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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

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Are You Abandoning Your Leads after a Webinar?

WriteSpark

Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. Then, when the webinar recording is ready, you have another reason to contact those prospects again and encourage them to move from passive information gatherers to active leads for your salespeople.

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Interviews Part 2: Are your questions leading or asking?

WriteSpark

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Then ask for the specific numbers or percentages for each type of savings.)

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White Papers: Refresh or Write Fresh?

WriteSpark

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

Paper 120
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Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . . The group's choice?

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Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . . The group's choice?