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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. Hootsuite Media Pro What is a MarTech Stack? It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. MarTech’s versatility is one of its greatest strengths.

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Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.