Chris Koch

AUGUST 5, 2011

Every time we talk about it, we have an endless argument that leads nowhere.”. Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something. Contests/giveaways/games.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

JANUARY 15, 2010

At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

APRIL 16, 2010

That means that if we are to keep up with our competitors, we’re going to have to take the lead on developing a strategy not only for marketing with social media, but for getting the rest of the organization involved as well. 68% of our respondents said yes. Will social become a silo within marketing?

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e.,

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e.,

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

NOVEMBER 5, 2010

The pressures on the guard dogs lead to a lot of problems: The emphasis is on risk avoidance. The inefficiency and expense of this process for the agencies was tough to justify even in the glory days of trade journalism, conferences, and trade shows. Then they get plenty of the wrong kinds of attention.

PR 100

PR Press Paid Search Agency Lead Ranking 100