• BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Leads] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Leads] Inspirational Quotes From the World's Top CEOs [SlideShare]
    There is no finite path you can follow to mirror the success of others -- each path is different, leading down a different road. Companies need to change the way they manage and lead to match the way that modern humans actually work and live. 'This post originally appeared on the Insiders section of Inbound Hub. mean, come on. Passion.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Leads] [Video] How the Social Employee Fuels the Brand #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Today, we look at our video, “ What is a Möbius Strip ?”
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Leads] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    He created an app that enables that same pool cleaning company to manage and organize their leads and accounts, complete with invoicing options and different ways to filter and search through data. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. General
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Leads] 7 Tips to Hire the Best Freelance Writer
    Calendar – Set deadlines and give your writer plenty of lead time. 'Image source. professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Know What You Want. Budget – How much can you spend over how much time? Look at Published Work.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Leads] Hinge’s Fab 5: August 2014
    Michelle Lowery shares what landing pages are, why they are needed, and demonstrates how to create landing pages that convert visitors into leads. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Kevin Bloom, Hinge Marketing.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Leads] [VIDEO] How Social Employees Fuels the Social Brand
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. The video, titled “What is a Möbius Strip?”
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Leads] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.),
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Leads] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You bought marketing automation and set up lead nurturing. First, let me ask you to grade yourself on marketing: Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing , how do we now when they are ready to buy and hand them to sales? The answer is lead scoring !
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Leads] Lead Segmentation: Enhance Your Email Marketing
    'After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. What does your company do to nurture leads? Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Takeaway.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Leads] How to Create an Effective Video Marketing Strategy
    This affinity for seeing something via video plays out in a number of key metrics: video on a landing page leads to greater time on site and higher conversion rates. It can help you create connections with your customers and audience members, leading to brand loyalty and better word of mouth. Benefits of Using Video. That’s okay!
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Leads] Conference Attendees: How to Get the Most Bang for Your Buck
    Keynotes provide loads of great takeaways and inspiration for external audiences, and sessions can lead to very tactical “how-to” posts. 'Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. How to Make the Most Out of Your Conference Experience.
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Leads] Proven Listening Techniques for Awesome B2B Telemarketing
    For example: Prospect: “Our company has invested hundreds of thousands in this trade show, and I’m responsible for making sure that the leads flow in and it pays off.”. Are you interested in exploring some ideas to maximize the number and quality of leads you generate, assuring an increased return on investment?” . Learning to Listen.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Leads] 15 Stats That Prove You Need Mobile Email Optimization
    Whether you''re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. 'I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Leads] 9 Stats That Will Change Your Mind About Email Marketing
    Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads ( State of Marketing Measurement Survey Report 2014 ). Personalization in emails leads to drastic increases in opens, click through rates, and conversions. billion email accounts in 2013. Call Tracking
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Leads] B2B Marketers still struggle with lead nurturing
    'I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  The post B2B Marketers still struggle with lead nurturing appeared first on Biznology. This is a mistake. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Leads] 6Sense Finds B2B Prospects Using Web Site Activities
    The key indicators can be very specific, such as searches for competitors’ names, visits to product detail pages, or activity by known leads. 6sense b2b demand generation b2b lead scoring predictive marketing predictive modeling sales prospecting web scanning web scraping and from a network of third-party Web sites.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Leads] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Leads] Step 3: What you do when a visitor to your website is NOT ready to buy?
