LeadSloth
AUGUST 10, 2010
Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board.
Customer Experience Matrix
FEBRUARY 4, 2009
My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.
WebMarketCentral
DECEMBER 8, 2008
While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).
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