Buzz Marketing for Technology

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How to build a Lead Nurturing Super Highway!

Buzz Marketing for Technology

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Tags: social media Lead Generation.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

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10 Best Posts of 2010

Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Your case studies, white papers, e-books, articles and events are a category.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study.