• 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] Content2Conversion – Predictive Marketing and Demand Generation
    Prioritize in-market leads for delivery to sales. New Approaches to Lead Nurturing. Michael Ballard, Senior Manager of Digital Marketing at Lenovo dives into the challenging topic of lead nurturing. Next week the 6sense team is packing our bags and heading to Scottsdale, Arizona for the B2B Content2Conversion conference. Lates
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] Why Your Best Salespeople Will Love Predictive Marketing
    After all, predictive marketing brings a data-driven approach to marketing decisions along with lead and account insights that help salespeople sell more effectively , so why wouldn’t they appreciate the edge that a product like SalesPredict can give them? Predictive Lead Scoring Predictive Marketing predictive sales B2Bmarketing
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    In conversations with staffing firms across the country, I typically advise them to post content one to two times each day to leading social platforms (Facebook, Twitter, LinkedIn and Google+). If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] To Measure Marketing Impact, You Must First Retire the MQL
    When leads flow into the funnel they should not be qualified and then handed off to sales never to be thought of again by marketing. This creates an atmosphere where marketing is optimizing for a lead number and sales is receiving a bunch of leads who may not yet be ready to buy. Which marketing pieces has the lead touched?
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] So You’re Blogging. Now What?
    Increasing website traffic means more leads, which means more business. You have your blog content, and it's published to your page. All of the "i's" have been dotted and the "t's" have been crossed. The article looks great. Maybe there's a great graphic you used, a powerful image, or some intriguing data that will draw readers repeatedly.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] How to Improve ROI With Marketing Automation
    Did you know that marketing automation results in a 53% increase in lead generation and sales conversions? Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.
  • SYNECORE  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] Everything You Need to Know About Call-to-Action Buttons [INFOGRAPHIC]
    Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads ? Check out this infographic to see how you can create high-performing and lead-generating CTAs! Infographic Inbound Marketing Lead Generation Lead Conversion
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] The Best Converting Landing Pages for B2B
    A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. This leads to a longer time on site and a better chance at conversion. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Text or Video.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Ultimate Guide to Building a Content Marketing Team
    Peterson, Chief Revenue Officer Contributing Editor: Eric MacColl, Director of Marketing Contributing Editor: Miles Gotcher, Lead Gen Manager Written by: Scripted Writers Designer: Candice Chang © 2015 by Scripted THE ULTIMATE GUIDE TO. customers, attracting organic leads, building brand awareness and educating. team to lead it.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    and lead their companies into the digital age. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Grande Guide to Social Advertising
    Eloqua database with leads captured on SlideShare. Perceived Cost and Real Cost with SlideShare SlideShare offers tremendous branding, awareness, networking, data, and lead generation value. to capture leads and feed those names into either their. lead nurturing system or share them directly with. Grande Guide to. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Marketing Automation Simplified
    13 The Role of Lead Management Maximize Prospect Interest & Engagement. 14 The Role of Lead Routing. 15 The Role of Lead Nurturing. 16 The Role of Lead Scoring Identify Target Attributes. Successful email marketing, demand generation, and lead management processes hinge on a modern. sales for handling leads.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    increase lead conversion rates, shorten sales cycles, and improve win rates. CMO Council.“ — Better Lead Yield in the Content. information that speaks directly to their needs and areas of interest,” says Jill Konrath, a leading sales strategist. Managing lead generation with a batch and blast approach, the. involved.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Grande Guide to Lead Scoring
    Lead Scoring What Is a Grande Guide? topic—in this case, lead scoring—with a minimal. This Grande Guide will define lead scoring, explain why. What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead. The process of defining lead scores improves alignment. Why Lead Scoring.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Grande Guide to B2B Blogging
    prospects and lead them down the path to making. GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. nurture your leads down a path towards purchase. (We’ll discuss this in greater detail a little later.) Sometimes, crowd sourcing ideas can even lead to. Generate leads? and lead generation.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Demand Gen Pro's Cookbook