    'The answer: Lead Nurturing. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you! Hey Tampa/St. Sales looks for Mr. Right Now. Great line! That may be your question.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Leads] 10 Expert Tips On How To Achieve Content Marketing ROI
    Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. Here are the other 9 expert tips. Skip analytics reports for your CMO.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Leads] Behind the Profile: 7 Tips for Doing an Interview
    Open-ended questions can lead to quotes and details that make the story compelling. 'We all know a natural storyteller, someone who recites entire conversations, does imitations, and describes how everything felt and looked and smelled. Ask what happened and you get the full play-by-play. But most people need encouragement. You know.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Leads] Your Leads Are Annoyed With You: Here's Why [Data]
    'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. So why do so many marketers and salespeople opt to play mind games with leads and prospects?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] Twitter Rolls Out Tweet Performance Analytics to All Users
    More data leads to better insights, which leads to smarter, more effective marketing. Do certain times naturally lead to more impressions? Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from Twitter''s front-end engineer Ian Chan), now everyone can see their Twitter analytics. Followers.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic. Sumo Logic provides a SaaS-based machine data analytics platform.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] How to Identify Buyer Personas for Professional Services Marketing
    This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Ready to attract more leads? Download our Online Lead Generation Guide below to learn how. 'Developing a content marketing strategy can seem intimidating. How do you begin?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] Smart Sales Intelligence: A Powerful Tool for Marketing
    No longer are we driven by just click-throughs, lead acquisition, and brand awareness.  […]. ' Interested in learning how sales and marketing can work together to close more deals? Join Joe Lucas and Jill Konrath on a webinar today at 10am pacific. The role of a B2B marketer is in the process of going through a fundamental shift. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , CMO recruiting , Find New Customers , Florida , Leadership , Leadership Lessons , Management best practices. 'The Vast Majority of Companies in Tampa/St.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    'As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. So what tools are available to marketers that enable them to better understand leads’ activity as well as tracking ROI? Prove ROI.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    One product to come out of this process, Connections , is now an industry-leading social business platform. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOR EWORD by David C.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] How can you CLOSE the Value Gap?
    However, a substantial and costly Value Gap exists between buyer and seller - a conversation disconnect leading to more stalled deals, longer sales cycles and more discounting. 'Today’s buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. Today, it’s all about the Benjamins.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] 5 easy copywriting rules for your content strategy
    Maybe you should lead with a provocative or controversial assertion. 'Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Check out this simple list of copywriting rules for maximizing the effectiveness of your content. Your tone.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] 3 Highly Effective Word-of-Mouth Marketing Tactics
    “The customer feels like the bank is more committed to the local community, they feel like they’re getting more personal attention, and they’re more likely to be recognized when they walk into the bank, so that more personalized service is absolutely more likely to lead to advocacy.” Have a good founding story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] The Best Marketing TV show is coming back – sooner or later
    Filed under: B2B demand generation , B2B lead generation , Business relationships , Business Strategy , Chief Marketing Officer , Great books , Marketing Made Simple TV , Uncategorized. B2B demand generation B2B lead generation Business relationships Business Strategy Chief Marketing Officer Great books Marketing Made Simple TV Uncategorize
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] The Best Career Advice We've Ever Gotten
    Whenever someone tells you something unflattering about yourself, your natural inclination is to fight back, but doing so can often lead to unproductive conversations and prevent you from getting better. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Great Advice From Great Bosses.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] 5 Writing Tips to Drive Your Readers to Action
    The resulting increase in conversions will be more than worth it, especially when you consider that the quality of each lead you gain will also be much higher as each conversion is likely to be much more similar to your  ideal customer profile. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] If You Think Sales is a Numbers Game - You're Wrong
    We''ve been lead to believe that going after all those prospects is essential to our success. 'We''ve been told for an eternity that sales is a numbers game. And it''s still a popular belief today. The theory is that all we need to do if we want to be successful in this business is to call, call, call. But what if it isn''t? I''m serious.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    In this post, we will talk about cohort analysis of leads. This involves following a group of leads which were created in a certain period, say a full quarter, until the leads become wins or losses. These insights can then be used to determine which type of leads to focus on in the future. Lead to Win Velocity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Leads] How To Chop Up Your Webinar Content
    She thinks a well-oiled content operation is essential for brands that want to connect with and convert leads. They can generate hundreds of high-quality leads, foster valuable partnerships, and do it at a low cost. And before that, she spearheaded marketing campaigns for ONE, an anti-poverty advocacy organization co-founded by Bono.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Leads] 8 Clever Ways to Triple Your Content Output (and Traffic)
    By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers. By using the above tactics, you can easily triple your content output and drive thousands of new visitors (and leads) to your website. link].
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Leads] No Time for Blogging? Think Again!
    Support your tradeshow efforts with blog posts leading up to them and after them. 'Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! Why Blog Now? Ramp up SEO.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Leads] Being Active on Social Media does NOT make you a Marketing Company!
