• IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] Celebrate the 2015 Markie Award Finalists!
    Best Lead Nurturing Program: ? 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. comScore, Inc.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] Why Sales Agents Need to Own Their Calls [194 Words]
    It’s quite tragic – or should be – when good leads fail to convert. Make sure that you take full advantage of every quality lead that comes your way with the data in this free whitepaper: 14 Critical Metrics We Extracted From Phone Calls in Q1. 'Did you know that ownership language on phone calls is more important than politeness?
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] 5 Powerful Ways to Drive Conversions with Call Tracking
    Before we delve into the methods of using call tracking to boost conversion rates, it is necessary to highlight the importance of calls as a lead source: 52% of all mobile ads produce a phone call – xAd. 65% of fortune 500 companies attribute their highest quality leads to phone calls – BIA Kelsey. Marketing and Lead Optimization.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] The Importance of Marketing Specialization
    At last, Find New Customers is now on the Sales Lead Management Association website with all the other B2B marketing companies. also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. 'Jeffrey L.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] Interesting Infographics: What the #### are those social media hashtags all about?
    Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost. Take Twitter , for example.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] How to get 50% more leads with smart content marketing
    Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead. Start With Targeted Content. Create a Killer Call to Action.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Leads] The Word Of The Year Is a #Hashtag
    B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter Its website describes its membership as including “academics and amateurs, professors and students, professionals and dilettantes, teachers and writers, undergraduates and graduates.”. The takeaway? and Topsy.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] When to Use Video Throughout Your Marketing Funnel
    Maybe you’re getting tons of qualified leads, but a lot of them seem to fizzle out or, worse, they end up going with one of your competitors. 'The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Of course, there’s some truth to these claims. When you have a high bounce rate.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] Two Things That Destroy Strategy
    Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Then, imagine launching your program and generating 100 qualified leads in the first month only to have them sit idle without sales follow-up leading to poor conversion rates.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] The Power of B2B Lead Nurturing
    eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. The data shows that very, very few are doing lead scoring either. This is a story about Jeffrey L. What do you think?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] How CEOs Can Lead When the Winds of Change Are Blowing
    Asked to give a speech on how to lead during turbulent times, Rosenfeld laughed and said, “Times are always turbulent, so get over it!” The post How CEOs Can Lead When the Winds of Change Are Blowing appeared first on Ifbyphone. International, discuss leadership in turbulent times. But you can control how you meet them.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 2
    'In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. A “pipeline” disposition is a prospect that is just one or two touches away from being converted to a sales-ready lead. Lead Generation Lead Nurturing
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] Could Event Marketing Be Your B2B Golden Ticket?
    In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. 'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to generate leads for our business. You could also have a blog post that has one comment but generates tons of leads. The number of visits and leads generated from a blog post can give you a much better picture of the health of your blog when it comes to driving bottom-line results. More traffic, visitors, and customers?
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] Top 5 Music And Audio Mistakes Made In Videos
    Placing music that you do not have permission to use can lead to your video being removed from sites like Youtube. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. We’re all emotionally responsive to music. Here’s an example of this done well!
