Digital B2B Marketing

MAY 1, 2012

Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

OCTOBER 15, 2013

If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. I know, that isn’t intuitive at all).

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 21, 2012

There is no long intro animation or lead in that gives the viewer an opportunity to reconsider watching. It is Worth Sharing Because of all of the elements above, the video is worth sharing and on YouTube has been viewed more than 1.1 Here are a few of the things that set this video apart as part of a marketing program. million times.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. Marketing Influenced.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100