• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Leads] Wise.io Provides Another Choice for Automated Predictive Modeling
    Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. had already planned this week to write about Wise.io This week, I’ll stick with Wise.io. as the subject.
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada. About EY Entrepreneur Of The Year. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    1) Forced viral tricks can clog your funnel with zombie visitors and leads. 8) A steady flow of great targeted content yields a steady flow of great, targeted leads. 9) Whether it''s a first visit, a lead, or a customer, welcome ANY visit from ANY platform. 'October in Boston is extraordinary. Monsters everywhere! Ignore it.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Jeff Ogden of Find New Customers is one of the best writers in America!
    And when you have written white papers for leading companies like Marketo , Silverpop and Genius.com, you are doing something right. 'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? HubSpot Verified account ? HubSpot. The world needs great writers. Write on! :).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Turning Website Visitors into Leads
    'Jim Obermayer is the host of the Sales Lead Management Radio Program , which goes out to over 8,000 worldwide members of the Sales Lead Management Association (SLMA). Recently, he interviewed Janelle Johnson, director of demand generation at Act-On, about the art of turning website visitors into leads. JANELLE : Thank you.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Why Cost Per Lead Can Be a Bad Metric
    'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Leads] Sales Enablement Technologies: Some Things Old, Some Things New
    Figure 1: Leading Traditional Technologies, by Best-in-Class. 'While many enterprise technologies are procured by a single line of business, with the explicit goal of improving that individual unit’s efficiency or output, some enabling tech tools can benefit multiple fiefdoms within a company. Been There, Done That, Keep Doing It.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Leads] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. With that in mind, here are 4 foundational strategies that will help your website get the mindshare it deserves and generate the leads you want.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Leads] 7 Current Design Trends Every Marketer Should Know
    On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Leverage Web Analytics to Determine Lead Generation Goals
    'How many monthly leads does your business need to generate to achieve monthly revenue goals? If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Average Conversion Rate (Leads to Customers).
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. HS) One of the predominant use cases for your technology is lead scoring. Do you replace, or complement, the lead scoring that a marketer might already be getting from their marketing automation platform? We see it all around us.
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)
    'The leads are weak? Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! ” Lead Qualification You’re weak! You’re weak!”
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    'Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. Studies show that only 19% of inbound calls are high-quality sales leads – most are not. How should phone leads get assigned?
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Mark Thabit is the CMO of Cision , a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Mark With a deluge of messages and media in the landscape today, however, the process is more complex. Digital Marketing Podcasts
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    'Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    54% of marketers say the right metrics lead to better messaging. 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. 11 a.m.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] What the growth of inside sales means to B2B marketers
    The first human interaction with these researchers is likely to be over the phone, in a lead development role. Very similarly to the traditional field sales model: by providing qualified leads, lead qualification and nurturing programs, sales materials, opportunities for sales contact–like webinars, events and online communities. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] 8 out of 10 Marketers Fail to do Buyer Personas
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Content Officer , Chief Marketing Officer , Content marketing , Find New Customers , Florida , Lead Nurturing , Leadership , Management best practices , Marketing Automation. You can’t. Volker is right.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    The Daily “Get it Done” Dilemma: I lead up a very small content team at a B2B tech company. 'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Is it through sponsored content? Native advertising? Mark W.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    There are dozens of reasons to suppress a lead, which I''ve broken down into the seven suppression lists below. Do you have leads who just never open any emails, haven''t been to your website in years, or both? You can be very sure those leads are just not interested in your email content -- or they are just inactive on their email.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] How to Future-Proof Your Content Marketing Strategy
    Piling on an existing trend -- or worse, one that’s nearly played out -- won’t give you the viral traffic bump associated with being on the leading edge, and it won’t help you to create future-proofed content that will serve your site well going forward. 'Trends come and go in the world of digital marketing. Content is a long-term game. 
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Leads] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    targeted series of email messages can quickly turn lukewarm leads into hot prospects, and website visitors into loyal customers. Research shows nurtured leads close faster and generate larger deals than non-nurtured leads (10% and 40%, respectively, according to the Aberdeen Group ). Better Visibility and Shorter Sales Cycles.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Why Views Don’t Count: Video Metrics that Actually Measure Success
    Surely the reason extends beyond “to hit 30,000 views on YouTube” to something more like “to bring in more qualified leads to our sales team”. Video, like any marketing tool, can be utilized to fill gaps before or during the sales funnel like bringing more people to your website or converting more leads to sales. Converting leads.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Leads] What’s the ROI of Outsourcing B2B Telemarketing Services?
    'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% of marketers believe telemarketing is the best vehicle for generating high-quality leads. The marketing department returns from a trade show with hundreds of leads.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Taking a step back and formulating a content strategy can help alleviate these common content challenges and improve the student journey from searcher to lead to enrollment. Content mapping will help you widen your lead funnel and lower the barriers to conversion on your site for prospective students. Step 1: Identify Personas. Video?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Leads] The Time I was a Featured Guest on Hubspot TV
    Filed under: Business Marketing Association , Demand Generation , Find New Customers , Florida , Guest appearances , lead generation , Management best practices , Marketing Awards , marketing campaigns. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. That is nine years old!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Leads] 4 Content Marketing Productivity Killers
    But, sometimes the decisions about what to create can be best guesses vs. decisions based on historical data about what content drives the most traffic, shares, leads, and revenue. And then once your content does start being consumed track the piece and the campaign that generates the most leads and revenue. know that first hand!
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Free Ebook: How to Master Personalized Marketing
    With personalization, marketers can provide relevant, highly targeted content based on a variety of criteria, including a person''s location and the device a person is using, whether a person is an anonymous visitor, a lead who is already in your contacts database, or an existing customer. Personalization to the Rescue. Leave a comment below.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Ready for Events That Work?
    That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. Breakfast events are a terrific way to engage prospects and clients both. The emphasis for breakfast should be on content. More on that later. mean it.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Leads] Survey Says: Variety Paves the Marketer’s Path
    Many roads can lead to marketing; for every marketer who studied the craft in college, there’s another who took a far less direct route. 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. A park ranger who told stories.”.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Leads] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. Is your B2B lead generation sluggish? What’s the takeaway for B2B lead generation? Then incorporate all this into your B2B lead generation play. As I passed St. We became friends. and then treat them like so?
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 27, 2014
    [Leads] Mining for Your Lead’s Micro-buy Signals
    Closing CRM Intelligence customer intelligence Data Leads pre-call research Sales 2.0 'Note: Today’s guest post is another in a series provide […]. Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Tips and Tricks b2b sales Sales Sales And Marketing sales prospecting sales techniques social selling
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Leads] The Visible Expert: Why Every Firm Needs an Industry Star
    This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. 'Image: Courtesy of Access Consciousness Blog. How do they do it? Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • NETLINE B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Leads] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Leads] 7 Tips to a Stellar Welcome Email
    In the future, you’ll be able to send targeted emails to subscribers, which are more likely to lead in a visit to your website or a purchase. 'When a new subscriber comes along, you want to dazzle them. Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. Don’t leave them hanging.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Leads] 45+ Resources to Master Blog Writing
    Neglecting it may cost you precious opportunities for lead generation. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. Copywriting resources. Ginger.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Leads] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    But according to InsideSales, 55% of top companies don’t respond to web leads…despite the fact that 71% of online shoppers expect assistance within five minutes. Fast lead response is easy; you just have to care enough to make it happen. 'This time of year, being scared is generally a good thing. Five minutes. The post Boo!
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Leads] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation B2B Marketing Ideas Marketing and Sales Alignment Marketing Tips B2B personas buyer personas 'New year approaching, time to start planning for 2015. The 4 th quarter has started and not only are we working to close out this year strong but we’re also reflecting back on what we want to do better next year.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Leads] It’s a Scary World Out There!
    At the recent conference I lead three back to back breakout sessions, in reading the evaluations and in conversations afterwards I heard: “What should I do… ?” 'It’s a Scary World Out There. All of these fears impact your planning actions. It is evident the Wal-Mart mentality has taken hold. Create a sales theme.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? 'Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Leads] Is there a “content pattern” that builds a brand?
    It is a gripping drama that can easily lead you down the rabbit hole to spend more time with this brand and its athletes. don’t have those resources and can’t predict when something will take off, but whether you are a small company or a large one, your goals are the same — create awareness and relationships that lead to loyalty.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Leads] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    As I started learning more about marketing automation programs, I also realized that lead scoring was a gap that I really hadn’t pinpointed, so I started to look for a tool that had lead scoring. So we can invest more of our budget in areas that are working and effectively move leads through the funnel. Read Case Study.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Leads] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    'By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). Right now,  only   34% of marketers  use Twitter  to successfully generate leads. Share This Image on Your Site.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Ways to Optimize Your Lead Conversion Rate
    'Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.  Serve them.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Leads] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    While your specific goal may sit along a spectrum somewhere between building awareness and converting qualified leads, these two categories of emotional impact will get you well on your way. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. Hold up a minute. Kidding. Interest.
  • DIRECT RESPONSE COACH  |  SUNDAY, OCTOBER 26, 2014
    [Leads] The nuances of the free trial offer
    Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing 'The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. 
