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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. LeadLander is one of the most mature providers of what they term "real-time customer intelligence." On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.