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| Page 1 of 18 | Previous | Next | INDUSTRIAL MARKETING TODAY FEBRUARY 4, 2013 Not All Industrial White Papers Merit Registration White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. | WRITESPARK MARCH 13, 2012 White Papers: Does Your Writer Have an Eye for Detail? Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Source citations are complete and appropriate and all Web links lead to the correct page. professional writer will understand that checking for these details can avoid the negative impression left by a sloppy white paper-- and perhaps the bigger problem of a legal issue or lost sale. An obvious typo. statement of quantitative results where the math doesn't add up. | | | | | | | MARKETING CRAFTMANSHIP MARCH 27, 2013 White Papers are Not Dead. They’re on Life Support. The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White paper sponsors sought to educate, inform, raise comfort levels and eventually initiate sales conversations with prospective customers. Blue Paper? | THE POINT SEPTEMBER 16, 2011 Why Salespeople Hate Most White Paper Leads How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? Wrong. It’s the offer. Choose your content carefully. | FEARLESS COMPETITOR JULY 25, 2012 “What’s the Difference Between an E-Book and a White Paper?” A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.” ” They had white papers they had outsourced in the past, but the term E-book was new and unfamiliar to them. I’ve read it in the past, but when I opened it, I found Chapter 13 – What’s the Difference Between an E-book and a White Paper. White Papers. Marketing content marketing E-books lead-generation White Paper | THE POINT JUNE 28, 2011 5 Creative Ways to Make Your White Paper Irresistible cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. | | | | | | | | | -
ANYTHING GOES MARKETING | SUNDAY, DECEMBER 21, 2008 10 Tips for Using Twitter And Email Marketing for B2B For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.That topic is Twitter and how best to use this tool for your B2B marketing efforts. Use Twitter content in your email newsletters. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012 B2B Marketers Are Turning Away Prospects According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). BY ND). MORE >> -
SAVVY B2B MARKETING | TUESDAY, AUGUST 17, 2010 Savvy Roadtrip - White Papers The Savvy B2B marketing roadtrip began with White Papers. The six Savvy Sisters met when we were all participants at a White Paperseminar. It should come as no surprise that we have as a group written much collective wisdom about white papers from our journey ever since. Ways to Make Key Points in Your White Papers Stand Out Even though you pore over every word in your white paper, readers are likely going to skim to get ket points. But you can’t drive leads or close sales if your target market doesn’t notice it. MORE >> -
SAVVY B2B MARKETING | TUESDAY, JUNE 22, 2010 12 Ways to Promote Your eBook or White Paper To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Company website Consider all of the places on your website where it could make sense to include a link to your eBook, such as: Putting an icon or banner on the home page referencing the white paper. Email to existing opt-in lists eBooks are fantastic offers for lead nurturing programs. What other ideas do you have to promote an eBook or white paper? Including as a related resource. MORE >> -
SAVVY B2B MARKETING | TUESDAY, OCTOBER 6, 2009 How to Get Your White Papers Read by Thousands Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. To syndicate your white paper, you contract with companies that reach hundreds of thousands of – or even a million-plus – subscribers on a regular basis, subscribers who are interested in reading white papers and other content. Program Basics Some of the companies offer a lead guarantee (i.e., MORE >>
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- Ebooks and White Papers: A Complementary Pair SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009
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- White Paper Success Summit 2010 CONNECT THE DOCS | THURSDAY, JANUARY 14, 2010
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- How to Bake a White Paper from Scratch: Part One—the Recipe CONTENT MARKETING FOR BI | TUESDAY, MARCH 22, 2011
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- Savvy Speaks: White Paper Writing Best Practices SAVVY B2B MARKETING | TUESDAY, MAY 24, 2011
- Is the White Paper Dead? B-TO-B LABS | WEDNESDAY, MAY 11, 2011
- If You Want Better Leads, Set Your Content Free INDUSTRIAL MARKETING TODAY | WEDNESDAY, OCTOBER 13, 2010
- Interviews Part 2: Are your questions leading or asking? WRITESPARK | TUESDAY, APRIL 20, 2010
- New White Paper from Silverpop | CMOs Speak – Navigating the Crazy New World of Marketing FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
- How to Find New Customers – our popular white paper FEARLESS COMPETITOR | TUESDAY, MARCH 27, 2012
- White Paper: Overview of the Electrical Market TRADESMEN INSIGHTS | THURSDAY, JUNE 3, 2010
- Does Your White Paper Have a Call to Action? (My Guess: No) SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- Are We Torching Our Leads? THE CONTENT FACTOR | THURSDAY, JANUARY 28, 2010
- Prospects DO Judge Your White Paper by its Cover SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 29, 2011
- Crafting White Paper 2.0: My interview with Jonathan Kantor of Appum FEARLESS COMPETITOR | TUESDAY, APRIL 6, 2010
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- White Paper: Overview of Plumbing Market TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010
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- How to Find New Customers – the awesome and free white paper FEARLESS COMPETITOR | WEDNESDAY, AUGUST 1, 2012
- How to Find New Customers – the highly acclaimed white paper FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
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- White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers CONNECT THE DOCS | WEDNESDAY, JUNE 2, 2010
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- How to Craft White Papers that Generate Quality Business Leads? CONNECT THE DOCS | SATURDAY, APRIL 30, 2011
- OpenText Enterprise Content Management IWP THE ROI GUY | FRIDAY, DECEMBER 7, 2012
- Advice for Directors and Managers of Marketing | from top Chief Marketing Officers FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- How to Find New Customers – the classic white paper FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- Factoids: How to Tweet Multiple Times About the Same Offer THE POINT | THURSDAY, JUNE 24, 2010
- Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel) THE ROI GUY | WEDNESDAY, APRIL 18, 2012
- New white paper class for both experienced and new writers FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- How to Find New Customers – the superb, classic and free white paper FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 22, 2012
- Build It, They Will Come? THE ROI GUY | FRIDAY, AUGUST 17, 2012
- Know Thy Audience: Business and Technical White Papers CONNECT THE DOCS | THURSDAY, AUGUST 5, 2010
- If you treat your white papers as valueless, so will your readers B2B WEB STRATEGY | THURSDAY, APRIL 28, 2011
- Why the Best Writer is a Busy Writer WRITESPARK | TUESDAY, JUNE 15, 2010
- Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
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