WebMarketCentral

MAY 20, 2009

Three to four of them need updates to make them work in a Web 2.0 The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. while the tag line text says: “The Leader in Web 2.0 The Leader in Web 2.0 All logos are shown at 1.5 inches wide. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 Vendors can participate as well, but will be effective only by adding valuable content to these discussions, which enhances credibility and leads (ultimately though not immediately) to higher sales. tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

AUGUST 29, 2007

I cited three specific examples of promoting client thought-leadership content through Web 2.0 I also talk about the results of my research on using Web 2.0 You can listed to the podcast on Paul's blog. ** technorati tags: Paul Dunay, podcast, web 2.0 tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Tags: Web 2.0 While the results aren't scientific by any means, they are enlightening. The results? Social Tagging.

Traffic 20

Traffic Linkedin Twitter Web 2.0 20

WebMarketCentral

SEPTEMBER 2, 2009

Search is for lead generation, or more accurately, name generation. It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Social Tagging Web Marketing. Tags: Web 2.0 Like traditional PR, it is a "top of funnel" tool.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 9, 2007

Distribute and promote your news through Web 2.0 And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

APRIL 22, 2009

Greater availability of information requires greater transparency, but also leads to richer conversations. Tags: Interactive PR Web 2.0 Those days are fading, which is welcome news to many PR practitioners as well as their audiences. Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

MARCH 4, 2009

Finally, sharing content with those interested in the topic leads to conversations. Tags: Web 2.0 These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Tags: Web 2.0 How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 30, 2009

I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. Tags: Web 2.0 Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 16, 2008

Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy Traditional" media now follows the blogosphere at least as often as it leads it. savvy innovator—is even better live than recorded.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 This is leading to a culture clash in many agencies where you have entrenched practitioners (typically Generation X or Baby Boomers) dealing with an influx of Gen Y and Millennials. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

SEPTEMBER 23, 2009

Revenues are slower ramping than we expected, the sales force cries for qualified leads – and the excitement of the launch day fades to a distant memory. Don't rely on press releases to drive leads. But relationships, not announcements, ultimately lead to sales. Tags: General Marketing Web 2.0 Then reality strikes.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

MAY 26, 2009

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Tags: Web 2.0 It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

AUGUST 20, 2008

GoodSearch/GoodShop One example is GoodSearch.com , a search engine that makes a donation for every search, and it's partner organization GoodShop.com , an online shopping mall with more than 700 leading retailers that directs a percentage of every sale to the user's favorite charity.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

DECEMBER 7, 2009

Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are. Tags: Web 2.0 Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

JULY 16, 2007

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com. . ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Exposure for your blog on Web 2.0 Not every blog has one, though I would highly recommend it.

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20