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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 4, 2009 Low Cost Systems for Demand Generation
Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation. But much better pricing at the low end $750 per month for the smallest complete system, and $1,250 per month for something that should be adequate for larger firms. Pricing for a full-featured system was $597 per month—quite a bargain.
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