Everything Technology Marketing

JANUARY 17, 2010

as well as trigger events such as the hire of a new chief executive or approaching compliance deadlines for regulatory legislation. In part 3 of his lead generation checklist, Brian Carroll explains how to develop and itensify your ideal customer profile. Check it out.

Ideal Customer Profiles 100

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Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

OCTOBER 10, 2010

For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

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Everything Technology Marketing

MARCH 14, 2011

With powerful content assets that lead, just like breadcrumbs, from problem to solution. (4) Instead, the monthly subscription payments can often fly under the radar and get paid without the intense scrutiny of big, lump sum payments, making it easier for buyers to pull the trigger. (6)

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

Marketing automation will allow you to have very targeted digital conversations with your audience triggered by prospect profile and behavior, driven by their buying cycle. Step 5 - Invest in Marketing Automation One size fits all mass email blasts, for example, don’t provide the level of return you are looking for.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100