Tomorrow People

article thumbnail

4 Ways for David Cameron to Succeed on Twitter

Tomorrow People

A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? Substance over style.

Twitter 120
article thumbnail

4 Ways for David Cameron to Succeed on Twitter

Tomorrow People

A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. So news this week that UK prime minister David Cameron has joined Twitter should be a good thing, right? So what is the purpose behind David Cameron’s Twitter account? Substance over style.

Twitter 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

article thumbnail

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Twitter and Google+ are fine when used as general awareness channels.

Trends 220
article thumbnail

5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

Thought leadership can lead to more higher-quality leads: 47% of C-suite executive reported they shared their contact information based on reading thought leadership. And compelling thought leadership content tends to generate more, higher-quality leads. Think about those last two stats for a moment.

article thumbnail

Diversifying marketing through strong brand awareness

Tomorrow People

Recognition leads to familiarity. Familiarity removes communication barriers, leading to faster, more meaningful conversations rather than ponderous, superficial exchanges. Stronger brand recognition equates to greater meaning.

article thumbnail

If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

Webinars will become more important for B2B lead generation. So while you’re not gaining traction from a lead standpoint, you’ll still retaining exposure and the organics to attract potential leads. Or, directing a sale with tech-oriented companies would be more suitable on Twitter. The dynamic of buyers has changed.