• CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Leads] New Marketing Automation Options for Small Business in the VEST Report
    The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It recently added lead scoring and the ability to look up individuals on social networks. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).
  • INTEGRATED B2B  |  SATURDAY, JANUARY 24, 2015
    [Leads] No shortcuts in B2B marketing
    To be fair, Impression Europe turned out not to be unimpressive enterprise, describing itself as “one of the UK’s leading suppliers to the promotional merchandise industry”. 'Recently, while visiting one of our customers in the UK, I saw a fascinating sign on a building next door to the customer’s own offices. No such luck.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Leads] 17 Demand Generation Stats Every CMO Needs to See
    Companies meeting or exceeding their revenue goals attract significantly more website traffic and generate more leads, Marketing Qualified Leads (MQLs), sales opportunities, and customers than those that aren’t. Companies with higher annual revenues tend to pay a higher cost per lead. Marketing Data Daily
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Leads] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    All this signals is an interest in your content, and not always from a qualified lead. What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” Social Media.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Leads] Interesting Infographics: What Content Has the Most Clout?
    'Which type of content drives the strongest ROI in your B2B lead generation playbook? Content Marketing Infographics B2B lead generation B2B sales c-suite content content marketing home infographic technology buyers Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets. So focus on creating quality, relevant content!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Leads] 5 Tips for Developing Strong Buyer Personas
    To create great lead generation campaigns , you start with buyer personas. Without deep buyer(People) personas, you simply cannot be great at demand generation or lead generation at all. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. In fact, in his. Amen, Mike.).
  • WRITTENT  |  FRIDAY, JANUARY 23, 2015
    [Leads] The 11 Key Elements of Amazing Copywriting
    Corey Eridon at  HubSpot writes that “the product or service isn’t what makes a lead want to be your customer–it’s a solution to their problem that people care about.” Generates Leads. And, of course, fabulous copywriting generates leads so sales people can do what sales people do best: sell.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Leads] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If everyone notices that one discipline is a bottleneck in the customer journey - choking off leads and conversions - there’ll be huge pressure on that discipline to resolve matters. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. No more.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Leads] What Social Media Can and Can’t Do by @davekerpen
    Social media won’t lead to overnight sales success. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. Social media cannot make up for a bad product, company or organization. can’t, of course. Amen, Dave.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Leads] Increase College Admissions with Inbound Marketing
    Once you have a strategy in place, you will be able to acquire new leads (potential students) and nurture them so that they establish trust and a relationship with your brand (college or university). 'Did you know that there are over 9,000 colleges and universities in the United States today? This can be achieved through inbound marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Leads] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. year-over-year. Tweet this stat! Source ). Tweet this stat! Source ). Tweet this stat!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Leads] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. The process works best when the two teams have a shared KPI of generating and closing leads. So what does awesome look like?
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Leads] 3 simple tips to build good local links
    Not only can creating discounts lead to good links that make sense, it can also provide you with a great way to give a little back to your local community. 'Links from other websites are essential for search optimization and improving your website’s search visibility. Offer honest testimonials. Create local discounts. Testimonials.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Leads] Your Guide to Email Design
    The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info. To help with this process, you can send lead-encouraging welcome emails. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Email Newsletters. Fonts.
  • FATHOM  |  THURSDAY, JANUARY 22, 2015
    [Leads] Tying Digital Student Recruitment to Your SRM
    It can tell you how your prospective students become leads and enroll in your school – down to the individual search keyword, email campaign, or advertising campaign. 'The world of student recruitment is changing. How are they doing it? Imagine one system that: Houses all your potential student inquiries.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Leads] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    In fact, marketing research highlights that 58% of leading organizations can drill down into the specific campaign attributes which measurably optimize results. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? resume that’s more than two pages long. Missing metrics.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Economic Value of Your Company Brand
    Apple leads the list, with a brand value of $124 billion.  'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. Actually, a strong brand has a monetary value. The brand is respected.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 5 Lead Generating B2B Website Trends
    'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. lead generating website uses effective calls-to-action to convert visitors into leads. Download our Lead Generation Website Guide to get started. 5) Video.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    I’d argue that the skillful application of the previous by outstanding people is the true factor of marketing investment performance, more than any typical KPI (key performance indicator) like cost-per-click, conversion rate, lead volume, traffic or rankings. 'Let’s talk investing. We’re all in agreement, right?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 10 Quick Competitive Advantages for Modern Marketing
    Lead Scoring: Marketing effectiveness research shows that the majority of Best-in-Class marketing organizations (68%) actively leverage lead scoring. If you want to ensure that marketing’s contributions turn into revenue through sales, lead scoring is a critical edge. It’s tough. people involved in a B2B buying decision.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    'Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Spikes like this can lead to increased cost, unnecessary impressions/clicks, and reduced CTR. 'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. Spend 20 minutes doing this every day. Challenge 3: Banner blindness.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 2015 Resolution Series: Professional Development
    leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. – AnnaMarie Tush, Digital Marketing Associate . Blogs. We will continue to read our favorites including: Search Engine Land.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue  based on close rate probability.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] The Buyer's Journey or Hide and Seek?
