LeadSloth
JULY 23, 2010
Segmentation of your database and development of personas allow you to develop the right messages, content and offers. This will dramatically increase the effectiveness of your lead nurturing campaigns. The following questions will be addressed: Do segmentation and personas really increase conversion?
LeadSloth
APRIL 15, 2010
If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Segmentation.
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LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
MARCH 16, 2009
Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. It can also integrate with Salesforce Web-to-Lead forms. An anonymous prospect record.
LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Automatic Scoring Prioritizes Leads That are “Sales Ready”.
LeadSloth
AUGUST 5, 2010
Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective? Register today: [link].
LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation. Segmentation came up several times. Segmentation on Lead Source and Search Keywords. Also, lead source can give valuable clues to the desired length of the nurturing process. Lead Nurturing Based on Product Usage.
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