WebMarketCentral

DECEMBER 29, 2008

Sweet new white paper to go along with it as well. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Government, enterprise, it was all business to me. Sugar explained the plan. Or something like that.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

OCTOBER 9, 2007

Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Dan Briody recently wrote a helpful article for Inc. Keep the contact form short.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

AUGUST 14, 2007

The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

SEPTEMBER 6, 2007

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 22, 2009

Used properly, content networks can add significantly to paid search lead generation. Their AdWords budget is modest and produces only a few leads per month, but is very cost-effective. a product trial, podcast, video, white paper download or webinar registration). Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20