    The result: higher value leads to sales, greater engagement and more provocative conversions, less stalls and more closed deals. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s. When they came out for lunch or a meeting, “Bingo!” It was Showtime.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Negative SEO: Does It Really Exist?
    For more on SEO, check out this SEO  cheatsheet or this ebook about SEO for lead generation. 'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Scary right? But, do these tactics actually work? How can you protect your website from them? Negative SEO Is Harder Than You Think.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    Email Helps Convert Website Visitors Into Leads. When a lead forwards your email to someone, you gain the power of social proof. So when you encourage referrals from existing leads, it helps you generate new ones. Email Helps Nurture Leads Into Customers. Consider this: Email is 40 times more effective than social media.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Why PR Should be a Part of Your Content Marketing Strategy
    PR increases brand awareness  - Use your new content to attract focused audiences and new leads. 'Everyone today is so focused on Content Marketing that they may overlook an old standby, PR, that could help in getting that all-important content out there. Content marketing drives long-term thought leadership goals. The Scary Side of PR.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] Where Is Content Headed?
    They are leading their clients to think in bold, new, and more human ways. Leading brands will hire comedians, producers and actors and begin creating top-tanked shows like Netflix did with “House of Cards.” 'Marketing (As We Know It) Is Doomed! It’s only $9.99, is chock full of brilliance, and ships in two weeks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] 3 Lessons Marketers Can Learn From Social Apps
    It’s hypnotic, gives rise to clever creativity and leads to videos being watched millions of times. 'Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer dealing with B2B Big Data every day? Surprisingly, there is. Take Tinder.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Leads] How to Know Which Hashtags to Use in Your Social Media Posts
    ll go to the table view, then check both hashtags, then click “compare”: This is what it gives me: It looks like these two hashtags have been performing about the same, with #musicmarketing leading a bit. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. And now… the hashtags. But which hashtags?
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Leads] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    'How to rock sales lead development? The quick answer…put a sales lead management team to work. That of course, begs the question, “what is a sales lead management team?” It’s that gap between the two disciplines where leads are lost either because marketing doesn’t qualify them or sales doesn’t follow up on them.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Leads] 5 Key Advantages of Data-Driven Marketing
    Various types of technology, such as call tracking, have provided marketers with the opportunity to attribute leads and conversions to specific advertising channels. The wealth of online consumer information is regularly being used to shape marketing decisions and fulfill lead generation and conversion goals. 1.Marketing Attribution.
  • CONVERSIONATION  |  TUESDAY, JANUARY 20, 2015
    [Leads] Business risks from and for the insurance industry
    Although the impact of such changes is big and leading to digital transformations in the industry, the […]. 'Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Leads] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on. The post Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation? 'We fear what we don’t know. Can we even do that? What does it involve? So What is Dark Social?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Leads] How to Write a Great Value Proposition [Infographic]
    Lead Generation Branding Daily 'Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It''s also one of the most important conversion factors. great value proposition could be the difference between losing a sale -- and closing it.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Leads] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Many leading brands that are launching initiatives are going in this direction, like Marc Mathieu’s Project Sunlight initiative for Unilever. It’s where so many of the leading brands are going and have gone. lot of the start-ups are leading this. Would you care about what they had to say? Do you both share the same values?
  • VIEWPOINT  |  TUESDAY, JANUARY 20, 2015
    [Leads] Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind
    On Tuesday morning, 45 sales "leads" come your way through a variety of sources. After all, when you have your nose to the grindstone and other project deadlines looming, you naturally focus on the three leads that are sure bets. Lead Generation Prospect Development Lead Nurturing 'You’re a sales person. Terrific!
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Leads] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    The figure below depicts the results: Visible Experts’ Top 10 Lead Sources (it’s important to note that most Visible Experts mentioned multiple lead sources). We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. But it’s not.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Leads] Essentials of Perpetual Revenue
    Due to the overwhelming pressure on demand generation teams to quickly “get more leads in the pipeline,” top of funnel engagement tends to be the main focus of programs, as well as becoming the primary goal for marketing automation platforms. 'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Leads] A Few Reasons Why Voice is Vital to Your Call Analytics
    'If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. The more inbound calls you get, the more opportunity you have to drive sales and revenue, and the more valuable these calls become. How do you know if your customers are happy? Why should you care?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Leads] How to Influence B2B Sales Prospects (Without Annoying Them)
    Learn not only to persuade - which can lead to annoyances - but to influence. 'If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. But at what cost?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Leads] How to Build Strong Brand Storytelling From the Inside Out
    The content that you create for executives shouldn’t always be the same as the people who have day-to-day contact with customers; some are leading the strategic and others are executing it. 'January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. It’s Not You, It’s Me.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Leads] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Here at HubSpot, it''s the "wheat bread leads" story. Back in 2012, CEO Brian Halligan noticed our marketing team was generating a lot of what he called "white bread leads" (i.e. leads coming in through top-of-funnel offers) and not enough "wheat bread leads" (i.e. MQLs coming in through bottom-of-funnel offers).
