your copy. And, there’s always room for you to become a better writer. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Leads] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it! 18 at 12 p.m.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Leads] Boosting Agency Leads and Client Retention with Call tracking
    'Read More. Call Tracking
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Leads] CMO Leadership and B2B Lead Generation Lessons in 2014
    Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. The post CMO Leadership and B2B Lead Generation Lessons in 2014 appeared first on LEADership. 'At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Leads] Improving Your Bing Ranking With Quality Content
    Well, having too many keywords can lead to “keyword stuffing” which can hurt your Google ranking Bing’s blog post highlights how their algorithms now incorporate content quality to improve their search rankings. Although Google continues to takes the lead in search, Bings is still worth paying attention to. etc…). Only time will tell.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Leads] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    'Do you want to generate more leads on your website? Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Leads] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My first boss there wanted me to cold call to drive leads. And used it to continuously update our newly revamped website to drive inbound leads for our sales team. Inbound leads started coming in to the company on a consistent basis for the first time. They hired me as their first VP of Marketing. My look at my email outbox.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Leads] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Call some leads? Oh boy.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Leads] How to Motivate Your Sales Development Team through December Holidays
    So one of the incentives we offer this time of year is a day off; specifically, the first three SDRs who hit their lead goal earn an extra day of paid time off. By really focusing on that list of people, we have found that our SDRs are able to not only maintain a high number of conversations in December but also transition those CIs to leads.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Leads] AMP UP Your Sales
    Buy the book for each of your salespeople, everyone should read the book, but assign a different chapter to each salesperson and make that person lead a discussion on the chapter at your weekly sales meeting.  'Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. Accelerating responsiveness.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Leads] The Life of a Content Asset: Tracking Real ROI
    Opportunities can be defined as leads who have been accepted by sales and are being actively worked by a sales rep. Multi-touch gives you a holistic picture of how your asset moved your leads down the sales funnel throughout their lead lifecycle. In the case of this workbook, the answer is a resounding “yes”! Downloads.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Leads] Up Close & Personal: The Continuous Evolution of B2B Marketing
    What all of this is leading up to, of course, is that Voice of Customer (VOC) research in the B2B environment is more important than ever. 'The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. The answer is: Not really. lot, it seems. Great.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Leads] Lead Generation via Influencers and Experts in 4 Steps
    'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry. Remember, less is more.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Leads] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Leads] How To Build A Better Email Unsubscribe Page
    Leading your subscriber to a blank page with a single link to unsubscribe isn’t exactly the best way to let your visitor know they’re important to you. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Maybe they never meant to subscribe to you in the first place…. Humor?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Leads] Is Email Marketing Making a Comeback?
    Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? Look professional.
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