The Effective Marketer

FEBRUARY 19, 2013

” Startups who are strapped for cash and resources want to know if they should go wide, trying to reach more industries or segments, or if they should narrow their focus and create additional content materials to go deeper into the segment they have already started to work with. So how do you solve this?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. How and in which stage will marketing hand leads off to sales? Getting Started with Marketing Automation. Step 3: Content Marketing Audit.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

APRIL 10, 2012

I’ve now spoken to small business owners and startup founders and they have the same initial feeling that it should just work. There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. It all sounds pretty simple when you think of it. Well, not so fast.

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100