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Leads] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. Image credit: Cox Business. It might go viral”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Leads] The state of the nation on SEO, content strategy and earned media
    You could really tune in and focus on individuals who were high probability customers or sales leads. Today, think there’s got to be an inbound marketer who is overseeing marketing automation efforts and lead nurturing because you must have human insight. Lee is the go-to-guy for digital marketing trends. Can you scale?
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Leads] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. The skills and strategy you’ve used to succeed in search marketing are very similar to what it takes to succeed with marketing automation, including the ability to: Attract certain types of leads with focused campaigns.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Leads] How to Run a Blog Lead Generation Analysis
    'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. Not sure how to run a blog lead analysis? VLOOKUP for Beginners.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Leads] 10 (More) Marketing Terms You Need To Know
    This refers to increasing your online sales by converting your current website visitors into leads or clients. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. 'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” WPO – Web Presence Optimization.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Leads] A more personal approach to content marketing
    In this model, you publish content under the banner of a small handful of lead personalities and augment that with more personalized content from your complete staff of salespeople, marketers, project managers, and other front-line employees, each of whom puts their spin on broader themes that fit your firm’s brand. Like this post?
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [Leads] Book Launch: The Frugalnomics Survival Guide
    You’ll have the opportunity to learn directly from leading analysts from SiriusDecisions, Forrester and IDC, and gain lessons from the success and pitfalls of those who have already completed the passage including: ADP, Splunk, Workday and Shoretel. Keep your eye out for the launch site and pre-order opportunity from Amazon.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Leads] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. Without knowing what sources are actually driving your calls, you have no way to optimize your inbound lead flow. 'The results of the explosive growth of mobile phones can be seen in almost every aspect of business.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Leads] Perfecting the Personalization Puzzle for Mobile Marketing
    As a co-founder of the company, he opened and leads Waterfall’s Austin office. 'Personalization has been a buzzword in marketing and advertising circles for many years now, but the industry has gotten so caught up in its own hype that it never stopped to define what personalization actually meant. didn’t think so. purchase history).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Leads] 12 Ideas to Ignite Your Content NOW
    The people following a hashtag from every corner of the earth might be starting a company, a discussion that leads to innovation, or the overthrow of a government. My original blog post “ Six questions that lead you to a social media strategy ” had a total of about 7,000 page views. The investment in our content is largely wasted.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Leads] 4 Killer Tips to Boost Social Content Sharing
    Sales leaders and reps, you could be generating customized leads from your content writing and sharing efforts. So here’s a cure for the common cold shoulder: here are four tips to help marketing and sales align around sharing content via social … which will lead to social sales. m in the latter bucket. The On-Ground Reality.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Leads] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective. ” 8.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [Leads] Data Driven Marketing via Data Unification
    Follow the Lead and it’s journey. B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Email Marketing Marketing Tips data driven marketing data unification marketing big data 'The more marketers we talk to the more they confirm the role of marketing has shifted from look and feel marketing to data driven marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [Leads] Customer Data Platforms Revisited: The Future of Marketing Data
    You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. All those categories have done well since my original posts on the topic. In fact, most do not.
  • HUBSPOT  |  SATURDAY, JANUARY 17, 2015
    [Leads] 10 Simple Tips for Managing Freelancers
    That leads us to fees: All freelancers have day rates and hourly rates. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hiring freelancers is an excellent way to help create the content you need with limited resources. That was fun. 1) Identify the need for freelancers well in advance.
  • BLOG MY CALLS  |  FRIDAY, JANUARY 16, 2015
    [Leads] Why Conversation Analytics Trumps Human Call Scoring
    This can include assessing the sales performance of employees, evaluating lead quality and marketing campaigns as well as overall business performance. 'When it comes down to it -- human call scoring cannot compete with Conversation Analytics. There are several reasons for this, but let’s start with some background on call scoring. Read More.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Leads] The Right Way To Spend Millions on Senior-Living Advertising
    Therefore, geo-targeting ads to specific locations based on the user’s IP address and sending that user to a landing page specific to the location could harm the chances of lead conversion (if that user was looking for care that would take place outside of the actual searching location). Not All Leads Are Created Equal.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Leads] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. To be clear, I do not agree we should abandon traditional tactics that are continuing to provide ROI but there is probably something new in the digital world you can add to improve your lead nurturing. Build a community.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Leads] Visible Experts: Why Every Firm Needs Them
    In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. 'Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! On Google+ or LinkedIn?
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