Why Spending More on Your Trade Show Increases ROI
B2B Marketing Traction
APRIL 23, 2012
You see, what most businesses do is just show up. Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. If you do commit to a show, I encourage you to do it right.
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