Paul Gillin
FEBRUARY 24, 2011
IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. Result: 600% jump in leads in six months. Do unofficial spokesmen sometimes say the wrong thing?
Paul Gillin
OCTOBER 3, 2013
Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. ” I’m still writing it more than six years later.
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Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.
Paul Gillin
AUGUST 6, 2012
Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This addresses the problem of lead quality, which is the biggest cause of sales waste.
Paul Gillin
NOVEMBER 28, 2011
A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. Most CIOs are taking an attitude of, at best, benign neglect toward social networks.
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