B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. It’s sad for someone who has to follow and not lead. Be original, organic and true.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JUNE 22, 2011

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Following your customers on their Twitter and Pinterest does not require their permission. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) Drip irrigation is a great analogy to this process and lends itself well to the new game in town: lead nurturing.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100