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Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

When it comes to social media, B2B marketers are always suspicious as to how to define success. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. Followers and likes alone do not equal success.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.