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Spreading the Word About Your New Business

Webbiquity

Spreading the word as much as possible. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? What words are they likely to use when describing what they are looking for?

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. We’ve put together a handy guide that covers: How you can use action words strategically.

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Words Not to Use in Email Subject Lines. Anything to do with money.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. In other words, for you to be able to look forward with confidence, you must be able to look backward with confidence. For the other half? We've got you covered.

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Stuck on words: how can marketing connect with customers better?

markempa

You see, I’ve worked in the world of complex sales, B2B marketing, and lead generation for two decades. It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. Because our words affect how we think. Be authentic.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.