Buzz Marketing for Technology

NOVEMBER 6, 2017

Better yet, what if we could be the leading consulting firm on the rule and how to implement it? What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. Tags: social media Lead Generation.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Listen for Lead Gen opportunities.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

MAY 28, 2014

Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. Either way, the company’s aim is to educate the prospect to drive a sale. There is no exception for B2B.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 19, 2010

Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JULY 21, 2010

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. Tags: Lead Generation Lead Nurturing. But wait there’s more! Email this to a friend?

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

APRIL 28, 2009

They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Lead Nurturing - if this isn't high on your list, it should be. And finally.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). And with the lead nurturing system we have in place we can then develop a lead to the point that they are willing to talk to someone from our sales organization. How are you bringing in new customers?

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

JULY 14, 2010

Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Send this page to Print Friendly. Email this to a friend? No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

DECEMBER 9, 2008

Add to this what I consider the secret sauce which is tracking and nurturing leads. While this revolving door of marketing is alarming – the way to “break free of this relevancy crisis is to absolutely be accountable for the one and only metric that counts to a business and that’s growth [in sales].” (see

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Answer – Yes I think it could! Why is Google Scared and What it means for B2B Marketing!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Not only do they build cool marketing campaigns but they can connect to your sales process. Over 200 companies use their application with hundreds of sales reps using the application.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

OCTOBER 5, 2013

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. That’s similar with Knowsy in the sales context.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Sales to new customers jumped by 27% (More revenue!). Analyzing social media to find leads using a variety of search terms. Never is that more true than at budget time.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. This means you need to find a way to take the “core idea&# of a piece of content and package / distribute it into every possible niche of social attention.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

APRIL 10, 2013

After all, no visitors, no sales. You want sales, not just visitors. But can you really document how that increased traffic contributed to sales? This is where testing and personalization are essential to turning traffic into sales. Which may lead you to believe that the key is to boost your traffic as much as possible.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tags: Customer Customer Experience Customer Support Lead Generation Support. Just letting them know you are out there to help is always a good idea as well.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Check out my podcast with their CEO Court Cunningham … Link to Original Audio Source Signup for this Podcast Series About Court Court Cunningham is the CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing.

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

DECEMBER 19, 2012

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. Moreover, this year Cyber Monday sales alone hit $1.98 The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

MAY 15, 2013

And who should lead the charge? IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. But online is a big place. One word: data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

Social media data analysis opens windows into consumer conversations, producing real- or near-real-time data that can guide key decisions in marketing and across the value chain including product development, production, sales and customer support. Better data can lead to better decisions and, ultimately, better outcomes.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Are consumers entering conversion pathways that lead to sales opportunities? Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. Are you delivering value at this point of contact? Are you establishing a connection with the customer?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Link to Original Audio Source Signup for this Podcast Series About Steve Stephen Webster leads iPost's Sales team and co-founded iPost in 1996 to address the need for well-designed, professional email services and software. Don't miss he views on this topic.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

APRIL 30, 2013

While it’s tempting to keep replatforming decisions strictly within the marketing department—perhaps under the assumption that less cooks in the kitchen will make things go faster—remember that other departments (IT, sales, executives) are bound to have their own goals for the project, each with their own key performance indicators.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. He has founded and successfully sold 3 startups before BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

DECEMBER 29, 2010

How to Choose a Social Media Listening Platform for B2B Marketing – In the last post we covered how to create a Social Media Lead Flow. Social Media Budget Ratio in B2B Marketing – In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Differentiation 100

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. So why dont we employ a similar approach in the workplace?

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 22, 2008

This can lead to boredom and a loss of spirit. Written by: Rich Sloan. July 8th, 2008. The older we get, and the more responsibilities we take on, there’s a tendancy for life to become increasingly “routine.&# So it’s critical to constantly integrate new and stimulating things into your life and daily practices.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Buzz Marketing for Technology

JUNE 5, 2013

Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase. Those customers can then post their own reviews or recommendations, informing other consumers undergoing their own ZMOT…and the beat goes on.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100