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Why You Need to Revisit B2B Buyer Personas and ICPs

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SEPTEMBER 26, 2022

The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. All of these are causes for re-evaluation.

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