    Petersburg area visit www.findnewcustomers.com and set up a FREE call with this marketing expert to learn what they can do to get more leads, more revenue and more profits. Filed under: B2B demand generation , B2B lead generation , Florida , Management best practices , sales challenges , Sales Leads , sales-ready leads.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Leads] Maximizing Event Effectiveness 3 Ways
    It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Why do we exhibit at these industry events? Results.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Leads] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Retargeting for Lead Generation and Lead Nurturing. 'Did you know that 98% of visitors leave your site before converting? Custom Segmentation.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 26, 2014
    [Leads] 5 Suggestions to Keep In Mind When Training a Teleprospecting Team
    Lead rate % - The amount of live conversation divided into leads passed to sales. Conversion rate to forecast % - The amount of passed leads landing on forecast. 'Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. Sometimes, all inside sales need is a place to start.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Leads] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    If you enjoyed this post, please click here to join our email list to receive blog updates and information about B2B lead generation. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • VIEWPOINT  |  TUESDAY, AUGUST 26, 2014
    [Leads] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
    'Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Leads] Where do you begin in Content Marketing? Answer: Know your Buyers
    Filed under: Buyer Personas , Chief Content Officer , CMO Challenges and Opportunities , Content marketing , Find New Customers , lead generation , sales funnel , sales-ready leads. Buyer Personas Chief Content Officer CMO Challenges and Opportunities Content marketing Find New Customers lead generation sales funnel sales-ready leads
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Leads] How to Get People to Read Your Entire Blog Post
    Derek Halpern discovered that when you lead off with an in-line image, people are more likely to start reading your article. 'Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. Let me interrupt this fairy tale with a cold, hard fact.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Leads] Do Content Marketers Need To Have Writing Skills?
    think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. But my post was about the skills needed for the content marketing strategist or team lead. Especially if you need a dynamic business person who can lead change in the organization.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Leads] How to Promote Your Social Contests to Lure More Subscribers
    Related Stories 5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes. 'Ever had this feeling? You did everything you could. You are racking your brain. … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Leads] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    The takeaway lesson for marketers is that while it is important to get the word out, unless you are reaching qualified leads, it does you no good. 'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” My answer is certainly–yes! Lessons. billion users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Leads] The business case for content marketing consistency
    Commenting on a blog, video or podcast can lead to amazing benefits. That’s what leads to awareness, trust, and relationships that create business benefits. Commenting on a blog, video or podcast can lead to amazing benefits. That''s what leads to awareness, trust, and relationships that create business benefits.
  • VIDYARD  |  TUESDAY, AUGUST 26, 2014
    [Leads] MarTech Conference Brings Out the Best in Marketing Tech
    Mo’ leads, mo’ insights, mo’ revenue. Importance of Marketing Automation, CRM and the ‘Lead Record of Record’ Once you have a single record of truth for a lead or a customer, the ROI on new marketing technologies can go through the roof. Yes, it’s true!! Glad you asked! Seriously.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Leads] The New Reality for Architecture, Engineering and Construction Marketing
    How to Convert Content into Leads and Sales. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. With some reflection time, I’ve internalized the conference theme of “power: play.” Lights, camera, thought leaders. Diversity grows. Blogging 2.0:
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Leads] Why Website Optimization Trumps Search Engine Optimization
    When optimizing your website, yes, you need to follow search engine optimization best practices, but more importantly, you should think about user experience, lead conversions, and acquiring customers. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Leads] Employment: One Piece of a Disruptive Business Model
    He tries to have conversations with hiring managers and team leads directly, but said, “If we have to have a lecture from HR, then that’s what we’ll do.” 'If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. The Company is You. SWANs.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Leads] 4 Quick Fixes to Reboot Your Website
    Add an email sign-up form One of the main purposes of your website is to capture new leads. 'Is your website a little drab? Is its functionality not quite up to par with others? Are you losing customers because your site looks less than stellar on mobile devices? If so, it might be time to reboot your site. All we ask for is an email address.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Leads] The Importance of Personalization in BtoB Marketing today
    The natural progression of personalized emails should lead to personalized website, but limitations in technology and strategy have delayed this realization so far. Let’s look at a few examples of HubSpot customers who are at the forefront of this strategy and leading the way with personalized content, blogs, and websites.”
