B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. Create a tactical marketing plan to create awareness and generate leads. For information on New Incite’s services for startup businesses, contact Jennifer Beever today.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Get some customer-produced video testimonials about your products or services? New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JANUARY 10, 2014

Just don’t lead with them. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint. By telling stories, you can convey your product or service in a way that buyers can relate to.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

APRIL 12, 2013

Of those who used paid search campaigns, they did get additional visits and some conversion to leads. Contact Jennifer Beever of New Incite today to find out how our services can drive revenue and growth at your company. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

FEBRUARY 9, 2012

In real life, you may choose to calculate separately for each product or service, as each may have different variables. With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. Calculating Your Marketing Budget – The Science. Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Contact New Incite today – we provide consulting and assessment services for marketing systems, including CRM. Buying cycle, you say? Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. They provide others with jobs and add value through their products and services. Great creative campaigns “raise all boats,” meaning they uplift us all.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Don’t accept customer support from someone reading from a script – there are companies that provide better service.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JANUARY 11, 2012

Lead, follow or get out of the way. One way to lead in your marketplace is to know your customers need that they can’t get now. Another way to lead is to stay ahead of opportunities for your business and your industry, because sometimes your customers don’t know what they need.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Contact us today for more information!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. There are custom applications that allow you to take payments for your charity or products and services on Facebook. How much time does it take to get results from Facebook? Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. Now we have dashboards for just about every marketing software we use.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

OCTOBER 14, 2011

Will the content on your site help convert visitors to leads and leads to customers? If you need a resource, New Incite provides content – visit our Outsource Content Services page for more information. Is your content written strategically with the visitor in mind? Is it compelling and valuable to your target audience?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. It’s sad for someone who has to follow and not lead.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. They know what colors are best, they critique the wording, they react to photos and images.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

APRIL 23, 2012

They are not launching a new product or service. To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ).

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 27, 2011

A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider. The pitch can feed an emotional buy and lead us to act based on intuition not facts. Today the pitch is not enough for business owners. A pitch without marketing results is even more injurious in a recession.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? Financial Services Professional. New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

APRIL 28, 2014

Too many companies keep all marketing information limited to product and service details. We can’t see the people behind the products and services, but the people are often why we buy and why we keep coming back! If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? What are the critical success factors, and how will we measure them? How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Often products and services get invented and sold, and overnight a business is born. Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. No one on the executive team has marketing expertise. Current marketing is not working.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JULY 31, 2013

We provide outsource marketing services to drive leads and revenue growth for our clients. Google Penguin 2.0 Casualties: Why Sites Got Hit (Search Engine Watch). If you need help with your content marketing strategy or execution, contact New Incite today. Search Engine Optimization marketing SEO social media website'

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. What are the qualities that make them choose your product or service over the competition? How you position your business and products or services is the first part. It’s strategic positioning. First you need to know your customers.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 3, 2013

discusses some of the situations or trigger points that might lead to outsourcing marketing staff. Contact Jennifer today using this form or by calling 818-347-4248 for more information on whether or not her CMO for Hire and marketing consulting services can help your business. Another post, When Is It Time to Hire a Part-Time CMO?,

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

JANUARY 21, 2010

They now find it easier to search online – especially within their trusted networks – to find solutions, products and services. The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Add value to your customers experience by providing information and learning opportunities related to your products or services. How can you increase your customer wallet share? Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MAY 11, 2012

They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. My firm New Incite offers marketing research and analysis services. I’ve never been much of a believer in focus groups for market research. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. Your content needs to include and be tagged with the right keywords and phrases.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 23, 2012

” Most of the answers you will find are from the service-providers who make money on PPC. Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. Go ahead – do a search – such as “Does PPC work?”

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JANUARY 17, 2013

Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think getting businesses to use social media to move buyers through the buying cycle is still a challenge for B2B social media experts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

APRIL 1, 2015

People will see your logo and/or company name, which over time should lead to better brand recognition. If you are a professional service provider, you should consider having both your name, title (what you do) and your headshot photo at the top of the email. Can our readers easily tell who we are?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100