Chris Koch

JANUARY 29, 2010

Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

AUGUST 5, 2011

Every time we talk about it, we have an endless argument that leads nowhere.”. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay?

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? What do you think?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

APRIL 16, 2010

That means that if we are to keep up with our competitors, we’re going to have to take the lead on developing a strategy not only for marketing with social media, but for getting the rest of the organization involved as well. 68% of our respondents said yes. Will social become a silo within marketing?

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries. Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

JANUARY 21, 2011

So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. If learning is the objective, the rest falls into place.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Now, are a handful of real relationships a good return considering that I have 1400 followers on Twitter?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). But marketers must lead and support SMEs in the development and publishing processes. Video, blogs, Twitter? If you’re in B2B marketing, you gotta go to this thing. Research them!

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Rarely do those links lead to paid content.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100