Smashmouth Marketing
JUNE 5, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
Smashmouth Marketing
JUNE 3, 2009
We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.
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Smashmouth Marketing
JUNE 24, 2009
As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.
Smashmouth Marketing
JUNE 22, 2009
A few weeks ago I published a product review of LeadLander. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It is not a one size fits all strategy…that is the beauty of Sales 2.0. The buyer designs the sales process."
Smashmouth Marketing
JANUARY 21, 2010
Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. The productivity increases are phenomenal. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Use them to work smarter.
Smashmouth Marketing
JUNE 23, 2009
A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space.
Smashmouth Marketing
JUNE 25, 2009
As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.
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