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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Pricing for ABR is set at $2,500 per month for unlimited use. ABR further expands the company’s footprint by using its data to enhance other systems, moving it beyond the business of selling stand-alone software. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. Clever folks.

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Abandon Your Marketing Automation System!?

LeadSloth

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. How to Replace a Marketing Automation System?

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. To put it plainly, success=sales.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. tags: marketing automation software, Marketo Lead Management 3.0,

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Customers will expect price increases at their next renewal. . Consolidation in the martech space is nothing new.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few. Feel free to chime in if I did.