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] The Growth Show: A VC's Advice on Content, Cash & Churn
    As a result, brand recognition for the firm has been growing, it''s helped lead me to conversations like these, and overall I think it’s been incredibly valuable. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Leads] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    After a certain period of time, you might consider restricting your participation to just the groups that are producing leads consistently. Just like the Lewis Howes’ success story noted earlier, you always hear about people that get thousands of contacts and leads from this platform. What’s wrong? Why aren’t you getting results?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. ' Rise of The Social Employee. What is a social employee?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] 5 Tips to Enhance the Mobile Search Experience
    Mobile search should not only be at the top of your priority list because of increased relevance but because of the lead quality it offers. There are two key reasons for this: Mobile marketing shortens the lead cycle. With mobile marketing the entire lead cycle is compressed. Why is Mobile Marketing so Effective? Availability.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    Advanced data enhancement and lead scoring make it easier for sales people to automate lead nurture processes without becoming marketing automation experts. And it may be that most salespeople are happy to let marketers handle the lead generation and nurturing, which they never enjoyed in the first place. Only time will tell.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] How to Take Marketing Data Automation to a Higher Level
    Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring. 'Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Marketing Big Data: Why Continuous Data Cleansing is Important
    But simply having and processing big data doesn’t automatically lead to better marketing. 'The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] 7 Dos For Deliverability and Avoiding Email Spam Filters
    Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues. 'How much time and money did you spend crafting that last email to promote your new product or service? That’s crazy, right?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Introducing The VerticalResponse Integrations Marketplace
    Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales. Once you’ve grabbed some hot new leads or contacts, export them straight into your VerticalResponse mailing list with the click of a button.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    The ‘Call-Only’ campaign feature is geared towards mobile-centric marketers who know that generating call conversions and leads from mobile users is much easier than generating web form submissions. In fact, 70% of mobile searchers call a business directly from search results ( Google ). Questions about tracking call conversions from AdWords?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] 3 Ways to Be Your Customers’ BFF
    For more on how to clean your database and create a relevant, personal experience for your customers, check out the Definitive Guide to Lead Nurturing. 'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. Have the right customer data. Get on customer calls.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. Its dimensions are 851 pixels wide by 315 pixels tall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Leads] Does Marketing Get No Respect?
    But leading organizations see the digital, social, mobile world as a conversation. This is a marketing organization that does not just command respect, but leads the business. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Reach and frequency.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] 6 Essential Skills Every CMO Should Have in 2015
    Silos can lead to a company showing up as disjointed or off-message to their customers. 'Let’s face it—Chief Marketing Officers have it rough. They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. 4) Be Agile.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Inbound 101: Three Major Inbound Components
    Nearly 90 percent of people skip through television commercials or change the channel, and the cost per lead in outbound marketing is far more than inbound marketing. 'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Top 10 Reasons NOT to talk to Find New Customers
    'The B2B lead generation consultancy, Find New Customers is not for everyone. Stop give us leads! ”. The fun guy Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. BtoB Marketing b2b marketing BtoB marketing Find New Cuatomers lead-generation This is the story of Jeffrey L.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Are you trying to generate downloads, registrations, page views, sales leads, qualified leads, sales? Don’t stop tracking at clicks, because you’ll have no idea how those clicks are converting into leads. It’s easy to see why. The foundation of a strong search campaign is knowing what you want to achieve. And so on.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] When Bad Things Happen to Good Leads - Part 1
    'There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. Lead Nurturing In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] 10 Tips When Hiring for a Job You Know Nothing About
    We confront this challenge everyday, as our clients must determine what company they will use to support their lead generation and lead management efforts. 'It will only be a matter of time before you are put in a position where you have to hire someone in an area where you lack expertise, or know absolutely nothing about it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Marketers Will Define Company Strategy
    From Participating to Leading. Marketers have been leading strategy for years in many organizations. If you are the steward of the customer and you are driving revenue , you probably should have a strong hand in leading company strategy—don’t you think? 'Author: Sanjay Dholakia We’re living in a Marketing First world.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. The idea of utilizing visualizations easily leads to marketing with video and the integration of images and graphics. Those tactics in summary: YouTube Integration.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Learn From Annoying Mistakes Marketers Make
    Only ask leads for critical information during their first visit (first name, last name, email) and if they show interest, then use progressive profiling to ask more in-depth questions at key stages during the customer’s journey – without running the risk of irritating the prospect. Ford Channel: 725,904 views.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns. Lead Generation On Twitter or Facebook?
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Upside Down on Marketing Priorities
    Increase Leads Generated: 65%. The idea that 50% of marketers, according to the study, are going to spend more and do more, but cannot demonstrate how that “more” leads to increased sales is quite astonishing. 'Regalix Research recently published their State of B2B Marketing 2015 report.  Increase in Sales: 63%.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] It’s not your house to pwn so remember your place
    'No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] The 4 Stages of the B2B Lead Generation Lifecycle
    Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to conversion. The point I’m getting at is, the more we are evolving our tools and processes to “simplify” lead generation and marketing, the more complicated it will become—that’s inevitable.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    This will lead you to having a far clearer picture of the persona your marketing should be targeting. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] 48 Phenomenal SEO Guides, Tips & Tactics
    Is it optimized for lead generation and conversions? 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Guides to SEO for Beginners.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Leads] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    That could include: Lead generation and management (including such tactics as nurturing and scoring). 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. Strong contenders need  a unique set of skills, technical know-how, and experience. They estimated that over 90% of customers are happy.