    DINNER PARTY PAGE 17 METRICS À LA MODEPAGE 15 LEAD NURTURING. recipe is great to: • Eliminate bad data using a systemized approach • Review the database for: – Duplicate leads, accounts, and contacts. Run through the data ringer to find duplicate contacts, leads, and accounts. ADP defined lead and waterfall. delight.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Ambiguous search results lead a VP to think an enterprise security firm just sells home. Provide sales with automated tools to continue the conversation with their leads – but in a templatized way. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Ultimate Guide: Getting started with Social Selling
    lead sources for marketing • More relevant points of contact keep momentum. common definition of a good lead • ADP’s marketing team targeted content to. stakeholders at various levels • Automated lead nurturing and scoring to engage. leads more quickly • Specialized sales professionals qualified the leads. They’re.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    Even if your contact database and net-new leads are being segmented by personas, if you can’t accurately target. and 4X more leads than. Well-understood personas are the basis for amazingly effective lead routing, scoring, and nurturing. lead flow management, plus. and do not make it into your lead queue. execute.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] How to Create a Lead Nurturing Strategy
    Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
    What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Website Traffic Bounced Back, but Not All the Way Back
    Not each one may be right for your staffing firm, but looking at your marketing goals and pairing them with the correct strategies will boost your website traffic and lead to more engagement and hopefully more conversions. Rebounding from the drop is usually a bump to start the next calendar year. Or, it's simply a New Year's Resolution.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] 6 Handy Conversation Starters About Marketing Automation
    What do you think about the quality versus quantity debate when it comes to leads? What elements are included in your lead scoring model and how do you weight them? If you are looking for an opportunity to connect with others like you and to hear from leading marketers, register today for the Modern Marketing Experience in Las Vegas.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Highlights from Growth Hackers AMA with Paul Albright
    Then just work backward up the funnel to nail down the monthly goals for leads and visitors. The other key goal is to improve conversion rates at each step – Prospect-to-Lead, Lead-to-Opp, and Opp-to-Bookings. Growth marketers of the world, we heard your cries and we’re here to help! Work backward. It all starts with marketing.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    Calculating the Right Cost Per Lead. ABM, on the other hand, is a more expensive strategy on a per lead basis. But that’s okay because you expect a much higher lead-to-customer conversion rate and those leads tend to have bigger rewards. We are now able to spend more per lead on outbound efforts, both online and offline.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    You’ve been working for days on an email designed to generate leads. Guest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. So far, so good. Horror #1: The Haunted E-commerce. Image credit: Pixabay.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Over time, your brand will grow in the mind of the audience as a reliable resource in the industry, potentially helping you grow your leads and customer inquiries. Be an Industry Resource.
  • ANNUITAS  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] How To Strategize For The New Eloqua Release
    Improve your speed to lead. Currently Program Builder processes 66 lead per minute, the new Program Canvas processes 6,000 lead per minute. Author: Leah Brenner @LeahRBrenner is Lead Eloqua Architect, Technology at ANNUITIES. This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] The Key to Building Long-Term Relationships with your Leads
    Insight is no longer an option, but a necessity when trying to generate and nurture leads to fruition. If the email you’re sending doesn’t relate to a prospect or lead personally, it’s not going to be effective. Implementing lead scoring to listen to what your prospect’s actions are saying and respond accordingly.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] VerticalResponse Now Integrates with Easy to Use Form Builder, JotForm
    Whether you’re using online forms to collect leads, survey responses, or RSVPs for an upcoming event, JotForm makes it easy to build your VerticalResponse email lists. With this seamless integration, you can create your form in a matter of minutes, and choose the VerticalResponse list you’d like to send it to in just a few clicks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Social Media is Even More Important in our Modern Marketing Future
    As social media continues to mature as a marketing tool to increase branding, expand audience, generate leads and drive sales, it requires additional budget. For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. This is not news. Time and Traffic.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    Fewer ads aimed to interrupt will lead to an increase in engagement, which is something DJ Khaled has demonstrated remarkably well. Remember DJ Khaled? Neither do most people, unless you were in high school or college during the years when he was featured yelling “We the best!” ” in a few fringe Top-40 hits. Be Consistent.
