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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

SEPTEMBER 23, 2010

Youtube videos. Lead with leaders. Find the leaders of your tribe and get them to lead by example. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Get them to interview your CEO or Evangelist. Make it cool to be in the tribe. Be different. Send fun gifts to known tribe members.

Lead Gen 100
Lead Gen Elasticity Ad Building B2B Thought Leadership 100
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B2B Marketing Experts Have a Chance to Give During the Holidays

Smashmouth Marketing

DECEMBER 20, 2010

Green Leads ran two internal contests that resulted in charitable giving. For each appointment booked during the session, Green Leads bought a toy for our local toy drive run by some friends at the Lawrence Police Department. We ran a contest last week during a one hour ConnectAndSell session. This now makes 15 loans.

B2B Marketing 100
B2B Marketing B2B Youtube Lead Management 100
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