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Quick Tips for Conquering the B2B Inside Sales Training Gap
    Even if they are working with a field sales executive, they may be doing more up front to transform leads into qualified sales opportunities before passing the baton to the field sales person. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue? This trend is expected to continue. Why not? If so, when?  .
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Leads] What Social Media Can and Can’t Do by @davekerpen
    My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Social media won’t lead to overnight sales success. Ogden  (I never played for the Dolphins like the name Jeff Ogden, so I switched.) We work on that website every day to make it better for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Leads] A/B Testing: How adding a second CTA increased clickthrough 291%
    The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Campaign Best Practices – and budgeting by marketing campaign type
    B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing Tips 'Some great advice from guest blogger Mike Nierengarten at Obility. Enjoy! Marketing campaigns perform differently, but far too many marketers treat every campaign the same. The main advantage of the digital marketing era is how measurable marketing campaigns have become.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Leads] What is Digital Darwinism and How Does It Affect Your Brand?
    “Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” The State of Digital Marketing. This describes 20% of buyers. ” View it here. .
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Why Your Team Needs a Lead Scoring Model
    'What constitutes a worthwhile lead? For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. Lead scoring also helps sales teams close deals faster.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Finding the Right Call Vendor & Ignoring Mixed Messages
    'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. In the same studying revealing that only 36% of businesses are using call tracking, it was also revealed that 63% of those executives surveyed believe that phone call leads are just as valuable, if not more valuable, than web conversions.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 7 Ways to Get Better Results from Your B2B eNewsletter
    hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. 'You send a regular eNewsletter, but are you getting results? Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Enhancing Your Executive Edge
    How to Develop the Skills to Lead and Succeed. 'Enhancing Your EXECUTIVE EDGE. It’s time for another book review!  Last week I was on vacation and I had the time to read three books, one of them written by Kim Zoller/Kerry Preston was on Enhancing Your Executive Edge. I would suggest you take this assessment after reading this blog. Books
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 23, 2015
    [Leads] How AG's Sales Development Managers Motivate Reps in February [Part 2]
    In my experience, it’s all about the “small things,” whether that be providing my team with breakfast on a random day or giving them a high-five after passing a lead. 'Even though February is technically the shortest month of the year, this year it feels like the longest. Especially when the storms make it so everyone has to work from home.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Leads] 15 B2B case studies show how content marketing drives ROI
    The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 million. million.
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    These sites don’t tell you who’s watching, why, and if they’re a qualified lead. So at best, you end up raising awareness of your brand, but not doing much to help drive more leads, conversions, and qualified opportunities. What can you do with accurate lead scores and customer profiles? 'It’s official. You can thank us later.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    Leads contacted within the first hour of a query are 60 times more likely to convert than companies that wait 24 hours or longer ( HBR ). Using a hosted IVR (interactive voice response) system gives you the power to qualify phone leads automatically by asking callers questions relevant to specific marketing goals or campaigns.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Leads] Demystify & Define Your Marketing Strategy
    Here are examples of situations where I have seen strategy bring value to marketers: Lead Nurture Strategy. If a marketer is looking to deploy a lead nurture program, their strategy needs to address the parameters of nurture, and define where to start. For now, let’s define strategy as: a process of using knowledge to drive action.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Leads] How to Talk to Pretty Much Anyone About Pretty Much Anything
    So instead of probing on what someone does now (which typically leads to awkward humble bragging), ask what they wanted to be when they grew up, what their first concert was, what magazines they subscribe to, or which celebrity they’d want to invite over for dinner. The air of ideas is the only air worth breathing.”. But it''s hard.
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