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Leads] How to Lead Your Team Through a Crisis
    It’s relatively easy to lead a team when things are going well. had the chance to learn how to lead in the face of adversity early in my management career when the dotcom bubble burst. My team was happy to have marching orders, and I was happy to help them execute on a new playbook that I firmly believed would lead to stability.
  • MARKETING INTERACTIONS  |  FRIDAY, OCTOBER 24, 2014
    [Leads] The B2B Funnel is More Like a Pinball Machine
    'I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Lead nurturing. Why do we ever want to do that?
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Leads] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Let’s not get too far ahead of ourselves; before we can nurture, we must first generate leads.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Leads] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. That has big benefits.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Leads] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    The system can model against any user-defined list, meaning that SalesPredict can score new leads, identify churn risk, or find the most likely buyers for new products. This is somewhat different from predictive modeling vendors who have focused primarily on helping marketers with lead scoring. The final differentiator is flexibility.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Leads] The Best White Paper on B2B Demand Generation Ever Written!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Demand Generation , Demand Generation Manager , Find New Customers , Florida , Management best practices , Marketing , Marketing Automation. More and more people are finding this blog each and every day. Thank you so much!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, OCTOBER 24, 2014
    [Leads] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    I also lead a panel discussion on this topic, featuring this extraordinary brain trust. 'Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. It''s what my new book, Agile Selling , is all about.) Agile Learning
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Leads] Getting Down to Business: Nurturing Leads
    Recently he interviewed Aaron Bolshaw, Act-On’s Group Manager of Database Marketing, about the fine art of lead nurturing. We’re going to be talking lead generation a little bit, but we’re going to focus on nurturing, how to turn a lead into dollars and cents – that’s where it becomes the lifeblood of the business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Leads] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. So how can marketers effectively generate leads and push them toward sales?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Key Question Every Sales Manager Should Ask Their Interviewees
    Trish is the CEO & Chief Strategist of The Bridge Group, a leading inside sales consultancy.). 'At Dreamforce last week, Bob Perkins of the AA-ISP (American Association of Inside Sales Professionals) interviewed me and Trish Bertuzz i on key learnings and takeaways. Jill Konrath News Sales Management
  • ENGAGE  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Lessons for Editors: How to Notice More
    Writing down your observations often leads to, as Oprah would say, “aha” moments. 'As an editor, it’s my job to notice things, you know, like errors and such. This sort of comes naturally because as a Virgo, I’m very particular. But I am human and can become complacent in everyday life. Would I be able to pick the criminal out of a lineup?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company. Podcasts Product Marketing
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Or maybe you run a sales team where you assign leads to agents based on geographic territory.  Call tracking ensures proper attribution and allows you to accurately measure the source of the lead type 66% of sales managers consider most valuable: phone calls (BIA/Kelsey). How does it work, and why does it matter for your business?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Leads] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    People are still searching on things like “Marketing Automation,” but they are also searching on things like “Marketing Automation impact on Lead Management” much more frequently – and that type of search is more likely to yield a Buyer that is doing serious research and is possibly ready to engage with a vendor. Focus on lead management-.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Are you tired of playing Google’s game?
    Which leads us to the third way you can drive traffic without Google… Think offline. Direct mail is still a viable way to reach leads and eventually make sales. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. Working with Google is exactly like that.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Leads] Sorry Toto. We’re not in NYC any more.
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Content marketing , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices. This blog is more popular than it has ever been. Do it now!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 23, 2014
    [Leads] 4 Benefits of Being Partners with Your Agency
    Partnerships lead to a more secure, efficient and comfortable relationship. 'Scott Bessell, Idea Builder at Sonnhalter. Over the years, I’ve watched the relationship trend between clients and agencies shift from a partnership level to a vendor level. ve seen it from both the client side and the agency side. via Trevor Hurlbut.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Leads] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 30) If you have a PRO account on SlideShare, collect name and email address using lead capture forms on SlideShare, of people who have requested the content. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Leads] The Un-Tapped Value of Employee Social Capital
    And there really is something to be had: Findings of my long term studies indicate that the corporate blog and micro-blog (examples are Yammer and SFDC’s Chatter) can lead to: a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, higher efficiency and productivity. Why should you care?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Leads] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. Let’s take a closer look. Simplicity. Simplicity could mean little (or no) jewelry.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Leads] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. Let’s take a closer look. Simplicity. Simplicity could mean little (or no) jewelry.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    It’s a lot easier to come up with good stories when you focus on your customer, which leads us to our next point… 4. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] What Sales & Marketing Can Learn From "Tommy Boy"
    Marketing automation is vital for it allows teams to implement a gate model with scoring and thresholds to pass over the lead once its “sales ready.” They need to establish a cadence to agree on scoring vernacular, behavior in lead scores and conversion success. will get to the specific reference a little later.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] The Secret of Lead Generation For the Complex Sale — Part 2
    'The Early Bird Gets the Lead. In my last post, The Secret of Lead Generation for the Complex Sale — Part 1 , I told a tale about two different sales approaches. Include the earlier decision-making phases in your sales and marketing approach and you’re sure to achieve some surprising successes with lead generation for complex sales.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Matching Webinar Content to the Buying Cycle
    Webinars are one of the most important tools for marketers to drive demand and nurture new leads. And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling. This post is Part 1 of a 2-part series. Awareness Stage.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] 3 Ways to Break Through the Noise at a Trade Show
    If you go with a standard 10-foot-by-10-foot booth with little-to-no visuals, you might be hurting for leads no matter how compelling your product or service. Do you want more leads? Guess whose booth got more leads? Every show is different, and you never know when that next great lead or deal is going to appear. Lesson?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Thought Leadership, Why’s That Important?
