B2B Memes

JUNE 7, 2012

But when it comes to words and sentences, length can be a reader’s enemy. The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Flesch-Kincaid doesn’t reward long words. Today, I’m going to demonize it.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

JULY 22, 2011

When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. A word like reputation just won’t do to describe it. It is, really, a revolutionary concept.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. Now as Gordon notes, such words are bad enough when they appear in press releases. Here are the top 12 offenders: leader. innovative. award winning.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

OCTOBER 4, 2010

Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me. In other words, the brand journalism trend is real. Though I’ve heard stories here and there of similar trends in B2B, for instance, I haven’t seen any examples as definitive as those Burrell cites.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

JANUARY 31, 2012

To supply all these channels and formats, I ended up using three different word processors (I’ll explain why in another post), making sure I kept my three versions all in sync as I continued to make changes to the text. As I wrote last week , I wouldn’t be surprised if self-publishing leads to a modest revival in print.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

JULY 29, 2010

Is compiling a list of words that are overused and vague akin to burning books? Oddly, Parker never specifies a single word incorrectly labeled as gobbledygook, and only indirectly suggests what list makers he is targeting. He got me to think yet again about the words I use and the ones I avoid, and why.

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

DECEMBER 8, 2011

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. I remember typing my first post, pressing publish, and seeing my words right there on the web, with the ability for people to leave comments underneath. Should Journalism Schools Rethink Magazines? (Or

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100