  • SALESFUSION  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] How to Create a Love Affair Between Sales and Marketing
    When it comes to processes for lead nurturing and incubation, those companies where sales and marketing have blended ownership report better conversion rates (according to marketingcharts.com ). Sales reps ignore 50% of marketing leads (according to ReachForce ). However, there is a lot to be gained from sales and marketing alignment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation? Why Do You Need Lead Generation? the phone rings.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Why Customer Experience is the Hot New Thing in Marketing
    Happy, engaged, and loyal customers lead to a strong business – and more opportunities for growth. “The customer experience is the next competitive battleground.”. Jerry Gregoire, former CIO of Dell and Pepsi. Competition in business is fierce. No one needs to tell you that. There is another way to compete. Really, really good.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Leads] Majority of Firms Receive Business Referrals from Non-Traditional Sources. What’s Their Secret?
    The Visible Firm℠ is the leading marketing program for delivering greater visibility, growth, and profits. Do referrals play a key role in your business? Is it a priority to generate more qualified prospects? If you answered yes to either question, you’re not alone. But how can you increase business referrals ? Collect data by.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] @KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
    What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] Event Marketer: Why a Low-Tech Trade Show Strategy Gave American Express Open an Edge at CES
    Insights that can benefit any brand hoping to make lead acquisition a key part of their trade show strategy
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] 5 Mobile Insights That Will Change How You Market to Millennials
    This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    We had the data, and we were free to follow it wherever it lead, rather than venturing guesses. The story ended after the prospect clicked over to the landing page and disappeared into a lead list or nurturing campaign, never to be seen or heard from again -- at least from a paid media manager’s vantage point. But how does one use it?
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    Many executives create thought-leading content all the time in emails and posts on the company intranet. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar? Finding common ground puts everyone more at ease. Without the red tape. 3.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. Top Challenges Related to Buyer Personas. ” “I just refreshed our buyer personas and want to use them more effectively.”
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] What Marketers Can Learn from Super Bowl 50
    For example, Avocados from Mexico ran four variations of their campaign in October, ultimately leading to the one below that ran during the Super Bowl. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare. Don’t overthrow the ball. Takeaway Tip: Test ahead of time. Get them pumped up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] Are marketers getting lost in the Dark Funnel?
    Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. This start-up has developed powerful techniques to not only segment your audience, but see important audience connections that might lead to insights about the customer journey. By Krista LaRiviere, {grow} Community Member.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Leads] 9 Ways to Repurpose Content and Reach a Larger Audience
    guide is a foundational, stock content piece that is designed specifically to generate leads. Webinars are ideal for generating new leads with the intent to then nurture those leads with thought leadership. It is the leading marketing program for delivering greater visibility, growth, and profits. Blog posts. Guides.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Marketing works best when the agency & client can trust each other, leading to results that will both impress the CEO and break down barriers of cynical consumers. If agencies and clients can’t trust each other, though, the results are poor, no one is impressed and no barriers are broken down, leading to more distrust. Lab 42.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Gone are the days of taking leads straight to bed or losing them forever. Yes, thanks to inbound marketing, the goal is to attract visitors, convert them into leads, close the sale and then delight them with a continued high standard of quality content and service. So, how do we optimize our content to attract qualified leads?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] Blog Disclaimer
    Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. Any opinions expressed within the blog are those of the author and not necessarily held by Lead Liaison itself. The post Blog Disclaimer appeared first on Lead Liaison. Guest Blog Disclaimer. Revenue Generation Blog
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Leads] What is Retention Marketing, and Why You Need to Start Today
    boost to these two metrics means that you are increasing the customer lifetime value (CLV) which leads to long term profitability, rather than short term acquisition gains. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention Marketing vs. Acquisition Marketing. Ecommerce
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