PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
ViewPoint
NOVEMBER 12, 2013
The Quality of Leads is Abysmal. Click to start at this point —Matt said the biggest problem is that marketers are not taking responsibility for what happens after leads are generated. The quality of leads being generated nowadays is abysmal. In a recent study, it was determined that of 9,000 leads, only 1.28 Stay Tuned.
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