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Leads] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Facilitating Dialogue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Leads] Coming clean on Facebook reach
    There is definitely a “hierarchy of conversation” among brands that leads to higher Facebook reach. Certain types of companies are just more conversational, leading to better reach. There is definitely a “hierarchy of conversation” among brands that leads to higher Facebook reach. The truth about Facebook reach.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Leads] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. 'First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Leads] The 5 Step Formula for a Perfect Blog Post
    Every step you take should lead to your CTA, and every point you make should work to convince your reader to act. 'Breaking Down a Perfect Blog Post. An effective blog contains the fresh and useful content that audiences want to devour and delivers it in a way that appeals to both readers and search engines. Paragraphs are short. Use them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Leads] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Leads] How Did That Banner Ad Get To Your Website?
    B2B topics; lead nurturing, native advertising, LinkedIn advertising. 'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Leads] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets. 'Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.) Tweet. Tweet. Tweet.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Leads] Go Back and Read Yesterday’s Great Post
    You can follow me on Twitter at @fearlesscomp Filed under: Advertising , B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Chief Content Officer , Chief Marketing Officer , sales leadership , Sales Leads , sales-ready leads. I highly suggest you read it. Love comments here.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Leads] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Once you''ve established your reputation as a marketer who delivers quality leads to Sales, you''ll be every salesperson''s best friend. But not every new lead is destined to make a beeline to the bottom of your marketing funnel and request follow-up with a helpful, appreciative salesperson. Timing Is Everything. Smarketing
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Leads] Is Marketing Automation Right for Every Company?
    That might suggest that the adoption rate for marketing automation is lagging, but revenues for the leading companies are climbing at a torrid 50-60 percent per year. 'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Leads] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    Read the following interview for her advice on being a successful CMO today, providing a full customer experience, leading a team through change, and more. 'The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. management
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Leads] The Do’s and Don’ts of Lead Nurturing in Professional Services
    'When it comes to lead nurturing, firms often believe that more is better. Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. Lead Generation Online Marketing actually happens.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Leads] 5 Marketing Lessons Learned from marketing Find New Customers
    As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. If you just market for a couple of months, you may just get one or two leads – or zero. By the way, I came up with this campaign as I was badly hurt and in the hospital. Stop Selling. Face it.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Leads] The Drama-Hater's Guide to Dealing With Office Politics
    For instance: Them: "I can''t believe they''re going to choose Mandy for the project lead.". 'There''s not a company out there that''s completely devoid of office politics. I''m willing to bet you could start your own business with yourself as the sole employee -- and still manage to drag yourself into some drama. know, I know. You: "Oh?".
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Leads] A Brief History of Marketing Technology (and Social Media Marketing)
    Having lists of thousands of contacts, and being able to segment leads and then send them the most relevant content, is something that is absolutely necessary in the modern world of marketing. There are several specific actions that can be tracked by automation systems in order to better understand lead behavior and the path to purchase.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Leads] How to Use SlideShare for B2B Lead Generation
    'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Embedding.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Leads] What Are Attribution Reports? [FAQs]
    The value in this report is marketers can now pinpoint the exact marketing effort that lead to a conversion in the funnel. Do you want to see how many leads you have generated from the blog? 1) How many leads are generated from my blog? What other content generates the most leads? 'A marketer''s job isn''t easy.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Leads] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Leads] 7 Local Business Listing Sites You Should Claim Now
    Yellow Pages   - According to  YellowPages , they “will not only get you online, but can also help you get found, drive leads and expand your reach.” 'Finding time to update or create your online business listings can sometimes be a challenge. What’s the difference between updating and claiming? ” 5. Business Name.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Leads] How to Become the Best Blogger in Your Niche
    In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get. 'Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” Don''t believe me?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Leads] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Lead generation, lead scoring, and lead management capabilities. Automated programs for lead nurturing, trigger email campaigns, etc. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better? What new capabilities do you want?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    You are better off using your time generating new leads. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Words of Caution.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Leads] How We Buy vs. How We Date: They're More Similar Than You Think
    Convert: Once you have visitors coming to your site, convert them into leads by exchanging something of value (i.e. Close: Once you’ve attracted the right visitors and converted the right leads, you need to nurture those leads to turn them into customers. 'They say there’s such a thing as love at first sight.
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