WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

DECEMBER 11, 2008

For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Random variation?

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

AUGUST 14, 2008

SEO and SEM Shortcuts, Spying and Stats to Dominate Google! by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results. Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 20, 2007

Design and implement effective lead follow-up programs; without proper follow up, you're wasting money. Write compelling, carefully targeted ad copy. Track, analyze, optimize and test everything: ad copy, landing pages, keyword bids and response incentives.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

AUGUST 27, 2008

So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon's interview.

B2B Thought Leadership 20

B2B Thought Leadership Marketing Automation Services SEM Marketing Management 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

FEBRUARY 20, 2008

Quit using Email to train your leads to ignore you by Marketing Interactions Marketing strategist and blogger Ardath Albee lays out a detailed, step-by-step guide to creating an effective email marketing campaign, as opposed to the spam-like programs too often created even by marketing pros who should know better. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 23, 2009

On the b2b side, most campaigns are aimed at generating leads rather than instant sales. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean. How often should that be?

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 27, 2009

He has helped dozens of B2B clients improve their online business results through search engine optimization (SEO) and search engine marketing (SEM) programs. Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JANUARY 28, 2008

Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 24, 2005

FA: We use multiple marketing methods such as outbound call centers, email, search engine marketing (SEM) , banners, PR, and last but not the least, word of mouth which has proven to be the foremost and best marketing strategy for us by far. WMC: How do you market/promote your business?

Work Management 20

Work Management Marketing Management Allocation SEM 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

OCTOBER 24, 2007

Here's a sample: "Using a causal modeling technique known as structural equation modeling (SEM) or pathway building combined with constraint theory, it is possible to obtain correct results from this approach using a widely applied set of questions." PR is NOT a lead generation activity; it's about awareness and credibility building. -

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20