Webbiquity

MARCH 17, 2017

It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Others use ads with effective landing pages that generate leads and jumpstart sales. Others offer leads an opportunity to get very specialized training they’re unlikely to find elsewhere on the Web.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Blog posts are a great way to attract a new audience.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Search engines prefer not to send people directly to PDF pages.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. This leads to the creation of content that works for lead generation and placement at strategic touch points in the funnel. Put Solutions Above Sales.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. You can also use this feature for drip email campaigns to nurture leads, welcome or thank the customer, or answer a query or request. Image credit: rawpixel from Pixabay. Segmenting your list. CRM integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. E-newsletters, blogs and white papers are among the most popular types of content. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Government, enterprise, it was all business to me. Sugar explained the plan. Or something like that.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. Industry : We all have to deal with industry jargon, clichés, and buzzwords, so we might as well generate some leads from them. Follow Up with Leads.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. The resulting inefficiency leads to most major commercial construction projects coming in late and over budget.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 24, 2013

registering for a webinar, downloading a white paper, or subscribing to your newsletter). One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.).

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 8, 2016

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least. Ebooks and white papers are least favored (at 3% each).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

JANUARY 25, 2016

They place the least value on white papers and ebooks (though these assets are very important further down the funnel). For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

MAY 23, 2011

Leads and new business. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. . White paper downloads. . • Increased engagement (number, depth and quality of interactions with customers and prospects).

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Case studies (65%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 13, 2011

Links from your profiles and social network posts / updates all help to increase the authority of your website and blog with the search engines, leading to higher rankings. To encourage sharing, in addition to being active on the leading social networks, place social sharing buttons on your site. Expand your online presence.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

FEBRUARY 13, 2010

From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. Begin by creating buyer personas—who are your buyers?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JANUARY 25, 2010

Conversion is the process of turning visitors into opportunities, opportunities into leads, and leads into customers. a white paper, report or webinar registration); and a contact form, kept “above the fold&# and as short as possible. with links to landing pages.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. According to the research, leads obtained through search engines have a 14.6% Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. White papers. Implement the Latest SEO Techniques. close rate.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

DECEMBER 11, 2013

“If your goal is to create content that can drive leads or sales, it doesn’t make sense to create content that is too broad or targets large audiences with only cursory interest in what you are selling. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.”

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&#

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100