    Becoming a thought leader in B2B I think is a tad more crucial because as we all know our products/service can be a bit complex, which means more education, which then leads to longer sales cycles. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    It will be bumpy and less defined but it will lead to faster personal and professional success. Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Mold yourself into the person that currently does that job. You need to be the whole package.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    That means smartphone leads have immediacy in mind. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? General
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    But the whole point of email marketing is to generate leads to hand off to sales to become customers. Find a way to connect your email marketing campaigns with leads transferred to sales to deals closed and revenue earned. 'INBOUND 2014 was not short on good content. But, wouldn’t know, but you could ask Matt Heinz. Only joking!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Start-ups often tout their analytics and modeling tools as revolutionary, but predictive modeling has been around for 15 years or more, according to Burke Powers, a senior managing consultant and practice lead for the IBM Business Analytics Solution Services team. Marketers have been wondering about this for years. How does it work?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. 2) IFTTT.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Leads] This is Your Brain on Content Marketing
    This leads to better audience service and more space to be creative. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Here we lay out the basic mentality required for content marketing success. Audience Insights.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Design B2B Marketing Content in Pursuit of Inquiry
    It must deliver something your audience cares about AND it must deliver an answer to a line of inquiry that can help you improve relevance in a way that leads to additional engagement. An obvious line of thought, given the title of the book, right? But here's the thing. But, how do you know? Because someone said so? What can you learn?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    SW: Nudge is focused on the relationships in B2B – we help turn a lead with a good fit but no engagement into a lead with a good fit and engagement. 'Next week in Boston, LeadLove kicks off with our first east coast city! Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Are all events the same?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Leads] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    'Would you like more website traffic, leads, sales and happy customers? First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Or perhaps very few of those leads become customers.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Pam Moore reports that “91% consumers check their email at least once daily, and 88% B2B marketers cite email as their most effective lead generation tactic.” 'Is print really dead? What about email? Did video kill the podcast star? Did karma finally catch up with QR codes for killing kittens ? In her post, Email Marketing is Not Dead!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Leads] 43 Tweetable Answers to Top Questions About Twitter
    36) Where do leads from my Twitter Cards go? Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". All the time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Leads] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Filed under: Customer personas , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , sales challenges. Customer personas Demand Generation Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices sales challenge
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Content Marketing and Halloween: 5 Eerie Similarities
    Much like the “please take one” sign, writing “lazy” content will likely lead to a disappointed reader. Especially in “niche” markets, there tends to be a highly-educated reader-base that is proud of their industry; publishing inaccurate material could lead to an active comments section and as a result, diminished brand credibility.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing. It also leads to results.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Leads] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads? Content Creation Lead Generation 4) Courses.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Leads] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Demand Generation Lead Generation analytics B2B buyer behaviour B2B marketers Big Data content marketing cross-channel marketing customer experience optimization home mobile marketing multi-channel marketing predictive modeling remarketing Social Media On the contrary, it is even more critical. Indeed, it is a New World we are in today.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Message Personas: 40 Questions for your Buyer Personas
    Lead Scoring 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? 
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    You can’t buy engagement, says DigitasLBi Senior VP-Social Content Practice Lead John McCarus, but Ad Age notes that, “if content has a spark, a bit of spending, especially in the right place, can fan the flames.” 'Us marketers spend a ton of time telling everyone what our brand is all about. But, how do you do this?
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Leads] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Leads] This is the week that was: Pitches, Emails and Jelly
    This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. Get going today. Have a watch.
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